anna kadric: making it work with generation y
TRANSCRIPT
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AGENDA
• Is generation Y different from previous ones?
• Millennials as employees?
• How to take advantage of Millennials’ “hot buttons” in your digital
strategy?
• Action plan
• Discussion: how to create alignment across departmental siloes?
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Source: IBM’s adaption from Lancaster L.C. and Stillman D., When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work, New York: HarperCollins (2002)
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Source: http://www.slideshare.net/madu/ga-39133394
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Facts
Source: http://hrcloud.com/6-millennial-retention-strategies-to-adopt-in-2015/
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instagram.com/start_the_quiz
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SAM project community.arrow.com/sam/
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Digitruck youtube.com/watch?v=XgYrNH551Tc
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• WHY IS IT that things like grumpy cat, planking and
the latest emoji get so much attention?
• WHY IS IT that we celebrate people who are famous
just for being famous?
• WHY IS IT that the innovators who spend years
making our lives safer, healthier, greener and better
are virtually unknown?
ARROW SAYS,
LET’S RECOGNIZE
THE PEOPLE
WHO MAKE THE
THINGS THAT
MAKE THE
WORLD BETTER!
Heroes of Innovation company.arrow.com/whyisit/
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#iLookLikeAnEngineer facebook.com/arrowfiveyearsout/photos_stream
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Social Media Policy & Ambassador Program
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Action Plan
1. Assign sufficient resources (budget & people)
2. Work on the channels and content
3. Launch
4. Measure
5. Assess and alter the strategy if necessary
THANK YOU
@annakadric
se.linkedin.com/in/annakadric