angie's portfolio march 2015
TRANSCRIPT
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LET’S MEET AT THE NEXT L EVEL
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Branding Strategy and Business Development
Graphic Designlogo, website, print materials
Interior Design
Exterior Design
Multimedia
videos, photography
Operation Management/Consulting
hospitality, customer services, event planning,
industry networking
Marketing
social media, press release
KEYCONCEPT
SERVICES
KEYCONCEPT is an emerging branding strategy and businessdevelopment company. We elevate your potential to the nextlevel by strengthening your business and enhancing yourcustomers’ experience.
WWW.KEYCONCEPTDESIGN.COM
U N L O C K T H E P O T E N T I A L
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PROJECTS
COMMERCIAL CASE 1 STRINGS 06
COMMERCIAL CASE 2 CENTERLINE 19
COMMERCIAL CASE 3 HERB 26
COMMERCIAL CASE 4 HEADQUARTER 30
RESIDENTIAL CASE 1
RESIDENTIAL CASE 2
RESIDENTIAL CASE 3
2828 W LYNDALE ST
1461 W AUGUSTA BLVD
DIVERSEY PKWY
38
42
46
PERSONAL CASE 1 INJUNG OH 34
BRANDING | INTERIOR | EXTERIOR | CULINARY | PR & MARKETING
BRANDING | INTERIOR | EXTERIOR
BRANDING | INTERIOR | EXTERIOR | CULINARY
BRANDING | INTERIOR | EXTERIOR
BRANDING | INTERIOR | EXTERIOR
INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO
INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO
INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO
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#000000 #FFFFFF #EB2026
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BRANDING | INTERIOR | EXTERIOR | CULINARY | PR & MARKETING
Strings Ramen Shop serves Japanese ramen in Chinatown. Theconcept of Strings was to take the street style and put i t indoors.The restaurant has a main “al leyway” and l i t t le walkways thatsimulate the appearance of streets. The interior of Strings is
almost entirely wood which adds a sense of nature and comfort to the restaurant. From the floors and walls, and to the benches, the wood is comforting and amicable which augments thewarmth one wil l f ind in a bowl of ramen. The white lanterns thatf loat from the ceil ing give the customers a sense of relaxation.The kitchen is open and the customers can witness their ramenbeing made with great care and the highest quality ingredients
Opened in the beginning of 2014. James Beard Award-Winningand Thri l l ist writer rated Strings the #1 Ramen Shop in Chicago.
COMMERCIAL CASE 1
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TIRAMISU
CHOCOLATE TRUFFLE
LEMONCELLO FLUTECOPPA CAFFE GELATO
PISTACHIO GELATO RAMUNE 2.95
5.95
6.955.95
5.95 5.95
SASA DANGO
STRINGRIA
3.95
7.95/11.95
MATCHA MOCHI 3.95
2.95ROYALMILKTEA &CREAMSODA
Gratuity of 18% willbe automatically addedtopartiesof 5 or more.
Nosplit checks.Maximumof 3credit cardsper check.
PLEASE REFER TO TAKE OUT MENU TO SEE WHAT IS AVAILABLE FOR TAKE OUT
BrandingandInterior designedby KEYCONCEPTDESIGN
WEOFFER STRINGSGIFT CERTIFICATES
#STRINGSRAMENONANY SOCIALMEDIA TOGET FREE
EDAMAMEOR AJITSUKETAMAGO
DON’TFORGET TOGET YOUR LOYALTY CARDSTAMPED
YAKI SOBA焼きそば (日式炒麵條)
ターキー
12.95
Ramennoodlepan friedinduck oilwithkikurage
mushroom,scallion,fried eggandaccompanied by a
sideof dashibrothwith scallionandnarutomaki.
