andisites presentation at hbcu media week 2015
TRANSCRIPT
AndiSites’ portion of
“Budgetproof Marketing & Websites” presented at
HBCU Media Week 2015July 9, 2015
Hampton University
Andrea Ferguson | AndiSites
Andrea Ferguson, President & Project Manager
AndiSites Inc.
www.andisites.com
Award-winning mobile-responsive websites, demystified
Meet the Team
What does a university
website redesign cost?
Andrea Ferguson | AndiSites
27K students
$540,000
$20/student13.5K
$283,500
$21
9.5K
$225,000
$24
4.5K
$155,000
$34
What does your website
budget look like?
Andrea Ferguson | AndiSites
What should you focus on?
Andrea Ferguson | AndiSites
Content Management System
Up-to-date, engaging content
Mobile-friendly
Search engine optimization (SEO)
Andrea Ferguson | AndiSites
Intuitive navigation
Graphic design
Media (photos, video, audio)
Analytics
Mobile-friendly $
Andrea Ferguson | AndiSites
2013 2014
72%
83%
Source: Pearson
Andrea Ferguson | AndiSites
72%
83%
Google: “mobile friendly test”
Content Management System
Up-to-date, engaging content
Mobile-friendly
Search engine optimization (SEO)
Andrea Ferguson | AndiSites
Intuitive navigation
Graphic design
Media (photos, video, audio)
Analytics
Content Management System $
Andrea Ferguson | AndiSites
Andrea Ferguson | AndiSites
Content Management System
Up-to-date, engaging content
Mobile-friendly
Search engine optimization (SEO)
Andrea Ferguson | AndiSites
Intuitive navigation
Graphic design
Media (photos, video, audio)
Analytics
Andrea Ferguson | AndiSites
1. Up-to-date, engaging content
2. Intuitive navigation
3. Media (photos, video, audio)
4. Graphic design
5. Analytics
6. Search engine optimization (SEO)
Low- to no-cost $ $
Content $
Andrea Ferguson | AndiSites
• Cut anything that’s old and irrelevant
• Cut half of what’s left
Andrea Ferguson | AndiSites
hemingwayapp.com
Navigation $
Andrea Ferguson | AndiSites
• Consider your audience (“FOR _____” menu)
• Aim for 5-7 navigation items, max
Andrea Ferguson | AndiSites
Andrea Ferguson | AndiSites
• Dramatic photography
• Good-quality video
Media $ $
Andrea Ferguson | AndiSites
Andrea Ferguson | AndiSites
Andrea Ferguson | AndiSites
Graphic design $ $
Andrea Ferguson | AndiSites
• Flat colors instead of gradients & textures
• Bigger buttons
• Bigger fonts
Andrea Ferguson | AndiSites
Source: Websitesthatsuck.com
Analytics $
Andrea Ferguson | AndiSites
www.googleanalytics.com
Basic SEO $
• Mobile-friendliness
• User engagement
• Highly-ranked sites link to you
A better way to make mobile-friendly websites.
Friendly approach. Serious results.
PHONE: (919) 704-4683
WEB: www.andisites.com
EMAIL: [email protected]
TWITTER: @andisites
FACEBOOK: www.facebook.com/andisites
LINKEDIN: www.linkedin.com/company/andisites-inc-
GOOGLE+: plus.google.com/+Andisites
Meet the Team