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Andrea BarrettCo-Founder/VP ProductJanuary 29, 2014

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‹#› Confidential

We have a lofty goal….

To connect parents with family serviceproviders through the fusion of social

recommendations, personalization, andefficient online transactions

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…so there’s a lot tomanage…. Marketplace Dynamics

Trust

Subscriptions Peer-to-peer payments

Advisors, Investors and Boards….oh my!

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…but now we have the data…

Established/Personal Reports

DataCzar

New Report ApprovalLookerDevelopment

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Personalized SupportØ Proactive outreachØ Customized tips and issue resolution

…and Looker will help us win!

Marketplace QualityØ ModerationØ Alerts

Creative MarketingØ DataØ Highly-targeted emails

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Questions?

@UrbanSitter @am1019

andrea@urbansitter.com