Factual Numbers =

Reality of performance & trends

Analytical Reports

Web Ranking OrganicThe terms used herein are “ Lost or Missing” & “Lost & Missing People”

Social MediaSocial Media Overview / Overall Social Media Account 23%

Sessions % Sessions

1. Facebook 5,576 62.10%

2. LinkedIn 2,654 25.77%

3. Twitter 546 5.75%

4. WordPress 82 3.23%

5. Google+ 38 1.50%

6. Blogger 23 0.91%

7. Meetup 7 0.28%

8. Disqus 3 0.12%

9. EFactor 3 0.12%

10. goo.gl 2 0.08%

Organic Search Queries

1. missing persons 2,101

2. 10 most wanted criminals 2,068

3. missing children 2,074

4. missing people 1,873

5. most wanted criminals 807

6. wanted fugitives 537

7. wanted criminals 431

8. most wanted criminals in my area 412

9. wanted people 411

10. deadbeat dads 359

All time Search Queries – Effective July 1, 2012 – Dec 31, 2014

Google Analytic’sOctober 30, 2014 Daily Report

Social story responses evaluates demographic of viewers

Marketing of potential &

new users weekly status

Social Media Weekly Content ReportThis report is with only one person interacting with viewers and on a part time level.

What if we had a full staff of 5 working this daily

Report Content Marketing Social Media

Alexa.com Competitor Report

• Browse Top Sites

• Top Sites in: All Categories > Society > People > Lost or Missing people> Locator Services

• 1Advancedbackgroundchecks.comSubscription database enables you to find people and information about them.

• 2Videolocators.com Search service those who need help finding lost family, loved ones and those who w...

• 3Whova.comHelps find professional people's background information and their network. It aggregates inform...

• 4Docusearch.comDocusearch.com is America’s premier provider of on-line investigative solutions. Requesting inv...

• 5Tracesmart.co.ukTracesmart offers people searching services for UK residents utilising Electoral Rolls and Trac...

• 6Https://www.findthemissing.org/Provides free opportunity for families, law enforcement agencies and investigators to

search

• 7Contactofindia.comA fee based search for Indian people, giving email, telephone number and addresses.

• 8People-search.co.ukKaren Bali runs a UK based professional tracing service. She is a trained genealogist. Find

mis...

• 9Findermonkey.co.ukSpecialists in locating people in the UK for a wide range of reasons including debtors, ex-tena...

• 10Titleresearch.comLocates missing heirs and next of kin for estate administration.

• 11Usatrace.comLocate people and background information with a social security number, previous address, or cu...

• 12Arb.comInternational probate researchers identify and find missing heirs and unknown heirs.

• 13Ubfound.comA free people search and message center that helps locate lost friends and family.

• 14Probate.comProbate Attorney, Specializes in locating missing heirs that are entitled to monies or assets o...

• 15Eroll.co.ukAn instant access gateway to both current and historic UK Electoral Roll information. Ideal to ...

Paid Click Performance

PPC Marketing With use of the Gatekeeper Method

Average cost per click $0.28

Average first page position on Search Engines2.2

Visitor From Individual State %

Controlling PPC with Gatekeeper

Small PPC budget to confirm

organic results 1 month period

New & Returning Visitors

Typical 3 days Traffic Report

Explanation of Analytical Slides

All analytics generally run 24/7 and reviewable on other systems at will• Slide 2) Every website has basic core terms and this slide show that V Locators is “Lost or Missing” but this also applies

for “Lost or Missing People”

– Show we have 65% of this market share for these terms

– That our position continues to rise

• Slide 3) Social media is part of any marketing program for on or offline product or services. This information also allows for us to rank internally our individual marketing/advertising efforts as to their effectiveness.

• Slide 4) These are our top 10 producing search terms and we can see that 54% of searches to our site have to do with missing

• Slide 5) This shows were our visitors come from as to paid searches, Direct, Referral, Social and open searches.

• Slide 6) Using social media guide we can we plant stories, discussion and ads and we define and sharpen the effectiveness of this method of marketing/advertising

• Slide 7) This shows the actual numbers of visitor to each individual marketing message

• Slide 8) We learned that the more emotional a story was the better results it got each day.

• Slide 9) We can measure the result by hour, day or mother as to effectiveness and longevity of each.

• Slide 10) Internet ranking is important and its based on who is number one, as is Google number one and FaceBook is number two. So the lower number the better.

– This reports show two things:

• That we outrank 88% of our competitors

• That these competitors have been live for 10-15 years whereas we’re still in public beta stage

• Slide 11) From Alexa.com our Category as to society our business grouping

• Slide 12) Paid Click performance and in this case Google AdWords. You’ll note we get more out of dime than most online get out of $5.00 per click. Our average cost per click is 33 Cents, our average first page position on search engines is 2.6and have about 100,000+ Impressions.

• Slide 13) Shows using the GateKeeper marketing method keeps us in position each time used

• Slide 14) Again, knowing where your visitors are coming from and in this case which state and what is the percentage from each state. A surprising positive note was visitors percentages matched or exceeded individual population percentage. This supports our initial projections and gives confirmation of the success we’ll have.

• Slide 15) Our Gatekeeper method of marketing allows us to be on the first page of search engines at less than 10% of competitors or other PPC purchasers/users. We learn what percentage of visitors come Google’s home page and what come from the partner’s home page. Partners are AOL, MSMBC, CNN, Washington Post , Alexa.com etc.

• Slide 16) Knowing where visitors are coming from and this report shows organic, direct, paid, referral and social results with cost effectiveness of each.

• Slide 17) New and returning visitors and duration of visits. As you can see returning visitors stay an average of 5.59 Minutes. Considering that normal visitors considered good is 20-seconds

• Slide 18) Typical 3 day traffic report of visitors showing continue positive trends

QUESTIONS……………….

Reality is the conjectured state of things as they actually exist, rather than as they may appear or might be imagined.