THE RESEARCH.

The device itself went through research phases quickly and this was by

looking at other devices currently available on the market for playing

music.

Mobile Phones

Limited storage

Square

3rd party integration

Not dedicated musically

Mostly larger than your hand

MP3 Players

Most have screens

Square or mostly rectangular

Touch Screen or Dedicated

buttons

Dedicated players

Varying/Upgradeable Storage

Dedicated small players, lose

screens focus on running or

exercise markets

Varied Shapes means loss of

screen

iPods

Most have screens

Square or mostly

rectangular

Large Storage

Dedicated players

Preset EQs

Palm Sized

Click Wheel Control

iPodTouch

Large Touchscreens Rectangular

Varying Storage

Not a dedicated player, varied usage

Preset EQs

Palm Sized

POSSIBLE FEATURES.

- Assimilate! – Scans Media and absorbs music and data from most devices.

- Ultra Cloud – Stays permanently connected to your personal cloud service provided by the company for unlimited storage

- Customizable EQs – Use the preloaded presets or completely make and upload your own, with it’s own personal tweaks for a more personal listening experience

- Optional 3rd Party Enhancers – If you prefer a 3rd party enhancer such as Beats Audio for example, you can upload them on to the device also.

- Intelligent Shuffle – Analyses the tracks you are currently listening to and will adjust the shuffle queue accordingly to match the previous songs listened to

- Perfect Track Recognition – The Device has access to multiple track databases across the world to give perfect track IDs.

MOOD BOARD.

Physical ButtonsTouchscreens

Small MP3

Players

iPods

DESIGN STAGES.

From looking at the Research Stages previously I decided that it would be

best to stick to;

- A rectangle or square shape

- Tweak the shape to make it ergonomical

- Use a touchscreen with as few physical buttons as possible

FIRST DESIGN.

The first

design is

pretty

basic and

essentially

looks like a

clone of

one of the

Sony

Walkman

range.

Physical Playback

buttons for music

and videos only

Assimilate feature and

Ultra Cloud Feature

Touchscreen Apps

Palm Sized

design is

ergonomicall

y comfortable

Evaluation:

This device

needs work

and just a

little flair to

distinguish

it from

other

designs on

the market.

FINAL DESIGN AND FEATURES.

Palm

Sized

Carbineer

clips at the

top and

bottom allow

for multiple

uses and

portability

Design sits

in the hand

solidly and

comfortably

All

Touchscree

n except the

volume

buttons

Simple

Design

shows it is a

dedicated

music player

and nothing

more

Assimilate

scanner is

on the back

of the device

AUDIENCE PROFILE.

Examples

of

minimalist

design

Examples of

a mixed

target

audience

Age – Young teens to mid 20’s – 15 – 25

Gender – Mixed both female and male

Style – More technologically savvy but with an appreciation of simple styles and design – minimalist chic

This will appeal in the way that it’s a blank canvas for people to

apply their own style to but also whilst looking classy and

appealing to a diverse audience.

AUDIO PROFILE.

Voiceover – Male Voice will be used – It adds the power and emphasis on

the devices superiority to other devices on the market than a softer

female voice, which could make it more seductive, but I want to focus

on the devices features more than the overall look of the device

Music Type – Possibly a mash up of various styles – I want to show how

diverse the device is and how it can be used by practically anyone so I

may make a mash up of a few different styles to vary while the

animation runs in accordance with what you see; For example when the

assimilate feature is shown, I could use a guitar solo or a heavy

breakdown to show how amazing the feature is

This will appeal in the way that you will be able to connect as an audience

with the different styles heard, which will appeal to most people in my

target demographic

ANIMATION IDEA.

An old MP3

Player is

thrown out of a

window.

Accompanying

yell of Anger.

Pan up to

clouds.

VOICEOVER

:

Tired of your

old MP3

Player?

Player

bounces down

from the

clouds.

VOICEOVER

:

Introducing

Borg3

Device turns

it’s back to the

old device.

VOICEOVER:

With the new

Assimilate

feature

SOUND

EFFECT:

Bwop for device

movement.

KEY:

Visuals

Speech

Sound Effect

SOUND

EFFECT:

Bwop for device

movement.

ANIMATED

BACKGROUN

D:

Flying birds go

past

ANIMATED

BACKGROUN

D:

Clouds move

along screen

ANIMATION IDEA. PT.2

Little discs

come out the

other side of

the Borg.

VOICEOVER:

…And send

them to the

Ultra Cloud.

Little

discs

bouncing

up clouds.

VOICEOVER:

The ultra cloud

is your

unlimited

storage on

your device,

anytime

anywhere,

always

connected.

Background

fades to just

the device and

the name Borg3

VOICEOVER

:

This is the

Borg3, the

revolutionary

new device

just for you.

SOUND EFFECT:

Bonk sound effect

for the bouncing

discs.

Red scanning light

emits from Borg to

scan old device.

VOICEOVER:

It can absorb

music from any

device…

SOUND EFFECT:

Retro scan sound

for assimilate

feature.

ANIMATED

BACKGROUN

D:

Clouds move

along screen

ANIMATED

BACKGROUN

D:

Sun Shines

out from

behind the

“Ultra Cloud”