analytic opportunities for you, companies and the world

OPPORTUNITIES FOR YOU, YOUR COMPANY AND THE WORLD

Tim Suther (BA, 1982)

#LCBigData15 | @LorasAnalytics

OPPORTUNITIES, CHALLENGES,

AND A WAY FORWARD

TODAY’S AGENDA


THE PAST, THE PRESENT, AND THE FUTURE WALKED INTO A BAR.

IT WAS TENSE.


1 2

3 4

MULTIPLE SIMULTANEOUS INNOVATIONS

PERVASIVE & DISRUPTIVE TRANSITIONS

A HIGHLY ABRIDGED HISTORY OF THE WORLD


ACCELERATING TECHNOLOGY ADOPTION


DECLINING COMPANY LIFESPANS


$ 15 TRILLION WORLDWIDE SYSTEMS INEFFICIENCIES

$ 8 TRILLION CORPORATE HOLDINGS OF DATA & INTANGIBLES

$ 3 TRILLION OPEN DATA POTENTIAL

$1.2 TRILLION WASTEFUL HEALTHCARE SPENDING


$90 BILLION REDUCED OIL/GAS CAPEX

$66 BILLION FUEL SAVINGS FOR POWER PLANTS

$63 BILLION HEALTHCARE EFFICIENCY

$30 BILLION AVIATION FUEL SAVINGS

$27 BILLION RAIL OPERATING COST SAVINGS

1% INCREASED PRODUCTIVITY YIELDS:


PRECISION AGRICULTURE


HALF THE MONEY I SPEND ON ADVERTISING IS WASTEDTHE TROUBLE IS, I DON'T KNOW WHICH HALF.

““


SOCIAL MEDIA EXPLAINEDI’M DRINKING COFFEE

I LIKE COFFEETHIS IS WHERE I DRINK COFFEE

THIS IS A VINTAGE PHOTO OF MY COFFEE

HERE I AM DRINKING COFFEEHERE IS A COFFEE RECIPE

NOW LISTENING TO “COFFEE”MY COFFEE IS BEING SILLY

I’M HANGING OUT WITH MY COFFEETHIS IS MY COFFEE APPRECIATION POST


REDUCE SERIOUS CRIME BY 30%


YOUNG MALE DRIVERS REDUCE RISKY BEHAVIOR BY 78% WHEN

THEY KNOW THEIR DRIVING BEHAVIOR IS BEING TRACKED


125,000/YEAR DIE FROM FAILING TO TAKE PRESCRIBED MEDICATION

40,000/YEAR DIEFROM MISDIAGNOSIS

3.5 MILLION/YEAR READMITTEDDUE TO IMPROPER MEDICATION


PRECISION HEALTHCARE


2.4 MILLION FACEBOOK VIDEOS

OVER $100 MILLION DOLLARS RAISED


BE YOU…WITH YOUR FLAWS40-60 CHARACTER MESSAGES WORK BEST

BOILERPLATE IS 75% AS EFFECTIVE

DO YOU LIKE SCARY MOVIES?HAVE YOU EVER TRAVELED ALONE TO ANOTHER

COUNTRY?

DATACLYSM.ORG/RELATIONSHIPTEST


$160 BILLION MARKET

85 PRIVATE COMPANIES EACH WORTH $1B+

COMBINED MARKET VALUE OF $285 BILLION


THERE WILL BE NON-BELIEVERS


“Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town hall meetings and virtual communities. Commerce and

business will shift from offices and malls to networks and modems. And the freedom of digital networks will make

government more democratic. Baloney.

…Nicholas Negroponte, director of the MIT Media Lab predicts we’ll soon buy books and newspapers straight over the Internet.

Uh, sure.”


“Dear Mr. Warhol,

I regret I must report to you that the Committee decided, after careful consideration, to not accept it for our collection.

PS…the drawing may be picked up from the Museum at your convenience”


We don’t like their sound… and guitar music is on its way out


OPPORTUNITY IS A MATTER OF PERSPECTIVE


CHALLENGES


POOR DATA QUALITY COSTS $3 trillion/yr.


IS THE LAMP POST USED FOR

ILLUMINATION OR SUPPORT?


BEWARE CORRELATION V. CAUSATION


ITITTHE “I” MATTERS MORE THAN THE “T”

11% 27%

15%23%

THINK HTML IS A STD

THINK SOFTWARE ISCOMFORTABLE CLOTHING

THINK MP3 IS ASTAR WARS ROBOT

THERE IS A CRITICAL SHORTAGE OF ANALYSTS & DATA-SAVVY MANAGERS

THINK GIGABYTE IS ANINSECT COMMONLY

FOUND IN SOUTH AMERICA


UTOPIA…OR DYSTOPIA?


