Page 15

Page)Page j

Page 15

•

Insists

Only

Published W'eddy'

t::entstIle t::opy

SJ..iO Y('ar

Contents

(Col1li/1l1ed 011 Page >:5)

Of Bout,

lert'S FlaJheJ Box - Page IGRAHAM Mc A"FE d,/ends

his annol/ncing of the BAER-URNFRA prize light Page I

ROBERT SL\fMONS ~nd his(arttr Page 3

Slatioll Dirertory Page 4Edl/ra/ional Box Page 4Radio Lane

by J.MMY J. LFONARDEditorialsSlIIdiosily

by Les TROY Page 5Beallty Box Thea/re and the

operel/aJ preJemed therePage 7

WEEI Page Page IIPolire Radio Box Page 121h, Champions al1d their

glleJIS Page 13Short Wave Dirertory Page 13Reflertiol1J

by DIANA HrRBFRTNimblewitI

by EVEReTT SM'THlJolJ) "'ood al1ll RadiO

by RAYMOND PAlGE Bark Cover

i1"lad~One Error,

HeFor whost benefit should II:

championship boxing bout be

Ibroadcast?

I For the benefit of those tech.nically·minded people who knowabout boxing?

Or for the benefit of the manymore who never have attended aprize-fight or who never expectto attend one, but neverthelessare interested in hearing theevent described?

GRAHAM :McNAMEE, ace an·nouncer of the BC, contendsthat it is for the benefit of thelatter, the greater percentage,that such 2 sports event is broad..cast. So he anS'9.'ers criticism ofhis announcing of the recentiBAFR-URNERA prize fight.

"I believe," Mr. McNameestated in an exclusive inter·,iew with The ~Iicrophone, I"that 90 or, more truthfully,98 pcr cent of those listen·ing to me broadcast of theBaer-Carnera championshipfighr knew no.hing aboutthe technicalities of prize·fighring.

"Bur Ihar 98 per cenr didwant to know what wasgoing on in rhe ring. AndI rruly believe lbar I gave afaithful account of what washappening.

"In checking the record ofmy broadcast with the tcch·nical accounts of the figbr Ifind thar I made only oDeerror. I said that Carnerawas knocked down in the

i-----===-=;:::

Broadcast

York Herald-Triblil1e for proof ofcensorship charges made by it andevokeel not only a refusal but fur-ther attack.

That Conj;rcssmen have broughtpressure upon the Commission tofavor constituents seeking licenses

(Col/IiI/lied 01/ Page 3)

GRAHAM McNAM cr. ace a'111OfI1l(erfor the f\BC. explaim in the at·compau)ing exdllrize in/en-iewhiJ I ~re11t b,.oad(aJt of Ihe BAER-CARN' IlA prize·jlghl.

One of England's three greatannual military pageants, theRoyal Air Force display, will bepictured for the American au·dience in an international broad-cast from London on Saturday, June30. over lbe BC-WEAF network.

The spt:ctacle, in which morethan 200 airplanes will take part,will be described by BBC an·nouncers at Hendon flying field,just outside of London.

The pageaor will be heard at10 A. M. Special maneuo\-ers,including an attack on the cityby fighting planes and bombers;unusual mass formations includ-ing a flight of nine planes hookedtogether by elastic ropes, and ex-hibitions of synchronized acrobaticswill be included in the display.

The air pageant, which rankswith the Aldershot Tattoo anllthe Naval pageant as a brilliantand thrilling spectacle, will beviewed by thousands, includingmembers of the Royal Family.

This year's pageant will be the15th annual Royal Air Force display.

lAir DisplayBroadcast

In Raclio----

•

SUNDAYS

Politics

1"e,,'s FJash('sA.M.

PM.

P.M.

A.M,

7.15 WNAC8.00 WAAB WEA..'J W'ORC 'WMAS

Wlee WLBZ WNBH10.45 ","BZ10.30 ~ABC DU"IoOfk, WEAF Ntt-

_ork (Tua.. Thuts. 10.45)10.0 W JZ NU"Io"ork

6.00 WNAC WEAN \'('ICC WFEAWLBZ WMAS WORe WNBH

6.45 WAAB9.45 WAAB

10.45 WDZ11.15 WNAC WEAN WICC WFEA

WORe WMAS WLHZ WNBH

J2.01 WBZ12.20 WNAC1.30 WEAN WICC 'WFEA WORC

WLBZ WNBII WloIAS~.oo WAAB6.00 WNAC '\VIce WFEA WORC

WMAS Wl.BZ6.30 \X'EAN W~"BJI7.00 WAAB Wl.BZ9.045 WAAB

11.00 WNAC WEAN \VlCe WITAWORC WMAS WLllZ WN811

11.00 "'HZ1I.ts WIiAF NUVo'ork; WABC Nee·

M.kWJZ Network (Wed. 11.45, Sar.11.30)

8.45 WNAC WEAi'J WJCC WFEAWMAS WlBZ WNHII

11.00 WDZ WEAF,WJZ Nerwork

WlEEK El'.'DING JULY 6, 1934

By The A1ICROPJlO,\CS SpecialIVaJhingtoll CorreJponJent

Pre sid e n t ROOSEVELT' newCommunications Commission pres-ently to assume control of the radiobusiness will become a football ofpolitics in the nalional dections thisyear, unless the members watchlbeir steps clostly.

That view was expressec..l to The:MJCROPHONE'S Washington cocres·pendent by Senators and Rtpre·sentatives \\ho have kept close tabon lbe outgoing Fedtral RadioCommission.

The power of radio in moldingpublic opinion is no longer chal-lenged. It ranks on a par With thecinema and press, these ob5t:rvcrspointed out.

The new Commission (Omc~ intopower in the midst of charges anddenials that the oJd Commission hasbeen under domination of theDemocratic National Committeeand that radio censorship has beenartfuJly imposed with a view toprotecting the ROOSEVILT "NewDeal" from attack.

Senator SU1ALL, Republican, ofMinnesota, repeatedly on the floorof the Senate charged the RadIOCommission with censorship. Somenewspapers have been. makingsimilar attacks.

The Cnmmission called the New

---------------------------Professor

Says JazzIs Helpful Commission

Radio m~kes peopl~ more care- Will Becomeful of their speech. Jazz induces A "F th II"a liking for good music, and the 00 ascope of good music that can beplayed over the air is constantlywidening. Such are the opinionsof JOHN C. SCANNELL. professorof English at the School of Busi-ness Administration at BostonUniversity.

Professor ScANNELL has beenbroadcasting this Spring in aseries of talks similar to ALEX-ANDER WOOLLCOTT'S Town Crierprograms. In an exclusive inter-view with The MICROPHONE. Pro-fessor SCANNELL brought the mindnot only of an educator, but of aradio listener, to the discussion.

"In recent years I havebeen more aware than eyerof the POWCl" of radio inmaking my students morecareful of their spoken andwritten English," he said.

"I believe that the constantgood and efforrless speech ofradio announcers and show-men, which enters people'shomes through radio, oftensets an example that theyounger members of familieswill follow. Popular radiopersonalities Jike Ben Bernieand Milton Cross have a tee.mendous influcnce.

"The constant use of ~ooddiction on the air is makingpeople universally critical.

(Col1lil1ued 011 Page 15)

~I McNamee Defends~

Radio Seen As Aid To Diction

Pidures

(Colllilllled 011 Page 15)

This and That

Long WlneSltortWa,-eNews Spots4: Pj~tur('s

;Volume Ill. No. 26

ByMorria Boatinga

FASHIONING a concert pro-gram is an art of which only

~ few can pretend to be masters.Fewer on the radio than on theconcert stage.

And yet there arc some radiofigures who deserve praise for

the well·bal·

l ~nceJ, interest·mg programsthey have ce-recently pre-sented. Notab-I y, F RAN KBLACK, ERNORAPEE, How-ARD BAR LOW

(0 c casionally)and whoever itis that selectsthe material forthe Sun day

Mr. HASTINGS Morning Musi-cale programs.

The trouble with the others isthat they persist in differentiat-ing between the ordinary concertaudience and the radio audience.They forget .hat many who tunein on a s}'mphonic concert alsoactually go to concerts in the con-cert·hall.

They play DVORAK'S "New:World" S}'mphony or his mostfamiliar Slavonic dances ratherthan Itss hacknq'ed s}'mphoniesby the same composer; or theyoffer S.\1nANA'S "Bartered Bride"Overture instead of his equallytuneful and more dramatic "Mol-'dau"; or they choose the Fifth orSeventh Symphonies of Brrrno-\'EN when many would prefer toI,ear the Eighth or Sixth Sym-phonies.

