angling international magazine - june 2010 - 29
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OURBIGGEST
EVER ISSUE!
112 pages of EFTTEX
reports and news
Essential reading forbuyers in the tackle trade
June 2010 Issue29
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Essential reading forbuyers in the tackle trade
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June2010 AnglingInternational 5
JUNE2010
I
t is with some satisfaction and not a little
relief that I write these opening notes for the
June issue, knowing that it is my last job and
this issue is all but closed. What a relief!
We already knew that June was likely to be
our biggest magazine of the year, but we have been
astounded by the scale of response from companies
around the world who have chosen to use Angling
Internationals pages to communicate their
advertising and editorial messages to the industry.
That has made a lot of extra work but is, as they
say, a nice problem to have - and we are proud to be
able to put such a busy and well-supported magazine
together ahead of Europes biggest and most
important trade show.
Thank you to everyone who has participated
in this June special, and apologies to those who
requested space too late in the schedule and we
simply just couldnt t you in. We look forward to
meeting you all in Valencia, where we will be the only
international trade magazine exhibiting, and learning
more about your company and how we can help
your business.
A reminder too to make sure you meet the May 21st
deadline for the EFTTEX Best New Product Awards,
which are sponsored exclusively by Angling Interna-
tional. Editorial in this magazine awaits the winners.
It all starts again for the next issue of course, which
will preview another of the big annual shows, ICAST.
If you want to be part of our preview issue, which
will be handed to all attendees at EFTTEX, be sure
to contact Commercial Director Lucie Petrickova as
soon as possible to discuss editorial and advertising
solutions. See you in Valencia and/or Vegas!
Mel Bagnall
Welcome,Bienvenue,Bienvenida
Willkommen, Benvenuto...
MAGAZINECREDITS
Publishing editor:MelBagnall; [email protected] +44(0)1733392977 Editorial director:RobCarter; [email protected]
Art Director:KeelyDocherty-Lee; [email protected] Designer:KateHooley; [email protected] DatabaseManager:GrahamGoor; [email protected]
International Ambassador:Caroline Thomas; [email protected] +44 (0)7952555716 Colour reproduction: ATGraphicsUKLtd, Peterborough, CambsUK
Printedby:WarnersMidlandsplc, Bourne, CambsUK Subscription enquiries: [email protected]
Angling Internationalmagazine is publishedby TopCorner Editorial andDesignLimited. 4Milnyard Square, Bakewell Road, OrtonSouthgate, PeterboroughCambridgeshire, UnitedKingdom, PE26GX
International Commercial Director: Lucie Petrickova; [email protected]; Tel. +447825999230; Fax+441225760249; Skype lpetrickova
THANKS THIS ISSUEGOTO:KeithBevans, KellyBrockpahler, BrunoBroughton, Angela Coe, TonyConte, GrahamGoor, KateHooley, Richard Lee, TomLegge, StevePartner, SimonPenson, LindaSaunders, Sally Steel, SteveStones,
Steve Tempini, Daniel Tillack, Jenny Travis, Paul Tunnicliffe, SeaWheatley,MortenVihlmann.
Nopart of thismagazinemaybe reproducedwithout theprior permissionof thepublisher. Themagazineassumesno responsibility for the safety of contributions, althoughall reasonable carewill be taken.
MEMBER
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AnglingInternational June20108
Abu Garcia74
Advancium103
Alps100
American FishingWire56
Aquaz35
Ardent106
Berkley74
Bhagwati96
BIOS81
Carp Zoom98
Carson92
Castaic89
CD Rods58
China Fish100
Dragon46
Dragon Tackle98
Eagle Claw60
FirstDart67
Fonderia Roma106
Geoff Anderson96
Hardy Greys69
Hubei Old Ghost96
Imago Fly Fishing53
Indyline104
JarvisWalker88
Jigwobbler108
JRC74
K&K64
Lovec-Rapy110
Manns Bait84
Molix91
Ockert82
Pac Bay67
Powerline76
Pradco60
Rapala50
RB Company46
Reaction Strike89
SBS Bait86
Sbile72
Shimano48
Snowbee94
Sport System71
Stoppioni73
Strike Pro92
Sux54
Tubeology78
Ultimate104
VMC Pche30-31
Wake44
Western Filament62
Zalt62
Advancium111
American FishingWire14
Aquaz34
Ardent70
Behr Angelsport61
Bhagwati72-73
BIOS42
Boone Bait65
Brazilian Sport Fishing
Trade Show38
Carp Italy87
Carp Zoom1
Carson5
China Fish95
Dragon Lures79
Dragon Tackle92
EFTTA29
EN International56
Energosh105
Esca Glob
al102
Expo Nantes88
Extreme Fishing67, 69
FirstDart71
Fishermans Partner76
Flajzar107
Flying Fisherman23
Fonderia Roma46
Fuji16
FullingMill13
Geoff Anderson104
Goldsh46
Gulp! Carp4
Halco48
Hardy&Greys63
Holly Kudos83
Hubei Old Ghost52
Imago Fly Fishing107
Indyline101
InvisaSwivel100
Italcanna50
Izumi Lures97
JarvisWalker49
Jigwobbler107
Jilin Jabo101
JMGillies86
JMC90
K&K101
Koppers57
Lovec-Rapy109
Manns Bait75
MeasomFreer64
Molix25
Mustad
17,19,21
Nordic
Outdoors42
Northland81
Ockert51
Pacic Bay78
Pche Loisirs59
Plano47
Plastica Panaro22
Platil53
Powerline36-37
Pradco66
Rapala15
RB Company12
Salmo103
Sangan58
Sangan92
SBS Baits80
Scientic Anglers26-27
Sbile18
Sema91
Shimano112
Snowbee20
Sonik Sports55
Sport System99
Stoppioni60
Strike Pro2, 6-7
Sux11
Sunelexe78
Think Fish77
Trophy Technologies45
Tubeology70
Twinkle110
Ultimate84
Vega23
VMC Pche9
Wake68
Weihei Hanhigh85
Western Filament44
Worth89
Ya
ska107
Zalt93
Your EFTTEXOfcial Issue Index
INTHEEFTTEXNEWSSECTION
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crditphoto:preview-3D:alex@rakham.
CENTURY
OF EXCELLENCE.
VMC is celebrating 100 years of cutting-edge
technology and high-precision fish hook
manufacturing in France.
Today, discerning anglers in over 70 countries choose VMC hooks.
And whats more, the worlds most popular shing lure brands are
Armed with VMC treble hooks.
www.vmcpeche.com
-
10
YASEIRODSTOBE
UNVEILEDATEFTTEX
AnglingInternational June2010
research and development project team.
Todays predator sherman is highly skilled
and he wants a level of detail to meet his
needs. Yasei is all about providing the right
rod and lure combination to catch more sh.
The feedback we have had so far is fantastic.
All the rods are highly specialised, con-
structed from very thin diameter, lightweight
blanks and perfectly balanced with the right
actions. Yasei offers the best predator rods ever
built at a very attractive price.
We have worked very closely with Rapala
to create soft plastic lures that have been
thoroughly tested on rivers, lakes and
channels in ve countries and zander, pike,
perch and aspius just love them!
The shads have three rigger holes to make
rigging very simple with a treble that can be
attached above or below the tail. The ribbed
anks create sound in the water and we can
put Trigger X Gel on these ribs because next to
predators sense of hearing is sense of smell.
The Yasei concept will ultimately include
rods, lures, hooks, braid and uorocarbon
I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
I
ndustry buyers from around the world
will get the chance to see the rst
products from new predator tackle
concept Yasei at EFTTEX 2010. The
range is the result of industry giants
Shimano and Rapala joining forces to share
their immense design skills, experience and
expertise and the ofcial unveiling in
Valencia is among the most anticipated
events of the big European show.
Rapala and Shimano will take the covers
off around 20 rods and an array of different
lures when the Feria Valencia opens its doors
on June 11th. It is the rst step in a move
to compete in a mid-market sector both
companies believe offers them additional
market share.
Product development has been driven by
species and techniques favoured by predator
anglers right across Europe. We started
by identifying the main predator species in
Europe and the most effective techniques to
catch them, explained predator expert
Willem Stolk, who headed up the Yasei
Carp Italymakesambitiousplans
GerardBakkenes: This is a
newsector for Shimano.
