Ancillary Task 2 Regional Magazine

Websites

Header – top left of website – first thing the audience sees – anchorage of brand name.

The hyperlinks vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

The copy (main body of text) left hand side at the top / the first place the audience will look – usually the main article within the issue Regular convention of a large image.Hyperlinked image.

Advertise offers from within the company – to engage the readers attention – make them feel valued as if the magazine is personally giving them offers. Thumbnails.

A strap line/ slogan – regular convention of Time out. ‘Your’ – makes reader feel personal towards magazine.

Adverts – this is how the company gain an income as the magazine is free. ‘What to do in London’

uses and grats – surveillance – audience feels like they are gaining knowledge and info from the magazine website.

Uses 2 columns, left hand side is larger and ordered text to keep it neat.Colour scheme / continuity of red, black and white.

Banner / hyperlinks– surveillance theory – gives audience extra information

Contact details top right hand corner – so audience can approach the company and feel comfortable.

Uses a grid format to display different links to separate issues/information – images relate to grid and what they are about,

‘Latest’ makes audience feel up to date with what's going on. Surveillance (uses and grats)

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites

Columned images with text on the right hand side – extra information on culture/lifestyle/fashion – surveillance theory

Shows a front cover of an issue – ‘Now’ – makes the audience feel directly spoken to.

House style is very simplistic with lots of images supported by text – colour scheme is a continuation of the magazine, modern with greys and whites

NO HEADER.

Masthead top left – visible to audience first thing they see

The hyperlinks vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites

Shows a front cover of an issue – ‘Now’ – makes the audience feel directly spoken to.(direct mode of address uses and grats)

3 columns vary in size, with images and lots of text.Extra information ‘eat tonight’ surveillance theory

Competition – attract readers. Diversion (uses and grats)

‘Writer profile’ creates personal relationship with magazine for audience – uses and grats.

‘Jobs section’ surveillance (uses and grats) – extra information for the reader

Not a set colour scheme for website – uses grey and white with orange as feature colour.Messy layout.

Drop down box to search.

Search box – easily navigate

Header – top centre / bold – first thing audience sees.

The hyperlinks vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites.

‘Top stories’ keeps audience up to date / surveillance theory.

2 columns – left side is bigger and is largely for images. Very simplistic house style and minimalistic.Colour scheme is black and white with blue being the feature colour.

‘Latest’ keeps audience up to date / surveillance theory.Hyperlinked images

Search box – easily navigate

HYPERLINKED PAGES ON THE REGIONAL

MAGAZINE WEBSITE

Header – repeated on hyperlinked page – anchorage of brand image

A filter system / makes it easier for audience to navigate.

Events – surveillance (uses and grats ) – a page for information on extra events for the reader.

2 columned layout – first column highlights key events and information backed up by images relating to the text. 2nd column – extra offers and adverts.

Colour scheme keeps with usual house style – anchorage of brand name and style.

‘Most popular events this week’ engages reader ‘popular’ make the customer want to be a part of the popular list.

Drop down box to search.

Search box – easily navigate

Thumbnails – images can be englarged.

Simplistic grey and white colour scheme continued through linked pages.

Layout of page is very minimalistic – columned text highlighting fashion information / text accompanied with an image.

Second column – adverts presented on this side/ lots of white space surrounding images,

Contact details and header links repeated on each hyperlinked page / anchorage of brand.

Masthead – central alignment / linear theme – use of lines to separate text or images.

‘Win’ – offers competitions / engages reader into wanting to enter the competition / makes them buy it.

Interviews with key figures / dialogue is directed at the reader – personal relationships (uses and grats) makes the reader feel valued.

Header top left – visible to audience first thing they see / anchors brand

The hyperlinks vary in subject – appeal to wide audience – Surveillance (uses and grats)/gain knowledge from reading them.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites

Shows a front cover of an issue – ‘Now’ – makes the audience feel directly spoken to.

Travel page-contrasting images / engages reader with bright colours. Thumbnails – smaller images that can be englarged

Minimal text throughout / multiple images to connote travelling.

‘Jobs section’ surveillance theory – extra information for the reader.Hyperlinked pages

Header – top left / bold – first thing audience sees – anchors brand

The hyperlinks vary in subject – appeal to wide audience – Surveillance theory/gain knowledge from reading them.

Links to social networking – appeals to wider audience – anchorage of the company, as they are on multiple sites.

‘Latest stories’ keeps audience up to date / surveillance.

Travel page2 columns / lists of places accompanied with text and image / simplistic layout / 2 fonts used to differ headers from description text. Blue used as a feature colour to grab readers attention.

Lots of white space / simplistic / easy to navigate through for audience.

The copy ( main part of text on page)

The main conventions of regional magazine websites are;

- Masthead. Showing the company name / logo.- Links. To other pages and social networking

sites. - Main section. Features largest image and text,

usually the most important - Adverts. How the magazine generate a revenue.

- Offers. Competitions and vouchers for the reader.

Target AudienceAfter researching the websites for regional magazines, It was obvious that its main function was addressing the target audience of the brand, and giving the readers multiple ways to access and read the magazine.The target audience for regional magazine websites usually corresponds with the audience of the magazine.For example, the Absolute website is very minimalistic and modern, targeting a younger audience whose interest lies heavy with fashion. The Canterbury index is for a slightly more older audience than Absolute, whose interests are with culture and scenery rather than fashion.