As for LtsZT. his "Les Prel·udes" and "Lithestraume" havebetn done to death on the air. Ifind it difficult to believe thatthe former composition has the

RUBY WRIGHT, to(aliI.t

.~

Page Two

Saturday, June 30 -

/

THE MICROPHONE

Paul Whiteman's

) .. I , •Satutday, June 30, 1934

Party, WEAF at 11.30 P.M.·

,!

ma, be"'''I

Miami, FloridaWashington. D. C.C.harlutte, N. C.Norfolk. Va.Greensboro. N. C.

of WEAP

St. Louis, Mo.Chicago. Ill.Chicago. Ill.Cle\'eland, Ohio

of W JZ may be hearcl

,ot,.....In

Li.~rammerRau. \\"'JZ \'VllZ

\\ HAM KDKA \\ BAL \,\'HA \\ SMArtlH kcl..ltJ.1. \VABC WCAU WPG\\'eather, stocks. \\."HAS\"'\Ialtl P~ogum, \"(.'ORGarden ~lub Sp k~r. WGN1h"3rte Revie.... WMCA2.15 P.M. EDTI 1.15 EST;

12.15 CT[m~ry L>c:ut~ch·s O:,bhtr., WADC wau

\\'PGPiano Duo, WORGeorl!;ia Wildcats, WItASRIH.'s Orchestra, \'QG~Dorothy Allyn. ~nprano. WMCA2,30 P.M, EDT) 1.30 EST;

12.30 CTTales of the Titans, WEAF \'I;-'];El WGY.

30 m.Spanj~h Chnrus. \XJZ \VBZ WHAM KDKA

\X'SM, WFLA, 30 m.CrolOlev Bu~ineS5 Ne...·~. WLWAnn teaf, organ. \X'ABC WCAU WHAS

\\'PG, 30 m.Martha Dune. fashions, WORLew White. organist, \XIGNBob Stanley, tenor. WMCA

2.45 P.M, EDT, 1.45 EST.12.45 CT

The Low Down, WI.~Century 01 Proaress OrchestrA, WGNPror. Roy C. Hanaway, WMCA3 P.M. EDT; 2 EST; 1 CTCreen Broth~n' Orchestra, WEAP WEEl

\'('CY \X'LW. ~o m.Dan RII~~o's OrChtHra, WJZ WHAM

KOKA WSM WFLA. ~o m.Smith Col1el!;~ program. wazOcean Cit\, Marble Tournament, \,\IABc.

\'

Saturday, June 30, 1934 THE MICROPHONE Page Three

RODI.:": PI- R. CO.Heldin Studios,Otpt:. M,

200 \\ ~r 5~lh St.•'cw York, N. Y.

fnclOStd find '1. 75(chcck or P. O.monty order) (plus15c postOlge) for

1~~~~f!J""hiCh send me a~ copy.

................... .. ..

..............................................

At La,d!The FIRST Bunk on Radio forrvery Fan! A Popular Guide (0firoadc:l.sting!Do you want to know ~ hal goesnn behind the studio ~ccne~? DoYOC want to 1:'0 em me air?READ-"SO·O·O·O YOU'RE GOIl G

ON THE AIR!"b, ROBERT ""·EST

..,-rh orli'ln,ll [0011 Cit. ;TOR comt,l,r';'~ ,lnd c.:.tltr b u ,tiC by FRro

AlLL"'. MARK HILl!. ·vER. HERE iso~11 • smdl ran .",. t~,t contents:hot S~cps W R3dlO RtcOl;nition, Facingth~. ~hcroph(.nf', lomics of the flhtr,\\ nung for Ihe Radio 'Sl,ilh txamples ofCorned1 ~od Dr...m3 Scripts. \\fumenand _ RadIO SUCCd. Training of IheRadiO Aaor, Tht Announcer, Buildingof a Program. Professurs Amos 'n'Andy, Spura Announcing. The Futureof Radio, ftC. elC.

-11/' ,,,d,,JtI_

THE RAnlO SPHCH PRL'!ERtht fi~t boo k tc h lW the wrred '1\31lo sptak on the au. andTHE HANDY RAnIO GUIDE

[~'rntj.1 inform... t",n fnr the radio fan.Cher ;?(ll' rap:es r""d"l:"d .·Ih f.u

Page Four THE MICROPHONE Saturday, June 30, 1934

-----------~----------------------------------------e,,'......_"'".'~""''''n' ..Sunday, July 1-- Canadian Dominion Day, NBC·WEAF, 4.45 P.M."",...._111_,_-..

•3.30 P. M. National Education

AssQciation Convention. MissJessie Gray, principal speaker.CBS-WAnC

Tllesday, Jilly 3

7.30 P. M. "You and Your IGovernmcm;' talk by Profes- ,;;.,or T. H. Reed. NBC-WJZ

J~dllc8tion81

SlInday, Jilly I12.30 P. M. University of Chi-

cago Round Table Discussion.NBC-WEAF

Monday, Jilly 2

Clyde Lucas' Orchestra, WJZ WBZ WHAM.KDKA.. 30 m,

Henry Busse's Orchestra, W ABC WCAUHidden Lake Orchestra, WSM

WPGGehman's Orchestra, WHAS. '0 m.Teddy Hill's Orcbestra. WMCh. ~o m.Agnew's, Thaviu's, Garber'a and W~· 0{4

cbcstru, WGN, 1 h., '0 m.

50,000 PeopleWant Wynn Back

ED WYNN, who is off the airnow, will come back again nextFall for the same sponsor overthe NBC-WEAF network. Hissponsors were skeptkal about hisdrawing power until an agency'checked on it.

The agency made 50,000 tele-phone calls and distributed twoquestionnai res. The result wasthat Mr. WYNN appeared to haveretained his listeners.

Swnmcr Bands to Be HeardFrom Atlantic City, N. J., the

regular Summer program of"Dancing By The Sea" will be

broadcast over the W ABC-Co-lumbia network. This includes12 programs a week by orches-tras visiting the resort. Amongthe bands to be heard on the pro-grams which will be heard in theafternoons and on Friday andSaturday eve n i n g s will beGEORGE HALL, JACQUeS RENARD,JOE HAYMES, RED NICHOLS andFR[DDlE RICH.

WEAP WEEI WGY WLW WSM WFLA,30 m.

Madame SchumaDD.Heink, WJZ WBZWHAM KDKA

Wayne King's Orchestra, WABC WCAUWHAS. 30 m. ~

Isham Jones' Music. WPG, 30 m."CbanIODeue." WOR, 30 m.Mauro Cottone at the orlan. WMCA. ~o m. ~10.15 P.M. EDT) 8.15 EST I '"

8.15 CT iMrs. Montague's Millions. drama. WJZ ~

KDKA .St. Cecili" Glee Club. Associated PreDCb ~

Societies. WBZ !10.30 P.M. EDTI 8.30 ESTI

8.30 CT IHall o{ Fame, Miriam Hopkins and Helbert -

~S~~:l~o ':.EAF WEU WLW WGY __"o.iL'Heure Exquise, Frea Hufsmith, WJZ:-

WBAL WHAM WFLA, 30 m.4) Minut~s in Hollywood, Ed'll,'ard Eyelett

Horton, WABC wau, 4' m.Cb:ules Leland, WOR, ~o m.The Wand~ring Poet, WPGConcert SIlhouettes, WHAS, 45 m.Florence Richardson'S Orchestra. WMCA10.45 P.M. EDTI 8,45 EST.

8.45 CTY. M. C. A. Program. KDKASteel Pier Orchestra. WPG. 30 m-Ben Pollack's OrchestN., WMCA11 P.M. EDTJ 10 EST. IJ CTBaseball Scores. WEAPCanadian apets, WEEI WGY WSM. 30 m.:

WEAF WFLA (rom ILl5Roxanne Wallac~. WjZ WHAM WPLAOrSan, WBZZero Hour, WLW, ~o m.Sports. News, KDKATcd W~em's Orchestra, WGN"Moonbeams." WOR. 30 m.Zero Hour, WLW11.15 P.M. EDT, 10.15 EST.

9.15 CTEnnio Bolofl:nini, 'cellist, WjZ KDICAEventide Singers. WBZLittle Jack Littles Orchestral WABC WPG,

30 m.; WCAU WHAS rom 11.}0Organ, Ilerbert Koch, WHASLum and Abner, WGNNewf, WCAUUdo's Tango Olchestra. WMCA11.30 P.M. EDTI 10.80 EST)

9.30 CTBroadcast o{ Byrd Expedition, WEAP WGY

WLW WSM WFLA, ~o m.Musicale, WEEI. 30 m.N~ws and Bc:rreos' Orcbe.tra. WJZ WBZ

WHAM KDKA. 30 m.Tea Ltaves and Jade, WLW, ~o m.Ch.arles Barnett's Orchestra, WMCA, 30 m.Kin,c:·s. Cummins' and Thavius' Orchestras,

'XGN. 1 b.11.45 P.M. EDT) 10.45 EST.