The growth of carp angling in Italy looks
set to accelerate further with news that
the countrys most popular niche
angling show plans big things for 2011.
Italys carp angling scene is exploding
in popularity and at the centre is Carp
Italy, a show that posted an impressive
10% rise in visitor numbers for its 2010
event in February this year, bucking the
downward trend exhibited by events across
the country and cementing it at the core of
Italian carp shing.
Show Secretary Sabrina Bracciaoli says that at-
tendance to the latest show exceeded internal
expectations and as a result an even bigger
and better show is being planned for next
plus niche products that would not otherwise
be in the Rapala/Shimano ranges.
Speaking exclusively in Angling Interna-
tionals April issue, Rapalas Teemu Makela
stressed the importance of educating the end
user to the Yasei strategy, saying: We want
to share information about techniques with
shermen and this will drive demand for
Yasei. We are also taking our sales teams on
the water so they fully understand the
products and can in turn educate retailers.
Explaining the reason behind the decision
for Rapala and Shimano to enter the market
with Yasei, Shimanos Marketing Manager for
Europe, Gerard Bakkenes, said it was a
natural step for the two companies to
collaborate over a new shing tackle concept.
Rapala and Shimano are renowned for
their quality at the top end of the market but
there is a high value sector below that. Some
companies are making a lot of money from
it by reacting quickly to trends, but up until
now we have not competed in that sector.
Yasei will change that.
year. She told Angling International: With
20,000 active carp anglers, Italys carp scene
is still growing but it is growing very quickly
and Carp Italy has really reinforced its
position at the very centre of the sport.
The 2010 show saw 11,500 visitors
through the doors at a time when most
exhibitions were down, and we put that
down to a successful mix of retailers, confer-
ences and workshops that visitors could get
involved in.
The aim is to make the show as interac-
tive and valuable as possible, she added.
The 2011 event, which will take place once
again at the Fiera Millenaria in Gonzaga, over
the weekend of February 5th and 6th, will
feature more oor space than ever before,
enabling the team to create more show features.
We are very hopeful that CarpItaly 2011
will be another record breaker for us and we
ask those looking to exhibit to contact us
as soon as possible to book space to avoid
disappointment, added Sabrina Bracciaoli.
www.carpitaly.it
Below: Yasei rods
plus lureswill be on
show for the very
rst time in Valencia.
Above: the growth
in popularity of carp
shing in Italy has
helpeddrive up
visitor numbers.
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I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
Berkley revealsmajor
carpbait launch
P
ure Fishing, the worlds biggest manufacturer
of shing tackle, has announced a major
mission to build its market share in the carp
sector, Angling International can exclusively
reveal.The global heavyweight will launch a
brand new carp bait range into Europe this summer under
the established Berkley brand which, together with the
expansion of its JRC carp tackle collection, represents a
serious long-term strategy.
The company has invested huge sums in the creation
of Gulp! Carp, a bait concept developed over the past
three years and made in a new factory in Holland
dedicated purely to Berkley products.
Many observers will consider Pure Fishings decision
to take on the established carp brands as long overdue.
But EMEA Products and Marketing Director Pascal Grillot
explained that
the companys
decision not to
engage more
deeply with the
high-value
sector until now
is mainly down
to timing.
We acquired
JRC only two
years ago and
we have been working on Gulp! Carp for three years, so
we have never really been ready before, he pointed out.
But Pure Fishing knows that it must be in the carp
business and now we are ready to go. JRC and Gulp! Carp
offer the complete solution for the trade and consumers.
We plan a very big push.
We began hiring specialists three years ago and after
Pascal Grillot: Pure Fishingmust be in the carp
business and nowwe are ready to go.
two years of eld
testing, the Gulp!
Carp team is
condent we will
provide a very
good product that
people will come back to once they have tried it.
And it doesnt stop here. We will continue to innovate
and to introduce new baits and avours every year. For me
and the product team this is a major mission for the next
three years.
We understand there are already some good brands
available. We respect the competiton and we will not be
arrogant about the launch. But we also know that we have
produced some excellent baits that will catch carp.
The three initial Gulp! Carp offerings fall into the boilie,
pellet and seed categories, but the range will ultimately
offer a comprehensive selection for the carp angler, with
190 SKUs of different baits.
Fanny Champlon, Marketing Manager for Berkleys
parent company Pure Fishing, told Angling International:
Berkley Gulp! is a very strong brand for us and it makes
sense to extend its offering to include baits for carp.
Rather than simply following what most companies do
in having baits made for them, we want to develop
everything ourselves so that we have complete control of
the product and can create something genuinely unique.
Distribution of the range will initially focus on the huge
UK carp market and on several countries around Europe,
including Germany, France and Italy. Plans are also in
place to take it to Japan.
This is a very big launch for us, added Fanny
Champlon. We will be showing it for the rst time at the
EFTTEX show and we invite retailers to come and see an
exclusive preview of the range.
HardyNorthAmericaexpandssalesforce
Hardy Greys American arm has
furthered its North American
expansion programme with the
appointment of two new sales
representatives. Hardy North
America says it has earmarked the
Canadian market as its next
priority in an ongoing effort to
secure new ground for its products.
The push will be led by David
Bishop. The environmental
biologist has devoted much of
his life to y shing and is also known as a salmon and
trout guide, outdoor writer, casting instructor, outdoor
consultant, y tier and educator.
As Sales Representative for the Eastern Provinces,
Bishop will be tasked with establishing good service and
product supply for dealers in eastern Canada.
Speaking of the appointment, Jim Murphy, President
of Hardy North America, said: David is the backbone of
our new distribution plan for eastern Canada.
Bishop joins another new Hardy sales representative in
Rob Kolanda, a former guide and instructor and member
of the USA y shing team, who becomes the companys
sales rep for Colorado, Wyoming and New Mexico.
JimMurphy: widening
Hardys reach.
DavidBishop is theback-
boneofournewdistribution
plan foreasternCanada
-
I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
14
Nantes Showdelights the trade
AnglingInternational June2010
O
rganisers of Europes premier
sea shing show have
revealed a record 100%
satisfaction rate from exhibi-
tors at their 2010 event. The
survey conducted at the Nantes European
Fishing Show in February also revealed that
85% of visitors said the show was a good
reection of the market with 40% purchasing
a boat or equipment. It also identied that a
healthy 35% of visitors were new to the show.
In light of the hugely positive feedback,
organisers Expo Nantes are now gearing up
for a record event in 2011 the shows
10th birthday celebration.
The show has denitely become the best
shing spot in Europe, said Project Manager
Cyrille Devorsine. It is attended by the
biggest names and distributors. The feedback
from 2009 was a resounding success, but this
year has surpassed even that. Exhibitors see
it as a great opportunity to generate business
and they are very satised with the number
and prole of visitors. Over 90% want to
take part in our 10th anniversary.
The west coast of France with its large
shing population is a popular location, with
visitors coming from Normandy, Brittany and
Pays de la Loire, the Mediterranean Region
and the Paris area, which is less than two
hours away by TGV.
The show combines a number of elements
into one successful event including an
Eco Village featuring services and port
infrastructure, the Quay area with its display
of books, clothing, paintings and sculptures,
a full programme of conferences and lms
and the Innovation Awards for the most
outstanding new products. Visitors can buy
on the spot and take advantage of expert
advice and attend seminars.
The 120 exhibitors offer a wide range
of products and services including shing
tackle, boats, bait boats, engines and
accessories.
The Nantes European Fishing Show is an
unmissable occasion for shing lovers, the
leading event in its eld, added Devorsine.
It brings together the main players in the
industry for those who love sea shing,
tackle and boating.
Timed to take place prior to the main
shing season, the 2011 show will be on
February 17th, 18th, and 19th when
FarBankappointsCade
asHardGoodsPlanner
25,000 visitors are expected at the Parc
des Expositions de la Beaujoire in Nantes.
For further information call +33 2 40 52
08 11, [email protected], or
www.salon-peche-mer.fr.
Far Bank Enterprises, the holding company for y shing
brands Sage, Redington and Rio, has appointed Ryan Cade as
Hard Goods Planner. Cade was formerly category manager for
camping equipment and optics with Brunton/Fiskars Outdoor
and prior to that was Senior Purchasing Specialist at Cabelas,
managing over 3,000 SKUs. He has also worked as a y shing
guide in Colorado. Ryan will bring a new focus to product plan-
ning and marketing and will help us expand our expertise to all
hard good categories, said David Visnack, Far Banks Director of
Marketing and Mechandising. His skill set will allow us to take
our successful categories to the next level.
