anatomy of a spot
TRANSCRIPT
VIDEO AND AUDIO PRODUCTION
Spot/Production Types Edited Master
The Full Production with all sound and graphics
Tag Master Full production minus a small section so you
can insert deals/offers Generic Master (also called TEXTLESS)
The Edited Picture and on-camera dialogue allows for maximum change possibilities
Basic Edited Master
VIDEO
GRAPHICS
SYNCHRONIZED (on-location) SOUND
VOICEOVER/NARRATION
SOUND EFFECTS
MUSIC
Typical Edited Master
VIDEO
GRAPHICS
SYNCH SOUND
NARRATION
SOUND EFFECTS
MUSIC
NARR
OFFER V/O
GRAPHICS
OFFER GFX
SYNCH SOUND
Creating a Tag Master
Merge the elements that don’t change Dialogue Branding Voiceover Music and Sound Effects
Keep your “tag” the same amount of time so you don’t have to re-edit (:07 = :07)
MUSICSOUND
EFFECTS
Creating a Tag masterMerge the parts that don’t change
VIDEOGRAPHICS
SYNCH SOUNDNARRATION NARR
OFFER V/O
GRAPHICS
OFFER GFX
SYNCH SOUND
The Tag masterSimplify your time in the studio
VIDEO
OFFER V/O
OFFER GFX
AUDIO
Creating a Generic Master Remove all graphics/logos Put narration and music on separate
audio channels Generic/Textless master is designed
to give you maximum flexibility No re-editing of footage (hence
“master”)
Creating a Generic Master
VIDEO
GRAPHICS
SYNCH SOUND
NARRATION
SOUND EFFECTS
MUSIC
NARR
OFFER V/O
GRAPHICS
OFFER GFX
SYNCH SOUND
Creating a Generic MasterRemove all logos, supers, offer-based V/OKeep EVERYTHING on separate tracks
VIDEO
SYNCH SOUND
NARRATION
SOUND EFFECTS
MUSIC
NARR
SYNCH SOUNDAUDIO
1
VIDEO
AUDIO 2
AUDIO 3
AUDIO 4
What should you request? Obviously you need an Edit Master
This is what you send to stations or to dub house for client
If you plan on ‘tagging’ your productions, request a tag master You can save client lots of time if you get them in
the habit of writing offers that fall within a time limit If you plan on reusing a production, request a
generic master Why should you re-edit if you’re only changing
logos, supers, and voice-overs
What should you request? Hard disks are so cheap now, all projects
should include the purchase of a drive in their budget
We are using Final Cut Pro more and more, which gives us more flexibility in where we edit and who can edit it
For sound projects, request an .omf file This file type can be read by many outside sound
facilities should you need to take your project there
Know your project status Confirm with editor location of your
masters Store your masters yourself, or put them
in a place you know they are Follow up with your editor
Things get busy very fast, and an archive, backup, or even extra “safety” masters are the first things forgotten during crunch-time