9.45 CTJohnny Johnson's Orchestra. WABC WCAU

WPG WHAS12M. EDT; 11 P.M. 'EST, 10 CTNe'll.'s and fddie Ducbin's Orchestra, WEAF

WGY WSM WFLAMills Blue Rhythm nand, WJZ WBZ

WHASNewi, Castle Farm Orchestra. WLWRed Nichol's Orchestra, WADC WCAU

""HASEnoch II$hfs Orchestra. WPG, 30 m.Anthony [nni's Orchestra, WORBob Fallon's Orchestra, WMCA. 30 m.12.15 A.M. EDT, 11.15 P.M. EST,

10.15 CTRu\, Columbo, baritone, ~'EAF WLW WSM

WFLA12.30 A.M. EDTI 't1.30 P.M. ESTJ

10,30 CTHollywood on the Ait, WEAP WLW

\'('FLA

Station DireetoryStation C~ain K.C. Watts Location-CFRB CRCII< CBS 690 10,000 TorontoCKAC CRC ,& CBS 73. '.000 MontrealKJJKA "BC 98. 50,000 Piusburtj:b. Pena.KMOX CBS 1090 50,000 Sr. LOUlf, Mo.KSD Nnc 550 '0. St. Lnuis, Mo.KY\V! I\"HC 1020 10,000 Chkago, 1lI.WAAB CBS &. YN 1410 500 HmtonWADe CBS Key 86. 50,000 Nt:w York\'('HAL I\"nc 1060 10,000 Baltimore'-'('BtH,! LBS 770 25.000 Chicll.l:n, IU.\""BSO 9'. '0. N~edh:unWBT CBS ,.110 25.000 Ch3rlot(~, N. C.\\'fBZ NBC 990 50.000 Boston\'X'CAU CBS &: DIX 1170 50,000 Philadelphia\,

f

Page Five

Studiosity

ALEXANDER WOOLLCOTT

f.;? :n~ii:ur.ml,llIlu,;",:;n By Les Troy Il: .11 ~~il'SO-O-O.O You're Going On The Air" •

(Rodin Publishing Co., 1934) is theunfortunate title to a new book on radio writ",ten by one ROBERT WEs..T, M. A.) who, accCUid-ing to the title page. is di rector, Radio ArtsGuild of America) member) Society For TheStudy of Expression and Assistant Director.League For Public Discussion. The sub-title ofthe book better conveys the contents. It is "A

PopularGuide ToThe Realmof Radio."

For Mr.WEST hopsabout fromone topic toanother untilhe has quitecovered theentire non...:technicalside ofbroadcastingas it happensin this coun-try today. Itis much likethe firstbook t hatcame 0 u tabout themotion pic-ture indusoltry; simplyreviews thewhole thingwithout at-tempting todebunk some

of the greater illusions attached to the industry.There are three glaring, oh, quite glaring,

errors within the confines of its pages. Twiceis '·B." A. ROLFE mentioned as "D." A. ROLFE,FRANK CRUMIT becomes FRANK "CltlJMMlT"and right" on top of saying that EDDIE CA"!';TORgels $10,000 pee broadcast is an excerpt froman article by a radio editor decrying the useof big salary figures as publicity for radiostars.

Although there arc 20 pages telling yOll howa radio comedian begets and tells his jokes)only four pages arc devoted to the most im·portant crisis in radio) namely the question ofnews broadcasting. or, as Mr. WEST caIls it,"the newspaper of the air."

The nice thing abollt "SO·O·O-O(1 must remember the number ofD's used) You're Going On TheAir" is that it is reaJable andtells you plainly and briefly whatabout comedian'i, preachers, AL-EXA DFR WOOLLCOTT, announc-ers, radio editors, radio dramatics,sponsors, radio educators, HisRoyal Highness The Radio Fan(to corrow a phrase) anti the fu-ture of radio.

When yOll get through readingthe book you don't ShOllt or be-come angry) you simply say "Howinteresting," with just a suspicionof a raised eyebrow'. The onepart of the volume that makesyou feel you havc wasted yourtime was not written by its au-thor, but by radio editors through-out the country. The author saysthat this chapter is a cross-sectionof what's wrong and right aboutradio.

It certainly is a cross-section.

Fill out the blank and mail with cash, money order orcheck to The MICROPHONE, 34 Court Square, Boston, Mass.

:(Please print)

Name ·· · ··, ..·..

Sireel , .

City or TOlVn , · · ·• ..·······, ..

Slate ,.. , ·.. ··· ···· .

(Subscription $r.50 per year, postpaid)

To Subscribe to The Microphone

fitted actors will essay therole.

This will happen July 8when CHARLES RUGGI.ES andlvlARY BOLAND start a seriesof six broadcasts. If thescries takes hold the way thesponsor believes it wiJl,thev will continue inJef·initely.

As "Mr. and Mrs." wasmild satire, the RUGGLES·BOLAND combination will of·fer the first "downright"husband and wife argumentever put on the air waves.If it doesn't sound too muchlike it might be the recordof the average family argu-ment, the show seems boundto take hold. Certainly thesponsor coulJ not have madea happier choice than RUG-GLES and DOLAND.

THE MICROPHONE

f I j (

many professionals eitherfrom the studios or the stage.For a fighter) BAER has adeep feeling for emotional-ism, and was thereby able tocreate a character that rangtrue. He was acting all theway, while RUTH, Ctnter often million spotlights, wasjust sincere. Both programswill leave the airwaves withthe knowledge that theyhave been numbered amongthe outstanding radio attrac-tions of the year.

Spurred by the successof BAER and RUTI-l, otherprogram builders arc casting:anxious eyes about to findother athletic stars on whomto pin their hopes. JIMMYFoxx, leading batter of theAmerican League, is onename that is being spokena lot these days, and BENNYLEONARD, former lightweightchampion who picked thelast two championship win-ners) is in line for a networkprogram.

LEONARD'S voice is a littlehigh for radio, bllt the mas-ter mechanics of the studiosfeel that a little thing likethat can be overcome.

The next departure inradio will be the concentra-tion into half hour programson the Hall of Fame of thepitter-patter between a nag-ging wife and a henpeckedhusband when the two best·

Down With L'otteriesTOO LARGE a part of newspaper circnlation in the

United States is secured through publication of infor-mation regarding lotteries, thinly disguised until it comesto naming the winners and the amounts received, but pres-ent nevertheless for the canny reader to collect.

So-called pools are lotteries, whether the winning num-bers are determined by the United States Treasury balance,bank clearings, Italian tax receipts, or whatever the subter-fuge.

The lottery already is a great evil, and a growing one.Its rapid growth is checked, however, by the new FederalCommunications Commission, taking office July 1, whichhas this guiding light before it:

"Broadcasting of lotteries is prohibited."

Radio goes into the home. The lottery is an enemy ofthe home, a disrupter of the established order of things.an em phasizer of the far-fetched and fallacious point thatlife is a gamble, when every intelligent person knows thatthe home and the family are not built by gambling and by"lucky" strokes, but by thought, planning, sacrifice.

Let the newspapers run riot, if they Will, preferringpandering for circulation to rendering the public servicefor which their readers pay. Radio takes a firm stand, astand that wins it the support of parents and of all otherswho constitute the backbone of the nation, who prefer tobe decently dull, jf necessary, rather than superficiallysmart:

"Broadcasting of lotteties is prohibited."

VOLUME III Salllrday, JlIlIe 30, '934 NUMBER 26

Publisher, JOHN K. GOWEN, Jr. Bllsilless Mallager, PHILIP N. HOBSONEdilor, G. CARLETON PEARL Mallagillg Edilor, MORRIS HASTINGSA weekly newspaper, The M,CROPHONE is published every Saturdayat Boston, Massachusetts, by The MKROPHONE, Inc.Entered as second class matter August II, 1933, at the post office atBoston, Massachusetts) under the Act of March 3, 1879.

The MICROPHONE will not be responsible for unsolicited manuscriptsunless they are accompanied by return postage.Subscription for one year, 1.50 postpaid. Single copies, five cents each.Advertising rates on application to the Business Manager.Offices, No. 34 Court Square, Boston) Massachusetts.Telephones .(connecling all deparlmenls) LAFayette 2860 and 2861.__~'__A ~_' IIM' • "'~__

Athletes Are The Best Bets For PrograillsBy DICK TEMPLETON

New York Correspondent

SPONSORS of athleticstars seem to have madc

the best buys in the radioworld. For two of themare deserting the air wavesbecause-wonders of won·ders- their radio programsgot better results for themthan they imagined theywould get.

