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Gain the key business skills and knowledge of an MBA with this concentrated,self-study programme

COURSE BENEFITS INCLUDE:

• THE ESSENTIAL theory, practice and techniques of an MBA

• SAVINGS in your time and the huge costs involved inenrolling for a traditional MBA course

• GUIDANCE on your strategic planning with currenttools, techniques and thinking

• IMPROVEMENT on the bottom line with yourincreased financial understanding

• EXPONENTIAL improvement in your leadership skills

• MEASURABLE results with your enhanced knowledgeof key strategic marketing tactics

• SUCCESS in the project you undertake with a greaterunderstanding of how to take a project from start tocompletion successfully

• IMPROVEMENT on your ability to influence and impactcolleagues and clients

• ENHANCED negotiation techniques and skills toincrease your success in commercial agreements

‘Mini-MBA’

In-depth, modular, self-paced coursesto enhance business skills

Fully flexible – for use online and in print format

‘Very good. It gave me the opportunity to expand my knowledge, without having to take time out of work’Mark Waters, Key Account Director, AMS Group Ltd

Programme features include:

• Easy-to-follow modules with straightforward self-assessment progress checking

• Optional end-of-programme multiple choice, self-assessment review, verifiable online and withcompletion certificate issued for your trainingrecords

• Choice of where, when and how you study

• Option to work on screen or on paper

for just £300 + VAT12 modules

THREE EASY WAYS TO PARTICIPATE1 Digital – easy to use web-based format

2 Print – professionally printed and bound

3 Digital and print – you mix and match

falconbury.co.uk/123

ENROL NOW!Two easy ways to purchase 1 Digital – online version – on screen or

self print

2 Print – professionally printed and bound by us

Web: falconbury.co.uk/123Call now: +44 (0)20 7729 6677Email: info@falconbury.co.uk

© 2016 Falconbury Ltd Three easy ways to enrol falconbury.co.uk

‘Mini-MBA’What this programme is aboutFew people can afford the time or the money for a full-time two or three year MBA course. However, that doesn’tmean that you have to miss out: our fully flexible distancelearning ‘Mini-MBA’ programme offers you a specialtwelve module concentrated course, covering key skillsand techniques taught to full-time MBA students.

Main ingredients• Management, People and Leadership Skills

• Business Strategy

• Marketing

• Financial Skills

• Successful Project Management

Designed specifically for• Managers and executives who want to fast-track

their careers

• Departmental managers/directors and heads of departments

• Senior and managing directors

• Those looking for total flexibility in where, when and how they participate in Mini-MBA flexible distance and online learning

THIS COURSE WILL:

• EXAMINE the theory, practice and techniques of anMBA in an applied and practical format

• DELIVER an enhanced understanding of strategicplanning and decision-making

• BOOST your confidence in using and understandingfigures to make effective business decisions

• ENHANCE your leadership skills to ensure you takeyour team with you at every stage

• DEVELOP your influence and persuading skills toimprove your ability to positively impact colleaguesand clients

• PROVIDE deeper understanding of advanced businessdevelopment techniques

• SUPPLY up-to-the minute strategic managementdevelopment whilst avoiding the huge investmentinvolved when enrolling in a traditional MBA

• HEIGHTEN your negotiation techniques and tactics toincrease your success in commercial agreements

An online training programme consisting of twelvedistinct interactive modules • Approx 45 hours study

What’s so special aboutFalconbury’s distance and onlinetraining?Unlike so many online courses, Falconbury’sprogrammes can be used on screen or inprint. This gives full flexibility to the ‘when’,‘where’ and ‘how’ you undertake the course,or even parts of it, and you can choosescreen-based or print-based learning –whichever suits you better at the time. Youcould say that we offer truly ‘hybrid’ digital/print courses!

Special IN-COMPANY packagesavailable for our flexible distanceand online coursesWe offer packages that offer flexibility, ease-of-access, plus content that can be tailored,partially or fully, to the particular challengesof your business.

Bespoke distance and onlinelearningIn response to customer demand we havedeveloped bespoke packages that offerflexibility and ease of access, plus contentthat is tailored to the particular challenges ofyour team or organisation at a fraction of thecost of face-to-face training.

KEY BENEFITS• A consolidated solution to your training

requirements on one easy to use learningplatform

• The ability to run effective traininginitiatives across departments andmultiple site locations locally, nationallyor internationally

• Practical and interactive professionaldevelopment delivered through wellconsidered and up-to-date content

• An integrated performance trackingsystem to manage the progress ofmultiple participants on multipleprogrammes

• A secure automated record keeping andemployee registration training resource

• An online suite listing registration history,invoices and payments

• Measurable and quantifiable results at afraction of the cost of public training forany group size

Bespoke distance and online training canbe delivered in three different waysdepending on your training requirements,budget and timescales:

1. Multi-use license

2. Branded tailored programme

3. Fully bespoke

Stephen Brookson is an independentconsultant who specialises in the provision ofpractical business development consultancyand training programmes. He qualified as aChartered Accountant in 1980 and hisexperience includes working with Ernst &Young as a consultant.