鴨油黑木耳炒麵,配鰹魚魚板湯
手撕火雞肉
TURKEY
黒豚ソーセージ
12.95
黑豚香腸
KUROBUTASAUSAGE
黒豚
12.95
日式黑豚腩肉
KUROBUTA
鴨胸肉
13.95KAMO
ピリ辛タラバガニ
13.95
辣蟹
SPICY CRAB (NO EGG)
追加の肉
2.95
添加肉
ADDITIONALMEAT
DESSERT デザート(甜 點杯)
ティラミス
5.95
提拉米蘇杯
TIRAMISU
チョコレートアイス
6.95
黑巧克力雪糕CHOCOLATETRUFFLE
ピスタチオアイス
5.95
果仁味意式雪糕杯
PISTACHIOGELATO
コーヒーアイス5.95
咖啡味意式雪糕杯
COPPA CAFFE GELATO
抹茶餅
3.95
綠茶雪米糍
MATCHA MOCHI
SIDESおかず (小菜)
OSHINKOMORIAWASE
KAMO
AJITSUKETAMAGO 0.95
6.95
3.95
味付け玉子
お新香盛り合わせ 腌制蔬菜
CRISPY PORKSKIN 1.95
クリスピー豚皮
EDAMAME 2.95
枝豆
鴨胸肉
KUROBUTA 5.95
黒豚 日式黑豚腩肉
TOASTEDGARLIC 1.95
揚げニンニク 烤蒜
溏心蛋
SPICY MENMA 1.95
ピリ辛メンマ 辣筍乾
脆豬皮
RICE BOWL丼 (米飯料)
CHAZUKETURKEY
CHAZUKEDUCK
5.95
5.95
6.95
鴨のお茶漬け
鶏肉のお茶漬け
黒豚ソーセージのお茶漬け
Japanesedishmade by pouringgreentea
anddashiover cookedrice.
Cookedricetopped withraw seafood.
2Toppings
3Toppings
SASHIMI BOWLCHAZUKE (茶泡飯) (刺身蓋飯)
雞肉茶泡飯
ピリ辛ホタテ丼 香辣帶子刺身
三文魚子
鴨胸肉茶泡飯
黑豚香腸茶泡飯
CHAZUKEKURO
BUTA SAUSAGE
11.95
いくら丼
IKURA
SPICY SCALLOP
9.95
ピリ辛カニうに丼
香辣蟹肉海膽刺身
SPICY CRAB ANDUNI
BEVERAGES飲物 (飲品)
ラムネ 波子汽水
RAMUNE
POP 1.95
ソーダ 蘇打
ROYALMILKTEA 2.952.95
サイダー 日本果醋蘇打
JAPANESECIDER 2.95
こうちゃひめ
CREAMSODA 2.95
クリームソーダ
サングリア
奶油蘇打
雜果特飲
特典/優惠
紅茶姫
STRINGRIA
PROMO
7.95/11.95
Ask server for flavor options
2pc
笹だんご
2.95
竹葉紅豆粿
SASA DANGO
RAMEN 101
SAPPORO 札幌
HAKODATE 函館
The famousrich Miso Broth is1 of Japan’s
most influential ramen styles, mainly
because it wasoriginated from here.
HakodateistheNorthern BayCity
known for itsShio
Ramen with a pale
clear broth made with
plentyof seasalt.
TOKUSHIMA 徳島
Tokushimastyle tend touse thin, straight,
and soft noodlesin 3 stylesof soup;
black, white, or yellowTonkotsu-Shoyu
broth served their famouspork sparerib
and rawegg.
HOKKAIDO北海道
HONSHU本州
SHIKOKU 四国
KYUSHU 九州
KITAKATA喜多方
Hakata 博多
Featuresa flat, curlynoodle
with significant amount of
spring water added, usually
served in a light clear Shoyu
based broth. Also known for
their large servingportion.
TOKYO 東京
Originallycame from
Yokohama area and wascalled
the “Chinese style,”typically
served with curlyegg noodle in
Shoyu Broth and Bonito or
Kombu Seaweed broth.
(Similar to the Shoyu Broth we
servehereat STRINGS!)
1 of Japan’stop 3 ramen stylesis“Kyushu
Tonkotsu Ramen,” mostlyservewith ultra
thin and straight noodle. Somecitiesin
thisregion also mixclam, soy, or chicken
broth to itswhite-thickbone broth.
等拉麵的同時, 不妨認識多一點拉麵文化吧 !
