anico corporate social responsibilty (csr)
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Corporate Social ResponsibilityP R E S E N T A T I O N
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Company Profile
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anico is the Philippines number onedepartment store chain.
We operate 66 stores in the country withseveral branches in Asia and Europe.
Primarily sell men's, women's, and children's
apparel and accessories, cosmetics, and homefurnishings, among other things
Company Profile
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Jose Mendoza our current CEO, founded anicoin 1956
The company began as a fashion company and
retailer of women's wear, lingerie and beauty
products in 1932 and was then called Joses
World.
Since then we have grown to be worlds 7thlargest fashion goods retailer and the 96th largest
retailer overall, based on the company's reported
2011 retail sales revenue.
Company History
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Whats in a name?
A brief trivia we have always been a greencompany, our name itselfanico is derived fromthe Spanish translation of the word organic(organico).
The name also has several other word plays:
1. AniCo. (Ani Corporation) which means HarvestCorporation.
2. ACo/ Ako/ Ani Ko (My Harvest) Which notonly represents ones individuality but also ourcompanys goal to educate everyone there ownresponsibilities to our environment.
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Company Mission
We live for the purpose that is 'the
happiness of all our customers and the health
of our world', with success measured on ourability to sustain and enhance our position both
as an outstanding retailer and as a thriving
example of a socially and environmentallyaware company.
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Company Vision
anico aims to be a leader in world-classdepartment store development, committed to
deliver the daily needs of millions by offeringnot only quality but also eco-friendly products
that will create a richer, better quality of life
for its patrons and help the environment aswell.
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Company Goal
Our goal is to make anico the preferredshopping destination for our guests by
delivering outstanding value, continuousinnovation and an exceptional guest
experience by consistently fulfilling our
Naturally Affordable. brand promise.
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Organizational Structure
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Company Finance
Annual Financial FlowP600M
Products - 40%
Employee Wages - 20%
Utilities - 20%
CSR - 10%
Profit - 15%
Other Concerns - 5%
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Corporate Social ResponsibilityP R O J E C T S
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Responsible Development
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Responsible Development
Were in luck since anico just recentlyopened its newest branch at Katipunan
Avenue, and of courseRD was practiced.
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Responsible Development
anico takes pride for being one of thefew companies who invests in Responsible
Development. As the name implies this meansthat any building constructed by our
organization undergoes careful planning such
that it offer healthy, comfortable, safe andproductive environments for their users.
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RD Objectives
The RD project aims that all anico building plansuse materials that have, on average, 30% recycledcontent or more.
To ensure the reduction of the volume of waste
generated during a project. Monitor site energy use during construction to calculate
the carbon footprints of construction sites.
Produce a biodiversity action plans for all new and
major refurbishment projects. Develop educational tools to ensure delivery of good
environmental practice.
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RD Procedures
First step towards responsible building is a cleverdesign. This we plan on achieving by collaborating withlocal up and coming Environmental Design Companieswho will design intelligently for us and the
environment.
Consult reputed Construction Firms and buildresponsibly.
Hire and take care of competent local employees whowill in turn work and operate efficiently.
Continually review our approach on protecting andenhancing biodiversity in order to develop a clear wayforward
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RD Outcomes
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RD Outcomes
Establish a green and efficient facility that will
satisfy both our customers and mother earth.
During the construction of our newest branch
we were able to reduce the volume of waste
generated 6 tonnes per 100m2 (gross internal
area).
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RD Expected Outcomes
A committed firm who will pursue a reduction
of its operational carbon emissions by 15%
over the next 10 years .
Stores monthly operational cost will be
significantly lower than other similar
establishments.
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RD Budget
anico has allocated a budget of aroundP500 M for the construction of the new branch
(56,212 square feet) which means every square
foot costs around P10k.
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RD Budget
Budget for New Branch P500M
Materials 49%
Labor 40%
Machine Cost 5%
Design 1%
Other 5%
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Smart Shopping
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SS Objectives
To promote an eco-friendly lifestyle
through shopping by requiring our
customers to use actual bags (preferably
made out of recycled materials) asshopping bags instead of plastic bags.
To provide work for poor housewives
To lessen waste production
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SS Procedures
Buy recycled materials from junk shops(Tetra packs and Newspapers) or get therecyclables from the Materials Recovery
Facility of the department store. Provide these materials for employees to
work on.
