ANGELA JANE LIUportfol io

DISCLAIMER: All copyrighted logos and artworks that appear in this portfolio are properties of the respective owner. All projects created for educational purposes unless otherwise stated. Copyright © 2012 ANGELA JANE LIU. All Rights Reserved.

This portfolio is dedicated to my mum Nina Liu. Thanks for being happy and supportive of me in whatever I did, whenever you could.

Hi, I’m Angela. This is my collection of work

predominantly completed during my Bachelor of Digital

Media (Graphic Design) at Griffith University, 2010-2012.

Enjoy.

PLAYTFUL RECIPES

We designed a range of products expressive of ourselves and design personalities. Playtful Recipes is a recipe card collection with a unique set of characters for each recipe. It reflects my quirky side and love for home cooking.

There are currently 12 recipes in the collection.

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LRECIPES.com

.au

P.O Box 5592Gold Coast QLD 4217

www.PLAYTFULRECIPES.com.au

info@playtfu l rec ipes.com.au

0416 200 868

P.O Box 5592 Gold Coast QLD 4217

Ms Sophie Lee23 Foodie StreetSydney NSW 2220

29th May 2012

MasterChef Cook-Off with “A Playtful of Smile” fundraising event

Dear Sophie,

Playtful Recipes have partnered with Masterchef Australia to hold a special fundraising event “A Playtful of Smile” in support of the SMILE Foundation, being held at Macintosh Island Park in Main Beach from 9am-3pm, Saturday June 9th 2012.

Families are invited to watch celebrity chefs and past contestants from the Masterchef series compete against each other in Mystery Box cook-off’s which include ingredients from the Playtful Recipe collection.

Sales from tickets will go to the SMILE (Supporting Medical Innovation for Life Enhancement) Foundation, a non-profi t organisation established in 2007 to improve the quality of life of children with a rare disease, and supporting their families by providing fi nancial assistance, raising awareness and raising funds towards further research.

Tickets are $20 for adults, $10 for children and seniors and can be bought at the gates on the day of the event.

We hope you can be a part of this fun food fundraising event.

For further information please visit our website www.playtfulrecipes.com.au.

Kind Regards,

Your friends at Playtful Recipes.

Playtful Recipes have partnered with Masterchef Australia to hold a special fundraising event “A Playtful of Smile” in support of the SMILE Foundation,

Masterchef series compete against each other in Mystery Box cook-off’s which

Sales from tickets will go to the SMILE (Supporting Medical Innovation for Life

improve the quality of life of children with a rare disease, and supporting their families by providing fi nancial assistance, raising awareness and raising funds

Tickets are $20 for adults, $10 for children and seniors and can be bought at

For further information please visit our website www.playtfulrecipes.com.au.

www.PLAYTFULRECIPES.com.au

info@playtfu l rec ipes.com.au

0416 200 868

P.O Box 5592 Gold Coast QLD 4217

no.# item description product no.#

quantity rate/price($)

subtotal($)

1 recipe card starter pack 3 2 15 30

2 apron - duckmango 12 1 35 35

3 postage & handling 24 1 12.50 12.50

Company Namewe want food streetHinterland QLD 4315

PaymentWe accept cheques (payable to Playtful Recipes), PayPal & credit cards online at: www.playtfulrecipes.com.au/payment

19th April 2012

INVOICE

amount due: $77.50due by: 3rd May 2012

total due: $77.50

invoice number: 120403

info@playtfu l rec ipes.com.au | 0416 200 868 | P.O Box 5519 Gold Coast QLD 4217

a little message from your friends

Promotional items were designed as part of a cause-related marketing campaign. Playtful Recipes being family friendly, chose the SMILE Foundation which helps to improve the quality of life for children with rare diseases.

Apron

Pork & Apple

$34.95

Oven Mitts

Beef Stir-Fry

$29.95

As well as corporate identity, the brand

was also applied across other items.

