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Page 1: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a
Page 2: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

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Page 3: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

In 1991, Gérard Dubois opened the fi rst La Rose Noire Pâtisserie in the most prestigious shopping mall on Hong Kong Island. In over 2 decades, that one simple operation, a 30-seat restaurant and cake shop, has turned into a reputable enterprise. This encouraging achievement is beyond his wildest expectation. From an initial selection of 28 items, La Rose Noire now has over 500 varieties in its product brochure, fulfi lling the needs of all sectors in the market. Today, La Rose Noire employs 250 staff members in Hong Kong working around the clock at its original production centre in Kowloon Bay.

In 2012, Gérard and the team opened a HACCP/ISO/FSCC 22000 certifi ed state-of-the-art factory in Clark Freeport, The Philippines. This production centre has over 1,200 staff members working in an over 150,000 square foot area to meet the demands from over 40 countries in 5 continents. It has the capacity and capability to cope with the continuously expanding overseas market.Gérard and his team opened their latest venture “Passion. by Gérard Dubois” Boulangerie - Pâtisserie - Confi serie in Hong Kong in 2012. There are now over 10 shops in Hong Kong, Manila and Macau. Over the course of his career, Gérard has won numerous distinguished awards at some of the most esteemed culinary competitions.

Gérard is not unfamiliar to culinary publications. He is the co-author of “The Cutting Edge (1993); and the author of “My Recent Journey” (2003), “Passion.” (2006), which gained a special “Award of the Jury 2006” honored by World Cookbook Awards, and “Crafted Passion” (2011), awarded for “Best Dessert Book in the World“ by the 17th GOURMAND AWARDS in Paris in 2012. “Le Pain Passion.” was launched in November 2016 for the celebration of the 25th anniversary of La Rose Noire.

In recognition of his successful entrepreneurship and contribution to the development of entrepreneurs, Gérard was awarded an Honorary Doctorate by the European University, Switzerland.He is happily married to his wife Janita. They have two delightful young adults, Caroline and Dominic.

And The Man Behind ItGérard Dubois

2

In 1991, Gérard Dubois opened the fi rst La Rose Noire Pâtisserie in the most prestigious shopping mall on Hong Kong Island. In over 2 decades, that one simple operation, a 30-seat restaurant and cake shop, has turned into a reputable enterprise. This encouraging achievement is beyond his wildest expectation. From an initial selection of 28 items, La Rose Noire now has over 500 varieties in its product brochure, fulfi lling the needs of all sectors in the market. Today, La Rose Noire employs 250 staff members in Hong Kong working around the clock at its original production centre in Kowloon Bay.

In 2012, Gérard and the team opened a HACCP/ISO/FSCC 22000 certifi ed state-of-the-art factory in Clark Freeport, The Philippines. This production centre has over 1,200 staff members working in an over 150,000 square foot area to meet the demands from over 40 countries in 5 continents. It has the capacity and capability to cope with the continuously expanding overseas market.Gérard and his team opened their latest venture “Passion. by Gérard Dubois” Boulangerie - Pâtisserie - Confi serie in Hong Kong in 2012. There are now over 10 shops in Hong Kong, Manila and Macau. Over the course of his career, Gérard has won numerous distinguished awards at some of the most esteemed culinary competitions.

Gérard is not unfamiliar to culinary publications. He is the co-author of “The Cutting Edge (1993); and the author of “My Recent Journey” (2003), “Passion.” (2006), which gained a special “Award of the Jury 2006” honored by World Cookbook Awards, and “Crafted Passion” (2011), awarded for “Best Dessert Book in the World“ by the 17th GOURMAND AWARDS in Paris in 2012. “Le Pain Passion.” was launched in November 2016 for the celebration of the 25th anniversary of La Rose Noire.

In recognition of his successful entrepreneurship and contribution to the development of entrepreneurs, Gérard was awarded an Honorary Doctorate by the European University, Switzerland.He is happily married to his wife Janita. They have two delightful young adults, Caroline and Dominic.