日本四個主島從東到西 ,幾乎各地都有形成 自己獨特風格的拉麵,
如日本三 大拉麵的 札幌(北海道)拉麵、博多(九州)拉面、喜多方(本州)拉麵,
東京風(醬油+ 捲麵), 函館風(鹽味清 湯+直麵)、其它還有橫濱、和歌山、長崎拉麵等。
A wide varietyof ramen existsin Japan, with geographical and vendor-specific
differences, even in varietiesthat sharethe same name.
Here we would liketo introduce some major Ramen stylesfrom Japan.
Ramen can be broadlycategorized byits noodles and broths.
@stringsramen
@stringsramenshop
@stringsramen
@stringsramen
レモンソルベ
5.95
檸檬雪葩杯
LIMONCELLOFLUTE
(雙併)
1Topping 6.95(一併)
(三併)
Black mayu oil and garlic oil
黑麻油, 自家製蒜油
Red ginger,green onion,fish cakes
紅生姜,青蔥絲, 魚板
有機原隻火雞, 老母雞, 海鹽熬製之湯底
Organic chicken and turkey bonestock
ToppingChoices
ToppingChoice
ToppingChoices
ToppingChoices
Wasabi oil or organic chicken oil芥末油 /有機母雞油
menma,nori, bean sprout,red ginger筍乾, 紫菜, 豆芽, 紅生姜
Dashi broth madewith soy sauceimported
bonito fish and seaweed
上等原隻鰹魚乾配以昆布熬煮之醬油清湯
Black mayu oil and butter黑麻油,牛油
甜玉米,青蔥,豆 芽,蒜泥
雞骨/有機原隻火雞
三重混合味噌
Corn,scallion,be an sprout,and crushed garlic
Threetypes of miso
Organic chicken and turkey bonestock
Black mayu oil and garlic oil
黑麻油,自家製蒜油
鮮蒜泥,黑木耳,青蔥,乾竹筍
熬以48小時之日本黑毛豬骨濃湯
Crushed garlic,kikurage scallion,and menma
Slow boiled berkshirepork bonestock
SHIO RAMEN塩ラーメン (海鹽拉面)
TURKEY 10.95
手撕火雞肉ターキー
TONKOTSU RAMEN豚骨ラーメン (豚骨拉面)
KUROBUTA
KAMOAND KUROBUTA
黑豚 チャーシュー
黑豚 チャーシュー鴨胸
15.95
13.95
黑豚腩肉/叉燒
黑豚腩肉/叉燒
SHOYU RAMEN醤油ラーメン (醬油拉面)
9.95TOSAKA ANDSCALLION
海苔,ねぎ,鳴門巻き 鮮海苔,青蔥,魚板
12.95KUROBUTA
黑豚チャーシュ味玉 黑豚腩肉/叉燒,溏心蛋
MISO RAMEN味噌ラーメン (味噌拉面)
KUROBUTA
カニ爪
16.95
13.95
帶子
SEAFOODANDKURO BUTA
ホタテ
黑豚 チャーシュー 黑豚腩肉/叉燒
海老
蝦蟹肉
黑豚チャーシュー
黑豚腩肉/叉燒
RECOMMENDED: RAMEN BOWL NOT MEANT FOR SHARING
STRINGS WAS RATED AS THE #1 RAMEN SHOP IN CHICAGO BY THRILLIST!
1. Do not wait, eat our homemade ramen right away!
2. Mix the broth and take a slurp.
3. Soak the nori in the broth and eat within the first few slurps.
4. Head for the noodles and slurp them up, loudly.
5. Once noodles are gone, enjoy the rest of your soup or order Kae Dama.
6. Get your loyalty card stamped!
It should take no more than 10 minutes to finish.
STRINGS GUIDE 101
Contrarytopopularbelief,ramenoriginatedinChinabeforetravelinginto
JapanandJapanesecuisine.Somebelievethat“ramen”isthe Japanese
pronunciationoftheChineseword“lamian,”meaning“hand-pullednoodles.”
NearlyeveryregioninJapanhasitsownvariationoframen;whileyou waitfor
yourramen,pleaserefertoour“Ramen101”(back)to knowmoreaboutthe
RamenCulture.Slurpup!