BROOKE MORGAN DESIGNS

Initial concepts

Brooke Morgan is a young modern designer specialisingin unique handcrafted millinery and jewellery made from quality materials. The design has a cool and classic look that expresses style and sophistication.

Final design and business card. The soft ‘swish’ and elegant typefaces feminise the cool, bold black and grey.

Brooke Morgan.

Mrs Mad Hatter,1451 Cap AveTopside QLD, 4579

28th August 2012

Dear Mrs Hatter,

Re: Private Preview - Summer Collection 2013

As a valued customer at Brooke Morgan Designs, you are invited to our special preview of our new Summer collection.

The Daintree Teahouse, 112 Hightop Hill, SpringbrookDate: Saturday 6th October, 2012 TIme: 2PM-5PM

High Tea will be served.

Please RSVP by phone or email by the 22nd September to confirm your place.

I look forward to seeing you there.

Kind Regards,

Brooke Morgan

0417 794 535brookemorgan@hotmail.com

www.brokemorgan.com.au

If undelivered please return to:PO BOX 5519QLD 4217 AUSTRALIA

17 Tedder Avenue, Main Beach QLD 4217

BIG SISTER LITTLE SISTER

Big Sister Little Sister is a division of the Big Brothers Big Sisters of Australia mentoring programfor disadvantaged young people. Their programs are based on the “simplicity and power of friendship”.

Initial designs

I wanted to deliver a friendly and inviting design which demonstrates the bond and friendships created in the program.

If undelivered please return to:PO BOX 4257QLD 4217 AUSTRALIAbig sister

little sister

supporting young people at risk to reach their full potential

supporting young people at risk to reach their full potential

99 Smile StreetGold Coast QLD 4217

Phone: (07) 5569 2974

E-mail happyplace@bigsisters.com

Web: www.bigsisters.com.au

Ms Annalise Sadder 22nd February 201222 Downhill DrUnderwood QLD, 4170

Dear Ms Sadder,

Big Sister Little SIster mentoring programs support vulnerable young Australians to reach their full potential. Our programs and activities are underpinned by our guiding principles which include:

• Explanding our programs to reach the young people who are most in need in the community

• Ongoing developmentof policies and procedures which are non-discriminatory and inclusive of social, cultural and religious diversity

• Sharing of best practice mentoring models and ongoing research with our International counterparts from around the globe.

• Effective program design based on research, evaluation and consultation substantialy increasing and diversifying our funding sources to ensure sustainability and growth.

If you require any further information please do not hesitate to contact me.

Kind Regards,

Harmony PearsonDirector

Harmony Pearson

supporting young people at risk to reach their full potential

Phone: (07) 5569 2974 E-mail happyplace@bigsisters.com Web: www.bigsisters.com.au

with compliments

supporting young people at risk to reach their full potential

Joy DivisionFundraising Co-ordinator

99 Smile StreetGold Coast QLD 4217

Phone: (07) 5569 2974

E-mail happyplace@bigsisters.com

Web: www.bigsisters.com.au

D’LISH CAFE

D’Lish Cafe is a small and breezy cafe in Main Beach serving breakfast, lunch, coffee and homemade cake. It was completely rebranded and given a style to reflect its fresh, light and relaxed atmosphere.

D’Lish original logo

ALL DAY BREAKFAST

D’Lish DevotionCnr Tedder & Cronin Ave

Main Beach QLD 4217(07) 5561 1595

WWW.DLISHCAFE.COM.AU

D’Lish CaféCnr Tedder & Cronin Ave

Main Beach QLD 4217(07) 5561 1595

WWW.DLISHCAFE.COM.AU

Main Beach QLD 4217(07) 5561 1595

WWW.DLISHCAFE.COM.AU

Graduates are highly valued in the design, production and manufacturingsectors particularly where products, furniture, lighting fixtures, packaging, exhibitions and trade shows, film and television modelling and setdesign, signage and environmental graphics are required.

