Main image - The two actors the show, these are recognisable faces to fans of the show which encourages them to read the article.

Headline - The headline/ title of the article is usually something catchy this one is a pun, which reflects British stereotypes.

Drop cap - This indicates the start of the article

Pull quote - This pull quote is an important quote from the article as it reflects the essence of the article, which is that it is about British comedy. Columns - Breaks up the text in the

article making it easier to read.

Page numbers

Strapline - This introduces the article and what it is about, which is done to convince the reader to keep reading the article

Sidebar - The sidebar has extra information about the the two comedians/ actors in the

Union Jack in the corner to reflect the ‘Britishness’ of this article.

Smaller images from the show.

Sidebar - A white side bar is used to show other contents of the magazine to encourage the reader to keep on reading the magazine. The separate colour indicates that this is separate to the main article on the double page spread.

Main image - uses direct mode of address to draw the reader in.

Puff - This shows other information which the reader may be interested in, for this magazine the puffs have quotes for the cast of the programme.

Headline - Usually in a bold font to gt the reader's attention. This gives the reader an idea of what the article is about and is usually catchy to make the reader want to look at this article.

Strapline - This is to give the reader a taste of what the article is about

Pull quote - Picks out key information from the article usually something interesting to entice the reader to look at this article.

Main image This main image is quite large so it make the written text seem less and it also draws the reader in as it stands out the most in this article.

Headline - This headline is a pun which interest readers who are familiar with the the programme as they will know that they is a new actor playing the doctor.

Drop cap - This shows the reader where the article starts from.

Strapline -This introduces the article and gives a little information that will encourage readers to look at this article.

Page numberWritten text in front of a white background which allows for easy reading for the readers. The white background also indicates where the article starts.

These smaller images show behind the scenes images of a well know TV drama which encourages fans of the show to read the article.

Direct address make the audience feel like he talking to them directly.

Drop cap - This shows the reader where to start reading from.

Main image in this main image Idris Elba is wearing an outfit which reflects his character in the drama that this is advertising.

Strap line this is to give the reader a taste of what the article is about

Headline - This is in a serif font to reflect the serious nature of this TV drama.

Columns- This breaks apart the text making it look less daunting to read.

Page number

Pull quote - An interesting quote for the article which encourages the reader to look at the article

https://www.youtube.com/watch?v=RLvBRCyNHJs

Conventions used ● Clear voice● Female voice over as this is seen to

be more friendly than a male voice ● slogan used “every little helps” this

slogan engages the audience as it is well known and encourages the audience to consider shopping at Tesco

● the tone of voice goes louder towards the middle of the advert then fades out towards the end

● mode of address directed at the audience this makes the audience feel they are being directly spoken to making the advert more personal

https://www.youtube.com/watch?v=yxdbu8b4ITk

Conventions used● Around 40 seconds long● Uses a jingle to make the advert

memorable, this sticks in the audience member's head so that they automatically think of that company.

● Clear voice ● The voice over is a woman’s voice as

it is deemed as being friendly.● Uses the company’s slogan “Straight

talking money” this engages the audience member to make them consider this company

● The voiceover is upbeat and lively which attracts the attention of the audience members.

https://www.youtube.com/watch?v=rFrWODRzVgY&index=2&list=PLRCIt_SvDhCvsTw_OONkumdbXcUpe2GvR

conventions used ● The advert is around 40 seconds long

(usually 15 - 60 seconds with the average advert being 40 seconds)

● A clear voice is used● Voiceover is upbeat and lively thi is to

engage the audience and encourage them to go to Nando’s

● Uses persuasive language to describe the food

● Contains music/ sound beds at the beginning and end of the advert

● Explains the qualities of the product this also encourages the audience to go to Nando’s

● Used language that is tailored to the demographic i.e Nando's is a portuguese restaurant there for the voiceover speaks in a portuguese accent.

https://www.youtube.com/watch?v=N1CRJAySsqA&index=5&list=PLRCIt_SvDhCvsTw_OONkumdbXcUpe2GvR

Conventions used ● clear voice● 30 seconds long (usually 15 - 60

seconds)● uses company’s slogan to engage the

audience members who are familiar with the product

● (usually 15 - 60 seconds with the average advert being 40 seconds)

● uses relevant sound effects ● uses humour in scripts this is also

used to engage the target audence of this advert who are men therefore can relate to the male stereotypes used.

● the tone of voice goes louder towards the middle of the advert then fades out towards the end this gets the attention of the audience in the more important parts of the advert