1. Ana Beatriz Andreata Moraes 05/28/2012 BUS 245 Dr. Paul GerhardtBRAZIL

2. Brazilian PerceptionEXPECTATION REALITY

3. EXPECTATIVE Federative Republic of Brazil Discovered in 1500, April 21 by Pedro AlvaresCabral. Became independent in 1822. 8,514,877 km of Area. Localized in South America.

4. 205,716,890 people. Miscegenation: African, Asian, European, and Native Indian influences. Language: Portuguese Ethnic Groups Black Main Religions 6.20% 1.30% 5.40% 53.70% Mulatto 38.50% Catholic 53.70% Other 73.60% Protestant0.90% Spiritualit Unspecifi ed

5. Executive : President Dilma Rouseff. (Elected Each 4 Years) Legislative: National Congress and Federal Senate. Judicial: Supreme Federal Tribunal. 1989 Constitution: Freedom of Speech,press and Religion.

6. Mixed Economy. Government Controls: Power generation, Oilextraction, Mining, Water Supply, and Telecommunications. Currency: REAL / US$1 = RS 1,99 Member of: BRICS, WTO, and FTAA. GDP: US$ 2.2 trillion GDP per Capita: US$ 10.800

7. Do not confuse Portuguese with Spanish;Brazil has strong Family feelings;Build relationships is important;Do not refuse coffee;Dress for Success;High concern for Soccer and Sports;Low Concern for Time.

8. TOP 10 Countries (in TOP GOODSbillions) Mineral Fuel and Oil China (US$ 28) Machinery United States (US$ 17) Iron and Steel Argentina (US$ 16) Woods Agriculture Netherlands (US$ 9) Germany (US$ 7) Japan (US$ 6) U.K. (US$ 4) Italy (US$ 3) Russia (US$ 3) Spain (US$ 3)

9. Main ImportationsFuel and Oil;Mechanical Equipment;Electrical Equipment;Vehicles and parts;Organic and Inorganic Chemicals;Plastic and products;Optical and precisions Products;Pharmaceutical;Fertilizers

10. Havaianas shoes are famous slippers from Brazil. Because of itsversatility of colors and models, it conquered the world. The responsible company for Havaianas is Alpargatas S/A. Its way of selling is exporting through franchises. With more than 90 models, it already sold 173 million of pairs justin 2011. It is 6 pairs per second in more than 80 countries.

11. If someone from Washington State wants to import it: The tariff for shoes importation in Washington is 10%; The most effective way is through Franchises; The franchise taxes is about US$15000; The installation of the store is US$125.000 US$ 200.000; 2% of the profit should be used for the society; Pay back: 24 36 months.

12. Stores should follow the standard (60 80m) and visibility. Each country has ONE Havaianas distributor. All the products go tothe distributor Kerry Sengstaken in California through shipcontainers. The rest of the countries receive its shoes by trucks. The inventory is possible because the shoes are not perishable. All thereceived shoes are stored in a building in California waiting for therequests. The products are fabricated in Campina Grande Brazil.

13. The marketing used for the brand is the slogan: TheOriginal, because there are several kind of slippers, butnone of them are Havaianas.Newspapers, magazines, TV Advertisements, YouTubevideos are used. All advertisements are colorful and showgood moments or advantages achieved because of theslippers. In Washington States advertisements, the strategy is toshow that Havaianas is something exclusive. Other ways of marketing are: no mass publicity, support tosport events, partnership with MTV for visualization, andpartnership with famous styles and magazines, such as:

14. The main challenges for the opening of the store are:bureaucracy, planning, purchasing and inventory, need of renewalcreativity, and the need to take decisions with the franchisor. To be successful is necessary the importation and selling incities with more than 200.000 people. The business profitability is 12% to 15%.

15. Poverty (8.5% population in extreme poverty); Environment Issues: need to reduce quantity of gas emission in 30%, and new Forest Code that affect Amazon Forest; Low Education rates; Huge corruption rates; Real CorruptionImages (2009)

16. In 2014, the Soccer World Cup will be hosted by Brazil; In 2016, the Olympics will be hosted by Brazil; The investments in the country are being made, the country justneed to show that is worth of it.