The BABE RUTH broad-casts and the MAX BAERbroadcasts are the two radioshows which outdid them-selves in the matter of Ret-ting sensational responsefrom the listeners. As anexample, the BABE RUTHbroadcasts have netted al-most one million box topssent in by youngsters~ andthe MAX BAER radio showsspurred the sale of tires likeno other form of advertisingbas done in recent years.

Despite the fact that bothprograms featu~ed athleticstars) the two gentlemen ofthe sport constellation arevery different in their radiodelivery. RUTH is a slow,easy-going, soft-spoken manwhose innate sincerity hasgotten through the loudspeaker and won its way intothe hearts of millions ofyoungsters and not a few ofthe grownups.

BAER did a better job ofacting on the radio than

MAX BAER

II"'

Radio Lane

, 1 I \

Saturday, June 30, 1934

~ By Jimmy J. Leonardl'JJ '" ,,,'ONE.MINUTE plugs, which have been the

bane of our radio lives th'cse m

I1

"

I

.-

WBllI

WJZ

WGN

Saturday, June 30, 1934

STATION

DIRECTORY

Page 4:mlIIIlI m1m: ·llIm~" ,m,I••!!l

"

Dcmncrat·Republican Series.\X'OAL KDKA

Comedy Su.r~ of llnll"wood,MUAlret Carlisle, WLWThree BucCllneen;, \X'OR

9.45 P.M. EDT; 8.45 EST. I7.45 CT

Ma;cic Strings, WBZ 1tenml: H,,)ton's Orchestra, WGN

11 P.M. EDTI 10 EST; 8 CT

~e"'s and Mary Court1Jnd, WEAP WGY.30 m.

E, 8, Rideout and scores. curreot eT~nU.\X'rrl

Martha and Hal. WGYCOU\Hl Hob, HIll Billy. \'C"IWGu... LombuJo's Orche~tr1. \X'jZ, 30 m.Weath~r, smrts. organ, \'\1HZTime, te-mperuu~e. wuther. KDKAAmos 'n' Andy, WSM"Fau" \X'aller, song~, WARC WPG WI-L-\STcd \X'c, wpe;Lone RanA~r, WGN, 30 m.ern}' Range Ramble-rs. WMCA

Ilor~esen5e Phil(lsophy. \VEAPScores, Current eve-nts. WEE!IIde-n Mae, soprano. WGY, 30 m.Ja.~k Arm~lrong WI,\V

IComcdy Stars, KDKA'lIllie, ~p..>rt~..... ~ather. WBZ80) S~out talk and 8alnet s music. WABC

IThe SlOl";lOg LRdv. W(,Njack Arthur. bantone. WORC1Hldren s Club, WHAS, 30 m.Heat Wl\"es. trio. WMCA

2 h.,

WHAM

EST,3.45

Schumann

THE MICROPHONE

3,45 P.M. EDT; 2.45 EST.1,45 CT

Kin.-:, JJ~k, jester, WI.WMandullers, \\"MCAAfternoon Musical. \X'OR, 4~ m.Bao;ehall, St, Loui, \"S. Chie"'gll. WGN,

I~ m.

4.45 P.M.2.45 CT

The lady Next Door, WEAF WEEI WFLA\\ j7, WBZ \VI lAM WSM

Stocks, WGYt\nni'cr~:an· P~o~ram, Pearl Curran's songs.

KDKA WSM, }o m.The My~tery Girl, WMCA

4 P,M. EDTj 3 EST; 2 CT

Gypsy Trail, wrAF \'(ISMStCK.k marl.et quoulron~, \VITID~khK~nd Bob, WJZ \\."LW

Dill Iluggin~. S Albright, WLWMSC Fum f-orum, \X'OZ. 30 m.Market Rcnorts. KDKAD~nce. \\'FLA. }O m.VCh7CO lind his IInte! T:aft Orchestra,

\\-·ABC WHAS, 30 m,: \\.'CAU. I' m.Hotd Morton Orchestr!'1 WPGMIdday Sen'ice. \\. c....,

2,15 P,M. EDT; 1.15 ESTI12.15 CT

N, E, Kitlhen, WEElHlJusehold Chat. \'\'GYRomance of Helcn Trent. WABC WCAU

WGNSports talk WMCAGeorgia \,\'ildcats. WHASVlrglDlanS, male quanDngs. WL\f \X'GYHymns 01 All Chunh, WLWStyle anll Shopping Servi ixers,. Th .•-d WJZ WBZ ~ .., R,d,. Rod ,nd G .... CI..h. WORm. (\,\:'8Z WHAM from tl.4~) e SlllglDg ...... Y. W.n.nJ.' ~" uMetropolitan Stage: Show. WEZ WLW KOKA More Tban News, WMCATony \\'om. WAt\r: WHAS WCAU Ralph Watters. WFI.A Harold Stephens. tenor, WPGWandering Poet, WPG, ?In CD. r~ jack J\rm~trong. "AIl·American Boy... WABCLo\c M ..... IOIl:. In~_. wv.'" WCAU 9 P.M. EDT; 8 EST, 7 CT

Chri«inc Bid~e. WI lASIn~trumc:ntal Quartette. WPG A. &: P. Gypsies, Robert Simmons, WEADMain St. Sonl: Writer. WMCA WI.AF WEEI WGY WLW, 30 m.

MinStrels, Gene Arnold, joe Parsons. mal~5.45 P,M. EDT; 4.45 EST. Quartet, WIZ WDZ WHAM WBAJJ

3.45 CT KDKA WS~ , 30 m,RO(1l POMeile. Andre Kostelanet:z' Orchestra.

BlInkholl~Songs, WEAP WHI WCY WSM WABC WCAU WPG WHAS, 30 m.Hradley KIncaId, mount:un son~s, WGY Palmer Clark's Orche~tra, WGN, 30 m.Orphan Annie. WjZ W8Z KDKA WLW "The Champions," WOR. 30 m.

WFLA . Songs, mll)ic. WMCA. 30 m.Gordon, Dave and BlInny. WABC WCAU

WHAS"Dancin.r: Around." WORDr. Paul V, Winslow, WMCAHelcn and Bob. W jZ WBZ WBAL

6 P.M. EDTj 5 EST; 4 CT

Education Convention, WEAf WI.W. 30 m.I:.\'cnmg Tattlcr. WEEINews and hening Brevities. WGYAfI)adcllSt from I.nndon, "Pa~ant of Pallia·ment," WjZ WBZ WUAI. WHAMTime, temperature, Voellthcr, KDKAStrin.'t Musk. WSMRaRinsky's [n~emblc, WASC WCAUOrchestra. W(.N, 30 m,Uncle- Don, WOR, 3':1 m.Ted Hlack's Otche...tu. WMCA. 30 m.

I

Saturday, June 30, 1934 THE MICROPHONE Page Seven

Beauty ,Box Theatre Offers Wide Variety of Popular Operettas

". Special Byrd Broadcast

A special broadcast from theBYRD expedition, dedicated to theNational Education Association.will be heard over the W ABC-Columbia network on Saturday,June 30, at 10 P. M. The nndannual convention of the associa-tion will be held in Washingtonat that time.

radio listeners have hadsuch excensive opportunitiesto hear great music in re-cent years has, I think,sharpened their appetitesand improved their musicaltasres at an amazing pace."KOLAR explained that the De-

troit Symhony will play a com·posite group of programs featut-ing not only the old mastets butthe melodies of VICTOR HERBERT,the STRAUsstS and JOHN PHILIPSOUSA.

The broadcasts occur on Satue·days at 9.30 P. M., Sundays at3 P. M., and Tuesdays andThursdays at 4 1". M.

Three Great MitersIn Track ProgramThe five final events in the

Amateur Athletic Union's cham-pionship track meet at .MarquetteUniversity's Stadium at Milwau~kee. Wis., will be broadcast overthe WABC-Columbia network at4.15 and 6.15 on Saturday, June30.

The meet will be reported byTED HUSING and will cover themile, 100-meter and 400-meterruns and the 11 O·metet hurdles.The mile runners include GENEVENZKE, GLENN CUNNINGHAMand BILL BONTHRON.

'Rogue Song'Included InRepertoire

,tions. For one hour of operetta onthe air an average of 35 hours ofrehearsal has been given.

This is because of the size of thecast and the changes of singers andactors in featured parts.

Since soloists, chorus, orchestraand dramatic casts each must haveseparate rehearsals before the finalwork-outs in unison. engineers,sound-effectmen and directors arekept busy for days.

Compression of BroaJway stagesuccesses into one hour operettas ofthe air is a task which has chal...lenged the skill of everybody con.neeted with the studios.

For the balance of the program,the producetS will rely- upon otherfamous light opera composers, ofthe calibre of de KOVEN, who wrote"Robin Hood."

