angela faler portfolio
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advertising portfolioTRANSCRIPT
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Jessica Simpson ShoesHow Does Jessica Make You Feel?
[Challenge:]To promote Jessica Simpson Shoes
as a brand who cares about
women’s self esteem. To make the
brand top-of-mind for women within
the target audience.
[Strategy:]The target audience for the
campaign is women ages 17-35.
The stragegy was to show women
that Jessica Simpson shoes are the
perfect accessory to make them
feel confident, sexy, fun, etc. no
matter what occasion.
[The Campaign Includes:] • Three Print Ads
• Social Media Campaign
• Insert Card (inside JS shoe boxes)
AD & Copy: Angela Faler
Photography: Angela Faler
[Print Advertisements]
[Social Media Campaign]
People who love their pair of Jessica’s can go to the
Jessica Simpson Shoes Facebook page and post an
image of themselves in their JS shoes to everyone
know how their Jessica’s make them feel.
People can “Like” the photos, and each month the
person who has the most “Likes” can receive a free
pair of Jessica Simpson shoes of their choice. The
campaign will run for one year total.
[Insert Card]
A small card will be placed into the boxes of Jessica Simpson shoes that will advertise the
“How Does Jessica Make You Feel?” campaign. It will also promote the Social Media
campaign taking place on Facebook are direct customers to the site.
DoveReal Synonyms of Beauty
[Challenge:]Establish top-of-mind awareness for
Dove’s real beauty initiative among
the target audience - women ages
18-25. To create a cohesive cam-
paign that drives the audience to
the online video.
[Strategy:] The Real Synonyms of Beauty
campaign used real women within
the target giving their real, genuine
answers. The campaign images and
copy were cohesive throughout,
and a direct mail post card was
used to lead people to the online
video on YouTube.
[The Campaign Includes:] • Online Video
• Direct Mail Piece
• Outdoor Board
AD & Copy: Angela Faler
Photography: Brian Gladkowski
[Online Video]
[Post Card]
The post card is a direct mail piece that will be sent out members of the target audience. It reinforces the
message of the campaign, as well as leads consumers to the online video on YouTube.
[Outdoor Board]
He got hissprained ankleexamined and
treated
While his momgrabbed ice packs,
ace bandages,
and a treat for beingsuch a trooper.
The MinuteClinic is a division of CVS Caremark Corporation, the largest pharmacyhealth care provider in the United States. MinuteClinics provide a way for Americansto get high-quality medical treatment that’s quick, affordable, and convenient.With qualified medical practitioners on staff to perform a large variety of tests andservices, health care just became a whole lot easier.
The One-Stop Shop to Get Well Sooner
MinuteClinics makes access to high-quality medical treatment easier for moreAmericans. Our practitioners have seen more than 9.5 million patient visits,with a 95% customer satisfaction rating. All of our masters-prepared nurse practitionersand physician assistants posses the licenses, certifications, and clincical experienceto ensure effective treatment in all the services provided.
The One-Stop Shop to Get Well Sooner
PicklesPickles
She receivedher pregnancy
exam
Then picked upsome vitamins,cocoa butter,
and a fix for herfirst weird craving.
TRAVELWinterfresh
Gum
After his routine travelvaccinations
He got a mini-toothbrush,a travel magazine,
and the ultimate curefor ear-popping on
the flight to London.
MinuteClinics promise to be affordable, convenient, and coordinated. Theircertified nurse practitioners and physician assistants can diagnose, treat, andwrite prescriptions inside your local CVS/phramacy store 7 days a week. Mostinsurance plans are accepted and when your service is completed, a visit summarycan be easily sent over to your primary health care provider.
The One-Stop Shop to Get Well Sooner
[Print Advertisements]
Minute Clinic / CVSThe One-Stop Shop toGet Well Sooner
[Challenge:]
Promote the Minute Clinics found
inside CVS Pharmacies. Advertise
Minute Clinic’s services to a wide
audience while co-branding it with
CVS Pharmacies.
[Strategy:]
The target includes business men
and women, college students, and
families. Position Minute Clinics as
the convenient, fast, and cheap
alternative to the doctor’s office
for minor illness and injury exams,
vaccinations, and other labs / tests.
[The Campaign Includes:] • Three Print Ads
• Two Transit Ads
• Mobile App
AD & Copy: Angela Faler
Illustration: Angela Faler
[Mobile Application]
A Minute Clinic moblie application can be downloaded and used to explain
the various services and costs, as well as an indepth description of the exams
and other forms of care. Users can also click to see a “Suggested Shopping
List” of things they can purchase at the connecting CVS / Pharmacy.