Graduates with a keen appreciation of the politics and philosophies underpinning the photographic discipline and a demonstrated eagerness to work innovatively in their chosen photographic specialisation — whether press or new media — will be capable of securing a rewarding career at a professional level anywhere in the world.

Graduates have a unique combination of creative design and software specialisations which enables them to take advantage of opportunities in post-production animation and video production , web and games production as well as printing for industry.

Graduates are entering a sector that is expanding exponentially with

career opportunities in professional practice, arts management,

public art, and art education.

Fine Art graduates from the Queensland College of Art have an enviable record of

career success as professional artists.

Many have works in private and public collections and have won scholarships

and national and international awards. Fine art graduates also hold significant posts in the arts,

education and administration.

Graduates find rewarding careers in the visual design industries including print

and corporate design, publishing and packaging,advertising and marketing,

television and digital media

98

61MM

29MM

61MM

10MM

13MM

13MM

10MM

4MM

61MM

GRIFFITH UNIVERSITY STUDENT HANDBOOK

The handbook was designed with first year students in mind. A clear, handy guide to the degree which can easily be carried around. The multi-coloured panels reflect the available courses and the diversity of the students who attend.

Example of a page layout for this handbook, with guides and marks

JOHNNY IS KING.TTF

We designed a typeface for use as part of a film-title sequence. I choseSecret Window (2004), directed by David Koepp, and starring Johnny Depp. Although classed asa psychological thriller, Depp brings a somewhat comical depth to the movie with his eccentric personabringing these characteristics to the design.

Johnny is King,named after the much-loved actor Johnny Depp, who stars in the movie based on the novel written by Stephen King.

WHITEBOARD TYPOGRAPHY

As we tend to rely heavily on computers, to gain a better understanding of shape and balance in letterforms, we were given a typographic quote to draw up by hand on a whiteboard with marker pen, and documented the process in a time-lapse video.

Original sketch up of Ellen Lupton’s

typographic quote and work in progress.

endless possibilities

POSITIVE POSTERS

Positive Posters is an Australian based, non-profit organisation which has held an annual international poster competition since 2009 to raise awareness of global issues. This theme was based on “A Glass Half Full”.

anything is possible

anything is possible

DROP ONE PRODUCT

An advertising based project for the Drop One Product campaign. Using magazines, web banners and outdoor advertising platforms such as billboards and bus stops to persuade the public. I took a slight comical approach to the idea that we don’t need 4-legged tables in our lives anymore.

Who needs a table anymore right!?

ALTERNATIVE TYPOGRAPHY

A series of 3 typographic poster designs for a chosen product. WIth my love for coffee, these were created with coffee beans, ground beans and a cappuccino.

INSIDE INFORMATION

My first multi-page document, a mini magazine about ‘fun facts’ of items at home that you might be surprised about. A series of images were taken leading up to the final art piece once you turn the page.

4 5

breakfast bar

spilling the beans

We usually have toast for breakfast with home-made bread baked by the boys. It’s full of seeds and nutty goodness.

A A healthy breakfast should contain

some Protein and some Fibre. Protein can come from low fat meats, Protein can come from low fat meats,

eggs, beans or dairy, and fibre can eggs, beans or dairy, and fibre can

be found in whole grains, vegetables be found in whole grains, vegetables

and fruits.

Stay away from the sugary cereals, pastries, and white breads because

as they are digested quickly, you end up

hungry and tired in a couple of hours.

A healthy breakfast might be something simple like a hard

boiled egg, an orange, and a bowl of

whole grain cereal with low fat milk.

Protein and fibre satisfy your hunger and should keep you

feeling full for longer - ‘till lunch!

Don’t skip breakfast - eat it ASAP!

The coffee culture is fast growing in Australia - but coffee isn’t just a matter of style...

• 79% of coffee consumed • 79% of coffee consumed is served from the homes is served from the homes of coffee drinkers

• The second place where coffee is most consumed is in the workplace

• 91% of coffee consumed is taken at breakfast. And sometimes is breakfast

• 400 billion cups of coffee are consumed worldwide are consumed worldwide

• A coffee drinker averages • A coffee drinker averages 2-3 cups of coffee a day 2-3 cups of coffee a day

3

Shoes

Off!

