analyzing trends final

The Future of Consumer Health Technology

By Jagrat Desai

People want to know, learn, track and own information

about their own health. They want to learn what they can

do with this information and how it can be implemented in

their daily life.

Hypothesis

http://www.quantcast.com/webmd.com

WebMD attracts 16, 188, 098 visitors each month

People want to take care and treat themselves on their

own. They believe that the information they need is now

available to them.

Trend Forces

http://www.forbes.com/sites/danmunro/2012/12/23/top-ten-healthcare-quotes-for-2012-2/

- Vinod Khosla, co-founder of Sun Microsystems

“Doctors can be replaced by software – 80% of them can. I’d

much rather have a good machine learning system diagnose my

disease than the median or average doctor.”

- John Sculley, Former CEO of Apple and PepsiCo

“Digital Health feels like the PC industry in the early 1980s.”

Quotes

People want to know, track and

own information about their health

and well-being on their own

http://mobihealthnews.com/14884/by-2016-400m-market-for-health-fitness-apps/

Trend Forces

http://8bitfit.com/digital-activity-track-ing-statistics/

75% of US adults own a ��ȀƤ��

http://www.forbes.com/sites/danmunro/2012/12/23/top-ten-healthcare-quotes-for-2012-2/

- Tim Cook, CEO of Apple

ǲ��Ƥ��Ǥ��ǯ��over the place right now. With the arc of time, it will

become clearer.”

Quote

http://newhope360.com/site-files/newhope360.com/files/uploads/US_Nutrition_Sales_Growth_Web.pnghttp://mobihealthnews.com/14884/by-2016-400m-market-for-health-fitness-apps/

Culture has continually become

more and more conscious about

health and nutrition.

Trend Forces

Consumer Health Technology Trends

Wrist bands and other wearables that track movement,

sleep etc. Each have an accompanying app.

Codes : Sporty, Quantify-able, Fashionable

Fitbit | Jawbone | Fuel Band (97% of market)

“wearable wireless devices in sports and healthcare will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%”https://www.abiresearch.com/press/wearable-sports-and-fitness-devices-will-hit-90-mi

There is an entire category dedicated to Health & Fitness

apps on the Apple App Store & Google Play Store.

Health & Fitness Category Apps

“Sports, Health and Fitness App use grew 49% in 2013.”http://blog.flurry.com/bid/103601/Mobile-Use-Grows-115-in-2013-Propelled-by-Messaging-Apps

ǲ��ǡ��Ǥ��Ƥ��ǡ��Ƥ��Ǥǳhttp://onworld.com/news/mobile-sensing-health-wellness.html

Growth of blood pressure monitors

“The blood pressure monitor market is growing at a rate of 6.53%”http://www.resperate.com/science-research/demand-growing-for-blood-pressure-monitors

ǲ��ǡ�ά��ȋ��Ȍ��ơ��and need to keep track of their blood pressure”http://onworld.com/news/mobile-sensing-health-wellness.html

Growth of glucose monitors

“Glucose Monitoring Market Expected to Reach USD 0.91 Billion in 2019”http://www.prweb.com/releases/2014/03/prweb11662579.htm

Glucose Monitor Market

Strong health oriented wearable tech trends

��Ƥ��users and makers of self-tracking tools.

��Ǧ��Ƥ��

- the number of people using apps on their phones to track health increased from 9% in 2011 to 11% in 2012.

This subculture has been covered by :

http://techcrunch.com/2012/03/31/quantified-self-so-what/

http://live.wsj.com/video/david-cohen-and-radiate-talk-quantified-self/B3182FC7-D788-4A7F-A171-E0BEEDE7AE07.html#!B3182FC7-D788-4A7F-A171-E0BEEDE7AE07

http://www.economist.com/node/21548493

��Ǧ��Ƥ��

Tracking & Owning : People want to track information about their health, on their own and learn things about themselves.

Quantifying & Ananlyzing�ǣ��Ƥ��all data points to huge growth in healthcare tracking technology - especially wearable

Self-treatment : People want to be able to cure themselves, using all the information available online and the information they’ve collected.

Renascence of useful technology : There is a growing fatigue in culture about status updates and the like - not having enough of an impact / value. Thus ��Ƥ��Ǥ

Privacy : The health market will demand privacy since it’s about private health. Culture will welcome individuals owning information rather than companies.

Key Insights & Analysis

Meet CityMD. A healthcare facility based in New York City with a

focus on urgent care.

“CityMD Urgent Care values convenience, quality of service, and

��Ǥ��ơ��medical records and electronic pharmaceutical transactions ...”

Client

Relevance to consumer health technology :

- Could get access to consumer vitals.

- Minimizes need for paperwork in services, since most data is digital.

- Minimizes time spent in analyzing data since it is alraedy analyzed by the tracker/tech.

City MD

CityMD is focused on “convenience, quality of service, and

superior medical care.” The following are programs,

services that City MD could start/integrate into their

services :

- Emergency preperationThe patient’s tracking device can alert City MD of an emergency and give his/her location, so that City MD can be prepared before the patient arrives.

- Renting out and tutoring of wearable health tech��Ƥ��ǡ��patients how to use this equipment. Renting will be useful to patients who are temporarily ill ��Ƥ��Ǥ��early discharge, since CityMD can keep a track even after the patient leaves the hospital.

Ǧ��Ƥ��Since one of the priorities of CityMD is “convenience”, a service could entail seperate queue for patients with all their data ready.

Recommendations to Client

analyzing trends final

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