I'm going ona plastic diet.And you?How many times did you touch plastic since you woke up this morning?

While brushing your teeth, taking a shower, watering your plants, getting a

coffee at your favorite cafeteria, grabbing a quick take-out lunch. It is probably

much more than you expected.

Plastic is everywhere in our lives. There is plastic in the food we eat, the water

we drink, and even the air we breathe. But this needs to change! And we can all

be part of the solution. By reducing our own plastic footprint, we can contribute

to a cleaner and healthier world. The power is in our hands!

How? By going on a plastic diet. And this is where we come in. We have

developed an app for you which makes it very easy: “My Little Plastic Footprint”.

M Y L I T T L E P L A S T I C F O O T P R I N T A P P

My Little Plastic Footprint is an app that helps consumers reduce their plastic

footprint by going on a plastic diet. We educate consumers about the issue and the

dangers of plastic pollution with exciting quizzes. Our diet gives sustainable

alternatives to reduce plastic consumption.

You won’t be the first one to use it

Since we launched it in October last year, we had 38,000 downloads

And we’ve reached more than 100 million people around the world!

We have a campaign running in the streets of the Netherlands, asking the Dutch

population to go on a plastic diet, and download the app to reduce their plastic

footprint. The app was also promoted in a TV commercial for Socutera on Dutch TV.

With it we reached 1.4 million people!

M Y L I T T L E P L A S T I C F O O T P R I N T A P P

The app

My Little Plastic Footprint

It's very simple. We divided the plastic diet into six areas: bathroom, kitchen,

travel, leisure, household, and garden. In each of these areas, there is a quiz with

which you learn everything related to plastic. You can also follow more than 100

tips to reduce your plastic footprint. The easiest way to start your plastic diet!

To help you keep track of your diet, we created the Plastic Mass Index, or PMI, that

will keep you on your toes. The PMI goes from 0 to 100: the closer you are to 0, the

better you are doing at your diet; the closer you are to 100, the more plastic you

need to remove from your life.

We calculated the PMI for each item in the plastic diet, based on the weight and

size of each item, how much you would use it, the probability and impact of it

ending up in the environment, and the available alternatives.

M Y L I T T L E P L A S T I C F O O T P R I N T A P P

How does this app work?

My Little Plastic Footprint

Plastic Soup Foundation: NGO based in Amsterdam with the mission: No

plastic in our water or our bodies!

Smäll: one of the leading advertising agencies in Spain in the field of

sustainability.

EA: in-depth knowledge of data and gamification expert.

Ocean Recovery Alliance: International NGO based in Hong Kong and the US

with two global programs on plastic pollution.

This app was made possible thanks to the hard work of these international

partners:

M Y L I T T L E P L A S T I C F O O T P R I N T A P P

Who is behind this app?

Environmental & Health RisksUnfortunately, most people don't realize that plastic might make us sick. The

chemicals in plastic have been linked to adverse health effects like cancer, heart

disease, Alzheimer's, dementia, Parkinson's, arthritis, impotence, and might even

harm babies in the womb. More and more scientists worry about possible health

effects.

As humans, we create a lot of plastic waste. More than 80% of the plastic

pollution in the oceans comes from land. Half of all the plastic that we use every

day, we throw away within 20 minutes. Plastic in the environment does not

biodegrade; it breaks down into smaller pieces, called microplastics. Today, our

oceans resemble a global soup of microplastics: the plastic soup. We are all

responsible for this; consumers, companies, and governments.

The three main concerns of this plastic diet are: risks to human health, leakage

into the environment, and an absolute reduction of plastic production.

My Little Plastic Footprint