Marketing Your HomeMarketing Your HomeMarketing Your HomeMarketing Your HomeFor All It’s WorthFor All It’s Worth

presented by

Tholen HillTholen HillTholen Hill Tholen Hill TeamTeamTeamTeam

and

RERE//MAXMAXRERE//MAXMAXPremier RealtyPremier Realty

Table Of ContentsTable Of Contents1. RE/MAX International - The Power Of The Brand

2 RE/MAX Premier Realty A Proven Winner

Table Of ContentsTable Of Contents

2. RE/MAX Premier Realty - A Proven Winner

3. Meet The Tholen Hill Team

4. What Our Clients Are Saying About Us

5. Marketing Plan

6. The Power Of The Web

7. Market Value And The Importance Of Accurate Pricing

8. Preparing Your Home For Showing

9 Our Objective9. Our Objective

10. Our Commitment To You

RERE//MAXMAXRERE//MAXMAXINTERNATIONALINTERNATIONAL

The Power Of The Brand!

Nobody In The WorldNobody In The WorldSells More Real Estate Than RESells More Real Estate Than RE//MAX!MAX!

RE/MAX is the world leader in residential real estate ith 6 800 f ll i ffiwith over 6,800 full-service offices.

RE/MAX is operating in 67 nations across the globe.

RE/MAX Sales Associates proudly number over 120,000 full-time, professional agents, worldwide.

RERE//MAX Stands ForMAX Stands ForReal Estate MAXimumsReal Estate MAXimums

MAXIMUM ExperienceRE/MAX agents have more advanced

Real Estate MAXimumsReal Estate MAXimums

RE/MAX agents have more advanced educational designations than all other real estate companies combined!

MAXIMUM Market ExposureRE/MAX agents outsell the competition by an incredible 3 to 1 ratio.incredible 3 to 1 ratio.

MAXIMUM ServiceRE/MAX agents average over 15 years ofRE/MAX agents average over 15 years of service in the industry.

Source: National Associations of Realtors.

A Telling Statistic…A Telling Statistic…

30%

Real Estate agents with traditional firms expect that

80%t ad t o a s e pect t at30% of their business will come from personal and

business referrals.

Over 80% of RE/MAX agents’ business comes from repeat business or referrals from past

business referrals.

personal and professional acquaintances.Source: Nationwide Poll of Agents by National Association of Realtors

The Difference…The Difference…Agents with traditional companies

have little investment and thereforehave little investment, and therefore

little risk in listing your property.

But, for me it is critical to

have your home SOLDhave your home SOLD.

If I don’t sell your home,

my investment will be lost!

National AdvertisingNational AdvertisingNational AdvertisingNational Advertising

RERE//MAX AdvertisingMAX AdvertisingRE/MAX has the most expensive real estate ad campaign in the history of television. In 2006,

gg

RE/MAX commercials appeared in your favorite television shows, radio programs and magazines creating 9 4 billion impressions!magazines, creating 9.4 billion impressions!

Are YOU Getting YOUR Fair Are YOU Getting YOUR Fair Share Of Television Advertising?Share Of Television Advertising?

Century 2126%

PrudentialRE/MAX 52%

9%

Coldwell Banker8% Realty

Executives

Reece & Nichols0%

GMAC3%

Keller Williams0%

Executives0%

ERA2%

National TelevisionNational TelevisionAdvertisingAdvertising

• Covers all major networks and cable channelsL d S i h l t l i i

AdvertisingAdvertising

• Leader on Spanish-language television• Debuted in 2006: NFL Sunday Night Football on NBC

National RadioNational RadioAd ti iAd ti i

RE/MAX is featured in leading national programs

AdvertisingAdvertisingRE/MAX is featured in leading national programs

• The Masters Golf Tournament• U.S. Open Golf Tournament• NCAA Basketball• NCAA Basketball• The NFL

More than 1.4 billion impressions in 2007!

National PrintNational PrintNational PrintNational PrintAdvertisingAdvertising

P i R ltPremier RealtyA Proven Winner!A Proven Winner!A Proven Winner!A Proven Winner!

Our Office

located at2210 W 75th St Prairie Village Kansas 662082210 W. 75th St, Prairie Village, Kansas 66208

Phone: 913.652.0400 Fax: 913.652.0410www.remax.com

Excellent Reputation, Excellent Results!Excellent Reputation, Excellent Results!RE/MAX Premier RealtyRE/MAX Premier Realty

Every day…

365 days of the year…RE/MAX Premier Realty

helps another family move!helps another family move!

