analyzing the current situation. today’s discussion (overview) environmental scanning and analysis...
TRANSCRIPT
Today’s Discussion (Overview)
Today’s Discussion (Overview)
Environmental Scanning and Analysis
Analyzing the Internal EnvironmentMissionResourcesOfferingPrevious ResultsBusiness RelationshipsKeys to Success and Warning Signs
Environmental Scanning and Analysis
Analyzing the Internal EnvironmentMissionResourcesOfferingPrevious ResultsBusiness RelationshipsKeys to Success and Warning Signs
Overview ContinuedOverview Continued
Analyzing the External EnvironmentDemographic Trends
Consumer DemographicsBusiness Demographics
Economic TrendsEcological TrendsTechnological TrendsPolitical-Legal TrendsSocial-Cultural TrendsCompetitor analysisSWOT Analysis
Analyzing the External EnvironmentDemographic Trends
Consumer DemographicsBusiness Demographics
Economic TrendsEcological TrendsTechnological TrendsPolitical-Legal TrendsSocial-Cultural TrendsCompetitor analysisSWOT Analysis
Environmental ScanningEnvironmental Scanning
Macro-environmentBroad demographic, economic,
ecological, technological, political-legal and social-cultural forces
Micro-environmentSpecific groups that more directly
influence performance, such as customers, competitors, channel members, partners, suppliers, and employees
Macro-environmentBroad demographic, economic,
ecological, technological, political-legal and social-cultural forces
Micro-environmentSpecific groups that more directly
influence performance, such as customers, competitors, channel members, partners, suppliers, and employees
SWOTSWOT
Strengths Internal capabilities that can help the firm
achieve its goals and objectives Weaknesses
Internal factors that can prevent the firm from achieving its goals and objectives
Opportunities External circumstances that the organization
might be able to exploit for higher performance Threats
External circumstances that might hurt the organization’s performance, now or in the future
Strengths Internal capabilities that can help the firm
achieve its goals and objectives Weaknesses
Internal factors that can prevent the firm from achieving its goals and objectives
Opportunities External circumstances that the organization
might be able to exploit for higher performance Threats
External circumstances that might hurt the organization’s performance, now or in the future
KodakKodak
StrengthsWeaknessesThreatsOpportunities
StrengthsWeaknessesThreatsOpportunities
Internal Environment (Resources)
Internal Environment (Resources)
Offerings (Products)Offerings (Products)What products are being offeredWhat price pointsWhich customer segmentsWhat is the age, sales and profit trendsNew productsMarket shareImportance of each product (supplements)How does each product support the bottom lineDoes one product account for a large % of
salesPLC can it be extended
What products are being offeredWhat price pointsWhich customer segmentsWhat is the age, sales and profit trendsNew productsMarket shareImportance of each product (supplements)How does each product support the bottom lineDoes one product account for a large % of
salesPLC can it be extended
Business RelationshipsBusiness Relationships
Do suppliers and distributorsHave the capacity to increase volume
if neededMaintain a suitable quality levelCan be true partners in adding valueHas the roster changed over timeIs the company dependent on one
partner
Do suppliers and distributorsHave the capacity to increase volume
if neededMaintain a suitable quality levelCan be true partners in adding valueHas the roster changed over timeIs the company dependent on one
partner
External Environment 1 2External Environment 1 2
Porter’s generic StrategiesPorter’s generic Strategies
Cost leadershipDifferentiationFocus
Cost leadershipDifferentiationFocus