拉麵源自中國,在日本一般將拉麵列入“中華料理”,經過幾十 年
演變後,日本拉麵在湯料、麵料和麵碼上已經自成一體。
其實,拉麵風格多變,沒有”標準味道 ”,每個麵店和顧客都有自己的喜好。部分人以為「有紙可圈才是正 宗拉麵」,然而這是 嚴重誤
會,事實上,在日本真正頂級拉麵店都不設選擇, 麵質,湯的濃度
等均由師傅決定。
STRINGS 弦屋本舖提供四種原配方湯底,配入45秒煮成的自家
製直麵,和日本進口黑野豬肉,原隻鰹魚等食材, 並不時推出季
節性的新產品。
RAMEN HISTORY
おでん (關東煮)
0.95
Odenisa Japanesewinter snackconsistingof vegetablesandmeat brewedtogether inalight,
soy-flavoreddashi broth.Ingredientsvary accordingtoregion.
關東煮,一説是「廣東煮」的訛音,是關西料理, 通常材料包括煮雞蛋 、蘿蔔、蒟蒻、竹輪等,放在昆布或者鰹魚湯裏煮, 是日本的路邊小吃 。近年在台灣,香港,大陸也十分流行,但口味與用料各異。每串/ each
HANPEN
軟魚糕はんぺんsoft fishcake
KUROBUTA SAUSAGE
黒豚ソーセージ黒豚香腸berkshireporksausage
杏鲍菇
HIRATAKEMUSHROOM
ヒラタケkingoyster mushroom
AGETOFU
薩摩揚げ油豆腐friedtofu
IKAMAKI
いか巻花枝卷squidwrappedin surimi
KOBANAGE
つみれ揚げ 魚餅friedfishsurimi
MUSUBIKONBU
昆 布 海 帶seaweedknot
AGEBALL
つみれ豆腐魚丸friedfishball
DAIKON
大 根 白 蘿 蔔radish
CHIKUWA
竹輪ちくわfishring
TOGO
CRABMEAT, SCALLOP, SHRIMP
11.95ODEN
おでんラーメン 關東煮拉面
かえ玉 (續加麵條)1.95EXTRA NOODLESFOR THE REMAINING SOUP
KAE DAMA
RAMEN TERMINOLOGYAjitsukeTamago( MarinatedLavaEgg )
BeniShoga( PickledGinger)
Dashi(FishBroth )
Ikura(SalmonRoe)
Kamo(DuckBreast )
Kikurage( BlackEar Mushroom)
KuroButa(BerkshirePig )
Menma( BambooShoot)
Narutomaki( FishCake)
Nori(RoastedSeaweed)
OshinkoMoriawase( PickledVegetables)
SasaDango( MochiandRedBeanWrap)
Tosaka(Seaweed)
Uni(SeaUrchin )
main i ngredients
main ingredients
main ingredients
main ingredients
HELL RAMEN
LEVEL OF SPICY
WINTER SPECIAL
LEVEL 3
LEVEL 4
LEVEL 2
LEVEL 1
13.95地獄ラーメン (地獄拉面)
WARNING: We are not liable for anyhealth problems due to the spiciness.
LEVEL 4 CHALLENGE! Finish the whole bowl of ramen within 20 minutes,broth included and it will be on the house!
Level increases when over 20 participantsbeat the challenge.
*Ask server about ingredients
Buy 10 bowls of ramen and get t he 11th FREE!
RAMENSTRINGS.COMVALID AT ANY STRINGS LOCATION
To:
From:
Amount: Date:
Authorized Signature:
GC#
STRINGS YOU SLURPNot responsible for lost gift card.
MENU
GIFT CARD
BUSINESS CARD
SUB MENU
Strings would like to express our most heartfelt gratitude in
the way that you covered and promoted our Ramen Shop.
The positive energy that you conveyed in broadcasting
our appeal has reached many more people than we ever
expected. All the staffs at Strings would like to Thank You
for such favorable media coverage.
