Facebook Developer GarageProtecting Your Apps: Getting the Legals Right

Andy Moseby

Partner

Tel: +44 (0) 20 7710 1650

andy.moseby@kemplittle.com

VS

Stuff you should know about

•Stuff you know you shouldn’t be doing

•Stuff you should be doing when you develop your app

•Stuff you should (and shouldn’t) be doing when marketing / promoting your app

•Stuff you should be aware of as it may affect you later

Obvious Fails

•Selling code / APIs

•Porn / illegal activity / gambling / firearms / hate speech / defamatory material

•Viruses / malware

•Letting an ad network have your secret key

Content and Functionality

•Rights infringement

•Information to be provided to users

•Information collection

•Facebook’s Feature and Functionality Terms

Content and Functionality

•Responses to user actions

•Alcohol

•Advertising

•File sharing

•Review trading

Business Strategies

Business Strategies

Business Strategies

Business Strategies

•Privacy Policy (which you abide by)

•Customer Support

•Notice and Takedown Policy

•Ongoing compliance (audit policies)

•Your own Ts & Cs

PR & Marketing

•Facebook approval

•Facebook Press Release Language

•Developing your own brand

Facebook’s key rights

•Right to change Platform Guidelines without notice (continued use = acceptance)

•Right to change Rights and Responsibilities

•Developers – 3 days’ notice of changes

•7,000 users to comment to be given alternatives / 30% of active registered users to agree

Facebook’s key rights

Endgame

Endgame

Endgame

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