RE/MAX Premier is a renowned RE/MAX office in the state of Kansas. Our agents excel because we truly understand the needs of our customers...and they do everything possible to make sure you’re completely satisfied with our services.

Our agents average over 15 years of experience in this area –well above the industry average. Your RE/MAX Premier agent also receives ongoing training in the latest marketing t h l hi h h l th i t i th b itechnology, which helps them assist you in the buying or selling process.

Our Margin Of Success!RE/MAX Premier associates

are involved in far more transactions annually than

Our Margin Of Success!

your nearest competitor.

In fact, most area agents don’t do half the number of

transactions as the average RE/MAX Premier agent!

Just A Few Of The Major National And Local Just A Few Of The Major National And Local jjCorporations That Have Chosen RECorporations That Have Chosen RE//MAX MAX

To Represent Their Employees…To Represent Their Employees…

Who Would You Prefer GetWho Would You Prefer GetWho Would You Prefer Get Who Would You Prefer Get The Calls The Calls –– Your Listing Agent Your Listing Agent Or A PartOr A Part--Time Agent Who Has Time Agent Who Has

Traditional companies use an antiquated system called “board duty”.

Never Seen Your Home?Never Seen Your Home?

Usually manned by part-time, new or low-volume agents, they sit in 3 or 4 hour shifts…unpaid…in an effort to get “leads”. A board duty agent, who has likely NEVER even seen the property, is the person who relays the information about your home to the consumer… a

fundamental flaw!

At RE/MAX Premier, all incoming calls are directed immediately to your listing agent who is most knowledgeable about your home and

most motivated to get it sold!most motivated to get it sold!

RERE//MAX P i R ltMAX P i R lt

RE/MAX Premier associates choose to donate a portion of

RERE//MAX Premier RealtyMAX Premier RealtyGiving Back To Our CommunityGiving Back To Our Community

RE/MAX Premier associates choose to donate a portion of their income each year to benefit The Children’s Miracle Network. One hundred percent of our contributions benefit Kansas City children and their families through Child ’ M H it l d Th K U i itChildren’s Mercy Hospital and The Kansas University Medical Center.

Each home we list for sale becomes a “Miracle Home”Each home we list for sale becomes a “Miracle Home” in the eyes of these special children!

MeetMeet

The Tholen Hill TeamThe Tholen Hill Team

Pat Tholen, GRI, CRS, CRB, LTG, ABR

Jeff Hill, GRI, CRS, ABR

Karen Kiloh

Senior Sales Executive

B b Will PhD ll hlbBob Willson, PhD

Licensed Assistant

Inspection Manager

Kelly Muehlberger

Client Care Manager

Licensed since 19731997 Realtor Salesperson,

Johnson County Board of Realtors1998 Realtor of the Year

Licensed since 19912005 Salesperson of the Year –

Kansas City Regional Association of REALTORSLocal Board of Realtors:1998 Realtor of the Year,

Kansas Association of Realtors2008 Chairman KAR Governmental Affairs

2000 Chairman, Strategic Planning Committee Kansas Association of Realtors

1999 Nominating Committee National Association of Realtors

Chairman of Sunflower region - 2004-2007Board of Directors - 2005-2007

Finance, Budget, & Audit Committee- 2007Realtor of the Year & Awards Committee- 2006-2008

Professional Standards Committee - 2004-2005Grievance, Ethics, & Arbitration Committees - 2001-2004

State Association of Realtors:Board of Directors - 2005-2008

1995 President-Kansas Association of Realtors

Lifetime Director-Kansas Association of Realtors

Two-Term Director of National Association of Realtors

1998-1999 Executive Committee National

Board of Directors - 2005-2008Professional Standards Committee- 2005-2008

KAR Vision Team- 2007-08RPIC Committee- 2008

Convention Task Force- 2008RPAC Capitol Contributor

Fast Track Leadership Graduate- 2006National Association of Realtors:Accredited Buyer Representative1998 1999 Executive Committee National

Association of Realtors17 year member Kansas Honor Society1999 Region IX Vice President National

