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Annette Friberg, Business Development Manager Aggregator Workshop Finland, 20 November 2012

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Page 1: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Annette Friberg, Business Development Manager

Aggregator Workshop Finland, 20 November 2012

Page 2: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

1. The strategy and plans,

2. Aggregation,

3. Collections,

4. User Statistics,

5. Sustainability

Page 3: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Strategic Plan

2011-2015

Page 4: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%
Page 5: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Europeana Network

European

Culture

Information

Space

New market

Publisher

Multimedia

Tourism

Entertainment

Education/Science

Creative Industries

New technology

NON-EU Countries

Museum

Archieves

Library

Audiovisual

EC, CCPA , Associations, Member States Expert Group,

Funders and Sponsors

Traditional market

National

Initiatives

Projects

Page 6: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Who provides to Europeana?

Museums

National Aggregators,

cross domains

Thematic Aggregators Archives

Libraries

Museums, libraries, archives,

audiovisuals

National Archives

Audio Archives

Project Aggregators

Museums,

libraries & archives

Museums,

libraries , archives,

audiovisual

National Aggregators,

single domains

Page 7: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Aggregation Space

Domain

Geographic National Pan-European

Single

Cross National Initiatives Europeana

EU Projects (ELocal)

Local Institutes

Nat. GLAM,

EU Projects (Themes)

TEL, Europeana

Libraries

Developed by Annette Friberg

Page 8: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Evolving during time… N

OT

YE

T P

LA

NN

ED

/

UN

KN

OW

N

IN P

RO

GR

ES

SE

ST

AB

LIS

HE

D

Time of establishment

-2011 2011 2012-

IT

IEFR

LT

RO

ES PL

SE

AT

PTMT

NOEE

FI

LV

NL

DE

DK

SI

HU

SK

GR

CH

BE

IS

LU

LI

CY

UK

BG

CZ

Development in

National Initiatives and

National Aggregators

Nurture

Develop

Engage

Page 9: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Aggregators Map overlay

Cross domain aggregators

Vertical aggregators

Legend:

In progress Aggregation Landscape

Page 10: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Europeana Project Ecosystem

Page 11: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Every single row represents:

€4 million investment

• 50 persons from 30 institutions sharing

a common goal

• 30 months work programme

• Approx 1 million new data

Europeana Project Ecosystem

Page 12: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

And as of now, Europeana represent ….

• 140 aggregators and other data providers, representing ...

• 140 direct providers collecting

• 22,3 million objects 2012 from

• 2,200 museums, libraries, archives and

audiovisual collections

Content Development Europeana

2,8 2,84,6

10,1

14,618,1 19,1 19,3

21

2628

30

0

5

10

15

20

25

30

35

2008-4 2009-1 2009-4 2010-1 2010-4 2011-1 2011

today

2011-4 2012-4 2013-4 2014-4 2015-4

Year-Quarter

Co

nte

nt

in O

bje

cts

mio

4

Page 13: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

22,3 million objects in Europeana

20,8 from 15 countries, October 2012

Content by country - Top 15

17%

12%

11%

10%10%

7%

6%

6%

5%

4%4% 3% 2%

2%

1%

germany

france

sweden

netherlands

spain

norway

united kingdom

italy

ireland

europe

poland

finland

austria

belgium

slovenia

697,000

Page 14: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Top 15 providers, 18,8 mio = 86% Top 15 of content providers

21%

14%

9%7%7%

7%6%

5%

5%

4%

3%3% 3%

3%

3%

The European Library ; Europe

Athena ; Europe

Hispana ; Spain (was Elocal)

Norsk Kulturråd ; Norway (was Elocal)

CARARE ; Europe

Swedish Open Cultural Heritage ; Sweden

Saxon State and University Library, Dresden / Deutsche

Fotothek

moteur Collections ; France

Irish M anuscripts Commission ; Ireland

CultureGrid ; United Kingdom (was Elocal)

Bayerische Staatsbiblio thek; Germany

OpenUp!