[Bus Shelter Ad]
[Transit Ad]
John DeereWorking Hard, It’s a Family Tradition
[Challenge:]To further brand John Deere as a
family brand, made from a long line
of tradtion. Promote the products as
trusthworthy - that they will get the
job done right, with still enough time
to spend with your family.
[Strategy:]The target audience for the
campaign includes family men ages
35-65 who have a need for farming
equipment. Reinforce the idea that
John Deere products are a tradition,
that they run in the family. That they
work as hard as you to get your work
done right, but fast too.
[The Campaign Includes:] • Three Print Ads
• Mall Kiosk Ad
• Guerilla Outdoor Ad
AD & Copy: Angela Faler
Photography: Various Stock Images (Online)
[Print Advertisements]
[Mall Kiosk Ad]
An ad will be placed inside a mall kiosk that will switch from one screen to another. The first
screen will be at sunrise with the text “Keep your work day” and a silhouette of a man in the
tractor. It will fade into the second screen at sunset that says “From becoming a work night,”
with the silhouette of the man no longer in the tractor.
[Guerilla Outdoor Ad]
The guerilla ad will be set up on various country roads throughout specific target areas.
John Deere tractors from various decades will be lined up along the road from oldest to
youngest, showcasing the long line of history John Deere has in making great machines.
Painted onto the road will be the John Deere logo, along with the tagline “Working Hard,
It’s a Family Tradition.”
Whole Foods /NortwesternThere are Smarter Ways to Treat
[Challenge:]Promote a healther way of eating
to those who have had health risks,
specifically heart issues. To co-brand
the advertisement posters for both
Whole Foods and Northwestern
Memorial Hospital.
[Strategy:]Target older men and women,
specifically women ages 55-75
who enjoy cooking for themselves,
friends, and families. Promote
“heart smart” recipies for classic
treats that they can bake as
a healthier alternative.
[The Campaign Includes:] • Three Posters
Placed in grocery stores
and doctor’s offices
• Takeaway Recipe Cards
AD & Copy: Angela Faler
Photography: Allie DeMarco
[Posters]
[Poster in Whole Foods aisle]
[Poster in Northwestern doctor’s offiice]
[Takeaway Recipe Cards]
We don’t say theF-Word in this house.
Take the Fluster out of FiberYour kids favorite Kellogg’s cereals now have 3 grams of Fiberin each serving, with all the same great taste.
Visit www.kelloggs.com for more information
[Print Advertisements]
Kellogg’sThe F-Word
[Challenge:]Advertise specific Kellogg’s cereals
(Apple Jacks, Fruit Loops, and Corn
Pops) that have extra Fiber.
Promote cererals as healthy, but still
with the same great taste.
[Strategy:]Appeal to mothers by using children
in the advertisements. Use humor
in ads and clever copy to draw
viewers in. Reinforce idea that the
Kellogg’s cereals with extra fiber still
taste like the kid’s favorite classics.
[The Campaign Includes:] • Three Print Ads
• Metra Commuter Station Ad
• Bus Ad
AD & Copy: Angela Faler
Photography: Various Stock Images (Online)
Did you just say the F-Word?
Take the Fear out of FiberSelect new Kellogg’s cereals now have 3 grams of fiberin each serving, still with the same great taste!
Visit www.kelloggs.com for more information
Stop saying the F-Word!
Take the Foul out of FiberPut the new Kellogg’s cereals to the test. Now you canfind 3 grams of fiber per serving with the same great taste!
Visit www.kelloggs.com for more information
[Metra Commuter Station Ad] [Bus Ad]
[Interior Bus Ad]
Hampton BayYou Simply Won’t Want to Get Up
[Challenge:]Establish awareness for Hampton
Bay outdoor furniture. Brand the
durable good as the most weather
resistant, stylish, and comfortable
outdoor furniture out there.
[Strategy:]Target men and women 25-40 who
are well traveled, well educated,
and well styled. Attract those who
enjoy things that work well and last
long by using imagery showcasing
the durabilty and comfort in various
extreme situations.
[The Campaign Includes:] • Three Print Ads
• Outdoor Board
• Bus Shelter Ad
AD & Copy: Angela Faler
Photography: Jessica Davis
[Print Advertisements]
[Outdoor Board]
[Bus Shelter Ad]
The entire bus shelter would be branded for the Hampton Bay outdoor furniture. The normal bench would be replaced with three of the outdoor chaise lounges featured in the ads. This again proves to consumers the product is durable, beautiful, and comfortable.