places that matter

are what matters

bryndie beach

for many , the idea of paying attention means focusing on the cri t ical i tems in our day

to day l ives.you know, the things your

mom made you do, such as…

“DON’T FORGET TO FEED THE DOG!”

what happens when intense attention is paid to details?

in the case of 11 small stores the answer is

SUCCESS!

so how do they do it? multiple ways to open doors draw you in

creative signage notes dest ination

l ighting and color schemes reflect purpose

window displays intr igue

f loors are of polished wood, or brushed, stained concrete, strewn with

homey rugs or are subdued and functional

airy high ceil ings al low you to breathe

comfy furnishings and personal i tems provide a human touch and sense of

scale

music is enlivening, calming or fun

soothing temperatures reassure

delicious smells and clean environment

detailed and holis t ic framework throughout

high quality merchandise perfectly displayed invites browsing or purchase

addit ional information is readily at hand

knowledgeable personnel feel l ike friends

moving far beyond the goal of making a sale

11 small stores = 1 big impact

sought out and remembered

locally owned locally grownlocally made independent

embody a spiri t of place

“been here forever”

timelessness

“we always go there”

enhance personal ri tuals

“the only place you can find…”

unique

“my (f i l l in the blank) store”

your special go-to resource

you feel welcome and valued

as an individual you matter

“feels l ike home”

a perfect f i t

bounteous thanks to:

Bruno’s Market and DeliCarmel Art Associat ion Gallery

Carmel Valley Roasting CompanyEarthbound Farms Eco Carmel

Lula’s Chocolates Taste MorganRiver House Books Spencer’s Stationery

Thinker Toys Weston Gallery

now that you have paid attention…

you know what you have to do! photos courtesy of individual businesses as avai lable on the web

Music:

Erik SatieGnossiennes No. 4 with nature sounds

for relaxation