And The Man Behind ItGérard Dubois

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Page 4: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Contents

ABOUT US 3

OUR PRODUCTS 7

OUR PHILIPPINES FACTORY 22

OUR PRODUCTION 24

OUR CERTIFICATIONS 28

OUR PRECISION 30

OUR QUALITY ASSURANCE 32

OUR DELIVERY PROMISE 34

OUR PASSION STORES 36

OUR HONG KONG PASSION ATELIER 44

OUR PHILIPPINES PASSION ATELIER 46

OUR MUSEUM 48

OUR VIP ROOM 50

OUR LA ROSE NOIRE FOUNDATION 52

OUR COMMITMENT TO CUSTOMER SERVICE AND SUPPORT 54

OUR VISION, PHILOSOPHY AND MOTTO 56

OUR CORPORATE SOCIAL RESPONSIBILITY 58

OUR TEAM MEMBERS 60

OUR GLOBAL PARTNERS 62

OUR PUBLICATION 64

OUR MILESTONES 72

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Our Products

7

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Tart Shells

8

Tart Shells

9

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10

Frozen Croiss

ants

11

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Frozen

Danish Pastri

es

12

Frozen

Danish Pastri

es

13

Page 9: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Breads

14

Breads

15

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Macarons

16

Macarons

17

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Petits Fours

18

Petits Fours

19

Page 12: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Chocolate

Shells

20

Chocolate

Shells

21

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Our Philippines Factory

22 23

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Our Production

24 25

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Page 16: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Our Certifications of FSSC 22000,

28

HACCP and GMP

29

Page 17: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Our Precision

30 31

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33

Our Quality Assurance

32

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Our Delivery Promise

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Page 20: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

37

Our Passion Stores

36

Page 21: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

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Our Hong Kong Passion Atelier

44 45

Page 25: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Our Philippines Passion Atelier

46 47

Page 26: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Our Museum

48 49

Page 27: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Our VIP Room

50 51

Page 28: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

Our La Rose Noire Foundation

52 53

Page 29: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

54

Our Commitment toCustomer Service

and Support

55

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56

Our VisionFrom a single black rose

Blossoms an infi nite Bouquet of possibilities.

Our PhilosophyQuality always comes fi rst

Our MottoDriven by Quality

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Page 31: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

58

58

Our CorporateSocial Responsibility

59

Page 32: And The Man Behind It - La Rose Noirela-rose-noire.com/content/2-about/1-la-rose-noire-corporate-brochure/... · Hong Kong Island. In over 2 decades, that one simple operation, a

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60

Our Team Members

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You need a true Artisan Boulanger - Pâtissier

as your Global PartnerWe distribute in Europe, Middle East, Asia, North America

and South America

62

Our Global Partners

63

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64

Our Publication

My Recent Journey2003

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Our Publication

Passion, 2006

“Award of the Jury 2006”

by GOURMAND AWARDS

67

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Our Publication

Crafted Passion, 2011

“Best Dessert Book in the World 2012”

by GOURMAND AWARDS

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Our Publication

Le Pain Passion, 2016

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72

Our Milestones2016 Publication of “Le Pain Passion”

2016 Opening of La Rose Noire Foundation and Training Center

2016 La Rose Noire 25th Anniversary

2015 Supplying to over 45 Countries in 5 Continents

2015 Opening of La Rose Noire Second Factory in Clark, Philippines

2014 Opening of the Second Passion Shop in Hong Kong

2013 Opening of the First Passion Atelier in Hong Kong

2012 Supplying to 40 Countries in 4 Continents

2012 Opening of La Rose Noire Factory in Clark, Philippines

2012 Opening of First Passion Shop in Hong Kong

2011 Publication of “Crafted Passion”

2010 Supplying to 30 Countries in 4 Continents

2008 Expansion of our Hong Kong Factory

2006 Publication of “Passion”.

2006 Award from “Business Superbrands” Award

2005 Commencement of Overseas Distribution

2003 Publication of “My Recent Journey”

1999 Launching Of Our Concession Stores In Major Supermarkets.

1998 Introducing La Rose Noire Frozen Dough In Hong Kong

1994 Opening of La Rose Noire Factory in Kowloon Bay, Hong Kong

1991 Birth of La Rose Noire Pâtisserie in Hong Kong

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