Analyzing Industry and competition

Why Analyze industry & Competition

• Without industry competition, environment analysis remains incomplete

Supports Strategy Formulation by Serving

Helps Size Up Industry Attractiveness and Firm’s Competitive Position –

Helps Size Up Industry Attractiveness and Firm’s Competitive Position – the Two Central Ideas in Competitive Strategy

A Framework for Analysing Industry and Competition

General Features/Basic Facts of the Industry

Industry Settings (Industry Environment)

Industry Structure

Industry structure influences the competitive game

Barriers in the Industry Entry barriers

• Industry Attractiveness• Industry Performance• Industry Practices• Emerging Trends/Likely Future Patterns

Forces to Analyze competitioon

The growth has more or less flat [owing to low sales figure in Q1] – in total, 101.54 million units of sales were registered.Local manufacturers* have grabbed 17.5% market share [from 0.9%, a year back]Only 5 local manufacturers in 2008 and the number stands at 28 now!Nokia market share in India fell from 56.2% share in 2008 to 54.1% in 2009.Samsung Electronics Co. Ltd’s share rose marginally to 9.7% from 9.5%.LG’s share dropped from 7.2% to 6.4%,Of the local manufacturers, Micromax leads the race and holds a market share stands of 4.8%.

• Nokia has lacked a hit smartphone since the N95, which was launched in 2006, before Apple entered the cellphone market

• The company controls around 30 percent of this vast market, according to research firm Gartner, compared with around 60 percent market share in the previous year.