ANDROID

SOME Dos and Donts : Best Practice

FACHRY BAFADAL

Founder and Managing Director

@fachrybafadal

Friday, October 18, 13

Android at a glance

Friday, October 18, 13

Rapid Growth in Activation

source : asymco.comFriday, October 18, 13

Source: VentureBeat

Google I/O May 2013

Friday, October 18, 13

Market Share

Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013

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Market Share

Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013

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Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013

Friday, October 18, 13

Source: VentureBeat

Friday, October 18, 13

Source: VentureBeat

Friday, October 18, 13

Source: VentureBeat

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Challenges?

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Platform Version

Source: Phandroid.com

Friday, October 18, 13

Source: developer.android.com

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Source: developer.android.com

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Source: developer.android.com

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Friday, October 18, 13

Source: developer.android.com

density

size

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Source: developer.android.com

density

size

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User Interface

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Building Blocks Do!

Source: developer.android.com

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ListTab

List

Button

Spinner

Pickers

Source: developer.android.comFriday, October 18, 13

List

Player FM

Source: gigaom.com

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Design Styles

Source: pcauthority.com

Friday, October 18, 13

Source: gigaom.com

Friday, October 18, 13

Honeycomb adalah Koentji!

Source: gigaom.com

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Don’t!

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Don’t!Using iOS or other platform style

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Don’t!

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Don’t!

Making your appFeels like a website

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Development Styles

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Which better?

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Which better?#OraUwisUwis

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Source: appcelerator.com

Friday, October 18, 13

Source: appcelerator.com

Friday, October 18, 13

Source: appcelerator.com

Friday, October 18, 13

Source: appcelerator.com

Friday, October 18, 13

Source: appcelerator.com

V

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Source: appcelerator.com

V V

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Source: appcelerator.com

V V V

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Source: appcelerator.com

V V V V

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Source: appcelerator.com

V V V V V

Friday, October 18, 13

Source: appcelerator.com

V V V V V

V

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Source: appcelerator.com

V V V V V

V V

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Source: appcelerator.com

V V V V V

V V

V

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Source: appcelerator.com

V V V V V

V V

V

V

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Source: icapps.com

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Hybrid

Source: wiki.developerforce.com

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Hybrid

Source: wiki.developerforce.com

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Distribution and Marketing

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Discoverability Matters

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Pre Launch Marketing

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Pitch to Targeted Audience

Friday, October 18, 13

Press Kit ready

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Press Kit ready

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Press Kit readyIcon

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Press Kit readyApp TitleIcon

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Press Kit readyApp TitleIcon

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Press Kit readyApp TitleIcon

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Press Kit readyApp TitleIcon

Category

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Press Kit readyApp TitleIcon

Category

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Press Kit readyApp TitleIcon

Screenshots

Category

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Initial Promotion

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Community MeetupFriday, October 18, 13

Measuring Success

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Measuring Success

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Measuring Success

User Rating

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Measuring Success

User Rating

User Feedback

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Measuring Success

User Rating

User FeedbackUser Demographic

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Measuring Success

User Rating

User FeedbackUser Demographic

App Usage Pattern

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Measuring Success

User Rating

User FeedbackUser Demographic

App Usage PatternError Reporting

Friday, October 18, 13

Using Tracking Tools

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Using Tracking Tools

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Using Tracking Tools

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Using Tracking Tools

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Using Tracking Tools

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Monetization

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Freemium

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Freemium

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Freemium

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Freemium

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Paid App

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Paid App

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Ads

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Ads

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Subscriptions

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Apps for Business (B2B)

Friday, October 18, 13

Content App- Inform customers- Update content to feed

new info to customers

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Tracking App- Internal Salesforce Use- Tracking Sales Performance

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Social App- Allow customer to

interact using your app

- Monitor customer behaviour

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Service App

- Additional media for customer to access your service

Friday, October 18, 13

It’s time for us - Indonesian Developerto put a dent in Android Dev

Let’s work hard and kick ass!

Friday, October 18, 13

Friday, October 18, 13