A recent survey shows:

These are my thongs and are not Havaiana’s.Right now 213,427 people ‘like’ Havaiana’s on Facebook

60% of women have

regretted at least one

shoe purchase (yes me!)

on ave

rage,

women

purcha

se fou

r pair

s of

shoes

per ye

ar.

15% of the female

population currently has

over 30 pairs (not me!)

close to half of the female

population (43%) has been

injured, at least

moderately, by their shoes.

Contents

You’re Invited p. 2

Shoes Off p. 3

Breakfast Bar p. 4-5

Lounging About p. 6

Morning, Noon & Night p. 8

White Washp. 7

Thanks p. 9

A depiction of everyday life, routine, coming and going, up stairs, down stairs, checking the mail, unlocking one door and through another.

Looking through the overlay of blinds gives a depth of perception, the small repeating images giving an insight to the daily route I take, but are just a fragment of what my eyes see.

The print was mounted in between clear perspex (841x594mm)and acts as the window into my world. The repetition of imageswith the blue toned pictures scattered around reflect that even though there is pattern in daily life, everyday is still different from the next.

ROUTE WITH A VIEW

This piece is about the layers of a person, the thoughts and activity in your life that you embody. It is also an expression of my relationship with this person and what I believe are important to him.

The amount and cluster of words reflect the depth of thought, the colour of the text expressing activity and energy,and dark background to suggest the unknown and mystery of the future. On transparent paper, the wordsare blurred, as what I believe to be associated with him may not be accurate or agreed with by others.

It is mounted with clear, clouded and mirrored acrylic — layers to what you can and have difficulty seeing, givng depth to the person, relationship, and realising sometimes what you see in someone is reflected in you.

MY LOVES

LIFE DRAWING

A series of life drawings using mainly willow charcoal and then digitally enhanced.

Modelling paste was used to prepare the surface of the paper for texture and added depth.

SPOON ME ORGANIC BABY FOOD

I chose the “Baby Food in Glass” category as part of an entry to the Southern Cross PackagingDesign Awards. I wanted to design a convenient, yet premium product for the urban metropolitan parent, with a natural rubber spoon incorporated into the lid, in a glass shaped to celebrate a mothers curves.

Advice was sought from industry professionals to approve if the design could be manufactured using the ‘press and blow’ process.

The name and label design reflect

the in-built spoon, and spoon-feeding

hungry mouths.

The design also allows for the lid to be placed on the table without the spoon touching.

“Spoon Me” in current social culture has

associations with the affectionate term to

‘spoon’ or ‘spooning’, referring to snuggling. Naming a baby food

product this is intended to be light-hearted

whilst capturing the eye of the consumer.

The design also

Silent Auction

Charity Ball 2012 33

Donated by Ticketmaster - AustralasiaThe national concert series a day on the green celebrates classic Oz rockwith a mighty big bang at its next event at Sirromet Winery, Sunday 6th May.Noiseworks, Ian Moss, Daryl Braithwaite, Richard Clapton, Dragon andChoirboys will perform in a five hour musical feast, a celebration of theAustralian rock music history they have so vibrantly helped define. And it’sthe Labour Day long weekend so there’s a Monday holiday to recover!Enjoy all the action at the Day on the Green with this double pass. EVENTDATE: Sunday 6th May 2012

Donated by Corporate PropertiesOil painting by well known artist Brian Leverton from Gin Gin. This piece of fineart called Sulawesi Girl was painted in oils. Young Windy came to stay withBrian’s friend who is a school teacher at the high school. She stayed for oneyear even though it did not seem like a year, she was a fine ambassadorfor her country with impeccable manners and always happy with a greatsmile. Brian was really happy when she agreed to sit for him to paint herportrait. Brian always does a few detailed sketches of his subject beforepainting them, no matter what the subject is animal or human.

