android developer mixer @ google io - gregory kennedy
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04/10/2023 1
How to Make Money With Android Apps
04/10/2023 2
We’re a Mobile Ad Network
• 33 Billion Monthly impressions• Live in 125 countries
• 212 M Consumers reached• Backed by Kleiner Perkins
San Francisco
London
Nairobi
Tokyo
Singapore
Bangalore
04/10/2023 3
Android is #1 in North America
• Android is 34% of North American Impressions• iPhone on Verizon not Enough to Overtake Android
*Data from the InMobi Network
04/10/2023 4
Android is #1 in Europe
• Android is 29% of European Ad Impression• Android grew +14.3 Share Points in Only 90 Days
*Data from the InMobi Network
04/10/2023 5
iOS Ecosystem At It’s Peak
Saturation point reached (400K+ Apps in iTunes)
Market dynamics change daily and hourly
Highly competitive
04/10/2023 6
Advantages of Android
• No Approval Necessary for App Updates• Device Variety is Appealing to Consumers• Deep Level Access (Dolphin Browser, Platforms, etc.)• Lower Price Points Will Mean Larger Installed Base• Frictionless Carrier Billing
You Control These Inputs
Earn Money as a Publisher
04/10/2023 7
MarketRate
Download the Full Model
04/10/2023 8
Download it from our blog: www.inmobi.com/inmobiblog
04/10/2023 9
Questions and Answers
Contact Me:Gregory Kennedy
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