Archives Portal Europe

Federacja Biblio tek Cyfrowych ; Poland (was Elocal)

EFG - The European Film Gateway

Page 15: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Division by structure

Europeana top 15 providers 18,8 million objects

38%

30%

32%National Initiatives and

aggregators

Projects

Others

Page 16: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Type of content

Content by type

58%

39%

0%

1%

2%

IMAGE

TEXT

SOUND

VIDEO

3D

Page 17: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Finland

EC recommendation Nov 2011

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

AT B

EBG

CY

CZ D

EDK EE

EL ES FIFR

HU IE IT LT LU LV

MT N

LPL PT R

O SE SISK U

K

At 01/06/12 Target 2015

Page 18: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Finland and involvement in projects

12 partners in 16 projects

Page 19: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%
Page 20: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Finland contribution Nov 2012

• Athena (489,610)

• The European Library (188,607)

• National Library ... (11,867)

• OpenUp! (3,231)

• Svenska litteratu... (2,890)

• EFG - The Europea... (699)

• Helsingin kaupung... (97)

• BHL Europe (30)

TOTAL 697,031

Page 21: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Metadata and Collections

Page 22: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

WEB TRAFFIC Q3 2012

• 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011

• 911,439 Unique Visitors 2.04% Decrease from Q2 2012 106.49% Increase from Q3 2011

Unique Visitors is the number of unduplicated (counted only once) visitors to Europeana.eu during Q2 2012

• 4,726,948 Page Views 8.10% Decrease from Q2 2012 68.07% Increase from Q3 2011

The total number of pages viewed. Repeated views of a single page are counted

• 00:02:27 Average Visit Duration 6.59% Increase from Q2 2012 3.11% Decrease from Q3 2011

• 48.82% Bounce Rate 13.59% Decrease from Q2 2012 12.62% Decrease from Q3 2011

Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left Europeana.eu from the entrance page)

Page 23: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Visits geographic, top 10

Germany 168,799

France 132,959

Poland 68,987

Italy 68,773

Netherlands 65,102

US 60,431

Spain 55,922

UK 46,339

Belgium 37,178

Finland 31,837

Page 24: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Traffic breakdown

Page 25: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Next Generation

• Workflow

• Education

• Technology

Page 26: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Sustain the work,

data, knowledge

and collaboration

Page 27: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Sustain the work from projects

Year 1 Year 2 Year 3

Content &

Partners

Year 6?

Content & Partners

2011: Athena, Elocal, Ev1, EFG,

Connect, ApeNet

Page 28: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

1. Project Ends

Year 1 Year 2 Year 3

Content &

Partners Project

Europeana channels data to one of

the three routes:

1. National Aggregator

2. Project

3. Directly to Europeana

Page 29: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Funding

CEF

2008 -2013 2014 -

Europeana and the Eco-system of Projects

EC, MS

2020 YEAR

Support is needed!

Page 30: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%
Page 31: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

•Partner Strategy and Development Plan

•Collections and Content Strategy and Development

Plan

•Aggregator Forum

•Nationale Aggregator workshops

•Europeana Office

•Europeana Network

Page 32: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

More than 500 partners are registered, more than 200

participate in the annual meeting. http://pro.europeana.eu/web/guest/about/network

Check Europeana Network Linked In site

Set up or/and participate in EN Task forces

Annual General Meeting 2012 takes place

in Berlin 27 November. Join Us!

Connect to: www.europeana.eu blog.europeana.eu

And remember to;

Register to Europeana Network at pro.europeana.eu

Europeana Network – a strong European

collaboration

Page 33: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Issues for National Aggregation

1.Joint ventures – collaboration

2.Aggregation and partner structure

3.Mobilise content providers to contribute

4.Sustainability

5.GLOCAL, think GLObal act loCAL

Page 34: Annette Friberg, Business Development Manager · WEB TRAFFIC Q3 2012 • 1,151,037 Visits 2.68% Decrease from Q2 2012 104.43% Increase from Q3 2011 • 911,439 Unique Visitors 2.04%

Europeana belongs to all of us,

created by all of us and to be

shared by all us

Thank you