INCORPORATING GIIN PERFORMANCE METRICS WITH LEADING INVESTOR RELATIONS

A N G E L S P A N

MEASURING IMPACT“Measuring impact is kind of like raising kids: It’s often hard, it costs more than you think it’s going to—and you absolutely have to do the best job you can…

We don’t invest in organizations that don’t measure their impact—they’re flying blind and we would be too.”

AngelSpan solves this. *Kevin Starr & Laura Hattendorf (The Mulago Foundation) for the

Stanford Social Innovation Review

GI IN STANDARDS

IMPACT MEASUREMENT: The process of measuring the impact a portfolio company is having on their economic and social environment, allowing investors to use the data gained to fuel data-driven decision making.

Five drivers of value derived from impact measurement:1. Revenue growth2. Operational effectiveness and efficiency 3. Investment decisions 4. Marketing and reputation building5. Strategic alignment and risk mitigation

*Based on The Business Value of Impact Measurement GIIN report. For the full report, please see HERE.

GIIN increases the scale and effectiveness of impact investing by advancing the practice of impact measurement and management.

A N G E L S PA N D E L I V E R S VA LU E

STANDARDIZED INVESTOR RELATIONS: Monthly Updates, Quarterly Reports, and SMART IR.

INVESTOR BENEFITS: consistent transparency on the information investors care about, easier portfolio management, and data-driven decision-making.

ENTREPRENEUR BENEFITS: increased investor advocacy and support, improved focus and discipline, and quicker and easier financing.

AngelSpan makes it easy for investors to measure and diagnose the status and progress

of a company.

ANGELSPAN SMART IRAngelSpan facilitates the scale and effectiveness of your impact investments by mapping the GIIN impact measurement standards into our investor relations services.

We use a proven and back-tested performance model to objectively score the progress of a company through the startup lifecycle and create SMART IR:

STARTUP LIFECYCLE STAGE EXECUTION TRACKING BUSINESS FOCUS

NEEDED

Standardized Monitoring, Analysis, Reporting, and Tracking for Investor Relations

SMART IR REPORT

4 major business categories are tracked within each life cycle – for all

startups

D E L I V E R I N G G I I N S TA N D A R D S

GIIN IMPACT MEASUREMENT DRIVERS OF VALUE

ANGELSPAN SMART IR REPORTING

1. Revenue growth

2. Operational effectiveness and efficiency

3. Investment decisions

4. Marketing and reputation building

5. Strategic alignment and risk mitigation

Marketing and sales tracking

Accountability of operational progress

Enables efficient data-driven decision makingStartups stay top-of-mind, stakeholders remain engaged

Ensures activities are aligned with the startup’s mission to mitigate financial risk

C O N C LU S I O NGIIN’S BEST PRACTICES FOR

IMPACT MEASUREMENTINVESTOR RELATIONS BEST PRACTICES, DELIVERED BY

ANGELSPAN

Establish and state objectives to relevant stakeholdersUse standardized metrics wherever possible Monitor and manage the performance of investees

Communicate on the progress of key business categories to relevant stakeholders Standardized monthly, quarterly, and SMART IR reporting Effective monitoring of investees, resulting in expedited due diligence for financing and easier portfolio management

WHAT THE EXPERTS S AY

“It’s extremely advantageous to my business to be able to know what’s going in myinvestment at all times. AngelSpan keeps me up to date on a monthly basis and

allows me to know what the company is doing, how my money is being spent, andwhat I can look forward to in the future.”

- Mike Richardson, Angel Investor

“At YC, we get lots of updates from our alums. There seems to be a correlation between quality and frequency of updates and the goodness of the company and

founders.”

-Aaron Harris, Co-founder of Tutorspree. Partner at Y Combinator

angelspan.com