Association of RealtorsRPAC Trustee Kansas

Association of Realtors

Accredited Buyer RepresentativeCertified Residential Specialist

Graduate Realtor InstituteHeartland MLS:

Board of Directors- 2008Security Task Force-2007

THOLEN HILL TEAM STATS

WE SELL IT ALL:

Highest Sale – $2,200,000 and Lowest Sale – $69,500

Tholen Hill Ranked #8 RE/MAX Team in Kansas

Recognition Within Our IndustryRecognition Within Our Industry

The Kansas City Regional Association of REALTORS Member Performance Comparison for

g yg y

REALTORS Member Performance Comparison for 2007 places us in the TOP 5% of all agents based on our total number of successfully closed transactions!

Our REOur RE//MAX AwardsMAX AwardsOur REOur RE//MAX AwardsMAX Awards

What Our Clients Are What Our Clients Are Saying About UsSaying About Us

We talked with all the agents referred by friends and chose Pat and Jeff. We listed our house and bought a new house. We found their settlement negotiations most valuable ThereWe found their settlement negotiations most valuable. There was an easy rapport and they were very responsive!

Fred and Janine Hron, Leawood, KS

Pat was able to do what I thought was impossible!

John Gibson, Kansas City, MO

Pat and Jeff helped us understand the area our options andPat and Jeff helped us understand the area, our options and how to get connected!

Karen Prest, Leawood, KS

Pat and Jeff went WELL above and beyond our expectations.

Brett Miller, Leawood, KS

Pat and Jeff helped us determine what work needed to bePat and Jeff helped us determine what work needed to be done before selling our house and located contractors to do the work at our new house!

Linda Willson, Overland Park, KS

Pat took the time over the course of a month when I was in town on business to familiarize me with the area.

Neil Taylor, Olathe, KS

Pat always makes the deal work!

J li W tl d L d KSJulie Westlund, Leawood, KS

Pat and Jeff really went to bat for us with the other agent and the seller!

Allen & Adela Fleming, Kansas City, MO

Pat and Jeff put forth tremendous effort with open houses, showings, etc.showings, etc.

Larry & Helen Cates, Kansas City, MO

We have lots of friends who are realtors and Pat was a tennis acquaintance (and this neighborhood had a history of slow moving houses). We chose Pat and she was on top of everything and sold it quickly.

Steve & Trish Cattron Kansas City MissouriSteve & Trish Cattron, Kansas City, Missouri

We Measure Our Success By The Yard

M k tiM k tiMarketingMarketing

PlanPlan

Pre-Marketing• Preview property and offer staging of the home for showings.

• Discuss agency relationships: Buyer & Seller representation.

• Provide a current market analysis & recommend a pricing strategy.

• Arrange a broker’s price opinion with top KC agents.

St t i b fil d t t th t h k ith th li t• Strategize a buyer profile and target the agents who work with these clients.

• Process listing agreement & obtain property information.

• Provide owners with an estimate of net proceeds.

• Establish showing instructions & coordinate showings with Seller.

• Prepare MLS data & submit to Heartland MLS (9000+ agents).

• Arrange for professional photographer to take interior & exterior photos of the property.

• Establish & provide financing options for buyers.

• Prepare advertisements for marketing the property• Prepare advertisements for marketing the property.

• Create a 24-hour virtual open house slideshow for online marketing.

• Create a “Homebook” w/ photos, disclosures, & other information about the property.

• Provide color brochures w/ property information for showings, open houses, & tour.

• Supply custom sign with web address for property.

• Set up “Showing Solutions” profile for access to marketing efforts & results.

• Notify “Masterminds” and top agents about first showing date for home.

Promotional Activities• Place “For Sale” sign in yard with appropriate website riders.

• Provide home for sale & open house pointers (if applicable).

• Announce new listing to sales associates via email, phone calls, and personal contact.

• Notify KC Star real estate editor about the property.

• Place property information on the RE/MAX, Tholen-Hill, MLS, and KansasCity.com websites.

• Show property to qualified buyers

• Match prospects and notify agents and buyers about property.

• Send promotional color postcards to neighbors, key contacts, and targeted Realtors.

• Send property brochure to agents who have sold or listed a similar property in the area.

• Deliver property flyers to “key” agents & offices.

• Host MLS tour with drawing or luncheon.

