andisa ntsubane microsoft amplify the future digital life conference january 2012
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WE ARE ABOUT TO START….
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Pope Julius II
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The Sistine Chapel - St Peter’s Basilica
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Michelangelo Buonarroti 1475 - 1564
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“A suicide hotline is where they talk to you until you don’t feel
like killing yourself. Exactly the opposite of Telemarketing”
Dana Snow
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TODAYS WORLD.
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Sales Mkt Digital
Mkt
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AFRICA RISING
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Nigeria/Lagos 2010
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Mobile is working
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We’re absolutely passionately addicted to phones -
we take them everywhere
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Everywhere……..
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Everywhere!
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NATURAL MOMENTS
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PLATFORMS EXIST – GET CREATIVE
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If Twitter and Facebook existed in the 50’s - Apartheid would have lasted 3 weeks David Kau
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TOWARDS BRAND LOVE
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SOME MISTAKES ALONG THE WAY
- VALUE PROPOSITIONS: SALT - NAMING CONVENTIONS - REVIEW LSM’S
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One-to-Many One-to-One Trialogue
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Relationship Building vs Relationship Influencing
Personal Messaging vs Messaging in a Personal Space
Database vs Community
The Customer becomes the Marketer
The Hunter becomes the Hunted
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RIGHT BETS
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Innovative Products
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Innovative Products
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s
Innovative Products
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Devices
enterprise consumer
Our Unique View: Businesses
Services Software
Live
Live
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