Below: theNantesmix
of seminars, retail
andeventshasbeen
given100%backingby
exhibitors.
-
I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
MattHayes boosts
Guidelines sales push
Morten Dale: It will make
changing lures so easy.
Escapreparing topsecret lureproduct
A groundbreaking interchangeable
lure codenamed the 400 is being
readied by one of Europes most
cutting-edge angling companies
for launch at the EFTTEX show.
Esca Globals CEO Morten Dale
says they are putting the nishing
touches to a sophisticated lure
range he believes could change
the way lures are shed, allowing
anglers to swap between patterns
in seconds.
Dale believes the extensive eld
testing project will be complete in time for the unveiling
at the big European show. He said: We are very excited
about this innovation as it will make interchanging of
lures very easy and quick. Anglers will be able
to go from one pattern to another in seconds.
Our anglers are still eld testing and we
have not yet come up with a name for the
lures, but the testers are saying the system is very effec-
tive. No one will have seen anything like it, he enthused.
The 400 lure could also be joined by a select number
of other exclusive new products including several
bundled Esca products that are currently being
developed with other brands.
We are working hard on a few key partnerships that
will allow us to sell Esca Global products bundled with
products from other companies, adds Dale. We could
see anglers were using our products alongside others and
so we wanted to reect this trend by creating a handful of
packages that will give the angler everything together.
We are considering a number of these as we speak
and may have more to say by the time EFTTEX comes
around and hope to continue several conversations along
these lines at the show itself, he added.
O
ne of Europes
best-known anglers,
Matt Hayes, has
signed for y shing
company Guideline.
Angling International understands that
the popular TV personality and columnist
has reached a long-term agreement to promote
the Scandinavian brand and to promote y shing
generally to the public and coarse shermen.
Hayes, who spends a signicant part of his year living
and working in Norway, will be involved in Guidelines
planning process next year. He will continue to work with
BVG Airo on Total Fishing Gear.
Im excited by what is a new career opportunity and
a fresh challenge, said Hayes.
Its great to be working with a company that is so
passionate about its shing, especially when so many
companies nowadays have no shing soul. Guidelines
passion is reected in its products.
Hayes is also fronting, a campaign to encourage more
anglers to take up y shing for carp. Convinced of the
effectiveness of the method for Europes most popular
coarse sh, he is inviting commercial coarse sheries to
embrace the idea and is proposing a network of coaching
lessons at venues keen to take part. Interested parties
can call +44 1733 395102.
Guideline is understood to be considering its dealer
structure next year, with the possible inclusion of coarse
shing shops. The Norwegian company is already
planning to launch a pike y shing kit for 2011.
In an exciting month for Guideline, the company has
also announced the launch of its Reaction y rods
(exclusively revealed in Angling Internationals March
issue). The US-made range features both double- and
single-handed rods and is described by Guideline as the
result of co-operation between US manufacturing
tradition and Scandinavian rod action ideas. Price of the
rods ranges from 649 euros. For more information on the
range visit www.guidelineysh.com
MAKEANAPPOINTMENT
Tel+47-55 39 55 90 Webwww.escaglobal.com
Email [email protected]
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ThenewReaction y rod.
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I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
Vismaupbeat despite
lownumbers
O
ne of Europes
top shing
shows is being
hailed a success,
despite a fall of
around 9% in visitor numbers
compared to last year. This
years Visma Show in Rotter-
dams Ahoy Arena attracted just
over 20,000 people, compared
to 22,000 the previous year,
a gure that organiser Andre
Hooijer was happy with.
The main thing is that exhibitors in general were
very pleased, said Hooijer, who pointed to the good
weather as one reason why some people may have
stayed away. There were fewer visitors but they spent
more than last year and there have been no complaints
about the levels of business done.
The 42nd Visma Show introduced a number of new
ideas, including species-specic interactive workshops
for carp, sea, coarse, predator and y anglers. The
popular Beet Theatre, featuring talks by popular Dutch
anglers, also returned.
Spros Senior Director, Product Development and
Sourcing, Pascal Vermeulen, reported a very good
show, with particular interest in the Strategy Fuzz
specialist carp products and the new PikeFighter Boat.
Numbers were down but the retailers I spoke to were
excited from day one and after a slow start they were
selling well. The workshops were a nice idea but there
was not as much interest as the organisers expected.
We had some pro staff there but the response left
something to be desired.
We will denitely be there next year. There are
ways to make Visma even better and appeal to more
people, but wholesalers, retailers and the media have
to work closely together for that to happen.
Pure Fishing also reported a good show, with Penn
saltwater products, Berkley Gulp! Alive, Abu Garcia
reels and JRC carp equipment attracting attention.
Organiser Andre Hooijer:
Exhibitors were pleased.
New products like the Penn Atlantis reel and Berkleys
Whiplash Blaze Orange prompted good reactions.
The number of visitors isnt the only thing
responsible for making a successful show, said Pure
Fishings Marketing Manager for Benelux, Robert
Valkeneer. I prefer 20,000 who want to buy product
and keep the trade alive to 24,000 who are just
looking around and gathering information. Informing
anglers is very important and is part of our job, but
these shows are also about buying and selling.
Communication between Pure Fishing and Visma
is very good and we have discussions during the year
about improving or changing things. The organisers
and the exhibitors both have ideas. Together we try to
keep improving the show.
Hooijer was holding re on any changes for next
year until the results of an exhibitor questionnaire had
been analysed. We always look at how we can do
better but we are pretty happy and there are no plans
for radical change, he explained.
However, Beet Editor Pierre Bronsgeest believes
there are opportunities for improvement. The show
was okay but the atmosphere was not there, he told
Angling International. The layout was different and
the organisers took a gamble with a number of ponds
and workshops that did not work out.
The big exhibitors were there and worked very
hard. Shimano, Pure Fishing, Spro and Ilex/Sensas had
nice stands and I believe they had a successful show.
Generally, people were buying, but it could have been
better according to most shopkeepers.
Beet introduced its new predator magazine, Rov-
ers, at the show and will follow up with a European
launch at EFTTEX.
Zebco Sports Europe is targeting new anglers by intro-
ducing a bespoke point of sale stand for UK retailers.
The compact stand can be accommodated in small
shops and comes pre-loaded with a selection of intro-
ductory level product for coarse, sea and carp shing.
The 6ft x 3ft x 20ins stand also has options for clothing,
lighting and accessories, all of which can be adapted to
each retailers market.
Zebcos UK Director Anthony Connolly explained that
the initiative was based on impulse purchase, with pric-
ing a key consideration. All products are bar coded and
packaging allows viewing of the product before buying.
The holiday trade market generates massive turnover
for other leisure products, he continued. The products
on our stand give new anglers the chance to try angling
for little investment and if they are keen to continue they
can upgrade at their nearest retailer.
Further enquiries to customer services 0808 10 11 254.
Zebco Sports Europemarkets six brands in the UK:
Browning, Quantum, Rhino, Zebco, Fin-Nor and Van Staal.
ZebcotargetsnewanglersinUKwithPoS
products like the Penn Atlantis reel and Berkleys
-
See us at EFTTEX
Stand G02
Hall 2
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I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
W
hen does a good idea
become a stroke of genius?
Aquateko believes it has
found the answer with the
introduction of the
InvisaSwivel, a new uoro-clear swivel which,
as the name suggests, is virtually invisible under
water. UK company Snowbee has just snapped
up the distribution of the product and Manag-
ing Director Russell Weston said: Genuine
innovations are rare, but this is certainly one. Its
a fantastic product that is going to have a real
impact. We took it to a UK show recently and it
was really well received.
Numerous anglers and charter skippers have
also testied to the products functionality and
robust qualities in eld test situations.
The InvisaSwivel has already won best new
product awards in four US magazines and looks
certain to generate further interest among Euro-
pean buyers when Snowbee unveils it at EFTTEX
in June. Described as virtually indestructible, the
swivels are non-corrosive and recommended for
braid, uorocarbon and monolament.