Paul Elkin provides consultancy services with aparticular focus on business strategicdevelopment, performance management andcorporate image. He is a Fellow of theChartered Institute of ManagementAccountants. After many years in a range ofsenior management roles, with UK and USbusinesses, plus time with Price Waterhouse,he formed the TMMi group at the end of 1989.

Cathy Lake MA (Oxon) is a freelance editor,writer and project manager. During the pasttwo decades, she has taken part in, and alsomanaged, almost every aspect of thepublishing process. She has worked for most ofthe major national publishers and has writtenabout 40 training manuals and textbooks. Aswell as writing for commercial publishers in theUK and abroad she has also writtenmanagement development workbooks forcorporate clients.

Ian Ruskin-Brown has been theowner/entrepreneur of several servicebusinesses, a course director at the CharteredInstitute of Marketing for courses on marketingin the service sector and has designed, writtenand piloted in-company training courses onmarketing and selling consultancy services for anumber of blue chip companies. He currentlyruns the Marketing Your Services course forManagement Center Europe and client specificcourses in the USA and South East Asia.

Mark Thomas is an international businessconsultant, author and speaker specialising inbusiness planning, managing change, humanresource management and executive develop -ment. Based in the UK, Mark has worked inover 40 different countries and is a frequentconference and seminar speaker on business,organisation and human resource issues.

Michael Williams is an internationalmanagement consultant. His main clientsinclude leading business schools as well asseveral universities and a wide range ofcompanies throughout Europe and NorthAmerica. He is the author, or co-author, of manybooks in the fields of leadership, managementpractice and organisational psychology.

Course contributors

For more information contact Erika Cevallos on +44 (0)20 7729 6677

MODULE 1

Managing yourself and others– Part 1• First learn to master yourself

• Performance management

• Communicate and motivate

• Effective coaching

• Tackling poor performers

MODULE 2

Managing yourself and others– Part 2• Managing your team

• ... And also your time

• Ensure that all meetings are positive

• How to be assertive, not aggressive

MODULE 3

Learn to be a leader – Part 1• What do we mean by management?

• A survey of leadership styles

– Sun-Tzu – The art of warfare [forexecutives]

– Sensitive leadership

– Exemplary leadership

– Inspirational leadership

• The leader as mentor– Transforming organisations

– The leader as coach

– Coaching in action

MODULE 4

Learn to be a leader – Part 2• The processes of decision-making

• The realities of problem analysis

• Different personalities – different leadership – different decisions

• Integrating the key players and mobilisingthe effort

• Building a champion team

• What distinguishes successful, high-achieving teams?

• ‘Drivers’ profile

MODULE 5

Strategy is the key – Part 1• The keys to business success

• Techniques of strategic analysis– Environmental mapping

– Industry mapping

– SWOT analysis

– Root cause analysis

• Effective market analysis

MODULE 6

Strategy is the key – Part 2• The volume – cost – profit relationship

• Mastering option appraisal– Force field analysis

– Stakeholder analysis

– Identifying financial sensitivity andevaluating risk exposure

– Evaluating business development options

– ‘AID’ analysis

• Monitoring and managing performance

– Key performance indicators: strategic and financial

– City key performance indicators

MODULE 7

Master marketing – Part 1• How marketing works

• Customers’ needs

• Choosing your customers: market selection

• Segmentation

• The marketing mix: what ‘products’ are

• Marketing pricing

• The product life cycle

• Marketing pricing strategies

MODULE 8

Master marketing – Part 2• Getting to market – distribution

• Managing the distribution channel

• Effective promotion and communication

• Understanding marketing communications

• The role of advertising and promotion

• The marketing plan

– The marketing programme

– The marketing audit

– Control mechanisms

– Building the budget

MODULE 9

Demystifying finance – Part 1• Understand basic accounts

– Profit and loss

– Balance sheet

– Assets and liabilities

• How to analyse performance

– Balance sheet measures

– Finance ratios

• Working capital management

• Detailed case study

• External analysis: the press

– Understanding the stock market, PE’s,yields and market cap

MODULE 10

Demystifying finance – Part 2• Accounting principles

– Fixed assets and depreciation

– Long-term liabilities

– Owner’s equity

– Notes to the accounts

• The budget

• Setting a budget

• Reviewing a budget

– Zero-based budgeting

– Monitoring your budget

• Management accounting

MODULE 11

Demystifying finance – Part 3• Analysing costs

– Break-even

– Building up costs

– Decision-making and golden rules

• Making sense of the future

– Techniques for decision-making

– Rate of return and payback period

– Time value of money

– Discounted cash flow

MODULE 12

Successful projectmanagement• What’s it all about?

