From my previous title sequence analysis I have highlighted

several key areas for the construction of a successful Local TV News intro. Putting this research into practice I worked with my group to create our own title sequences. Here is the finished title sequence and analysis of the process and finished product.

1. News Station name: As a group we chose the following name: “Prime Central” .

After completing some earlier analysis of TV News we decided that this title would best fit with our research because it is during prime time and so the word prime relates to this, the central means that we are the ‘hub’ or ‘central’ place to find news.

Ancillary Task: Analysis

2. As a group we then created a Logo based on our name

to use within the title sequence and on our final news programme. This consisted of “PC”, a map of England with the west midlands highlighted and a globe within the C.

Through the use of semiotics companies use their logos to remind their audience of their services, products and brand. TV news also uses this technique to remind the viewer

who they are.

• 3. Through our research into audience theory we studied ‘The Hartley Classification’ and knew that is was important to appeal to our audience demographic through these 7 socially grouped categories:

• 1 Self – ambitions or interests of the audience• 2 Gender• 3 Age Group• 4 Class – different social classes e.g. working, upper etc.• 5 Ethnicity• 6 Family• 7 Nation

One of the ways we did this was through our use of still and moving images, in our bug and logo the west midlands is highlighted on a map of England, this relates to the nation of the audience, I also took primary picture of landmarks around the area to use in my title sequence.

Both of these pictures are iconic places in

Birmingham city centre and instantly relate to

the area.

4. Using this work we constructed our TV title sequence in a programme

called Video Studio Pro x8 which is a video editing programme.We edited together our Logos and footage from our filming day. Trimming

footage, adding transitions, effects and text based on our groups storyboard.

. The transitions we used were fades, cuts, wipe.The reason we chose these transition was because they were quick and

sharp which complimented the style of the news intro.

. The effects and transitions we used on our logos and images were, a god ray on the map of the UK to highlight the area where the news is located. A animated globe was added in the C which rotates, a vignette is applied to the PC to make it more subtle and professionalThe reason we chose these was because it gave a professional, simplistic

look to the logo, and made the brand recognisable.

. The length of our title sequence is 20 seconds. This is because we wanted the sequence to contain a lot of information and pictures but in a short period of time, this is how the majority of professional news channels approach their intro so seemed like the best way to replicate something similar.

5. We then added Music to our title sequences.We chose this music because it seemed to follow the

conventions of other news shows.It fits our brand of news programme as it grabs the

attention of the audience, unlike morning news intros which are more quite and lengthy. This relates to semiotics as we are using non-verbal communication through symbols used and the music that this is a news programme.

6. Once our title sequences were completed we

asked an audience panel to review our intro and give feed back.

7. Based on this feedback we amended our title

sequences.

8. I feel I have made a successful title sequence because it conforms to the codes and conventions of many news programmes but done to a high standard.

9. In preparation for the main task I will use both our groups logo, the music style and the three different shades of blue as our house style. On my top and bottom strips and in the actors clothing to carry through the continuity.