andrew morello - the-entourage.com · mark bouris - executive chairman: yellow brick road wealth...

ANDREW MORELLO.COM“LIVING THE DREAM...”

10 lessons from 10 billion dollars to Maximise your 2014


1. “What is your brand…” MARK BOURIS - Executive Chairman: Yellow Brick Road Wealth Management

– Your look– Your feel– Your style– Peoples current perception– What do you want people to say?

Spend 3 minutes designing your personal brand:


E.g.– Television show– Write a book– Study a PhD– Start a charity– Climb Mt Everest

Design 3 things you can do to personally stand out.

Design 3 things you can do for your business to stand out.

2. “Stand Out…” GERRY Harvey – Harvey Norman, BRW Rich 200


3. “Have Great Products & Great Service…” DORRY KORDAHI – Co founder of DKM BLUE, BRW Young Rich List

Eg:– Home Loan 1% cheaper– Credit card that gives you money back– Postcards in London– Marquee Thank you handwritten notes– Create an experience

Imagine up 3 new crazy products and 3 blow away customer service gestures for your business.


Tip: �iÌ�VÀi>Ì�Ûi�>�`�w�`�Ü>ÞÃ�Ì��ÕÌÃ�ÕÀViEg: – Facebook– Twitter– Preset Posts– Prerecorded Videos– Financially tie in staff

Come up with 5 ways your customer can connect with you as the face of the business.

4. “Make sure your customers know the face behind the product… JANINE ALLIS – Boost Juice


Eg:– Run focus groups– Trademarking– Copywriting– Customer survey/feedback– Creative staff getaway (buy in)

Name 5 things you can do to create the perfect name and logo.

5. “Get your name and logo right…” DAN FLYNN – Founder of Thankyou Water


Eg:– McGrath’s have an agent look– The SOLD sticker on a McGrath’s board– Terminology (show/party, stylist/reps)– Virgin Australia’s ladies hair – Travel for ideas

What are your 5 distinct look and feels that always stay consistent?

6. “Have a distinct voice/look/feel…” JOHN McGRATH – CEO of McGrath Estate Agents


Eg:– Hastie Fitness– Ask the broker YBR– Create a game/app– Get involved in a community group– Membership/events/facebook

Name 5 things you can do to create community around your business

7. “Build community around what you do…” PAT FARMER – Ultra Marathon Runner


Eg:– Start a blog– Be passionate about your business– Develop your story– Have a story about your product or service– Develop your methods and mission

Name 5 things that turn you into an advocate rather than a salesman in your business.

8. “Be an advocate for your business - not just the salesman…” RUSLAN KOGAN – Founder of Kogan Technologies


Eg:1. Make it magnetic2. Fix our hassles3. Build a back story4. Find a trigger5. Build a steep trajectory of improvement6. “De average” the customer

6 steps to creating a demand:

9. “Create a demand…” JORDAN BELFORT – The Wolf of Wall Street


Eg:– Pizza delivered in 30 minutes– Stick to appointmentsq��iÌ�Ã��i��i�Ì��V��wÀ��Ì�i��À��}– Under promise, over achieve – Blow away service

Develop 5 ways to demonstrate reliability in your business.

10. “Be Reliable…” JOHN MORELLO SNR – Head of the Morello Family. And my DAD…


andrewmorello.com


branding is everyTHing proximity is power


“ TODAY IF YOU DON’T HAVE A WEBSITE YOU DON’T EXIST“

WHEN STARTING OR RUNNING YOUR OWN BUSINESS YOU

NEED A WEBSITE THATWORKS FOR YOU.

You can do it yourself. A few simple clicks and you’re

online with an attractive, powerful website in minutes.

Don’t waste your money on a website or a blog that you can’t build or

control yourself.

Why not build your own website and take control

of your business?

Too many people spend $1,000’s on a website

that are little more than an online brochure.

GET YOUR BRAND OUT THERE TODAY

FAST TRACK YOUR BUSINESS

INVEST SMART & TAKE CONTROL


you don’t need to be an expert if morello can do it, anyone can

FEATURES INCLUDED

BLOGS & FORUMS

MOBILE WEBSITE

EMAIL MARKETING

ECOMMERCE

FREE HOSTING & EMAIL ACCOUNTS

CONDUCT AUCTIONS & CLASSIFIEDS INSIDE YOUR SITE

AUTOMATIC LANGUAGE TRANSLATION

STATISTICS/REPORTS

PLUS SO MUCH MORE

BUILD YOUR OWN WEBSITE WWW.MORELLOSITES.COM

LESS THAN $265 /YEAR

“Living The Dream is a Fulltime Job and BABE...

I’m flat out...”

Head of Business Development Yellow Brick Road Wealth Management

0401 389 [email protected]

Andrew Marcello Morello

@AndrewMorello


andrew morello - the-entourage.com · mark bouris - executive chairman: yellow brick road wealth...

Documents