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Monday, February 7, 2011

January 12, 2011

comet

Andrea Parins - Comet Branding Internship Summary

branding | pr | social media

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

ABOUT ME

UTILIZING VIDEO TO STAND OUT

SKILLS LEARNED AT COMET

SOCIAL MEDIA SUCCESS

MY PERSONAL BRAND

Monday, February 7, 2011

INTERNSHIP SUMMARY| ABOUT ANDREA PARINS

cometbranding | pr | social media

• Social Media + PR Intern for Comet Branding

• Received B.S. in Life Sciences Communication from the University of Wisconsin - Madison

• Previous PR experience at College of Engineering and Hybrid Vehicle Team at UW-Madison

• Prior to my interest in PR, was a reporter for local publications including The Isthmus, Daily Cardinal, and Capitol City Hues.

• Value my six-month study abroad program in Valdivia, Chile where I became fluent in Spanish.

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

ABOUT ME

UTILIZING VIDEO TO STAND OUT

SKILLS LEARNED AT COMET

SOCIAL MEDIA SUCCESS

MY PERSONAL BRAND

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

I  responded  with  my  personal  video  introduc6on  from  Madison.

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Through  Twi<er,  I  stayed  connected  with  the  Comet  Branding  team.  

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

One  month  later,  aAer  a  phone  and  an  in-­‐person  interview,  I  began  at  Comet  on  September  17,  2010!  

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

ABOUT ME

UTILIZING VIDEO TO STAND OUT

SKILLS LEARNED AT COMET

SOCIAL MEDIA SUCCESS

MY PERSONAL BRAND

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Video  Interviews:  Capture  and  produc6on.  

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Social  Media  Metrics:  Prove  social  media  results.  

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Blog  Wri6ng:  Incorporate  text,  photo,  video  and  slideshow.    

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Public  Rela6ons:  Create  media  libraries,  contact  lists  and  editorial  calendars.    

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

ABOUT ME

UTILIZING VIDEO TO STAND OUT

SKILLS LEARNED AT COMET

SOCIAL MEDIA SUCCESS

MY PERSONAL BRAND

Monday, February 7, 2011

cometbranding | pr | social media

INTERNSHIP SUMMARY|

Created  a  video  and  photo  campaign  to  promote  Comet  on  the  blog,  Flickr,  Facebook  and  Twi<er  6tled  #CometStories.  

Monday, February 7, 2011

cometbranding | pr | social media

INTERNSHIP SUMMARY|

Using  crea6ve  video  and  photography,  #CometStories  highlights  included  never-­‐before-­‐seen  footage  and...

Monday, February 7, 2011

cometbranding | pr | social media

INTERNSHIP SUMMARY|

FREE  STUFF!  With  the  video  I  created  for  SKLZ,  we  received  a  free  Pro  Mini  Hoop  for  the  office.

But  it  couldn’t  handle  Al  Krueger’s  slam  dunks.  

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

ABOUT ME

UTILIZING VIDEO TO STAND OUT

SKILLS LEARNED AT COMET

SOCIAL MEDIA SUCCESS

MY PERSONAL BRAND

Monday, February 7, 2011

20

INTERNSHIP SUMMARY|

Current Accounts

branding | pr | social mediacomet

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Twitpic‣  September  2010  =  1  Photo‣  January  2011  =  31  Photos

Flickr‣  September  2010  =  No  Account‣  January  2011  =  56  Photos

YouTube Channel‣ January  2011  =  5  videos  

Vimeo Channel‣ January  2011  =  2  videos

LinkedIn‣  January  2011  =  71  Connec6ons,  2  recommenda6ons  

Twitter‣  January  2011  =  172  Followers,  218  Following

Monday, February 7, 2011

cometbranding | pr | social media

INTERNSHIP SUMMARY|

Google  Results  -­‐  Interes6ng  to  see  what  comes  up  in  the  search  results.

Monday, February 7, 2011

INTERNSHIP SUMMARY|

cometbranding | pr | social media

Thank  you  to  the  en,re  Comet  Branding  team!

I  learn  a  lot,  and  laugh  even  more,  every  day.      

Monday, February 7, 2011

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Monday, February 7, 2011