annika dean - scimex: wiley’s partnership with the australian science media centre
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Scimex: Wiley’s Partnership with the Australian Science Media Centre
Annika Dean Media Officer
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AusSMC in a nutshell
~5,000 scientific experts
1,700 stories per year
8 million per month audience
reach
AusSMC opened in Nov 2005 to bring more evidence-based science to news reporting in Australia
Supported by media, research, business and government (10% cap to ensure independence)
1,320 registered journalists
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AusSMC in a nutshell
• Put journalists in touch with experts
• Respond to breaking news
• Clarify complex or confusing research
• Run background briefings on topical
issues (online)
• Work closely with media teams to collate
information, multimedia and experts on
Scimex.org
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Australian media – a state of flux • ~ 2000 journalists and sub-editors lost in 3 years • We estimate at least 50% decline in specialist
reporters (not just science)
0
100,000
200,000
300,000
400,000
500,000
600,000
Jan-09 Jan-10 Jan-11 Jan-12 Jan-13
Age (M-F)
SMH (M-F)
Daily Telegraph (M-F)
Herald Sun (M-F)
Advertiser (M-F)
West Australian (M-F)
Courier Mail (M-F)
The Australian
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But before we dismiss traditional news sources…
Rank Website Unique Audience (millions)
1 news.com.au 3.613
2 smh.com.au 3.383
3 ABC News Websites 2.942
4 Daily Mail Australia 2.498
5 ninemsn News Websites 2.298
6 The Guardian 1.895
7 The Age 1.812
8 Yahoo!7 News Websites 1.730
9 Herald Sun 1.571
10 BBC 1.565
Nielsen online ratings: September 2015
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SMC Global Network
Australia
New Zealand
Japan
China Germany UK Canada
USA
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Science news portal for Australia and New Zealand Launched March 2015 Brings together:
• New research (peer-reviewed journal papers) • Multimedia • Expert profiles • Calendar of events
Free for journal publishers Partnerships currently exist with Wiley, Springer Nature, MJA, BMJ, The Lancet, PLOS, Royal Society and Cell Press
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Scimex: Wiley’s Partnership with the AusSMC
A ‘Flag for Scimex’ flag has been be added to your journal’s ScholarOne site You can use this flag to identify manuscripts with potential media appeal
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21 stories uploaded so far 421 total pages views Average of 23 Average viewing time per page of 3.5 minutes Journals involved: Respirology, Clinical Psychologist, Australasian Journal on Ageing and Journal of Medical Imaging and Radiation Oncology (and soon Clinical and Experimental Optometry).
Scimex: Wiley’s Partnership with the AusSMC
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For more details: Contact [email protected] or editors can talk to their Journal Publishing Manager
Scimex: Wiley’s Partnership with the AusSMC
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Australian Science Media Centre (AusSMC) [email protected] 08 7120 8666 Thanks!
Scimex: Wiley’s Partnership with the AusSMC