Following the same principle as uorocarbon
line, these swivels are uor-clear, making them
practically invisible in water, say the makers. The
resin compound allows the swivel to perform at
nearly neutral buoyancy and unlike metal swivels
allows really natural bait presentation.
When the world leading
hook manufacturer joins
forces with the most
celebrated tournament bass
sherman then something
special is in the ofng.
And so it proved when
Kevin Van Dam, three-time
Bassmaster Classic Champion
and ve-time Bass Angler of
the Year, collaborated with
O. Mustad and Son to create
the new Ultra Point KVD
Elite Treble.
Mustads US Sales Manager Jeff Pierce recalls how the
secret weapon came into being. It began as I drove
Kevin to an airport in New England. He discussed a new
Mustad hook he wanted built. He had thought out every
detail and knew exactly what he wanted. He jotted down
some notes and a picture of the hook and the Ultra Point
KVD Elite Treble was born.
Van Dam wanted a treble that was stronger than current
models for extra pulling power and which held up better
when being removed from sh, arguing that if you dont
need to replace trebles you spend more time shing. He
also wanted to open up the point angle to improve
hooking ratio while maintaining the hook holding
capability that Triple Grips are known for. Thirdly he
wanted a 2X short shank to allow upsizing on his baits
without the hook tangling.
After reviewing a couple of prototypes Van Dam settled
on the nal shape of the new TG76BLN treble and used
the hook during the last ve or six events of 2009 with
great results, sealing his fth Angler of the Year title. And
arming his Red Eye Shad Lipless Crank Baits with the same
hook, he never failed to boat a sh as he secured his third
Bassmaster Classic title.
Kevin has since been hounded by other top tournament
anglers asking for the hooks and consumer demand has
been tremendous, added Jeff Pierce.
The hook will be part of the new range that Mustad is
taking to EFTTEX and will be found on stand H70. For
further details contact [email protected] or visit
www.mustad.no
Mustadandbasschampioncreateaclassic
InvisaSwivel is a clear
winner, say itsmakers
E
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X
S
T
A
N
D
N
o
.
G
0
2
MAKEANAPPOINTMENT
Tel+44 1752 334 933 Email [email protected]
Web www.snowbee.co.uk
Inshore and freshwater anglers will appreci-
ate the clarity and light weight of the inshore
series, with swivels ranging from 12lb to 55lb in
weight class. Offshore enthusiasts will welcome
the heavier swivels, new for 2010, in sizes from
80lb to 200lb.
The swivels were initially intended for saltwater
use but it seems likely they will nd their way
into many freshwater applications too, particu-
larly the carp market, where improved stealth and
bait presentation will give carp anglers a real edge.
Above: the InvisaSwivel is
alreadywinning awards
in America and is now set
for its debut at EFTTEX.
Such genuine innovations
are rare, say its UK-based
distributors.
CHRISBROWN
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22 AnglingInternational June2010
I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
ASAmakes
pitch for visitors
T
he American Sportsh-
ing Association (ASA)
is urging sportshing
businesses to get in on
the action as its premier
event, the International Convention
of Allied Sportshing Trades better
known as ICAST draws nearer.
Bookings for the huge show have
gone fantastically well, says ASA, and
now it is urging buyers to sign up for
the chance to visit hundreds of manu-
facturers and evaluate thousands of
products at the Las Vegas Convention
Center from July 14th to 16th.
Says ICAST Director Maria del Valle
Hamilton: ICAST 2010 is shaping up
to be another excellent show.We are
very pleased with our pre-registration
numbers, particularly buyers and media
representatives, and we expect to have all
our available booth space sold by June.
ICAST has truly become a global
show. Last year 63 countries were repre-
sented and international attendance has
more than doubled in the last decade.
This year, we expect to host 7,000 mem-
bers of the global sportshing industry.
And for anyone still pondering
over the decision whether to attend,
ASA lists ve good reasons why you
shouldnt miss out.
1. TheNewProduct Showcase
ASA has no doubt this is the single
most important feature for exhibitors
and attendees alike, with hundreds of
next seasons innovations unveiled.
The Showcase grows every year in size
and prestige as companies vie for the
coveted awards in 17 categories as well
as the Best of Show accolade. Only
registered buyers and editorial media
can vote and exhibitors are excluded
from the showcase during the voting
period.
2.Networking opportunities
Despite the role that technology
now plays in communication, the
most effective meetings are still those
conducted face to face. ICAST presents
the perfect opportunity to connect
directly with suppliers, manufactur-
ers and industry leaders from all over
the world. The Industry Breakfast, the
Chairmans Industry Awards Reception
and educational seminars on issues
such as intellectual property rights are
opportunities not be missed.
3. See allmajor product lines
ICAST, say the organisers, is the only
trade show where major manufactur-
ers display their entire product lines.
Visitors can examine products and also
test them in designated areas.
4. ICAST-only specials
Show specials are listed in the show
guide and offer great deals that cant
be found anywhere else. In 2009
nearly half of all ICAST exhibitors
offered show specials.
5. ICASTBuyerRafe
Each time a buyer places an order
with an exhibitor he is eligible to enter
a rafe for cash prizes, with a trip to
Crocodile Bay Resort in Costa Rica as
the grand prize.
To register for ICAST visit the show
website www.ICASTshing.org
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June2010 AnglingInternational 23
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I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
24
IFTD couldmove to
EastCoast in 2011
AnglingInternational June2010
T
he International
Fly Tackle Dealer
(IFTD) show, the
new y shing
trade event being
run for the rst time by the
American Fly Fishing Trade
Association (AFFTA) in Sep-
tember 2010, is planning to
announce a change of location
and dates for the following
year. While details are not
likely to be conrmed by the
AFFTA Board until later in the
summer, Angling International understands that the
2011 show is almost certainly destined for the East
Coast and that an earlier date is favoured.
The long-established Fly Fishing Retailer (FFR)
Show, which was replaced by IFTD after AFFTA and
FFR owners Nielsen parted ways earlier this year, had
traditionally been held in Denver. But AFFTA believes
that changes are necessary to stimulate and sustain
interest from both exhibitors and dealers following a
long period of declining interest in FFR.
Randi Swisher, Vice-President and Director of
Marketing for AFFTA, conrmed the current thinking.
We are committed to the venue and dates for this
year but I would like to look carefully at 2011 and
maybe try something a little earlier.
It is a deci-
sion that will be
reached by the
AFFTA Board but
I think we have
to try different
Randi Swisher: Moving
east would bringmore
international interest.
things. The FFR has been in early to mid-September
for a long time.
I am also working very seriously on a new
location and 2011 will be when we move the show.
There is a high probability we will take it to the East
Coast. I am already talking to people and exhibition
centres in different cities in the East and we hope to
be able to make a June or July announcement
regarding a new date and location.
In the past there has been a very high presence
of West Coast and Rocky Mountain participation. By
moving to the East we may get more international
involvement as well as East Coast participation.
No decision has been reached beyond 2011 but
the idea of alternating Denver with an alternative
venue every other year will be one of the options
debated by the Association.
Regarding this years show, at the Colorado
Convention Centre from September 9th to 11th,
Swisher said he was very pleased with the continued
positive response from the trade and that bookings
were very strong.
Responding to the decision by apparel company
Simms not to attend, saying the show was too late in
the calendar, Swisher added: It is unfortunate that
Simms wont be there but it has not slowed us down
at all. Bookings are full steam ahead. The reality is
that we cant keep everybody happy. Manufacturers
typically want the show a little earlier and the retailers
want it a little later. The soft goods/apparel season
also starts a little earlier than shing tackle.
Far Bank Enterprises, the holding company for the
Sage, Redington and Rio brands, along with y line
company Scientic Anglers, are among the prestigious
companies to have pledged their support for the show.
TM
Danish manufacturer Innova-
tive Lures is looking for a
distribution partner to launch
its products into the UK
market. It is also seeking a
nationwide web shop and
plans to back the launch with
extensive media coverage.
The UK market is very
attractive for us, with three
to four million recreational
anglers, explained company founder Lars Wagner
Sgaard. The Innovative Lures portfolio of
wobblers, spoons, spinners, jigs, leaders and rigs
is perfect for traditional UK anglers as well as the
rst-movers in the market.
Research undertaken by the
Odense-based business sug-
gests that its products are very
suitable for the UK market and
preliminary test results indicate
that the product collection has
strong potential to be success-
ful there.