Sincerely,
STRINGS RAMEN SHOP
For contact and rsvp:
GRAPHIC DESIGN
THANK YOU CARD
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BROTH
PORK
CHICKEN AND TURKEY
雞骨/有機原隻火雞
熬以48小時之日本黑毛豬骨濃湯
STRINGSPartnershipopportunity
WE OFFER STRINGS GIFT CERTIFICATE
DON’T FORGET YOUR LOYALTY STAMP CARD
@stringsramen
@stringsramenshop
@stringsramen
@stringsramen
SORRY, NO RAMEN TAKE OUT
STRINGSRAMEN.COM
2141 S. ARCHER, CHICAGO, IL 60616
SU-TH 11AM-12AM F-S 11AM-2AM
312.374.3450
YOU SLURP
B la c k C ry st al W h it ePink
SEA SALT OPTION
Considered by many tobethe next “super food”.
Bonebrothsaretypically simmered for a long
timetoproducethegelatin from rich collagen
jointsand releaseminerals from bones.
TO GO
加盟店咨詢
Branding and Interior designed by KEYCONCEPTDESIGN.com
0
TAKE OUT MENU
COUPON FLYER
WEB LAYOUT
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Enterance: 3
Seating: 65
Indoor Seating: 45
Outdoor Seating: 20
Kitchen Capacity: 5
Restroom: 2
FLOOR PLAN
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105 1/2"10"
5 "
13"
3 "
3 "
9"
1 0 5
1 / 2 "
4 1 / 2
"
3 1/2"1 1/2"
4 1
1 / 2 "
BOWL SHELF
METAL SHELF
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ABC7 the Hungry HoundWGN with Marcus Leshock
SEEN ON
Also mentioned In
“ ”
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SOCIAL MEDIA
On the top 25 most Instagrammed Restaurants in Chicago
Over 2,000 likes and 4,000 visits
-Refinery29’s Best of Instagram
@stringsramen
@stringsramenshop
1MARKETING
@stringsramenchicago
We are on Youtube with our promo videos
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#000000 #FFFFFF #999999
BRANDING
BRANDING | INTERIOR | EXTERIOR
CENTERLINE, located on the f irst f loor of the Zhou B Art Center,functions as a café and lounge during the day, but changespace at night and becomes a ful l-service bar. CENTERLINE’sblack, white, and metall ic si lver décor combine to create amodern and sleek environment. Adding a touch of blue l ight to
the design adds a sense of intrigue while a touch of green givesa friendlier atmosphere.
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Enterance: 2Seating: 25
Bar Capacity: 3Standing Capacity: 60
Restroom: 1
COMMERCIAL CASE 2
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THAI REDEFINED THAI REDEFINED
#000000 #FFFFFF #878787
BRANDING
BRANDING | INTERIOR | EXTERIOR | CULINARY
Herb is Thai food redefined to attract a health conscious audience that demands quality ingredients in their adventures in hautecuisine. Herb’s brand is expressed through its microgreens thatare used to create their elegant and vibrant dishes. Intentionall ines and a touch of color in the plating satiate the eyes and thefresh ingredients from tradit ional Thai fare create a delicious
and healthy dining experience. We collaborate with the ownerand Chef, Patty Neumson, as a branding and culinary consultant to create their four seasonal prix fixe menus and deliver the greatest possible dining experience to her customers.Collaborated with Siri Design for interior.
Honored to be l isted on the Michelin Guide’s 2015 Chicago BibGourmands just 5 months after opening.
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COMMERCIAL CASE 3
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#FFFFFF #F16221 #828282
BRANDING | INTERIOR | EXTERIOR
Headquater Salon was designed to be simple and minimalist ic.As a salon, we wanted to use minimal color to create a space
that is never changing. Any new trends can and will be suitedfor a sleek interior. Having white as the dominant color createsa fresh and open space, i t is also used as a sett le backdrop toevery hairstyle presented after a nice cut and color.
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2145A S. CHINAPLACE CHICAGO ILL 60616
10%
DISC 3 1 2 - 8 4 2 - 1 3 5 3
I I I I I I I I I I I I I
www.headquarterchicago.com . .
. .
. .