A suggestion has been made that"Floradora" might be adaptable tothis program. Such operettas ofVICTOR HERBERT'S as "Mlle. Mod·iste," and "Babes in Toyland,' orfavorites like "The Prince of Pil-sen," "The Mikado," and "Pina-fore,' have been discussed.

successor of the otherand merited the artisticwas given by this com-

tcrestingoperettas,revival itpany.Th~ radio audience which has

been following this unusual seriesheard OSCAR STRAUS' "The Choc·olate Soldier," familiar to a greatmany Americans by reason of a longrun on Broadway and numerous re-vivals, and manyother well-knownoperettas - among them t'1'OELCoWARD'S "Bitter Sweet.'·

Large StaffThe Beauty Box Theatre produc-

tions owe their success in thissomewhat difficult medium of full·hout ptOgrams not only to the largeproduction staff of technical anddramatic experts, to its list of bril-liant artists, the variety of its selcc·tions, and the a\'ailability of smashsong-hits and older favorite tunes,but also to the fact that greater timeis spent in rehearsals and prepara-tion than in many other produc-

Pri.",~. nonn~. and Her Swain

JOHN BARCLAY, baritone, who plays leading male role; ;'1 the Beaffty Box Prod"rtiol1s, and GLADYS SWARTH·

OUT. American mezzo-soprano of the Metropolitan Opera Compan), who appears as the leading lady.

Roguish MovieBook and lyrics were proauced

by DOROTHY DONNELLY and gavegreat enjoyment to New Yorkers alittle less than 10 years ago. Re-vival of this favorite was hailed asa contribution to modern music.The romantic theme of the operettahas appealed to American and Eu-ropean audiences alike.

After these two sure-fire hits hadbeen heard, it was important tomake the right choice for the nextproduction. "The Rogue Song,"famous in the films, offered possi-bilities impossible to overlook. Be-cause of its greater length, it wasgiven in two broadcasts.

It proves adapted to the air aswell as to sound pictures. In a pic-turesque mountain setting - theCaucasus - the singing bandits

around which the librettists built acolorful and fast-moving story.

l:RIML'S music made it one of thefavorite operettas of contemporarytimes.

This gem of poetic opeca wassucceeded the following Tuesdaynight by "The Student Prince,"SJGMUND ROMBERG'S rom ant i cpiece which was heard on Broadwayfor 608 times in its initial run.

Theatre-goers of an older day willrecall that RICHARD MANSFIELDplayed in "Old Heidelberg," onwhich "The Student Prince" wa.!based.

MetropolitanSoprano forLeading Lady

GLADYS SWARTHOUT, youngestmezzo-soprano of the MetropolitanOpera Company, JOHN BARCLAY,Broadway actor and baritone, andNATHANIEL SHJLKRET. musical di-rector, are three of the headlinersof the Beauty Box Theatre, andFRANK ~fcINTYRE, old-time musicalcomedy star, and PEGGY ALLENBYalso take prominent parts.

An operatic stock company otthe size of the Beauty Box Theatreemploys many other actors andsingers, callin,q: on LFONA 110-GARTH of the Theatre Guild, GEOR-GIA BACKUS, MINERVA PJOUS, Ju-NJUS MATTHEWS, and members ofthe chorus among others.

W'ILllAM A. B AC HER, well-known radio director, supervisesproductions. Guest artists havebeen heard from time to time onthese programs.

So great was the need of inten-sive preparation by artists, directorsand technical men, and of outstand-ing talent from stage and micro-phone singers, and of careful selec-tion of offerings that this field ofoperettas could be cultivated onlyafter considerable organization. Theweekly broadcasts by the BeautyBox Theatre indicate that this or-ganization has at last been effected.

Thc RepertoIrC"The Vagabond King," an origi·

nal operetta by RUDOLF FR1MLadapted by POST and HOOKER fromJUSTIN HUN 'I LY MtCARTlJY'Sno\'e1, "If I Were King," ran fornearly a year in New York and wasa success in London and othercities before it was broadcast fromNBC studios.

FRANCOIS VJLLON, mediaevalFrench poet and picturesque wan-derer, was the central character

known as "The Robbing Larks"were presented.

The sonll hits included "TheRogue Song" and "When I'm Look-ing at You," by HI:RBERT STOP-HART and the "White Dove,' byFRANZ LEHAR.

That delicately imagined piece,"Blossom Time," founded on thelife of the composer, FRANZ ScHU-BERT, and portraying him as ayoung man beginning to gain famein Vienna with his "Serenade.""Song of Love" and the "Unfin-ished Symphony,' came next on thelist of Beauty Box Theatre broad-casts.

"Blossom Time" 'V.'3S arrangedby A. WILLNER and H. REICHART[rom melodies of SCH UB ERT andBERETE.

For the first American produc-tion (in 1921) it was re-arrangedby SIGMUND ROMBERG and DORO-THY DONNELLY.

Revived three times on Broadwaybefore it was brought to the atten-tion of radio audiences, this piecehas found a permanent place in ----------------------------

American musical history. "Jazz Fad" Is Fading, SaysVICTOR HERBERT'S Irish operetta

"Eileen," in which the popular D . S h L dsongs, "Thine Alone" and "The etrolt ymp ony ea erIrish Have a Great Day Tonight"were featured, came next on the list A large part of the radio audience is turning from jazz to the lightof broadcasts, and was followed' by classics, in the opinion of VICTOR KOLAR, who conducts the Detroit"My Maryland." Symphony Orchestra in four broadcasts a week this Summer.

SIGMUND ROMBERG'S stirring op- KOLAR formed his theory'$>--------------eretta of Civil War days, based on after reading the mail he re·a CLYDE FITCH play inspired by the ceived in reply to a request forBARBARA FRIETCHIE incident, pro- suggestions about what he should

GUlf Will Sponsor Four vided the duct, "The Same Silver play in his programs.Moon," which was given by Miss uThe striking thing aboutS~·ARTHOUT and BARCLAY. the Jecccr.s," he pointed out,Programs from Europe "Your Land and My Land," the "is that they seem to comesong of a divided nation about to from all walks of life. Our

Following the conclusion of WJLL ROGERS appearances on the NBC be re-united. supplied a patriotic Summer programs can reallySunday night Gulf Headliners program, Gulf will ptesent four pro- theme. Songs of the Connecticut be based upon a good cross·grams relayed from Europe, according to a report in Vanety. Yankee troops who occupied the section of American musical

The first of the new senes will

Page Eight THE MICROPHONE Saturday, June 30, 1934

8,30 P.M. EDT; 7.30 EST I6.30 CT

Lady Esther Plogum. WEAf WEEI WGY\\-'SM. )0 m.

Goldman's BInd. WJZ WBZ WHAMW5AL KoKA. )0 m.

Dc:

Saturday, June 30, 1934 THE MICROPHONE Page Nine

."

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The Lost Platoon

Offers In Its July Issue~ That Should Be On Sale

AtAllNews Stands Shortly After You .Read This:r """"",,""""""", "''', ,"'",,,,,,,,,,,,,,,,,",,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,.,,,,,,,,,,,,,.,,,, ,,,'

Street_---------

City or To'v••_------

I'd like the ned t,,-eh-e issnes o[ NOW.I OlD inclosing SI.SO (Cosh. check or

lDoney order.)

~'Ta.,.e _

I Cirelliation Ma",.gpr..l\Tonr•1"0. 34 COrlrt Sq.u.re.Boston. Massael,"setts.

6s=ta=te~::::::::::::::::~-==-::-:.~-=.-=.:.-:I The MICROPHONE., In~.

Q.-What is it-an article? A.-Yes, by Cerald Chittenden.Tells about the Forgotten Man. You'd be interested.

Q.-I would, huh? A.-Why not? He claims you and allthe other Forgotten Men, victims of "rugged individ-ualism", are forced to fight the Lowbrow, because forceis the only thing he understands.

Q.-How do you know I'm not a Lowbrow? A.-We weregiving you the benefit of the doubt; of course, if ·youinsist upon being a Lowbrow, you will not be at allinterested in NOW, because NOW is likely to makeyou think, and any attempt at thought causes theLowbrow's poor head to ache. .

Q.-Think you this articlewill help me to determinewhether or not I am a Low-brow? A.-Possibly; youmight gamble Fifteen Centsto find out. Besides, thereare numerous other articles.Here's a subscription blank.

Page Tcn

ednesday, July 4 - KingTHE MICROPHONE

of Denmark on NBC-WJZSaturday, June 30, 1934

at 10 A.M.

,

,

Goldman's nlnd. WjZ WBZ '\\:·II .... M:\\ BAT. KDKA, }O m.

Nino t-hrlini, tenor. Andre Kostelsnctz.WAne WCAU WHAS WPG, 10 m.

