anatomy of a design decision - r2.key
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Anatomy of a Design Decision
User Interface Engineering
Jared M. Spool (@jmspool)
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Henry Gray
Gray’s AnatomyFirst Edition: 1858
anatomy |əˈnatəmē| (abbr.: anat.)
noun ( pl. -mies)
the branch of science concerned with the bodily structure of humans, animals, and
other living organisms, esp. as revealed by dissection and the separation of parts.
• the bodily structure of an organism : descriptions of the cat's anatomy and behavior.
• informal, humorous a person's body : he left dusty handprints on his lady customers'
anatomies.
• figurative a study of the structure or internal workings of something :
Machiavelli's anatomy of the art of war.
ORIGIN late Middle English : from Old French anatomie or late Latin anatomia, from Greek, from ana- ‘up’ + tomia ‘cutting’ (from temnein ‘to cut’ ).
What are the internal workings
of how we make design decisions?
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NYTimes.com
HavenWorks.com
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Etsy.com
Arngren.net
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NYTimes.com, HavenWorks.com, Etsy.com, Arngren.net
Celebrity
Death-Match:
37 Signals
VS
Don Norman
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37 Signals vs. Norman
37 Signals:
“We’re not designing for others...we’re designing for ourselves”
Don Norman:
“I’ve tried their products and although they have admirable qualities, they have never quite met my needs: Close is not good enough. After reading the article, I understand why: the developers are arrogant and completely unsympathetic to the people who use their products.”
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37Signals’ Highrise
Decision Style:
Self Design
When we design something for our own use
Works great when:
Our users are just like us
We regularly use it just like our users do
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SolutionIP
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American Airlines
Decision Style:
Unintentional Design
When the design just happens on its own
Works great when:
Our users will put up with whatever we give them
We don’t care about support costs or pain from frustration
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LingsCars.com
UnintentionalDesign
SelfDesign
GeniusDesign
Design Decision Styles
Initial focus
on complexity
&
ease of use
Designing for
users beyond
ourselves
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BrynMawrSchool.org
Chapin.edu
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Imperial.ac.uk
New City Media
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Decision Style:
Genius Design
When we’ve previously learned what users need
Works great when:
We already know their knowledge, previous experiences, and contexts
We solving the same design problems repeatedly
UnintentionalDesign
SelfDesign
GeniusDesign
Activity-Focused Design
Design Decision Styles
Initial focus
on complexity
&
ease of use
Designing for
users beyond
ourselves
Designing
something we’ve
never designed b
efore
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Lab Test Request System Users & Activities
Users: Doctors, nurses, lab technicians, managers
Activities:
Request a lab test
Get notified of new test
Find sample
Send back results
Get notified of results
Integrate results into patient’s chart
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Decision Style:
Activity-Focused Design
When we’re designing for new activities unfamiliar to us
Works great when:
We can easily identify the users and their activities
We need to go beyond our own previous experiences
Innovations can come from removing complexity
Six Flags: Mike Kazarnowicz, Joe Rollerfan (Flickr)
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Disney World, Joe Penniston (Flickr)
Joanna8555 (Flickr)
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Six Flags = Activities
Disney = Experience
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UnintentionalDesign
SelfDesign
GeniusDesign
Activity-Focused Design
Experience-Focused Design
Design Decision Styles
Initial focus
on complexity
&
ease of use
Designing for
users beyond
ourselves
Designing
something we’ve
never designed b
efore
Need to fill in th
e
gaps between
the activities
Bestbuy.com
Activities
Experience
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NeonatalIntensive Care
Unit
Users: Doctors, nurses, lab technicians, managers
Activities:Request a lab test
Get notified of new test
Find sample
Send back results
Get notified of results
Integrate results into patient’s chart
What’s it like to be an experienced nurse?
What’s it like to be a rotation resident?
What are the different contexts where test results are needed?
What does the total experience look like?
Improving NICU Quality of Care
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Decision Style:
Experience-Focused Design
When we’re designing for the entire experience
Works great when:
We want to improve our users’ complete experiences, in between the specific activities
We can be pro-active about the designs
Game-changing innovations are the top priority
UnintentionalDesign
SelfDesign
GeniusDesign
Activity-Focused Design
Experience-Focused Design
Design Decision Styles
Initial focus
on complexity
&
ease of use
Designing for
users beyond
ourselves
Designing
something we’ve
never designed b
efore
Need to fill in th
e
gaps between
the activities
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Rule-basedDecisions
vs. InformedDecisions
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Site Guidelines
Rule #17:
Always put
the search box
in the upper right
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Wamu.com
WellsFargo.com
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Amazon
Amazon (circa 2006)
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Best Buy
Site
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CityOfTucson.gov (circa 2006)
Site
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Site
University of Miami
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Site Guidelines
Rule #17:
Always put
the search box
in the upper right
Design style guides
andguidelines
never work!
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Rule-baseddecisions
Informeddecisions
Prevents
thinking Requires
thinking
Fails on any
exception cases
Works with
normal and
exception cases
InformingDesign
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Process
Methodology
Dogma
tsa.gov
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redmaryland.blogspot.com
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SAFE
?
BAD?
SAFE
?
BAD?
Instrument of Terrorism?
SAFE
?
BAD?
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Dogma:An unquestioned faith independent of any supporting evidence
Process
Methodology
Dogma
Techniques
Tricks
Rule & faith-baseddecision makingInformed
decision making
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Rule-baseddecisions
Informeddecisions
Style Guides
and Guidelines Design patterns
Salesforce.com
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UnintentionalDesign
SelfDesign
GeniusDesign
Activity-Focused Design
Experience-Focused Design
Design Decision Styles
Eating your owndog food
UsabilityTesting
FieldStudies
Personas&
Patterns
Useful Discoveries about Design Decision Styles
Every style has its purpose
UnintentionalDesign
SelfDesign
GeniusDesign
Activity-Focused Design
Experience-Focused Design
Initial focus
on complexity
&
ease of use
Designing for
users beyond
ourselves
Designing
something we’ve
never designed b
efore
Need to fill in th
e
gaps between
the activities
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Useful Discoveries about Design Decision Styles
Every style has its purpose
Great designers know which style they’re using
SelfDesign
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GeniusDesign
Useful Discoveries about Design Decision Styles
Great designers use the same style for the entire project
Great teams ensure everyone uses the same style
The more advanced the style, the more expensive
Agencies can’t go beyond Genius Design
Activity-focused & Experienced-focused must be done in-house
The more advanced the style, the better the design
Every style has its purpose
Great designers know which style they’re using
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What kind of designer
do you aspire to be?
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What kind of designer
do you aspire to be?
YvettesBridalFormal.com
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GeorgeHutchins.com
Anatomy of aDesign Decision
You need to know which decision style you’re using
Unintended, Self, Genius, Activity-focused, or Experience-focused
Encourage informed decisions and avoid rule-based decisions
Techniques and tricks are more effective than methodologies and dogma
Choose the right techniques and tricks for your next decision style
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