IDENTITY THEFTDATA BREACHES

MALWARE


INFORMATION HAVE AND HAVE-NOTS


FIRE CAN WARM OR BURN YOU


SCIENCE CAN TELL YOU HOW

TO CLONE A T REX

HUMANITIES CAN TELL YOU WHY

THIS MIGHT BE A BAD

IDEA


WHETHER YOU CAN. WHETHER YOU SHOULD.


“TECHNOLOGY ALONE IS NOT ENOUGH.

IT’S TECHNOLOGY MARRIED WITH THE LIBERAL ARTS, MARRIED WITH THE HUMANITIES, THAT YIELDS US THE

RESULTS THAT MAKE OUR HEARTS SING.”


Data Manageme

ntAnalytics Narrative

& contextCore in all decision making

ANALYTIC MATURITY MODEL


ETHICAL MATURITY MODEL

LegalSocial Norms

Compliant

Engenders customer

trust

Positive communit

y engageme

nt

Ethical leadership


Purpose-Driven High PerformanceHigh Purpose

Lost & Lagging Data-Driven

Analytics Maturity (can you)

Ethi

cal M

atur

ity (s

houl

d yo

u)


CHANGE IS HARD AT THE BEGINNINGMESSY IN THE MIDDLE

GORGEOUS AT THE END


Safe to eat genetically mod-ified food

Safe to eat food grown with pesticides

Childhood vaccines such as MMR should be required

37%

28%

68%

88%

68%

86%

Biomedical Sciences

AAAS Scientists US Adults

Climate change is mostly due to human activity

Growing world population will be a major problem

Favor building more nuclear power plants

50%

59%

45%

87%

82%

65%

Climate & energy

AAAS Scientists US Adults

A DIFFERENCE OF OPINION


CHANGE IS EMOTIVE


BE THE CHANGE YOU WISH TO SEE IN THE WORLD


47% OF JOBS AT

HIGH RISK OF BEING

AUTOMATED AWAY OVER THE NEXT 20 YEARS


Everything in the world is normal when you’re bornInventions before 30 are incredibly exciting.With luck you can make a career out of them

Inventions after 30 are against the natural order of things and the beginning of the end of civilization as we know it

…until they’ve been around for about ten years when they gradually turn out to be alright really


WRITING CREATES FORGETFULNESS IN LEARNERS SOULS, BECAUSE THEY WOULD NOT USE THEIR

MEMORIESPLATO


THE TELEPHONE WILL BREAK UP HOME LIFE AND THE PRACTICE OF VISITING

FRIENDSKNIGHTS OF COLUMBUS, 1926


THE GENERAL EFFECT OF THE AUTOMOBILE IS TO MAKE THE PRESENT GENERATION LOOK LIGHTLY AT THE MORAL CODE AND DECREASE THE VALUE

OF THE HOMEHOWARD MCCLENAHAN, DEAN AT PRINCETON, 1925


PHONOGRAPHS WILL CREATE A MARKED DETERIORATION IN

AMERICAN MUSICJOHN PHILIP SOUSA, 1906

#LCBigData15 | @LorasAnalytics CONTROL YOUR DESTINY: MATH ALONE WILL BE OFFSHORED/AUTOMATED

YOUR LEARNING JOURNEY IS MORE IMPORTANT THAN YOUR IQ OR TITLE

DON’T STOP BELIEVING. REDEFINE FAILURE


Loras College Business Analytics Center Jennifer Aaker, The Dragonfly Effect

Nate Silver – The Signal and the Noise. Fivethirtyeight.com Robert Cialdini - Influence

Gary Loveman – Diamonds in the data mine Stratechery.comViktor Mayer-Schonberger and Kenneth Cukrer – Big Data: a revolution that will transform how we live, work and think Edward Tufte

Rick Smolan and Jennifer Erwitt – The human face of big data David McCandless

Eric Siegel and Tom Davenport – Predictive Analytics A16z podcastMcKinsey – Big data, analytics and the future of marketing & sales Exponent podcast

Fred Wilson, AVC blog IAPP Newsletter

RESOURCES

#LCBigData15 | @LorasAnalytics 67

WHEN I WENT TO SCHOOL, THEY ASKED ME WHAT I WANTED TO BE WHEN I GREW UP. I WROTE DOWN

‘HAPPY’. THEY TOLD ME I DIDN’T UNDERSTAND THE ASSIGNMENT

I TOLD THEM THEY DIDN’T UNDERSTAND LIFE. JOHN LENNON


ART & SCIENCE GUIDE THE WAYPROFOUND OPPORTUNITIES

HIGH PERFORMANCE. HIGH PURPOSE.


THE PAST, THE PRESENT, AND THE FUTURE WALKED INTO A

BAR

IT WAS NO LONGER TENSE

analytic opportunities for you, companies and the world

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