OrdlelrJ. WOR. 30 m.ChIC S~·mJlho'.r Or(b.\tra. ";)."G:'-:, 1 h...1M le. lenor. WMCA. )0 m...G.15 P.M. EDT) 8.15 ESTI

7.15 CT

Co '. \,\:·HAS.•~ m.9.80 P.M. EDT, 8.30 EST;

7.30 CT

AIJ' ~h's Hn·aiianl. WPG. ~o m.R,) Hdl m. L' J!.;lng at LI!e. \\-.\BC

\\"c.,\L"Harr~ H. B.lllr.in. WOR, ... tambcrg Comcrt. \\. MCA. l h.

8.45 P.M. EDT: 8.45 EST)7.45 CT

L. c r ' Dcul\ h', On.hestr.a, WABC WCAU"1 hu's llle." Ne......s dl.ama, WOR, }o ~10 P.M. EDT; 9 EST; 8 CTMIs"l! Cruis~r \\'JZ WBZ "'''HAM KOKA

WSM WHA }O m.Br,u,k.aH to Ind Irnm Byrd Expcd:tloe"

WABC W'CAU WHA'ii. 30 CI.II.am jon s m ic. \\~PG

10.30 P.M. EDT; 9.30 EST;8.80 CT

"The Other Ameririln,," rd....·ard Tomlinsom.WEAF \"'EEl WGY

J;lCk: Denny's Orchestra. Harry RichmJ.o aD'10hn B. Kennedy. WJZ WIlAM, )0 IIh

Off the neaten Path, W8ZHtnry Th~is' Orche~t1'a. WL\XI'Rom.1ncc of nan and Sylvia, KDKACalifornia MelodiC'S. WABC WCAU WHAS,

~o m,Williard Robinson's Orchestra. WOR, )0 ..The Andersons, WPGRoh neeker·s elo~ chat. l'UGNRichardson's Orche~tra. WMCA

10.45 P.M. EDT; 9.45 EST,8.45 CT

Pinki~ Te.rry, 'onR'S. WPGl"ln Petrov·s Ru.\u~ns, Wl.WDream :hlp. "«"C.NPollack's Orchotra. WMCA.11 P.M. EDT; 10 EST; 9 CTAnRelo Ferdinsndo's Orchestra. WF.AP

\\'G Y \\' FLAE, B. Ridcol:t, n~s a.ad basc:bU1 scOf'Cittl

WEF.ILarry I.C'C'~ M...:~it". Wl.WPicuns S,~tl"", WJZ WBALOrR' n, ~ HZAfT'!,>in·\ Orch~stra, WORj.alk Mile) Orchestra. WGY

1 ~'~.~OA.~T EDT; 11.30 P.M. EST,

Clyde Lucu' Orchestu. WEAP WLWJohnny johmon·s Orcbt'Stu, WGYJoIck Berger's Orchestra, Wj2 WBZ WHAM

KDKA. \0 m·G-";,.;e H.1Il·~ O"I,~tra. WABC WauDream Scrcn.lde. \\. liAS, 30 m.

1 A.M. EDT; 12 M. EST,11 P.M. CT

R,),eland B.1l1room Orcllt'Stra. WABCJ)~"idson'~ mU1ic. \\-'H .....S. ;0 m.Rapp"~ music. \\"L\XI'. }O m,Chules Boucett's O"hestra WOR 30 lD.O"he'tra. \);'(j". 1 h. ;0' m. '

8.15 P.M. EDTj 5.15 EST.4.15 CT

Joe and Eddie. WGYS.alty Sam, WjZRllI WIlliams. wnzBI'Cball. KDKA

I y Ronson and Suo.t:ly Jim, WABC"'c•. ~o m. Talk. \\"GY

Palmer Hou'e F~'Uemble, WGN' ChicattO S)mpbony OrchC'm. WjZ KOKABe.1uty GUild. WMCA. '0 m. WSM, , h. (WBZ••f) m.)Rosalind Jc ....'et. boob. WOR Markets. KDKA

Geor~e oM, WriRht. "Animals in the Na·1.45 P.M. EDT. 12.45 EST, tiona! Parks." WABC WHAS

11.45 A.M. CT Perfection Drama. stocks. WCAUHa~old.K.ni,t:ht Ordlestu. WABe Marimba Orch~stra. WOR.Stllng frll), \X'OR Sto\k.s \X'PGHungarian Orcbestr.a. WGN Trio. WMCA

2 P.M. EDT; 1 EST, 12 N. CT 4.45 P.M. EDT; 3.45 EST;WGY T"'f) Scatl in the Balcony. WEAP 2.45 CT

Mdody P.u~de, \VAne \\fPG lOJr.~nt- TllOlllp,,,n's Orchestr•• WC~u' The L.ad~ I"ext Door. \\'EAF WEEI WPLA\\t-uher. IllHket1. \\-'HAS Sto(ks. WGYDr, Arthur J'r.1nk Payne WaR The Instrumcnbilsts. WAIV: \\'liAS WPGJ'I1t Pl;un Bill. WGN • Syncopated Minutes. WCAUDoB Talk. WMCA. Beauty Talk. WOR

Advice. WMCA

2·~:.t5MCTEDTJ 1.15 liST, 5 P.M. EDT; 4 EST; 3 CTR.3~, !nee of IIclen Trent W""e Wr.U T n 1 It- Cfl~ estra, \\'EAF WEEl WLW

\\'Co\: • n -...n f\\ Fl.A from 5.l5)Wild .ate,otions, WHAS

aSC' a • Sr. Loui~ H. Chicago Cubs. ::I: Kim::i~, guit.ar, WPGgJlmes. \\"G:-':. ~ h .• 4) m. ArnateUJ" Astronomers'

Orcht'Stra, WMCA, 30 m.

2.45 P.M. EDT' 1.4S EST,12.45 CT •

.M.a Perkin,. WEAP WEEr\\ L\\ \\"fLA \\'SM

Colette Carlav. sonn. WJZAgricultur.al College, WHAS

3 P.M. EDT; 2 EST; 1 CT

M~:S~fMlAfee, songs. WEAf WEll WLWOrgan. WHrAlb.anv on Parade. WGYJoe \\;'hi(e. t~nor. WJZ WHAMMU~lJcal~ W8Z •Camay Minstreh, Wl.WLa Furge Berumen Mu~ic.1le. WAGC WPG.

30 m,nu~ ShllY~. sonR~, '\VCAUUnllel"ilt)· of Kentucky. \X/HASSho,," Boat Boys. WORMUSICal uconteur. WMCA

Orchestra,3·11.~5P·~T EDT; :.(.15 EST,

"~Ft:hn." W'EAF WrEf WGY WSM

"Happy DJlYs in Dixie," Dudley Kincaid.WJZ WHAM. }n m.

Pianologue. WMCA\'X'rAP WEEl WGY wtw Taximeter Listens. WCAUB.and, W jZ WHAM WBAL Roxy. "Your Lo\·er." WOR

Lo"" Do .... n. W'LW

12.45 Senator Millard E. Trd·inJ.;s. Jndependence Day Pro-gram, cnS·\\'ABC

8.3O--Evcrcu Marsha.ll, ens-WABC

9.00-N j n 0 Martini. CD>WABCGoldman's Band. NBC-W]Z

lO.OO--Rroadcast to and fromByrd Expedition, Cn5-\\iAOC

10.30 - California Melodies,

Saturday, June 30, 1934 THE MICROPHONE Page Eleven

III Public Relations Bu ilt By Radio For Electric

..,--------Utility Company

Press Dept.In ExposeOf J. B. Groce

His mail is addressed JosephB. Groce, Head of the PublicRelations Bureau, The EdisonCompany of Boston, yet hisfriends would be guilty of lesemajestc to greet him as otherthan "Uncle Joe." He is the manwho shapes the policies ofWEEI; the man in fact who hadthe vision to advocate and in-fluence its establishment. Among,if not the first of electric utilitycompanies to enter the broad-casting field, its WEEI, sinceSeptember 29, 1924 has, withshrewd Yankee direction. servedto relate the human side of bigbusiness to its New England au-dience.

After college "Uncle Joe" w...,a newspaper man. Subsequentlyhe became director of industrialrelations at the Fore River plantof the Bethlehem ShipbuildingCorporation. Prior to his affili-ation with The Edison Companyof Boston, he was director of theNew England Bureau of PublicService Information. His prescntutility executive post embracessupervision of advertising, pressrelations, and public relations de-partments as well as broadcast-ing. His Edison "family" wouldnot have you interpret the word"embraces" with reservations.His, is the counsel of ao in-tensely human friend, the pres-tige of which stands out in boldrelief in the broad field of hisinfluence,

He has said the creation ofgood will is the purpose ofWEEI. Yet he foresaw the tran-sition from storage battery re-ceivers-utility load building.

