Analytics & TickerBuilding the Narcotics of the Ticketing Industry

1. WHAT ARE THESE PRODUCTS?

2. WHO USES THESE PRODUCTS?

3. WHERE WE’RE HEADED FOR 2017

WHAT ARE ANALYTICS & TICKER?

–Johnny Appleseed

ANALYTICS HELPS USERS FIND & TRACK THEIR EVENTS, ANALYZE & FORECAST THEIR TICKET SALES, EXPORT DATA

FOR AUDITS & PLAN MARKETING EFFORTS

ANALYTICS USERS MULTITASK COMPLEX TASKS AND DATA SETS AT THEIR DESK

tTICKER HELPS USERS ANALYZE EVENT SALES, TRACK AT-RISK

EVENTS, COLLABORATE THROUGH SHARING, MONITOR

DAY OF ATTENDANCE, & PROVIDES USERS THE FLEXIBILITY TO DO THEIR JOB, UNTETHERED

TICKER IS AVAILABLE FOR EVERYONE ON THE APPLE APP STORE, BUT ONLY TICKETMASTER ONE

USERS CAN ACCESS THEIR EVENTS OR MOVE BEYOND THE SIGN IN SCREEN

2. WHO ARE OUR USERS?

OUR USERS SPAN 4 SEGMENTS

CONCERTS SPORTS ARTS FAMILY

PERSONAS/ ROLES

VENUE EXECUTIVE

zBOX OFFICE MANAGER

TM CLIENT SUPPORT

MARKETER

ANALYST

ARTIST MANAGER

ORGANIZER

LIFE CYCLE OF AN EVENTNegotiate Client

Deal• Setup Client Information• Set Up Client Contract• Set Up Venue Configuration

• Book/Confirm Events• Build Event and Offers• Market Event

Support Event

• Add Offers• Support Customers• Run Reports

• Promote Event• Sell Tickets• Deliver Tickets

• Manage Yield

Admit PatronsRedeem AddonsRelease Holds

Add Last-Minute Offers

Settle & Payment

BO Manager

Venue Exec

Marketer

Promoter

More Involved at Beginning

More Involved at End

Use analytics to forecast how many seats are needed, and likely revenue from show.

Use analytics to determine marketing plan

Use analytics to assess marketing plan’s progress and overall health of event

Use analytics to monitor attendance and seats

Use analytics to compare YoY data, gauge success

FOR 2017 WE WANT TO PRIORITIZE USER

OUTCOMES THAT DELIVER VALUE, NOT FEATURES

IMPROVE EVENT FINDABILITY TO ACCELERATE & AUTOMATE TASK

COMPLETION & MATCH OUR REPORTING EXPERIENCE WITH HOW USERS REPORT ON EVENTS IN THEIR

DAY TO DAY

HEURISTICS

2017 1. GROUPS 2. INTERACTIVE SEAT MAP

NOTIFICATIONS WILL TRAIN THEM TO TRUST TICKETMASTER TO KEEP AN EYE ON THINGS EVEN WHEN THEY CANT, ENCOURAGING FREQUENT HITS OF DOPAMINE AND REASSURANCE

TICKER AND ANALYTICS ON ANY OS. RESPONSIVE TM ONE,

OR NATIVE TICKER. USE WHENEVER, HOWEVER

THANK YOU