We want to nd a strong
distribution partner and a
nationwide online business,
as well as establishing some
solid media relationships
a mix of strategic partners
who can mutually benet
from the product portfo-
lio, added Sgaard.
Our lures have been
really well received by those
UK anglers who have been
introduced to them up to
now. Anglers often praise the
magnicent strike-capabilities.
We welcome all feedback,
including any suggestion for
improvement as we actively use
this information in our con-
tinued product development
programmes.
Interested distributors should
make enquiries to
info@innovative.
lures.com. For further
information visit www.
innovativelures.com.
Lars Sgaard: UK reac-
tionhasbeenpositive.
InnovativeLures
makesappeal for
UKdistributor
RecshAustralia losesstate funding
Australias threeandahalfmillion recreational sher-
menare on thebrink of losing their representation
following their governments decisionnot to grant
nancial support toRecshAustralia. Theabsence
of fundingmeans that the sports keybodyhasbeen
forcednot to renew its CEOs contract and to accept the
resignation of theChair of theBoard.
RecshhasencouragedtheGovernment to reconsider
a decisionwhichwould bring to anend27years of
representation andwhichhas forced it to reposition
theorganisationback to volunteer-run status. Russell
Conwayof Victoria hasbeenappointed theorganisations
newChair, but there is deep concern that Recshwill
lose its voice on crucial national issues suchas the
upcomingCommonwealthMarineBioregional Planning
consultation covering vast stretchesof coastline and
whichwill involvemore bans onshingusing
sanctuary zones.
TheGovernmentrecently renewed its commitment to
commercial shingbypledging$2.6m toOceanwatch
to fund theSeaNet environmental programme. Recsh
Australiawould like the sameopportunity extended to it
toworkwithGovernment onsustainability issues, said
outgoingChair FrankProkop. Recreational shing is a
fundamental component of our Australiawayof life.
Theorganisationhasnowcalled onall recreational
shermen, shing tacklemanufacturers and tackle and
bait retailers towrite or personally visit their federal
Members of Parliament askinghowangling cansoeasily
lose its one voice toGovernment.
-
MOLIX - via Guiccioli, 24 - 40062 Molinella - Bologna - Italy
Phone +39 051 887919 - Fax +39 051 6903961 - www. molixfishing.com - e-mail: [email protected]
We look forward
to welcoming
you to Efttex
2010 in Valencia
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I N S I G H T A N A LY S I S T R A D E N E W S
COMMUNIQU
26 AnglingInternational June2010
Halcounveilscasting lure
Australian lure manufacturer Halco is heading to Spain
with a number of new products to interest buyers. These
include a new casting lure, an improved performance deep
diving Sorcerer 90 along with some new terminal tackle.
EFTTEX has always been very important to us and this
year is no different, said Marketing Manager Tim Carter.
Tel:+61 8 9430 5080 Email: [email protected]
Website: www.halcotackle.com EFTTEXSTANDB52
ExtremeFishings targets
Spain, Portugal, Germany and the Nordic countries and
among the territories being targeted by Russian company
Extreme Fishing. Owner Vitaly Pchelnikov supplies lures
to the international market and will focus on his GIGA
range for Valencia, introducing new sizes and colours.
Visitors can also learn about Extremes BI-PLATE
Technology, a galvanic lure coating process that resembles
sh scales and is very durable.
Tel:+7 495 598 6916 Email: [email protected]
Website: www.extremeshing.ru EFTTEXSTANDE16
PlasticaPanaroonahigh
Italian tackle box manufacturer Plastica Panaro goes to
Valencia on a high after having recently appointed Platinum
Marine as its new exclusive distributor for the Australian
market. Export Director Lucio Sirotti told Angling Interna-
tional that his companys new partner would be showing
his products during the Australian Fishing Tackle
Association (AFTA) show later this year and that he
intended to visit the show personally. Sirotti believes that
EFTTEX could mark the beginning of an upturn for the
European shing tackle trade after a difcult year and plans
to use the event to unveil a selection of new offerings.
Tel:+39 059 793 340 Email: [email protected]
Website: www.plasticapanaro.it EFTTEXSTANDE20
BooneBait returnsagain!
US lure specialist Boone Bait is attending its 29th consecu-
tive EFTTEX in the same year as it celebrates its 60th
anniversary. Owner Peter Foley will underline the message
that his company can ship from one warehouse in Florida
and maintains ll rates of 98%-plus, with faster inventory
turns than his competitors.
Tel:+1 407 975 8775 Email: [email protected]
Website: www.boonebait.com EFTTEXSTANDF19
HollyKudosset tobuild
Coming off the back of a successful China Fish, Holly
Kudos is seeking to strengthen its bond with existing
customers and recruit new medium and large-sized
wholesalers at EFTTEX. The OEM manufacturers key
objectives are to improve and extend its carp and catsh
ranges and to promote its growing match shing offering.
Tel:+86 511 822 73072 Email: [email protected]
Website: www.hollykudos.com EFTTEXSTANDF62
Thinkshmakesdebut
Spanish y shing brand Thinksh makes its EFTTEX
debut this year condent that the new technology behind
its products will lead to deals with distributors and dealers
across Europe. Thinksh will showcase it technology pri-
marily through three main products its Bold large arbor
reel, Czech nymph rods and Thinksh Eyes (sunglasses).
Tel:+34 619 594 279 Email: [email protected]
Website:www.thinkshworld.com EFTTEXSTANDJ10
Yaska lookstoUSandUK
Chinese net manufacturer Yaska has set its sights rmly on
new distributors from the US and UK. Our hand-made
high quality products at low prices are proving very popu-
lar and EFTTEX is a great opportunity to make more buy-
ers aware of what we do, said General Manager Xia Ning.
Tel:+86 565 710 1666 Email: [email protected]
Website: www.yaskashing.com EFTTEXSTANDC21
Koppers targetsEurope
Koppers, the maker of Livetarget crank baits, plans to use
EFTTEX to accelerate its international growth. Livetarget
has popular lures including the Yellow Perch, Bluegill,
Golden Shiner and Largemouth Bass in its line-up and has
made a big impact on the Bassmaster scene in the US. It
now sees Valencia and the perfect springboard for
expanding business in Europe.
Tel:+1 905 468 448 Email: [email protected]
Website: www.livetargetlures.com EFTTEXSTANDJ50
Fujibringsnewrodguides
Nothing comes close to the revolutionary-designed K-Series
rod guides, says manufacturer Fuji, who will be taking the
new product to the show. The guides look different and
perform differently, with the forward slant of the frame
preventing crack offs when casting. High speed cameras
have proved that the problem of line wrapping round the
back of some conventional guides (causing a loop and
resulting in breaks) is eliminated by the K guide.
Tel:+44 1527 853822
Email: [email protected] EFTTEXSTANDD50
FishermansPartnerexpands
Fishermans Partner, Europes biggest franchise organisation
for shing tackle, extends an invitation to retailers and
wholesalers to visit its stand in Valencia. The growing
business opened a new shop in Germany in April, its rst
shop in Romania in May and a further shop in the Nether-
lands, also in May. The momentum will continue in June
with the opening of a second shop in Zagreb, Croatia, and
the following month will see the taking over of four or ve
more outlets from competitor Moritz International in
Germany. Of course, more shops are under discussion,
said Fishermans Partner President Dieter Willenbruch.
Our shops carry all leading brands as well as our own
brand, Suxxes, at competitive prices.
Tel:+49 89 864 2268Website:www.shermans-partner.de
Email:[email protected] EFTTEXSTANDC22
LeedabringsMAPtoEFTTEX
Leeda is taking its MAP brand to EFTTEX for the rst time,
with its innovative ACS line clip reel heading up an exciting
product line-up.The brand is wide open for distributor-
ships. New from Wychwood Game will be a luggage range
plus new sizes of the award-winning Truey reel. Wychwood
Carp will be showing its new rod pods among a selection
of imaginative gear. Tel:+44 1527 587450
Email: [email protected] EFTTEXSTANDA19
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28 AnglingInternational June2010
z
S P E C I A L F E A T U R E
UKANDFRANCEARE
NEXTTARGETSFOR
BEHRBRANDS
COMPANIESYOUNEEDTOKNOWABOUT...