WEEI made a small profit dur- was a compliment to "Uncle Joe."'ing its first year of operation. It Coincident with WEE!'s suc-was a profit that perhaps did not cess, it invites a retrospectivecompare with intangible margin summary of a few of his accom-he anticipated through the in- phshments. His contact with A.creased use of lighting by the T. and T., original owners ofthen and still radio-minded pub- \X'£Af, made \' Morning Parade

U. S. i\aYy Baud

Breen and DeRose

GootlMorning Melodies

"Clal'a, Lu and Em"

LandL Trio and While

Woman's Radio Revue

Arm Chair Quartet

The Lady Next Door

Maria's Certo Matinee

Jules Lande, Troubador

The Upstaters, Quartet

, ITHE MICROPHONEPage Twelve

Thursday, July 5 - Dell Concert on CBS-W ABC atSaturday, June 30, 1934

8.30 P.M.l

jI

,

I

l

,I

(

!j,

~IJ

1j

1I

11.

LocatioD

Police Radio-,Station Meters

WPFV 121.' PawtUcket, R. I.WPEM 121.5 Woonsocket, R, I.WPDR 122,05 Rochester. N. Y.WPEA 122.0S Syracuse, N. Y.WPEF 122.4' Bronx, N. Y.WPE~ 122.4 Brooklyn, N. Y.WPEG 122.4 New York CityWMJ 123.8 Buffalo. N. Y.WPGG 124,37 Albany, N. Y.WPEO 1".23 ArliDR!OD. Ma.u.WPI:.I I7S.23 East Providence. a. LWPFA 175.23 NeWlOn, Mass. ~WPGP 175,23 Providence. R. I.WMP 190.66 Framingham. M...

::~~ ~~:: ~~;;::~:;:.M~ IWPGC 195.'7 Albany. N. Y. ~WEY (;30.00 Bostoo. Mast. (F~

10.30 P.M. EDT; 9.30 EST,8.80 CT

Edl.BC-W!Z chall/ Thlm-da)f al 8.45 P. M.

4 P.M. EDT, 3 EST; 2 CT

Chick Webb's Orchesila, WEAP WGY,30 m.

Stocks, Markets, W1:1:.1Betty and Bon. drama. WjZ WBZ WHAM

KDKA Wl\'(l \\'SMDetroit S}'mphony Orchestra from Century

of Pro~re

Saturday, June 30, 1934 THE MICROPHONE Page Thirteen

"

Time (E.D.T.)-

the microphone and sang, re..ceiving his cue from the twovibraphone notes which intr(}o!duced the orchestra, and whichwere just barely audible to him.

JOEY was born in Brooklyn, N.Y., 26 years ago. After he hadpassed his final exams at ewUtrecht High School, VI1

First"The-Page Fourt~e~en~ -=T:..:I.::.IE:.'-=M:..:.::.IC:.R:..:O.::..::.P..:.II:..:O:..:N_E ---''--- s_a_tu_r.....d-ay~,...:J'-u-n=e .....30___:,-1__:9-34

Nigl1ter" on NBC-WEAF at 10 P.M.Friday, July 6'l'------------.:.------;----------;-------

•

- -=-----:-

Box 62, Dorchester Ccnt£r Station, Boston

Asthma Relief

POWERS'

Buy at Your Local Druggist', or Write Direct

E. C. POWERS COMPANY

has been a boon to theafflicted for over 50 years.6 oz. 60c 18 oz. $1.20.

I

1uo GLUSKIN, who has beel1 rOil·,II/r/ing d.-mce orchei/raJ 011 the(011linen/ for the paJI 10 JeanhtU rece11lly reltlmed /0 Americaand Jigl1ed a COll/rael wilh CBS-10 git'e a series of programs S0011.

Hill Williams. WBZ 8.15 P.M. EDTJ 8.15 EST,Ras~II, KDKA 7.15 CTBobby Beruon aft SunDy Jim.. WADe "Folts' \\'.aIler. WABC

wall Vlolm. WHASOrg.an, "-"'HAS. )0 m. _MOVie Brooldcut, WPG6.30 P.M. EDTI 5.30 EST, ••30 P.M. EDTI 8.80 EST,

4.30 CT '7.30 CT ..Musical Mouics, WEAP One Night Stands. Pick aod P.t, B1ad:f&CllllScores. current events, WEEl comc:dian,. Wr.AF WG..... 30 m.Frolics. WGY. ~o m. $cOll"S Vatlrty, WEEITempeuture. "'cuher, W8Z Phil Baker. WjZ W8Z '\VHA1d KDKAComedy Stars. KDKA WSM \\'FLA" ~o m.].ack Armsu0!1&. WLW Crosley Quir. WLW}.oap i1nd Dee. WSM Jack Denny'l Orchema. Jeano" I.aas udBuddy Welcome's Music, WABC Johon, Grttn. WABC WCAU WHAS, )0 m.Jim 8UIgcu, \);.CAU HOlrl Tuymore Orchestr•• WPG......Boys' Oub, WOKThe Singing Lady. WGN "Thr Olampionl," WOR. ~ til.Heat Wave Trio. WMCA Wayne King"s Orchestrs. WGN

J.ck Oou&:lu' v;arietv. WMCA. !O ..6.45 P.M. EDT, 5.45 RST, ••45 P.M. EDT, 8.45 EST,

4.45 CT 7.45 CTWilliam H2io, tenor. WEAP Armand Pro,um. WLWStudio Chorus, WEEILowrll Thom.as. news, W'lZ WBZ WHAM Bernie Cummins' Orchrstr•• WGN

KDKA WLW WPLA 10 P.M. EDT; 9 EST, 8 CTOrphan Anni,('. WSM The Fir r Ni~hter. June lderMitb. WEAPSilm Robbins Orchestra. WCAU WHAS. WEEI ~.~{. }o ro.Joe Willi2alSt...!POns. WAB(. "Storin Thai Should Be Told." P11ItQIIRa, Perkins. wOR Ourlt~r. WJZ WBZ KDKA WLWLittlr Orph2n Annie. WGNF,ve Star Final, WMCA "Spotlight ReTUe," Stoopo.agle and BuU.7 P.M. EDT, 8 EST. 5 CT Funk Crumlt. WA.BC WCAU WHAS.

4) m.B.asdlall RdUIDC', '\VEAr' Newl and tmil Tbniu'a 0Khcstra.. WGN

IOComtd, SuN. WEEJ ~o m.Orchestu. WGY. ~o m. Dance Orchrstra. WPGAmos 'n' Andy. WJZ WBZ WHAM KDKA "Y.. hI. in .v. time," WOR.

WFLA P12no. WMc..-..Pi2no. WSM 0 P ERobbins' Orchestra, WABC WCAU '1 8·.~~ CTM • EDT. 9.111 ST,Ford Flidc. SpotlS, WORDcn Poner. sketch. WGN Lucille M.nners. WJZDinner COnCtrl. WHAS. ~o m. Billy tnssez' Orchestra. W'BZFlorence Richardson's Orchestr2. WMCA Francis Ingr.ah, KDKA7.1& P.M. EDT, 6,'15 EST. Henry Thies and Pepste.r:s. WLW

5."15 CT Dream Ship. WGNGent .and Glcnn. WEAP WEn WGY WFLA Organ, WMCAf.',A. Filene. ··Merch.andisinfr.·· WjZ WHAM 10.30 P.M. EDTJ 9.&0 EST,DICk Tracy. detecllve. WBZ 8.30 CTjoe Emerson. wngs. WLWJ\l.lt Plaio Bill. WABC WCAU J2r-k, Benny. M2ry Living!ton and Jimmyjack Turn~r. WHAS Gnrr's Ot(hnlra. WE.AP WED WGYSiring Trio, ~'GN Wr.W \\'TSM WFLA. ~O m.FrOnt Polge Duma., WOR ChlC'a/to S)mphony OrchcsuiI, WJZ WHAM.

