anna porte flipbook
TRANSCRIPT
American’s aged 18 and older spend an average of
One hour per day on the Internet and at least another hour with apps [1]
Social Media thrives on engagement and conversation
To gain visibility, An organization needs to be where the action is [1,2]
Clicktivism | [klik-tuh-viz-uh m]
[noun] 1. the use of information communication
technologies, such as social media, to promote, support, and advance worthy causes.
2. Clicktivism can include a range of activates such as organizing protests and signing petitions. [3,4, 5]
Many critics have condemned Clicktivists, instead calling them Slacktivists. [6]
Critics of Clicktivism believe:
2. All the “likes”, “tweets”, and “shares” generated by online activists are “feel-good measures” that do not
yield results [7]
in order to create greater change offline [1]
But in fact, a number of organizations have found ways to operate effectively online
Part of Clicktivism’s success is due to
the ease with which individuals can initially get involved
and share their cause with friends [10]
Social media allows organizations and activists to raise awareness on a larger scale
and reach an audience they might not have touched offline [5,7]
But in order to make digital engagement meaningful
online presence must be leveraged so that online activism is tied to specific offline action and outcomes [6]
“A successful activist utilizes both virtual and real-life tools to spread the message” [8]
- Meg Wagner
The point of the challenge: To raise awareness and money for ALS
by creating funny, shareable videos of individuals pouring buckets of ice water on themselves
The ice bucket challenge is a true example of a successful, viral, online and offline campaign.
The challenge raised 800% over what was raised in the same period of time during the pervious year
1. Present the campaign message from an online perspective.
- Adapt your message so that it translates properly online, where people function differently than they do offline
- Make sure your message can become a catalyst for conversation [2]
2. Be witty to engage viewers!
- Social media has the ability to allow multiple narratives to occur at the same time.
- If you’re message can engage many, you will reach a larger audience [2]
3. Expose you’re campaign and decentralize social networking
- Run your campaign on many different websites in order to create multiple points of contact [2]
- Create a relationship with social media. - Be sure to connect your online mission to offline action in order to generate change in the real world! [2]
4. Create a sustainable operation
Work Cited: 1. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html 2. Adhikari, A. (2012, April 5). How charities can use social media for digital campaigning. Retrieved June 5, 2015, from http://www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning 3. Sharma, R. (2014, August 20). Stop Pouring Ice on Clicktivism. Retrieved June 5, 2015, from http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html 4. What is clicktivism? (n.d.). Retrieved June 5, 2015, from http://www.clicktivist.org/what-is-clicktivism/ 5. Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Retrieved June 5, 2015, from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html 6. Faw, L. (2012, October 23). Are Millennials Lazy Or Avant-Garde Social Activists? Retrieved June 5, 2015, from http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ 7. Moore, G. (2012, May 3). When clicking counts: In defense of slacktivism and clicktivism. Retrieved June 5, 2015, from http://www.one.org/us/2012/05/03/when-clicking-counts-in-defense-of-slacktivism-and-clicktivism/ 8. Wagner, M. (2013, September 25). Why 'Clicktivism' Isn't a Dirty Word. Retrieved June 5, 2015, from http://mashable.com/2013/09/25/clickivism/ 9. Carr, D. (2012, March 25). Hashtag Activism, and Its Limits. Retrieved June 5, 2015, from http://www.nytimes.com/2012/03/26/business/media/hashtag-activism-and-its-limits.html 10. Kingsley, P. (2011, July 20). Avaaz: Activism or 'slacktivism'? Retrieved June 5, 2015, from http://www.theguardian.com/world/2011/jul/20/avaaz-activism-slactivism-clicktivism