I
t started in a dimly lit garage in a small, non-
descript German commuter town. There, in-
ternational angler Manfred Behr would whittle
away into the small hours creating oats that
the local match angling circuit so craved. It
was a simple labour of love creating tackle that tted
the requirements of the world in which he lived.
Little did Behr know, however, that 30 years later
that laborious task would have become the
foundation stone of a truly global tackle company.
I made those oats with my own hands out of
polystyrene as there was nothing on the market that
suited the shing
we were doing
with the German
match team,
explains Behr as
he surveys the
scene at his custom-built German HQ. I had no
idea that my toils would lead us here.
As he explains his story it leaves you with little
doubt that what Behr Angelsport has achieved over
the last three decades is nothing short of remarkable.
The company now boasts some 2,400 retailer cus-
tomers spread across the globe, who between them
stock every single one of Behrs 8,000 products.
The list of brands under the Angelsport umbrella
also reads like a who is who of European terminal
tackle with IceBehr for winter clothing, Behrsports
for leisure clothing, Eurolite chemical lights, Trendex
lures and spinners, Eurobite electronic bite indica-
tors, Yashida and Maracay hooks, Trendplus shing
lines and saltwater brand SeaBehr to name but a few
developed over the years.
We are a true family business too, explains
Manfred Behr. My wife Ruth and I are joint
Managing Directors and run the company. Our son
Thomas is in charge of our exporting and older son
Jrgen runs a shipping company which handles all
of Behrs sea freight shipments from Asia.
This is something I am extremely proud of. To be
able to grow something that is a passion into a busi-
ness that can support the whole family is a dream
come true for me and we have designs on taking
Behr Angelsport onto a whole new level, he reveals.
Heading the list of priorities for that expansion is
nding world-beating distributors in the UK, France
and the USA. Get those, he says and we can then
really begin to realise the potential of our brands.
Prospective candidates should make contact sooner
rather than later.
As we are led into the companys 3,800 square
metre distribution warehouse it is hard to doubt the
companys ambitions.
Manfred is still hardwired into the
sportshing market too and despite no
longer representing Germany at inter-
national level, something he did for more than ten
years in the 1970s and 1980s, he is clearly just as
enthusiastic about angling as ever and spends his
free time shing for almost everything and anything
that swims.
Angling is in my blood, it is as simple as that, he
adds. We have built the company using our own
capital to ensure we have full creative control over
what we produce. That way I know we can still serve
anglers and react quickly to the changing demands
of the market.
And with ofces now in China as well as Europe,
Manfred can very carefully monitor the quality and
design of all new products. He still travels extensively
across Asia sourcing new materials, product ideas
and the latest production methods.
Being able to keep up with the latest production
techniques and materials coming online is very
important for us, he adds. It means we can be rst
to market with new product and be able to offer the
widest margin in order for our distributors and retail-
ers to make money which is what it is all about.
polystyrene as there was nothing on th
suit
we
wi
ma
ex
he
?
Want to talk toBehrAngelsport?
For distributionopportunities andproduct details
Tel:+49 6203 958 8180
Email: [email protected] Web: www.behrshing.de
TheBehr headofce in Ladenburg.
Just someof the8,000product ranges
nowheld at Behrswarehouse.
Smiling:Manfred
Behr still hasbig
ambitions.
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EUROPEAN
FISHING
TACKLE
TRADE
EXHIBITION
Feria Valencia, Avda. de las Ferias s/n, 46035 Valencia, Spain
T: +34.96.386.11.00 F: +34.96.363.61.11
W: www.feriavalencia.com
Valencia, Spain
11th-13th June 2010
BE THE BEST, COME TO EFTTEX
EFTTA, Unit 2i, Berol House, 25 Ashley Road, London, N17 9LJ, UK
T: +44.20.8365.0405 F: +44.20.8493.7220
E: [email protected] W: www.eftta.com
P
r
e
-
r
e
g
i
s
t
e
r
a
t
w
w
w
.
e
f
t
t
a
.
c
o
m
b
e
f
o
r
e
1
s
t
J
u
n
e
f
o
r
F
R
E
E
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Y
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o
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Friday 11th June 2010
08:00 Visitor Registration opens
09:00 EFTTEX opens
17:30 EFTTEX closes
Saturday 12th June 2010
09:30 Visitor Registration opens
10:00 EFTTEX opens
17:30 EFTTEX closes
Sunday 13th June 2010
08:30 Visitor Registration opens
09:00 EFTTEX opens
16:00 EFTTEX closes
VISITOR OPENING TIMES
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30 AnglingInternational June2010
S P E C I A L F E A T U R E
VMCPECHEPUTFOUR
HOOKSATTHECENTRE
CENTENARYCELEBRAT
O
ne of the worlds largest hook manu-
facturers is to be the toast of EFTTEX
in 2010 as it celebrates 100 years of
business in the angling industry. The
globally renowned VMC Pche will
celebrate the milestone with a special presence at the
show and by unveiling a number of groundbreaking
new products as part of a comprehensive anniversary
celebration.
Heading the list of new product launches will be
the introduction of a series of super tough saltwater
trebles under the Spark Point 3X Strong Treble Hook
banner; it is a series that VMC Pche Managing
Director Stanislas de Castelnau says will further
reinforce the companys standing as the worlds
number one manufacturer of trebles.
He told Angling International: This hook will be
the third addition to VMCs premium Spark Point
Treble Hook range and we are expecting big things
of it in the light game market.
It has been manufactured with tough species like
trevally and barramundi in mind and the feedback
from our eld testers has been superb.
Another new addition to the innovative Spark
Point range (see info panel, right) will be the Super
Light Worm Hook, which will be sold as the lightest
worm hook on the market for nesse-style shing.
EFTTEX has long been highlighted as the key
event on VMCs anniversary calendar. And the new
hooks will be centre stage at the companys 100
Years celebration in Valencia. There VMC is planning
a host of celebratory specials, including the sponsor-
ing of this years EFTTA dinner, where some special
guests will be invited to help make the anniversary
that bit more memorable. As one of the founding
members of EFTTA, VMC sees such actions as being
central to its plans, as Marketing Manager Dawn
Mercadal explained: VMC is justiably proud of our
100-year milestone and we see nowhere better than
EFTTEX to celebrate it.
We will be unveiling a number of new products
during the event and hope to share these and our
anniversary celebrations with our customers and
friends at the show, she added.
The feedback from our eld testers has been superb, says MD Stanislas de
Castelnau as VMC prepares to unveil its latest hook innovations at EFTTEX.
SparkPoint is thenamegiven to anewhookpoint
designdevelopedbyVMC for its premiumhook
ranges. Thepoint of eachhook featuring the tech-
nology is hardenedbyadie forgingprocessbefore
being chemically sharpened. Front andback ribs
guarantee rigidity
while energy
channels increase
thespeedof pen-
etration, resulting
in extremely ef-
cient andeffective
hookingpower.
re
Oneof thenewsuper-tough
SparkPoint treble hooks.
COMPANIESYOUNEEDTOKNOWABOUT...
SPARK POINT TECHNOLOGY: THE DETAILS
-
June2010 AnglingInternational 31
SUPERB
CENTREOF ITS
ATIONS
WHICHFRENCHSHOWHASBIGPLANSFOR2011?Seep32
A longhistory of support: ChristopheViellard,
VMCs former President andEFTTA co-founder,
meets theBritishDukeofWellington,who
opened therst ever EFTTEX.
Following the successful launch of VMC Terminal Tackle for the USAmarket, VMC has developed a new range of
jig headsand rigging kits specically for Europeananglers. The rangehasbeendeveloped in close collaboration
between VMCs expert hook engineers and on-the-water specialists. The range represents a notable shift in
focus for a company that hasbeenknownexclusively for its hooks. Keyproduct features include two ribs
to keep lures rmly in place, realistic 3D holographic eyes on coloured products and VMCs signature
logo engraved on natural lead products.
1
2
3
4
VMCTERMINAL TACKLE
GROWINGTHEBRAND
VMChas integratedmodern angling technology with its premium
hooks to craft a new range of VMC-branded terminal tackle.
?
Want to talk toVMCPche?
Heres how tond them...