I'0 m"; \'(;'DZ nom 10·4'

3.90 P.M. EDT; 2.30 EST; 7.90 P.M. EDTJ 6.80 EST, SrrtnR Mus.ic. KDKA, '0 m,1.30 CT S W G5.90 CT. lO~ers. P •

Templr of Sonll:. WJZ WHAM KDKA WSM Fur Trappers. WEAP Enchanted VIOlin. WORII \\ FIf· '0 Coom. k' School WBZ Afrer Dinner Re:yue. WEEI Melod, &vs. \\'loICAThoml!:C bB \\~ 'iX'CA'U ~"H'ASo ~PG l t,,·, Club Sin"e". WGY Dance O,chrltu, W'GN

e ra ~II:. • Boh Te~'hall WLW 10.45 P.M. EDT) 9.45 EST,Stock QUOtalH)l)S,; WMCA Anon' Club ·Dlnner. \\"JZ KDKA WSM 8.45 CTGarden Cluh. \\ OB. \\"HASSoloist. WGN G lad' Carltlr and T, ,.,dnn and WU"It'id: Sisters.a 45 P.M. EDT' 2.45 EST, 21Jrra- or Mr " \t FLo" ~'A8C 'iX'Co\C \\-lL-\S

• , loIuI,c on thr All. J,mm. Kemper. WABC Co~d, C';r I'. '

", . , .. -~ I ( .-(Saturday, June 30, 1934 TIlE MICROPHONE Page FiIteen

,,

STATION

DIRECTORY

Page 4

InDefense Of

Broadcast

N0., I. ~(no time limit) But then again, you migh wish to time your..self!

ACGEG KI M OGEAMQ IMAKISMAKUQ KQ IUWYKQZOEDDAUZEMfI ACMA MDDWKGI AU QU UACGE SUEF US

So DFHHWGNo.2. (2 minutes) A little

juggling act for a warm day. Infact so warm that the letters inthe word "SUNBURNED" formthe problem. Twist the lettersabout to spell another word.

No.3. '(2minutes) Thehidden fruitsof last weeksuggest anoth-er hunt. Addand subtract asindicated:PIN+EAGLE

-LEG+PAPER+COT

-COAT+]SOLE_ROSE =

EVERETT SMrrH No. 4.·("minutes) And

what could be more appropriatefor the fourth problem than towork for Four minutes making alist of words and phrases havingto do with the figure four, suchas quadruplicate, fourfold, four-lin-hand, etc.

No.5. (2 minutes) A manspent one-third of his money and$200.00. He thtn had left one-half of his money and 100. Howmuch had he at first?

* *- *'Answers to Last \'reek's

imhlewitsNo. 1. Puzzle and Crypt fans

attention! You are cordially in..vited to meet fcllow puzzlers inBoston on Llbor Day!

No.2. Epitaphs, Starch.No.3. City, Cite, 1fite, 1\.fire,

"More, Tore, Tote, Tows, Town.No. -1. 600.No. 5 Orange, Apple.

~

I Nimblewits~liiliJlI:u" U:liliUllIlllIllilillilli:llllll,1i1il By Everett Smith ID"""

"Wit Teasers" on Sunday at 11.30 A.M. from WBZ

'McNamee

)loUR. .sWE.e.r .VOICE. IS MOS'"

I M PRE-55 I V E:.t

S

n"'YMOND KNIGHT, mentor of the Cuckoo Hour, wasdriving when he pulled up besid~ an out-of·town car

near a red light. A man anti a woman In the other car, askedhim for road directions. RAY answered and was surpnsed attheir agitation. Finally they said: "Congratulations on >:ourprogram." As R.w looked dazed the}' added: U\X'e recogOJzed)'our voice. U

.(Conlinlled from Page s) .(COlllinlled from Page I)

This shows itself markedly tenth round when, as a mat.in the classroom:'

ter of fact, it was the e1ev-Professor SCAN.N"ELL continued, enth round. And I corrected

talking of mnsic on the radio: that misstatement before melOYou often hear com- broadcast was over.

ments about the 'awful jazz' "As for complaints that Ithat fills the air most of the did not make it clear as totime. I will admit that one who was down and who up,

I· . f EDDIE PEABODY, known as killg ofcannot Isten to Jazz or a I can only say that I d:d haveh I · the banjoists, has appeared fl1llml-woe evemng. a clear idea myself and thatuB h' . I d k ber of times on the RUDy-VAL-

ut t IS POlOt 0 ma e: I did my best to convey thatThe complicated technical LEE programs and now has a pro· .d

f . . gram all his OUlIl, bro:::dcast on 1 ea.arrangements 0 Jazz mus.c "Check my account withU . I Ihe j\,'BC-I~"EAF nelwork Saillr-insti 10 our younger peop e the pictures of the fight and

" f h u da)s al 7.30 P.I'!.an apprecJauon a orc es a- I think you'U Lnd thar I wastion. \Vhen they hear great always correct reportorially.music, they listen for effects When I said thac Carneracrcated by special -Instru- q.and also A., was leading with his left, Iments, become more interest- did not mean to imply thated and gradually develop a ., II he waS besting Baer. I waslove for fine music. So I Q. Where is JESSICA DRAGO- merely reporting a fact, asthink thac jazz, however rna- NETTE? the pictures prove.Iigned, is doing more good P " G d' H . "If I, or anyone else, had

h h. £., ar Iner, i\llalOC.

than is generally t aug t. been broadcasting the fight"Radio;' saod Professor A. ,'firl DRAGOXETTE i.r t.1hllg to an audience composed ex.

Scannell, lOis primarily a me- a l.

•

Prog,·~"ns For Week E ..~li..g J.dy 6~...;;=;::~-

Col. Lemuel Q. Stoopnagle

I

and Herbert Marshall respondedkeenly to their unseen audience andplayed their roles most intensively

in their preview broadcast of "Riptide."Kay Francis showed a remarkably quick adaptability

to radio conditions, maestro Paige found. She got intothe knack of picking up cues and follo~ing the signalspeculiar to broadcasting in record time.

Another hard radio worker from screenland is DickPowell. Dick is a music lover and plays a score ofinstruments. Orchestra leaders find him an exceedingly

useful fellow to have around,not only because his musicalsuggestions are valuable butin case a musician is late fotrehearsal, Dick always cantake his place in the orchestra.

Dick Powell is a small townboy who made good first inHollywood and then on the ra-dio. He wanted to sing operaat one time and started on hiscareer by becoming churchsoloist in Little Rock, Arkan-sas.

His first popular title wasthe Singing Master of Cere-monies. This came after some-one suggested that he try sing-ing popular songs instead ofhymns. Powell wasn't so keenabout it, but he said he'd try,As a result he went to Pitts-burgh, Penn., for a week'svaudeville appeatance and washeld over for three years.

Then more happened. Amovie scout caught his act inthe theatre there and gave hima screen test, which led to hisfirst movie appearance in"Blessed Event:' Subsequentl}'

he had feature roles in "The King's Vacation," "Forty-Second Street" and "Gold Diggers."

Raymond Paige has been conducting the "CaliforniaMelodies" program on the air for the past fOUE years.These broadcasts were at first confined to West Coast au-diences but now are extended over the network.

He has introduced for the first time man}' of the mostpopular radio stars. Among them have been l:ftng Crosby,the Boswell sisters, Vera Van and John P. Medbury.

His most hazardous experience was the broadcast at thetime of the earthquake two years ago. Chunks of the ceil-ing fell about the staff as they were putting on the showin the studio, the walls cracked, lights overhead swungdang.erously, but the show went on without missing a beat.

Rnymoml .·aige

RAYMOND PAIGE, WOn/ Coast 1/11Isical direclor fOT the Co-JIIJlJbl.l SJI/~II/, 11'ho "Ilks 011 Ihis page of HolI}u'oodslars u'ho lake their radio progrdlllS seriotlsly.

Hollywood And RadioMOTION PICTURE stars are

taking their radio appear-ances with increasing seriousness,declares Raymond Paige, Columbia's West Coast musicaldirector. Paige has had ample opportunity to observepicture favorites in action. Every week he supervises themusic for programs on \\ hi(h Hollywood's leading ac-tresses are brought to the microphone.

"The average picrure star today," says Paige, "realizescliar he or she is performing to an unseen but nonethelesscrirical audience of millions, many of whom are likely toform lasting opinions fromrhe impression gained by rheradio performance. The srarsare very careful now ro takepleney of time for rehearsals,co study srudio equipmene,and to exert every effort to

• pur on a perfecr broadcasr."Paige asserts that Holly-

wood folk are free from evi-dence of traditional tempera-ment generally acctedited tomembers of their profession.Constance Bennett, for ex-ample, was perfectly agree-able to the last-minute revi-sion of her script. She wasready with several suggestions[or its improvement ami wastireless in going over hersong, "Colfee in the Morn-ing," for the ·broadcast.

Although she had just fin-ished her pictu re with thatnumber in it, she insisted on along radio rehearsal until shehad it just right.

Bebe Daniels carries herselfas an experienced radio per-former, says Paige. She in-sisted on having the micro-phone placed so that she could view the orchestra, in-stead of forcing it to take blind stabs at keeping up withher. This was a source of great relief to Ray who hasspent many hours hel pillg straight-broadcast-songstersover the musical hurdles.

Norma Shearer's behavior in the radio studios delightedall concerned. She appeated well before air time, wasn'tthe least bit disturbed when she was almost thrown outof Paige's office