• The early stages of a project

– Invitation to tender

– Proposals

– Negotiating

• Building a rock-solid plan

– Schedules and budgets

– The project plan

• …Making sure it sticks: follow through

– Delivering the goods

– Evaluation

bookings@falconbury.co.uk +44 (0)20 7729 6677

Course content

‘Mini-MBA’falconbury.co.uk/123

ENROL NOW!Enrolment form

Online version Printed, bound and delivered version

First enrolment £300.00 + VAT = £360.00 £480.00

Subsequent enrolments at 15% discount £255.00 + VAT = £306.00 £408.00

Other distance learning programmes available – online version pricesIn-depth, modular, self-paced courses to enhance business skills

Also available through our Online Learning Management System are thefollowing multiple module programmes providing in-depth training acrossother key business and personal development topics:

• Effective Commercial Management Skills • 8 Modules • £200 + VAT

• Essential HR Duties for Line Managers • 8 Modules • £200 + VAT

• Project Management for Line Managers • 8 Modules • £200 + VAT

• Successful Company Secretarial Administration • 6 Modules • £150 + VAT

• Successful Contract Management and Administration 8 Modules • £200 + VAT

• Successful Credit Control • 6 Modules • £150 + VAT

• Successful Leadership • 10 Modules • £250 + VAT

• Finance for the Non-financial Manager • 8 Modules • £200 + VAT

• The Pharma ‘Mini-MBA’ • 14 Modules • £350 + VAT

• The Successful PA • 10 Modules • £250 + VAT

• The Telecoms ‘Mini-MBA’ • 10 Modules • £250 + VAT

• Understanding the Pharmaceutical Industry • 6 Modules • £150 + VAT

• The Role and Skills of the HR Business Partner • 6 Modules £150 + VAT

CORPORATE AND BULK ORDER DISCOUNTS

Multiple participant discounts and site licenses are available where you cantrain your whole team or department and make substantial savings.

To find out more please call Customer Services on +44 (0)20 7729 6677or email info@falconbury.co.uk

falconbury.co.uk bookings@falconbury.co.uk+44 (0)20 7729 6677

Three ways to enrol

7056

Falconbury registered address: 10-12 Rivington Street, London EC2A 3DU. Company No. 3937398

THE FEE INCLUDES• 12 course modules with self-aid progress questions• Certificate on completion of the course• A ring binder to hold the hard copy module booklets(when purchasing hard copy version)

• An email contact address for on-going support and advice from the course contributors throughoutthe course

• Guideline answers to self-assessment questions• Optional online final assessment

HOW TO REGISTER AND PAYAn invoice and enrolment confirmation will be sentwithin 7 days, please contact us if you have not heardanything after that time. Payment can be made bycredit card or by bank transfer (for bank accountdetails please see ‘NatWest Bank Account Details’section). VAT no. 770008751. Any questions pleasecontact Customer Services on +44 (0)20 7729 6677.

MULTIPLE ENROLMENT DISCOUNTSA multiple enrolment discount of 15% is available onthe 2nd and subsequent participant if booked at thesame time from the same organisation. This discountmay not be used in conjunction with any other offer.

TRANSFERS AND CANCELLATIONS• Once we have received your enrolment, the courseis confirmed

• Cancellations up to 7 days prior to hard copymaterials being despatched, or prior to paymentbeing received for online enrolments will incur a10% administration fee, no cancellations areaccepted more then 8 days after the enrolment hasbeen received

• Transfer to a course of the same or higher value canbe made prior to hard copy materials beingdespatched, or prior to payment being received foronline enrolments

• Payment for the course must be received in fullwithin 28 days of receipt of a valid invoice. NB: Nocourse materials will be dispatched/available onlineuntil payment has been received

• Substitute participants may be named at any timeprior to hard copy materials being despatched, orprior to payment being received for online enrolments

PLEASE NOTE• It may be necessary, for reasons beyond the controlof Falconbury, to alter the line-up of authors orcourse content. However, every effort will be madeto adhere to the published syllabus

• Every effort will be made to distribute the hardcopy materials in a timely manner. However, certainunforeseen circumstances may delay the despatchof materials

DATA PROTECTIONThe personal information provided by you will be heldon a database. Sometimes your details may be madeavailable to external companies for marketingpurposes. If you do not wish your details to be usedfor this purpose please email: info@falconbury.co.uk

NATWEST BANK ACCOUNT DETAILSSTERLING ACCOUNT DETAILS: Account Number:30212820 • Sort Code: 60-04-16 • VAT NUMBER:770008751 • IBAN: GB81NWBK60041630212820 SWIFT: NWBKGB2L

EURO ACCOUNT DETAILS: Account Number: 9061883IBAN: GB78NWBK60721190618831 SWIFT: NWBKGB2L

The Small Print

Coming to Falconbury for your in-house training provides an all-inclusive servicewhich gives you access to a wide variety of content, learning platforms and deliverymechanisms as well as your own personal training adviser who will work with youfrom the initial enquiry through to feedback and follow-up after the programme.

With over 600 trainers, all practitioners and experts across a huge range of fields,we can provide the training you need, where you need it, when you need it, and at

a price which suits your budget. Our approach to tailored learning and developmentconsists of designing and delivering the appropriate solution for each client.

To get a FREE consultation and to find out how we can work with you call Erika Cevallos on +44 (0)20 7729 6677 or email inhouse@falconbury.co.uk

To find out more please visit: falconbury.co.uk

Falconbury In-house training