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ANALYTICS WORKSHOP OAEC PR/MR & MARKETING ASSOC.

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Page 1: ANALYTICS - OAEC › custom › member_services › PR-MR... · Traffic sources Watch time External (92%) Other YouTube features (3.0%) Direct or unknown (2.0%) other (3.1%) Average

ANALYTICSW O R K S H O P

OAEC PR/MR & MARKETING ASSOC.

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DATA-DRIVEN

D E C I C I O N S

STREETWEAR

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• Engagement rates

• Keyword analytics

• Cooperative conversations

• Comparison reporting

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SOCIAL L ISTENING

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DON'T GET LEFT OUT.

9%ARE DIRECTED AT ACTUAL BRAND

LESS THAN

30%

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MONITORING

RECOMMENDATONS

@ #

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• Owned by Twitter

• Available on iOS and Android

• 2 million daily active users

• 40 years worth of live video is

watched daily

• Available in 25 languages

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youtube.com/analytics

Click on your account icon

and select Creator Studio.

On the left side of the screen,

select Analytics.

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Click on “See All” from your page to reveal the

Overview tab.

Export the Overview data into a spreadsheet

file directly from the dashboard by selecting

“Data Type: Post-Level Data.”

Group the posts by day and compare the

average Lifetime Post Total Impressions and

Lifetime Engaged Users columns.

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URL

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Questions, comments or want to share

ideas? Contact me!

Email: [email protected]

Direct: 405-607-0168