angloinfo cyprus limassol marina - online marketing proposal
DESCRIPTION
A discussion document for Sophia Paraskeva Marketing & PR Executive Officer of Limassol Marina. This document is a high level presentation of AngloINFO as a powerful online advertising medium for Limassol Marina to promote key facets to its target markets within focused regions.TRANSCRIPT
The world’s largest information service for
English-speaking expatriates worldwide
Jenny Fram, Managing Director
AngloINFO Cyprus
88 Websites in 41 Countries
AngloINFO Worldwide
• 88 local websites in 41 countries
• 3 million monthly active users worldwide
• 44,000 new classifieds per month
• 250,000 listings of local English-speaking
businesses
• 240,000 user-requested Newsletters sent
by e mail every Monday
• Launched in 2005
• 1.324 million monthly pages (12 month
average)
• 130,000 monthly unique users (12 month
average)
• 30,000 weekly newsletter subscribers
• 6,100 local businesses listed
• Top 3 AngloINFO websites worldwide
AngloINFO Cyprus
AngloINFO Cyprus Local Advertisers
AngloINFO Cyprus Global Advertisers
Limassol Marina Marketing Test Sites
Region:
• Cyprus
• Monaco
• French Riviera
• Dubai
• London
• Paris
Monthly Page Impressions
Unique Users
1,324,154 132,872
542,418 34,155
1,529,486 125,831
234,231 43,010
208,251 37,353
473,617 80,451
Why AngloINFO?
• Tightly focused on Limassol Marina’s target markets & regions
• Lifestyle – residential – living on the sea
• Food/Drink/Shopping – residential/tourist/local population
• Tourism/Destination – traditional/activity holiday based (sailing)
• Very Cost effective v global reach and penetration
• Measurable – every user interaction and request made
• Online Video allied to imagery and text = Highly Searchable