COMMERCIAL CASE 4
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Entrance: 1
Salon Seating: 11
Stools: 6Standing Capacity: 70Rooms: 3
Restroom: 1
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#000000 #FFFFFF #EB2026
InJung Oh is a Korean-American art ist . The name of her series isderived from an ancient Korean tale of royal tragedy. According
to legend, three thousand concubines of a recently deposedking took their l ives by throwing themselves off a cl i f f . In herworks, Oh represents the king’s wives and, abstractly, femininity
through the imagery of billowing skirts and the human bodyas f lower petals and stamens. This inherently tragic story iscountered by the symbolism of f lower blossoms as l i fe renewing,of subsequent generations of women, of l i fe in perpetuity.
BRANDING | INTERIOR | EXTERIOR
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PERSONAL CASE 1
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INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO
A modern luxury home for any couple and their growing children.In addit ion to furnishing, the visual environment is functional,eff icient, and safe. The space is thought out with generous openspaces used for entertainment.
3RESIDENTIAL
2828 W LYNDALE ST
2828 W Lyndale St This is a Single-Family Home loc ated at 2828 WestLyndale Street, Chicago IL. Thisproperty is in the Logan Squareneighborhood in Chicago, IL.The average l ist price for LoganSquare is $309,239.
In November of 2011, theold residential was sold for$81,000.
In October of 2013, the newrenovated residential buildout cost was $400,000 andwas sold for $599,000.
BEFORE
AFTER
RESIDENTIAL CASE 1
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First Floor
Basement
Second Floor
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Enterance: 2Floors: 3
Restroom: 3.5
Bedrooms: 4
Closets: 5
Kitchen
Living Room
Washer/Dryer Room
INTERIOR DESIGN
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INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO
PURCHASED PRICE FOR LANDBUILD OUT COST (f ixutures included)TOTAL COST
3 Bedrooms, 3 Bathrooms, Patio (13x14 ) , Back Deck (19 x 10) ,and Parking. The total of 1st f loor and Basement combined is3000 Sq Ft.
There are 4 outdoor spaces including front terrace, back deck,walk-out patio off lower level and pvt garage roof deck.
PROFIT (VALUE)
PROFIT (%)
UNIT 1 SALES PRICEUNIT 2 SALES PRICEUNIT 3 SALES PRICE
TOTAL SOLD PRICE
$212,500$800,000
$1,012,500
$437,50043%
$600,000$375,000$475,500
$1,450,000
4RESIDENTIAL
1461 W AUGUSTA BLVD
RESIDENTIAL CASE 2
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Third Floor
Unit 3
Second Floor
Unit 2
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Enterance: 1
Floors: 1
Restroom: 2
Bedrooms: 2-3Closets: 2
Kitchen
Dining Room
Living Room
Washer/Dryer Room
Parking
EACH UNIT
Floor Basement
Unit 3
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INTERIOR | EXTERIOR | ARCHITECTURE | 3D MARKETING VIDEO
PURCHASED PRICE FOR LANDBUILD OUT COST (f ixutures included)BUILD OUT COST (f ixutures included)
TOTAL COST
2 lots, one with a property one empty , Structure not suitable forre-hab. Both lots being sold “AS-IS” as pair for land value only.
Condo, Single Family attached, All with Patio
TOTAL SOLD PRICE
PROFIT (VALUE)
PROFIT (%)
1348 BUILDING
UNIT 1 SALES PRICEUNIT 2 SALES PRICEUNIT 3 SALES PRICE
1350 BUILDING
UNIT 1 SALES PRICE
UNIT 2 SALES PRICEUNIT 3 SALES PRICE
$712,500$800,000$800,000
$2,312,500
$3,375,500
$1,063,00046%
$1,555,500$650,000$482,000$477,500
$1,820,000$685,000
$450,000$685,000
RESIDENTIAL
1348/1350 DIVERSEY PKWY
RESIDENTIAL CASE 3
4
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1350 W DIVERSEYUnit 3 (First Level)
FLOOR PLAN
Enterance: 2
Floors: 1
Restroom: 2Bedrooms: 2
Closets: 2
Kitchen
Dining Room
Living Room
Washer/Dryer Room
Garage
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*Designed build out
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WHY IS BRANDINGI M P O R T A N T ?
Branding is more than just a logo or graphicelement. When you think about your brand, you
really want to think about your entire customer
experience; everything from your logo, your
website, your social media experiences, the way
you answer the phone, to the way your customers
experience your staff. THAT is a BRAND. In short,
your brand is the way your customer perceives you.