Tel:+33 3 84 57 34 34 Email: [email protected]
Web: www.vmcpeche.com
Spark Point 3X
Strong TrebleHook
(7556BN/TI)
Designed tobeshed in
saltwater situationswhere
toughspecies suchas
trevally are the target, the
3XStrong Treble is predicted
to be snatchedupbymany
of theworlds luremakers.
Available in sizes1/0, 1, 2, 4
and6, thehookalso features
VMCs groundbreakingSpark
Point technology that creates
stronger,moredurable hook
points. VMC trebles feature
onedouble hookandone
single formore resistance
compared to alternative
brand three-hookdesigns.
Spark Point Super
LightWormHook
(7310BN)
Available in3/0, 2/0and1/0
sizes, thenewwormhook is
the lightest on themarket
but because it ismadewith
VanadiumSteel (VMCs pre-
miumalloy for ultra-strong
and lightweight hooks) it
outperformsevery time. An
extrawidegapemakes
hooking soft plastics easier
and theultra-sharp Spark
Point helpshooking.
Assist
JiggingHook
(7264OB)
This new rangehas
beendeveloped in
conjunctionwithWil-
liamsonLures and
is designed for use
with all saltwater
gameshspecies. Featuring
anextrawidegape tot all
verticalmetal jigs andan8
offset eye for easier rigging
andpenetration, VMCexpect
this to beabig seller. It will be
available in sizes13/0, 11/0,
9/0, 7/0, 5/0and3/0andwill
feature theOB (OnyxBlack)
corrosion-resistant saltwater
plating for better longevity.
X-Short X-Strong
Round TrebleHook
(8651BN)
Light gameanglerswill be
using thisnewsmall size16a
lot over thenext fewyears as
it is perfect for trout, bream
andsmallbass,offering
sensitivity andstrength in
equal proportions. VMChave
managed topackall of its
hook-makingexpertise into
ahook that is less than1cm
in length.
-
32 AnglingInternational June2010
z
THEVIEWFROMTHESHOWFLOOR
Fox International is a regular exhibitor at the
Carrefour National Pche et Loisirs show,
seeing it as the ideal launch pad for new
products for the Frenchmarket.
Fox EuropeanMarketing Director Andre
Akkermans told Angling International: We
have been very impressed in previous years
by the Carrefour National Pche et Loisirs
and plan amajor presence in 2011 to exhibit
our all-new Rage predator range.
It is a very important show in European
terms as it is so central to everything and
always attracts a large, quality crowd of an-
glers. Inmanyways it has become the show
for predator shing in particular, he added.
CARREFOUR
NATIONAL
PCHEet
LOISIRS
BY
NUMBERS
S P E C I A L F E A T U R E
FRENCHSHOWSET
FORRECORD2011
COMPANIESYOUNEEDTOKNOWABOUT...
T
he biggest angling event in
France could be the venue for a
record breaking new attraction
in 2011 if plans to include
the largest exhibitor pool the
country has ever seen come to fruition. The
organisers behind the Carrefour National
Pche et Loisirs show are to introduce an
eight-metre long aquarium where some of
sportshings biggest stars will show off their
skills to visitors at the two-and-a-half day
event in January 2011.
?
Want to talk to the showorganisers?
Heres how tond them...
Tel:+33 4 73 17 19 22
Email: [email protected] Web: www.cnpl.fr
Organiser Clement Posada said: The
record breaking exhibitor pool is all part of
our plan to make the 2011 show bigger and
better than ever before and we feel with a real
centrepiece attraction we will achieve that.
We felt that the 2010 show was one of
our best to date and the great news is that
our exhibitors felt the same way, as 97% of
them have already indicated that they will
return for 2011, he added.
But despite the success of this years show,
Posada and his team are not resting on their
laurels. As well as introducing the huge
new centrepiece they also have designs on
improving other areas of the event.
Every one of the four main areas of the
show Angling Products, Sailing, Green
Tourism and Water & Environment are to
be examined over the coming months to see
how they can be further improved for both
exhibitors and visitors alike.
We know we have the location as
Clermont-Ferrand is situated right in the
heart of France, so it is easy to get to. We
also know that it is becoming a real hub for
the international angling market as many of
the trade come here to meet because of the
location, Posada revealed.
And with 350 brands being exhibited
by 130-plus exhibitors and constant live
displays put on in partnership with the
AFCPL, the French competition circuit for
lure shing, there is little surprise that 90%
of visitors give positive feedback of their
experiences.
Everybody supports our show, exclaims
Posada. It carries the seal of approval by the
French National Angling Federation and is
organised in conjunction with Europche,
the biggest specialised network of angling
retailers in France. Thats important for
exhibitors to know. Co-organising with
Europche means 150 professionals and
retailers will be coming to the show to nd
out about new products. It makes the show
a central hub for professionals in France.
Our large new display pool will be
the icing on the cake, allowing us to truly
cater for every one of Frances 1.5 million
freshwater anglers and many more besides,
he enthused.
Carrefour National Pche et Loisirs will
take place from January 14th to 16th in
Clermont-Ferrands Grande Halle dAuvergne.
The number of visitors
at the 2010 show
The number of brands
on show
The number of
exhibitors
The percentage of
2010 exhibitors
booking for 2011
The number of years
the show has
been going
The number of days
the show is open
21,000
350
130
97%
21
2
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Legendary Saltwater rods.
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z34 AnglingInternational June2010
CLOSEUP:
THEBADAGANGWADER
S P E C I A L F E A T U R E
COMPANIESYOUNEEDTOKNOWABOUT...
A
feast of new products from leading
clothing and footwear manufacturer
Aquaz awaits visitors to this years
EFTTEX. The Korea-based premium
shing clothing rm says it plans a
signicant launch schedule at the European event,
headed by a trio of new wading products.
Topping the list will be a new breathable wader
under the Badagang name that Aquaz Managing
Director Brandon Hwang says will introduce a
number of groundbreaking new materials and
features to the marketplace (see image right).
As well as offering supreme breathability and
waterproong, the Badagang also offers the angler
levels of comfort that have not been seen before.
Says Brandon Hwang: The Badagang is packed
with the latest materials and features to take the
?
Want to talk toAquaz?
Heres how tocontact them...
Tel:+82 51 621 6001 Email: [email protected]
Web: www.aquazshing.com
WHYISAQUALEXAQUATEKSOSPECIAL?
AQUALEX Aquatek
is used in Aquazs
latest clothing. It is a
revolutionarymicro-
bre consisting of a
combination of nylon
and polyester, which
results in a very soft
and smooth texture.
This construction
means the garment
can dry quickly while
also beingmuch
stronger than
normal fabrics.
wader to the next level of comfort and durability not
seen before in the market. The stocking foot insert
even contains an anti-bacterial agent to protect your
feet from germs. We really have tried to think of
everything.
Also on show will be a new wading shoe, to be
called the BB-212FS, and a breathable, lightweight
wading jacket branded the BR-1012. Both carry
Aquazs usual array of hi-tech materials and are
packed with carefully thought-out design principles.
Added Brandon: We spend a lot of time sourcing
the very best materials and spend many, many hours
looking for innovative new ways of creating new
nished products.
We are very proud of our latest offerings and look
forward to showing them at EFTTEX so we can nd
distributors across Europe to help build our brand.
Anew fabric
called Aqualex
AQUATEKhasbeenused
to offer anglers extreme
levels of comfort, while
also deliveringdurability
andprotectionwhile
wading in deeperwater.
Theupper body
of thewader
features three layers of
AQUATEK,while the lower
portion increases that to
ve formoreprotection.
The front chest
pocket andbig
handwarmer pocket
arettedwithRiri water-
proof zippers to ensure
that valuable itemsdo
not getwet.
Inside the foot
of thewader is
Nankai jersey fabric to
help protect feet from
bacteria andalso tohelp
keep feetwarm in very
coldwater.
The shoulder
strapsandboot
sole are covered in
sticky rubber to provide
greater gripwhere it is
neededmost.
There are two
levels ofwaist-
height adjustment to
ensure thewader ts
snugly irrespective of
bodyshape.
1
2
3
4
5
6
BR-204SDXWader
Best selling high quality and functional wader.
Water-resistant front chest pocket Reinforced
kneepad Stockingfoot durable double-knitted sole
AquazBR-1012Wading Jacket
Designed for very comfortable and lightweight shing.
