angela caddell director for communications, financial education & outreach services campus...
TRANSCRIPT
Angela Caddell
Director for Communications,
Financial Education & Outreach Services
Campus
Financial
Education
The Challenge• called ‘Gen Y’, ‘Millennials’,
and ‘Generation Plastic’
• a student loan was the first credit experience for many
• “easy out” philosophy
• sense of entitlement
• connected 24/7
• inflated salary expectations
The Approach positive
inspirational interactive
– content
• real-life stories
• shared perspectives
• quick bites of information
• focus on solutions (not causes)
• open discussion
The Approach– delivery method(s)
YES!• traditional campus
marketing• communication
technologies• social media • guidance & conversation
NO.• e-mail blasts• lecture
The Approach– venue• where do students gather organically?• where do you want them to spend time?• where is your message most relevant?
–timing• when do students gather organically?• when is your message most relevant?
The Approach
– skills• developing a budget• completing the FAFSA• understanding my
credit report• balancing my
checkbook
• multiple touchpoints build skills, change behaviors
–behaviors• using credit cards
responsibly• saving money• reviewing my credit
report annually• tracking my spending
• teachable moments throughout collegiate lifespan
The Approach• multiple delivery mediums– online– social media– face time: in courses– face time: in workshops– address all learning styles, if possible• visual• auditory• kinesthetic
The Approach• audience assessment– what do students value?– what do students know?– what do students need to know?– how do students want to learn?
»focus groups»town hall meeting»student task force
• integrate financial education within existing programs & services
– workshops and seminars
– instructional materials
– train-the-trainer support
– Web text and eNewsletters
– online tools
Solutionsbudgeting
credit
student loan managementsavings
identity theft
Solutions• campus workshops– freshman orientation– GATEWAY and Life Skills courses– financial aid counseling sessions– TRiO programs– associations, clubs, Greek life– training for faculty, staff, student leaders
Solutions• full customization– to reflect your campus– to reflect your students– to complement your existing services
• program consulting & execution– assess campus educational needs– brainstorm delivery options– facilitate activities– implement service strands
Solutions• key messages: student debt management
– higher education is an investment in future earning potential
– if you must borrow to cover school expenses, exhaust all federal loan options before considering private or ‘alternative’ loans
– don’t accept loan funds you don’t need; borrow only what you need to pay school expenses
Solutions• key messages: student debt management
– research scholarship options every year; eligibility requirements change and new programs are added
– reconsider your need for loan funds every semester
– pay attention to your total amount borrowed as you go, and keep your expected first-year salary in mind
[print publications]
Solutions[custom web text]
[web-based tools]
[web-based tools]
Solutions‘smart borrowing’ publication– bridge the gap between entrance and exit
touchpoints
– make the connection among borrowing decisions, debt load and salary expectations
middle school materials– money values and spending patterns are formed
early, often before high school– support financial literacy PASSport requirements
[on the horizon]
