Web 2.0 for the 3.0 World

Andrian Lee, General Manager, Philippines & Emerging Markets, AsiaPay

Who we areAsiaPay provides one of the most comprehensive, secure, cost-effective payment solutions and services to banks, merchants and individuals.

First in Asia• First leading electronic payment service provider and gateway

solutions provider in Asia

• Currently serving 11 leading banks in HK / Asia

• Serving over 2,000 leading merchants in HK / Asia

•Market leader in HongKong, now expanding to the rest of Asia.

First in the Philippines• The premier payment and eCommerce solutions provider affiliated with the leading Philippine bank & credit card acquirer: BDO Equitable

• PesoPay – the first eCommerce payment service to Merchants

• eCharity – the first to enable the non-profit organizations to receive online donations

　

Partner & Merchant Reference (Market Leader) Partner & Merchant Reference (Market Leader)

Financials

eBusinesses

Silicon Valley is waking up to their Web 2.0

populated by the 3.0 World

Alexa Rankings

As the unintended target, the third world has

fallen in love with Web 2.0

Alexa Rankings

2/3 of Philippines top websites are Web 2.0

1. Friendster - leading global social network emphasizing genuine friendships and the discovery of new people through friends. friendster.com

2. Yahoo! - Personalized content and search options. Chatrooms, free e-mail, clubs, and pager. yahoo.com

3. YouTube - a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! youtube.com

4. Google.com.ph - google.com.ph

5. Google - Enables users to search the Web, Usenet, and images. google.com

6. Multiply.com - multiply.com

7. Microsoft Network (MSN) - Dialup access and content provider. msn.com

8. Megaupload - a "leading website of the world" for transferring files easily, with complete security and free of charge. megaupload.com

9. Imeem.com - IMEEM is an online community where artists, fans & friends can promote their content, share their tastes, and discover blogs, photos, music and video. imeem.com

10. Wikipedia – online collaborative encyclopedia. wikipedia.org

11. Blogger.com - Free, automated weblog publishing tool that sends updates to a site via FTP. blogger.com

12. Myspace - Social Networking Site. myspace.com

13. Photobucket - image hosting and photo sharing. photobucket.com

14. Rapidshare.com - rapidshare.com

15. Microsoft Corporation - Main site for product information, support, and news. microsoft.com

16. NBA.com - The official site of the National Basketball Association. Includes news, features, multimedia, player profiles, chat transcripts, schedules and statistics. nba.com

17. Jobstreet.com - jobstreet.com

18. Friendster-layouts.com - friendster-layouts.com

19. Windows Live - Search engine from Microsoft. live.com

20. Crunchyroll.com - crunchyroll.com

Alexa Rankings

Web 2.0 for the 3.0 Philippines:

Reference Case

Philippine Developing Economy Snapshot

Population: 90,000,000Per Capita Income (GDP): $1,007Mobile Users: 37,000,000 (40%)Prepaid Mobile User: 97%ARPU Per User: USD $7Internet Users: 9,000,000 (10%)Internet Café Users: 85%ARPU Per User: USD $8

(IDC, CIA, Philippine industry sources)

Web 2.0 Generation: Filipino youth

preoccupation with online social networking

Philippine Youth Snapshot

Population under 21: 45,000,000 (50%)Technology adoption driven by youth

Urban youth technocentric spend dominance:Disposable Income Spent Online: 29%Disposable Income Spent Mobile: 27%Technocentric Spend: 57%

(Philippine National Census, McCann Inter-Generational Study)

Web 2.0 Bridging the gap of separation caused

by overseas worker dislocation

Philippine Overseas Workers Diaspora

Number of workers abroad: 9,000,000 900,000+ deployed yearlyNumber of countries where Filipinos are deployed: 190 countries$12.8 billion USD remitted back to Philippine economy in 2006Online mobile is the dominant and most affordable communication channel between parents & siblings abroad and family left behind

(POEA)

Web 2.0 Social Media: Key to Ecommerce Adoption in 3.0 World Web 2.0 Social Media: Key to Ecommerce Adoption in 3.0 World

Web 2.0 Social Media: New eCommerce Channel Web 2.0 Social Media: New eCommerce Channel

Internetwith SSL

Acquring Bank

FrameRelay

Bank InterfaceProgram

Firewall

WebServer

DatabaseServer

ApplicationServer Load

Balancer

Internetwith SSL

Merchant'sOnline Shop

SMS toMobilePhone

WirelessPOS

PDA withmCert

Notebook withWireless device

Telco

Call Centre

Retail

Web 2.0 Social Media

Web 2.0 Online Mobile

Social Interactivity

Web 2.0 as Front Page for eCommerce

Web 2.0 as Viral Shopping Tool

Web 2.0 as Instant Social Infrastructure

Web 2.0 Social Interactivity: Online Mobile Channel for the Masses Web 2.0 Social Interactivity: Online Mobile Channel for the Masses

Retail / kiosk

Online Store Internal Users

Merchant Side Merchant Side Customer SideCustomer Side Acquirer/ SchemesAcquirer/ Schemes

Web 2.0 Social Media

Payment Gateway Payment Gateway SideSide

Card Capture

Card Capture

Web 2.0 Mobile Social Interactivity

Acquiring Banks in the region

Direct Connection

MERCHANT

Web 2.0: Instant Front End for eCommerce Interface Web 2.0: Instant Front End for eCommerce Interface

Web 2.0: Driving online mobile social interactivity and commerce Web 2.0: Driving online mobile social interactivity and commerce

Web 2.0 & 3.0 World: A Perfect Match? Almost Free InfrastructureInclusiveViralUbiquitousSelf EmpoweringSocial Cohesive

Web 2.0 & 3.0 World: A Perfect Match? Almost Free InfrastructureInclusiveViralUbiquitousSelf EmpoweringSocial Cohesive

Web 2.0 for the 3.0 World

Andrian Lee, General Manager, Philippines & Emerging Markets, AsiaPay