2.5L capacity Two large front pockets for y box
Handwarmer eece pockets
YKKwater-resistant zipper on frontmain entry
BB-212FSWading Shoe
Provides protection and comfort in tough
shing environments.
High quality young-buck leather with heavy dutymesh
Padded collar for ankle protection Removable spike
Hi-density felt sole with removable cleats
OTHERPRODUCTSATAGLANCE
Hi-techfeaturesgive
Aquaz theedge
-
Powerline, Z.I Les Brunelleries, 49080 Bouchemaine l Tel (33) 02 4136 36 66 l Fax (33) 02 41 36 32 00 l Email [email protected]
-
June2010 Angling International 39
SUPPOR T ING PRODUCT INNOVAT ION WORLDW IDE
you need
products
to know
about
E
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.
Tough, crystal-clear and
airtightwaterproof cases
Businesscontacts
Tel:+1 630 552 3111 Email:[email protected]
Website: www.planomolding.com
A revolution in the lure sector
10
Businesscontacts
Tel:+44 203 174 3305 Email: [email protected]
Website:www.tubeology.net
1
2
Tubeology is a modular tube shing system that enables the creation of tube
ies, snake ies, ying Cs and spinners. All the components are interchangeable,
meaning a tube y can have weight and hotspot colour heads swapped at the
waterside thanks to its unique screw-thread system. Suitable for all predatory sh,
sea or freshwater, the Tubeology system can convert to over two million variations
and all in a kit weighing less than one kilo.
What themakerssay: Tubeology provides effortless exibility. Anglers can always
have the right lure to hand at any time, regardless of light, weather or water
conditions. A range of spares and ready-to-use Tubeology ies are also available.
PlanosGuideSeriesof waterproof cases are now available in
four redesigned StowAway sizes, allowing them to be used in the
companys tackle bags alongside its traditional StowAway utility boxes.
What themakerssay: The cases are made from tough, crystal-clear
polycarbonate with cam-action latches and Dri-Lock O-ring seals to
ensure they are airtight and waterproof. Non-corrosive pinned hinges
will last for years and the soft rubber lining protects the contents,
while an additional rubber lining hides contents and shields them
from the sun.
-
AnglingInternational June201040
you need
products
to know
about
10
Durable reels fromVega
4
Businesscontacts
Tel:+35 12 19 617455/6 Fax:+35 12 19 617457
Email: [email protected] Website: www.vega.com.pt
A top-of-the-range rigwinder
fromPolands specialists
Polish company Anplast, the manufacturer of plastic terminal tackle and
accessories, is introducing a new adjustable rig winder. The winder can be adjusted
from 21cm to 34cm in 3cm intervals and enables the use of different sizes of rig.
Resistant to bending, it features 28 double holders, with cork or foam protection for
the hooks. Special runners prevent the shing line from moving and tangling.
What themakerssay: The adjustable rig winder is designed especially for
demanding anglers a Mercedes in our wide range of winders. It comes
recommended by professional Polish anglers.
Businesscontacts:
Tel:+48 693 665 335 Email:[email protected] Website: www.anplast.eu
5
Aprovencarp catcher that is
part-soluble, part boiled
Highqualitynew riveries
BusinessContacts
Tel:+44 1293 778600 Email: [email protected]
Website:www.fullingmill.com
Businesscontacts
Tel:+36 709 358720 Email: [email protected] Website:www.sbsbaits.net
6
3
h i
Vega has built its new series of CL reels to incorporate built-to-last
durability plus enough technical features to make them suitable for a broad
range of disciplines. The series includes the CL65 and CL80models, both
made to the high standards synonymous with the Portuguese manufacturer.
What themakerssay: These new reels are the smartest choice when
demands and expectations are high. They combine top quality design and
materials to produce top performance with light weight.
The new TacticalRiverFliesSeries from FullingMill is a collection of
premium quality river y patterns for trout and grayling. The 38 patterns in
the collection range from streamers to dry ies, all tied on quality barbless
hooks with the ideal style of hook chosen for each individual pattern.
What themakerssay: We have unbelievably high standards of quality
control and we use the very best hooks and materials. The range includes
ies from our consultant Oliver Edwards which have been individually
approved by him. One of our contributors has been quoted as saying,
This is the nest quality collection of river ies that has ever been made
available commercially.
DoubleTrickBoilies from SBSBaitsEurope are a hybrid bait that the
manufacturers believe has all the advantages of both soluble and boiled boilies. The
20mm bait comes in a variety of avours including Ace Lobworm, All Season Corn,
M1, M2, M3, AV1, AV2, Bio Big Fish and Fruit & Nut.
What themakerssay: The external 6mm layer is soluble and the 14mm core
is boiled. The outer soluble layer decomposed in two to three hours in water at
a temperature of 20 degrees Celsius, and due to its intense avour and scent it
stands out from other baits in attracting carp. You can be sure that the internal core
will stay on the rig for hours.
-
Bigger, better boxesbuilt
in Europe for easydelivery
Businesscontacts
Tel:+39 051 88 7919 Email: [email protected]
Website:www.molixshing.com
Businesscontacts
Tel:+36 1 283 22 85 Email: [email protected]
Website:www.energosh.hu
10
Newcolours for a classic line
Businesscontacts
Tel:+49 2242 927614 Email: [email protected]
Website: www.platil.de
8
7
9
Lureswith changeablebibs
Theperfect long-distance lure
The new Pipersinking lure from Molix has been specially developed to reach
long distances in all conditions. Its linear and compact design, combined
with the positioning of weights inside the lure, produces unbelievable
casting performance.
What themakerssay: The Piper features an incredible oscillating movement
which imitates an escaping prey sh. It can be retrieved in various ways
slow, fast or with a jerking motion. Built with top quality raw materials and
enhanced by natural colours for a perfect looking nish, its a great lure for a
wide range of species.
J.M.Gillies, one of the premier shing tackle suppliers in Australia, has combined
proven sh catching action and unbelievable anti-snag capabilities in its
Stumpjumper luresseries. A patented snap-lock bib allows the instant alteration of
the lures shing depth by changing to a different shape. And lures with damaged
bibs need never be thrown away anglers can just change and continue shing.
What themakerssay: With a choice of hot colours, ashing metalised nishes
and subtle naturalised patterns, anglers can change bibs to get the attention of
the sh. Bibs and bodies can be mixed and matched in a system that makes
Stumpjumper the most innovative and effective lures available.
Platil STRONG, the world-known shing line from Monol Technik, was initially
only manufactured in dark brown, but today it is available in different colours
including light grey, blue and grey-brown. The combination of strength and
smoothness makes it still the most wanted line in the range and is sold in
diameters from 0.6mm to 0.8mm on spools of 25m to 5,000m.
What themakerssay: For some time sherman have been going back to their
roots, returning to reliable products that have given them good experiences in the
past. They are tired of testing new products that dont deliver. This has led to a
welcome revival of Platil STRONG, the classic line with unique precision spooling.
The newK4Cometseries from the Fishing Box brand comes with large
bulk storage in the top and four tackle organisers in a spacious drawer
system (compared to three in last years K3 version). This years models
also have larger compartments.
What themakerssay: Our location in Hungary ensures unrivalled
logistical advantages with products being delivered within one week. Our
Fishing Box range represents our constant commitment to design and
research, with new developments introduced each year.
Businesscontacts
Tel:+61 3 8360 8191 Email: [email protected]
Website:www.jmgillies.com.au
-
AnglingInternational June201042
-
June2010 AnglingInternational 43
EFTTEX
NEWS
Imagine the powerwewould
have if EFTTAwas larger
Visitors will be
spoiled for choice
atEFTTEX2010
I
am delighted by the growth in EFTTEX
exhibitor numbers this year. EFTTA
made a bold move to take the show to
Spain for the rst time in its history,
and the trade has shown overwhelm-
ing support for that decision. For me, its
proof that EFTTA has a true understanding of
the business needs of its members. But this
past year has also seen EFTTA prove some-
thing else that it has the power to represent
the wider interests of the trade.
Since we last gathered together at EFTTEX
2009, EFTTAs lobbying efforts in Brussels
on behalf of the trade have met with real
success. But we can achieve so much more in
the years ahead: on protecting our indus-
try against outside interests; on protecting
members against IPR infringements; and on
setting standards across the industry, in the
lines sector especially. And that is why I have
asked for the trade to show yet more support
for our work.
Regular