10

Nisandeh Neta

Mistakes That Cost You

REPUTATIONand

Greetings!

Being an entrepreneur for almost 30 years, I made many mistakes.

Some of these mistakes have cost me a fortune.

Others cost me my first, and most successful company.

But… I did learn so much from my mistakes that I decided to make some more :)…

I’m actually known for teaching: “Make many mistakes and make them quick.”

But… too often… you don’t even know that you’re making a mistake. And this can hurt your business. Big time.

Even small mistakes that go unnoticed can cost you clients, ruin your reputation, and make you lose your

livelihood if you don’t fix them in time.

The truth is you can’t run a business without making mistakes.

That’s how you learn.

That’s also how you become successful.

But this list of 10 mistakes that cost you clients, cash and reputation can help you spot your mistakes in time and

save you from permanently damaging your business and reputation.

Review this document every couple of months.

Your chances for success increase every time you avoid or fix a mistake you weren’t even aware you were making.

To your success,

o make some more

make them quick.”

mistake. And this can hurt your business. Big time.

3 BENEFITS

This document will make you aware of ten of the most common mistakes businesses and entrepreneurs

make every single day, so you can avoid them and build your business better, faster, and easier.

AVOIDING THESE FATAL MISTAKES WILL INCREASE YOUR PROFITS, CREDIBILITY AND CLIENT RETENTION

When you understand how business and marketing work

and how to avoid these common mistakes, you can:

12

3EARNMORE

WORKLESS

ENJOYMORE

By charging the right price for

the right value, by setting clear,

challenging goals and measuring

your success in the right way –

you will be much more

profitable.

By understanding how marketing

really works – you will put less

effort in attracting (and selling to)

the right clients and spend most of

your time serving them.

By focusing on your expertise,

keeping your best clients coming

back and getting them to refer you

to others – you will work less and

have more fun.

Anything that happens in your business (as well as in your life) is

your responsibility.

The sooner you take responsibility, the sooner you’ll be able to fix

whatever is broken.

A few QUICK tips

Making mistakes is the fastest way to learn and grow.

However, making common, easily avoidable mistakes –

is rather stupid.

If you are a perfectionist, I have 3 words of advice – “Get Over It!”

You cannot make the same mistake twice.

The second time it’s not a mistake – it’s a choice.

If you think you ever made the same mistake twice – wake up!

Most fatal business mistakes can be avoided or at least

mitigated – with the right mindset, the right education and by

paying attention.

If you think making mistakes is unavoidable – think again!

If you keep saying, “It’s not MY fault.” – grow up!

OOPS!

Do everything in your power to avoid these mistakes and see your profits,

credibility and client satisfaction skyrocket.

10And now...

Mistakes That Cost You

REPUTATIONand

Mistake 1

YOU’RE NOT

CHARGING

ENOUGH

1

If you’re not attracting

the types of clients you

want to work with, you’re

probably not charging

enough.

YOU THINKCHARGINGBY THE HOUR

IS SMART

2Mistake 2

The better you get – the less

you get paid and the more

you have to work.

Stop charging for your time.

Start charging for your value.

YOU SEE YOUR

BUSINESSAS A HOBBY

3

A hobby costs money while

a business generates it.

Do yourself a favor and

start treating your small

business like an income

generating (ad)venture.

Mistake 3

YOU DON’THAVE CLEAR,BIG GOALSFOR YOURBUSINESS

4

Where do you see yourself

12 months from now?

Set clear, challenging

and specific goals

for your business and don’t

stop till you achieve them.

Mistake 4

YOU DON’T

MEASURESUCCESSFINANCIALLY

5

What is success to you?

What must you achieve

to declare your business a

“success”? How much profits do

you need to earn in order

to call it a “success”?

Mistake 5

YOU’D RATHERBE A GENERALISTTHAN A SPECIALIST

6

If you haven’t mastered a skill –

something you’re known

as the expert on – becoming

a success will be extremely

difficult and short lived.

Mistake 6

YOU PUTALL YOUREGGS IN ONE

BASKET

7

Never depend on any one

client for more than 25 percent

of your income.

It’s the surest way to lose

your business (when a big client

stops doing business with you).

Mistake 7

YOU DON’TASK FORREFERRALS

8

No one is a bigger or

better advocate of your

work than a satisfied client.

Not asking them to refer

you to others is a crime

punishable by bankruptcy.

Mistake 8

YOU HAVEN’TSTAYED IN TOUCH

WITH YOURFORMER CLIENTS

9

Regularly send a short email

to catch up and say “Hi” – and

casually mention you’re taking

on more work these days.

Mistake 9

YOU’VE NEVER

BOTHEREDTO LEARNMARKETING

10

Marketing is the only part

of your business that

actually generates income.

If you don’t become

good at marketing, you risk

not having a business for long.

Mistake 10

Next step

RESERVE

Click here to reserve your place

Nisandeh Neta

support@opencircles.nl tel: +31 20 691 61 22

www.businessbootcamp.com

In the FREE 2-day Business Bootcamp training, you will learn how

to think like master entrepreneurs think, how to set the right goals

for your business, how to focus on these goals and become super

productive, how to make your product or service remarkable, and

how to promote and market your business using the strategies of

the New Economy.

You will leave these 2 days with lots of new insights, inspiration and

practical strategies, as well as with hundreds of new contacts in

your network (potential clients, providers and joint venture

partners) and a clear and doable action plan you can implement

easily to grow your business.

To your success,