Position the bags on all cashiers;
implementation of the noplastic policy Sell each bag for 300-600 pesos (depends on
the size and design)
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SS Expected Outcomes
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SS Expected Outcomes
Shoppers would be able to get into the habit
of always bringing bags with them to lessen the
waste generated by plastic bags
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SS Budget
Budget for Smart Shopping Bags Php3,900,000
Salary (for 20 people)
Php1,800,000
Materials Php1,500,000
Rent Php360,000
Other expenses (water andelectricity) Php240,000
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SS Time Frame
Smart Shopping is always be implemented
on anico department stores.
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For the Forest as Well
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For the Forest as Well
anico holds an annual retreat for itsemployees during which one activity is tree
planting. In line with this we would like toexpand and involve our customers in helping
to rebuild our bald forests.
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FFWObjectives
Help rebuild our forest.
Grow trees where they are mostly needed to
help rehabilitate the ecological system.
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FFWProcedures
Collaborate with Haribon Foundation in aiding
us with our planting project.
For every 7000 pesos worth of single purchase,anico will plant a small tree during ourannual company retreat and place it under the
customers name. The trees that are offered varies to ensure great
biodiversity.
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FFWExpected Outcomes
Successfully help in rebuilding the abused and
damaged forests the Philippines.
Have a more meaningful company retreat.
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FFWBudget
Budget for Tree Planting Project - P6M
Saplings P4M
Documentation P1M
Other
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FFWTime Frame
Collection and listing of contributions is a
year round activity while actual planting of
trees occurs during the retreat itself which isaround November of every year.
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ashion Goes Green
FShow for an Environmental Cause
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Fashion Goes Green
anico is one of the worlds leadingFashion outlets, and we would like to use this
influence of ours to promote a very specialcauses. For this project, fashion will take a
different turn in addressing another pressing
issue in modern times: the Environment.
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FGG Objectives
Project an environmental awareness to both the
public and the industries of textile and
clothing.
Be a charity event where the profit would be
donated to our partner foundation, Haribon.
A research where designers seek moreenvironmentally healthy materials and ideas
for our clothes.
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FGG Procedures
Collaborate with designers, models, celebrities
and a crew who will help making this event
possible.
Tickets will be sold for the fund raising.
At the end of the show their will be a segment
where the innovations discovered by thedesigners will be revealed.
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FGG Expected Outcomes
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FGG Expected Outcomes
Public Awareness of the better choices when it
comes to purchasing one of the most basic
human needs, clothing.
Aiding environmental charities such as
Haribon Foundation
Quality research by the top designers onbetter substitute and technology on textile
clothing.
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FGG Budget
Fashion Show Budget P15M
Venue - 40%
Documentation - 10%
Food - 20%
Utilities - 25%
Contingencies - 5%
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FGG Time Frame
anico allows 8 months for the planningand perpetrating of this revolutionary Fashion
Show. This includes the harnessing of sponsorsfor the show and other technicalities such as
signing on celebrities and designers for free,
blocking the show, finding a venue, estimating
attendance, and whatnot.
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Bottle Furniture
Here at anico we recognize thepower of water bottles. People
nowadays are undeniably dependent on
them. And we have devised a way to
recycle them.
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BF Objectives
To lessen cutting of trees by using recycledwater bottles as the main material forfurniture production
To reduce the amount of disposed plastic
bottles To save energy by using recycled materials
instead of raw (virgin) materials and alsoreduce green house gas emissions
Employ less-privileged people Encourage people to buy eco-friendly
furniture
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BF Procedures
Integrate waste disposal in the mall
(have special trash bins for plastic
bottles)
Send collected plastic bottles into a
recycling plant
Use the poly-lumber or poly-wood
produced from recycling to create newfurniture
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BF Expected Outcomes
Less demand for wood and less water
bottles being disposed
People would be aware about the
benefits of this project to the
environment
Consumers making informed decisions
when buying furniture by choosing ourenvironment-friendly products
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BF Budget
Budget for Water Bottle Furniture Php 15M
Building of New
Facility P10M
Supplies and Other
Materials P1M
Insurance of Workers
P1M
Promotion (TV Ads,
Billboards) P500,000
Taxes & LicensesP500,000
Salary P500,000
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BF Time Frame
We figure that with right maintenance and
proper management the facility and the project
could be worth 50 years.
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Thank you for listening to us talk aboutsome of our favorite CSR Project