• Host open house the first 2 Sundays on the market.p y

• Send Tholen Hill Report promoting our properties to our personal contacts and past clients.

• Notify corporate contacts.

Promotional Activities (Cont’d.)( )• Create CD Roms for prospective buyers.

• Provide feedback from agents & clients who have viewed the property.

• Distribute listing information at monthly Mastermind meeting.

• Review marketing activities & pricing strategy at weekly team meeting.

• Provide activity reports w/ updates on marketing, feedback, area sales, & competition.

• Control calls and follow up on inquiries about the property.

• Prepare flyer promoting Realtor tour.

Contract to Closing• Negotiate contract in Seller’s best interest.

• Coordinate & attend inspections of the property.

• Resolve inspection issues.

• Assist with and document completion of necessary repairs.

• Coordinate appraisal & provide comparable sales as needed.

• Review closing documents.

F ilit t t f f t t b• Facilitate transfer of property to buyer.

The Power Of The WebThe Power Of The WebThe Power Of The WebThe Power Of The Web

All RE/MAX Ads FocusOn Our Website…

The #1 Real Estate Agency WebsiteThe #1 Real Estate Agency Website In The World!

Home Shoppers DoHome Shoppers Do Their Hunting Online

Cover Story – February 9, 2007Co e S o y eb ua y 9, 00

Findings:

80% of all buyers use the internet to help find a home.

remax.com had a 53% increase in the number of monthly visitors from 2005 to 2006 – the most in the industry.

Editors noted the detailed information ease ofEditors noted the detailed information, ease of navigation and visual elements of remax.com.

Marketing Your Home Worldwide!Marketing Your Home Worldwide!

The Internet has become the #1 search tool for homebuyers !

It’s a Fact…It s a Fact…Over 80% of consumers searching for residential real estate use the Internet asestate use the Internet as their primary search tool, and no one can give you better web exposure thanp

Tholen Hill and RE/MAX!

Your home will have i li dit’s own personalized web site…

…with it’s own custom

www.411w46terr803.info

…with it s own custom domain!

Prospective buyersProspective buyers can log in to learn as much as possiblemuch as possible about your home, allowing us to contact them…

…or they can contact us in an instant tous in an instant to schedule a personal tour!tour!

Tholen Hill TeamRE/MAX First REALTORS11251 Nall Ave Leawood, KS 66211Phone: 913-752-8130www.tholenhill.com

Sh i S l tiShowing SolutionsYour own personalized, password protected webpassword protected web site that provides 24 houraccess to all showings and f db k!feedback!

Where Can RE/MAX ListingsWhere Can RE/MAX ListingsBe Seen On The Web?Be Seen On The Web?

remax.com

Virtually Everywhere!!Virtually Everywhere!!

Market ValueMarket Value

The Importance OfThe Importance Of&&

The Importance Of The Importance Of Accurate PricingAccurate Pricinggg

M k t l i d fi dMarket value is defined as the price a ready, willing and able buyer will paywhen not under duresswhen not under duress.

Factors That Influence The Factors That Influence The Value Of Your PropertyValue Of Your Property

Physical Qualities Of The PropertyLocation

Ageg

Size of house and lot

Floor plan and architectural style

Overall condition of the property

Market ConditionsInterest rates and availability of financing

Buyer demandBuyer demand

Prices of recently sold comparable properties

Seasonal demand

The CompetitionThe CompetitionThe number of similar properties for sale

Their prices, location, condition and the motivation of these sellers

Factors ThatFactors That Don’tDon’t InfluenceInfluenceFactors That Factors That Don t Don t Influence Influence The Value Of Your PropertyThe Value Of Your Property

Original PriceThe price you originally paid for your property

Previous AppraisalsPrevious AppraisalsYour county tax appraisal or appraisals done for “refinance” purposes

Needed ProceedsThe cash proceeds you want or need from the sale of your home

Repairs, Replacements And MaintenanceRepairs or replacement of items such as roofs, furnaces, a/c, etc

OpinionsWhat non-professionals say your property is worth

A ll i d li ti t thA well priced listing at the beginning is the most

important factor in selling the property for top pricethe property for top price.

ONLY 1-IN-100 CHANCEFinding that single, unique buyer who’ll paythis price is possible, …but not likely, in thismarket or in the foreseeable future.