It is critical to be aware of your brand experience
and have a plan to create the brand experience that
you want to have. A good brand doesn’t just happen,
it is a well thought out and strategicly planned.
BRANDING PROMOTES RECOGNITIONPeople tend to do business with companies they are familiar with or recognize. If your branding is
consistent and easy to recognize, it would ensure customers trust in your company.
YOUR BRAND HELPS SET YOU APART FROM COMPETITIONIn today’s global market, it is critical to stand apart from the crowd. How do you stand out from the
thousands or millions of similar organizations around the world? Your company’s original branding.
YOUR BRAND TELLS PEOPLE ABOUT YOU BUSINESS DNAYour full brand experience, from the visual elements (like your website) to the way that your phones are
answered, tell your customer about the value of your company.
YOUR BRAND PROVIDES MOTIVATION & DIRECTION FOR YOUR STAFFA clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act,
how to win, and how to meet the organization’s goals.
A STRONG BRAND GENERATES REFERRALS
People wear brands, eat brands, listen to brands, and they are constantly telling others about the brands they love. On the ip side, you can not tell someone about a brand you can’t remember. A strong brand is
critical to generating referrals or viral trafc.
YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERSA good brand connects with people at an emotion level, they feel good when they buy the brand.
Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional
level when they engage with the company.
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NAME BRAND STORE BRANDSMayonnaise $0.08 $0.03 - $0.06
Ketchup $0.05 $0.02 - $0.05
Ice Cream $0.39 $0.28 - $0.43
Cranberry Juice $0.38 $0.25 - $0.50
Cashews $0.64 $0.39 - $0.75
Frozen Shrimp $1.54 $1.25 - $3.00
PRODUCT COST PER SERVING
*Information provided by Consumer Reports
Private-label foods often meet or beat the big brands, however, consumers will still go for a name brand;
a brand they recognize and trust.
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Public Relations Strategy
Social Media PR Strategy
Media Relations
Sponsorship
PR Publicity
Event Management and PR Events
Public Relations Marketing
Photo Calls
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WHY IS PR MARKETINGI M P O R T A N T ?
Public relations revolves around thisuniversal truth: people act based upon
their perception of facts. By managing,
controlling, or inuencing people’s
perceptions, public relations professionals
hope to initiate a sequence of behaviors
that will lead to the achievement of an
organization’s objectives. When those in
public relations successfully create, change,
or reinforce opinion through persuasion,
their primary objective is accomplished.
What the public wants to hear is a good story. Good PR is
the telling of a good story. The better the story, the better
the acceptance by the public and the better the public
relations. Of course if the story is especially appealing
to those that could be your clients, then you could havea PR homerun. In this case, it is communication with
your target market that may or may not be very public
WHAT IS INVOLVED IN PUBLIC RELATIONS?
Press Releases- Press releases are an excellent way of presenting your company’s concept or
updating the public about recent changes regarding your business and its products. They are often
distributed online.
Media Alerts- Media alerts are similar to a press release. Instead of providing information about
your company concept changes, products, you would inform the media about a conference or event
you are holding. The idea behind this is to encourage photographers or reporters to attend, providing
exposure for your company.
Press Tours- Identify the important and inuential journalists or bloggers within your industry. Then
provide a reason to get them to meet with you, or simply have a conversation. Create an interesting
and newsworthy topic to do with your business for them to write about, aiming to make it interesting
enough to the readers of the journalist or blogger.
Trade Shows- Attending trade shows specic to your industry are an excellent method for networking
with inuential people. It allows you to build up connections, develop your brand, and generate interest
in your company.
Email Marketing- Whilst this technique is often heavily associated with internet marketing, it often
plays a key role within a PR expert’s toolkit. The idea is to create a database of potential and existing
customers. You will then use it to email them with information regarding your industry, or present themwith your new products.
Social Networking- With the recent rise in active social media users, the purpose of social media
from a business perspective has risen dramatically. The idea is to build and maintain relationships with
your potential and existing customers.
5
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WWW.KEYCONCEPTDESIGN.COM
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