Donated by Friends of Surf Lifesaving Signed 8x10 double photo piece - the Californian songstress hit the big timewith her 2008 single ‘I kissed a girl’ and has gone on to become a worldwidesuperstar!

16

17

18

Value $180

Value $5,000

Reserve $500

www.ticketmaster.com.au

Noiseworks At A Day On The Green At Sirromet Wineries – Double Pass

Oil Painting By Brian Leverton

Katy Perry Autographed Photo

Charity

Silent Auction

28 Bruce Lynton Charity Ball 2012

Donated by O’Reilly’s Rainforest Retreat, Mountain Villas & Lost World SpaO’Reilly’s Mountain

relax, revive andrainforest, freshsunsets and an

and stylishlyspacious timber

Macphersoninfinity-edge lap pool

treatments andnaturally. Valid

luxurious day atprior to yourand Tranquil

“Summer Lovin’

Relaxing Moroccan oil scalp massage

Donated by The Arts Centre Gold CoastThis package entitles you and a partner to complimentary admission forone year to The Arts Centre Gold Coast showcasing a selection of moviesfrom various genres. Valid until 30th May 2013.

1

2

3

Value $540

Value $500

www.oreilleys.com.au

www.harbourdayspa.com.au

www.theartscentregc.com.au

2 Night’s Accommodation for up to 4 Adults in a 2 Bedroom Villa

Day Spa experience for 3 friends

Yearly pass to The Arts Centre Gold Coast Cinema

Donated by O’Reilly’s Rainforest Retreat, Mountain Villas & Lost World SpaLocated in World Heritage listed Lamington National Park, O’Reilly’sVillas and Lost World Spa provides the perfect escape to relax,rejuvenate. Immerse yourself in a world of lush subtropical rainforest,mountain air, crystal clear creeks and waterfalls, breathtaking sunsetsabundance of nature. Perched eight metres above the groundappointed each villa is fully self-contained and features a spaciousdeck boasting a spa with views of the surrounding rainforest or MacphersonRanges. The Mountain Villas village also includes an infinity-edgeand the Lost World Spa, a day spa offering therapeutic treatmentsunique vino-therapy. O’Reilly’s... where good things just come naturally.until 21st April 2013

Donated by Harbour Day SpaThis lavish package entitles you and two friends to enjoy a luxuriousHarbour Day Spa. We would like to invite you to arrive 1 hour priorappointment to relax in our Roman Spa, Sauna, Plunge Pool andarea. Followed by this you will be taken through to enjoy our “SummerFace Package” which includes:• Mandarin foot scrub and rose petal soak• Aromatherapy back and neck massage• Radiance facial and mask• Parrafin treatment for the hands• Relaxing Moroccan oil scalp massage

1

2

Value $1,120www.oreilleys.com.au

2 Night’s Accommodation for upto 4 Adults in a 2 Bedroom Villa

Day Spa experience for 3 friends

BRUCE LYNTON CHARITY BALL

I had the opportunity to help out Csquared Desiign with the Bruce Lynton Charity Ball program during my industry placement where I gained valuable and practical experience.

The program concluded at 85 pages with 168 auction items.

Phone | 07 5557 7999 Postal | PO Box 430, Southport QLD 4215 Email | charityball@brucelynton.com Web | www.brucelyntoncharityball.com

Proudly Designed & Printed by:

I designed some covers around the existing logo and pink theme for this years’ ball.

The final outcome after feedback and images provided from the client.

WORK EXPERIENCE

Other work experience projects undertaken at Csquared Desiign.

Logo ideas for Amore Furniture

My smi le sparkles!

F loss ing is for everyone!

Hea lthy teeth, happy teeth

I brush my teeth everyday!

I ’ve been brave today!A beneficial cause for kids, dental stickers for Hope4Health. Their handmade owls became the centre of an encouraging message.

A variety of work experience including Slap ‘N Tickle website competition banner.