A GOOD NUMBER OF YOUR BESTQUALIFIED AND MOST LIKELY BUYERSMy counsel is to price your home in this

A QUICKER SALE BUT YOU

My counsel is to price your home in this marketing range where a good, fair price can be anticipated within a reasonable time.

A QUICKER SALE- BUT YOU WILL MISS TOP DOLLARBelow the market. You can expect more interest, from more buyers, more quickly and, probably, a sale in q y , p y,faster time.

The prime marketing time The prime marketing time d i th fi t f kd i th fi t f koccurs during the first few weeks.occurs during the first few weeks.

how

ings

mbe

r of s

hN

um

Number of weeks

The Difference Between AskingThe Difference Between AskingAnd Selling Price Over TimeAnd Selling Price Over TimeAnd Selling Price Over TimeAnd Selling Price Over Time

-1.9% -3.6% -5.6% -8.9%

Source: National Associations of Realtors.

Month 1 Months2-3

Months4-6

Months6+

Preparing Your Home Preparing Your Home F Sh iF Sh iFor ShowingFor Showing

20 Ways You Can Help 20 Ways You Can Help Your Home Sell Your Home Sell FASTFAST!!

1. Enhance your curb appeal – lawn, shrubs, flower beds and porch should all be attended to in an effort to create a great first impression.

2. Clean, paint and then clean again – inside and out.

3. Worn or dirty carpet is a big turn-off for buyers – clean or replace as necessary.

4. Check all faucets and bulbs for proper operation.

5. Make sure all doors (including cabinets and closets) open and l ilclose easily.

6. Remove any safety hazards – shoes, extension cords, low-hanging lights, etc.

7. Clean all storage areas and remove everything that isn’t necessary.

8. Organize your closets and pack anything you don’t absolutely need.

9. Make your bathrooms sparkle and display your best towels, floor mats, etc.

10 Create the illusion of space remove everything from countertops10. Create the illusion of space – remove everything from countertops and vanities that you don’t use daily.

11. Create dream bedrooms – remove excess furniture for a spacious but comfortable look.

20 Ways You Can Help 20 Ways You Can Help Your Home Sell Your Home Sell FASTFAST!!

12. Brighten the day - open all blinds and draperies, and turn on all lights before showings.

13. Light the night – turn on all lights (including outdoor) to add color and warmth, and make prospects feel welcome.

14. Turn off televisions, but consider leaving some quiet music playing while the house is being shown.

15. Remove pets from the home for showings – some people are afraid of dogs and many are allergic to cats.

16 S ki f t d thi t li i t th d f t16. Speaking of pets – do anything necessary to eliminate the odor of pets or cigarette smoke.

17. The scent of freshly baked bread or cookies can help, but refrain from cooking foods that will result in pungent odors – cabbage, fish, etc.

18 Give them space and let them linger – potential buyers often feel like18. Give them space and let them linger potential buyers often feel like intruders when the sellers are present during showings.

19. Consider a home warranty – it will cover you during the listing period and give buyers added confidence about the mechanical integrity of the home.

20. Help me help you – if a prospect comes to your door, please refrain from talking about price, terms or other real estate matters.

RememberRememberRemember…Remember…

Buyers buy what they can see,Buyers buy what they can see,Buyers buy what they can see, Buyers buy what they can see,

not what they have to imagine!not what they have to imagine!

Our ObjectiveOur Objectivejj

We will be working together as aWe will be working together as a team to sell your home.

C i i d iCommunication and cooperationwill ensure that we are successful!

Our Objective Is to Sell Your HomeYour Home…

At the highest possible price.At the highest possible price.

In the shortest amount of time.

With the most favorable terms.

Our Commitment Our Commitment To YouTo You

We commit to…We commit to…We commit to…We commit to…

Provide you with a thorough market analysis of your home.

Assist in all pre-listing preparations and staging.

Initiate a marketing and promotion campaign based on our experience and success that capitalizes on the RE/MAX brand.e pe e ce a d success t at cap ta es o t e / b a d

Make every effort to negotiate terms that match your goals.

Manage all transaction details through closing to minimize any risk that will impact your timeframe or net proceedsrisk that will impact your timeframe or net proceeds.

Provide you with excellent service throughout the transaction.

Be accessible to you and communicate frequently!y q y

Th k YTh k YThank YouThank YouFor Your Time And Consideration!For Your Time And Consideration!