OZSEA BY DHI

Hydraulic Engineering company DHI required a logo for their Australian wave forecast model using the company’s corporate colours.

Initial concepts

ANGELA JANE LIU

TYPOGRAPHYALL THE THINGS YOU CAN’T IGNORE ABOUT

AND ALL THE THINGS YOU SHOULD

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ANGELA JANE LIU © 2012

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DESIGNED &

COMPILED BY

ANGELA JANE LIU

TYPOGRAPHYALL THE THINGS YOU CAN’T IGNORE ABOUT

AND ALL THE THINGS YOU SHOULD

ALL T

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YO

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AN

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ANGELA JANE LIU © 2012

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DESIGNED &

COMPILED BY

BOOK OF TYPOGRAPHY

Throughout the Typography for Print course we collated information to create our own printed and bound mini book of typography.

10 11

type classification

meet

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humanist or old style

the roman typefaces of the

15th & 16th centuries emulated

classical calligraphy.Aa

Jenson (1475)

humanist sans serif

typefaces became common in

the 20th century. Has calligraphic

variations in line weight.Aagill sans (1928)

transitional typefaces

have sharper serifs and

a more vertical axis than

humanist letters. AaBaskerville (1757)

transitional sans serif

typefaces have a uniform,

upright character.Aahelvetica (1957)

modern typefaces of the late

18th and early 19th centuries

had thin, straight serifs, a

vertical axis and sharp contrast

from thick to thin strokes.

AaBodoni (1798)

geometric sans serif

typefaces are sometimes

built around geometric forms,

bearing perfect circles and

sharp peaks.

Aafutura (1927)

displayDisplay fonts used for heading and to

make a statement. Use sparingly.

blackletter

Script

the model for the first movable types

was Blackletter also called gothic and

is closely connected to calligraphy

and the movement of the hand.

Based upon the varied and

often fluid stroke created

by handwriting. evolving

from cursive styles with

penmanship in which the

symbols of the language

are written in a conjoined

and/or flowing manner.

a Dingbat font is an ornament,

character or spacer used in

typesetting, sometimes more

formally known as a printer’s

ornament or printer’s character.

rosewood std

fette unz fraktur

edwardian script

weBdings

th

ink

ing

wit

ht

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11

helvetica (1957)

geometric sans serif

typefaces are sometimes

built around geometric forms,

bearing perfect circles and

sharp peaks.

Aaafutura (1927)

a Dingbat font is an ornament,

character or spacer used in

typesetting, sometimes more

formally known as a printer’s

ornament or printer’s character.

12 13

Font or typeFace?

what’s the diFFerence?

“Graphic designers choose typefaces for their projects but use fonts to create the finished art”.

aiga, american institute of graphic arts

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a typeface is the design — of alphabet

letterforms, numbers, punctuation —

of a font.

old school typographers defined a font as a complete character set of a particular typeface in one size. a single typeface might be available in several font formats.

it’s just a name. in the early 1800’s

everyone had a thing for anthing

egyptian after napoleon’s return from

battle. type founders not excluded.

EgyptianSLAB SERIF is not

FroM Egypt.rockwell extra bold 36pt

blackoak std 32pt

Bold & Decorative typefaces, introduced for use

in advertising as a display type.

rockwell bold 16pt

clarendon regular 72pt

Aa

TYPOGRAPHIC STATEMENTS

We came up with three statements that weretrue to ourselves, statements which came up in our thoughts and created them typographically on a 2-page spread for a combined class book.

Finding new purpose for my series of images of home, and if you can spot it, there is an overlay of an image of my feet at the front door.

Using paper and a pair of scissors and inspired by love, I give you butterflies.

Reminded of love, gifts wrapped in ribbon give me the opportunity to share the message that love is the best gift of all.

Special Thanks goes to my love Simon . Thanks for encouraging me to get here in the first place, and being there all the way.

THANKSThanks to all who taught

me throughout this course and helped along the way.

Thanks to making friends, because we

made it through together.