analyst meeting category panel discussion
TRANSCRIPT
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Laureen Ong
TRAVEL
Brooke Johnson
FOOD
Burton Jablin
HOME
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$437 $486
$508
$664
$325 $362
2007 2008 2009 2010 2010 1H 2011 1H
Revenue Growth Trend (Total revenue, in millions)
15% CAGR
+11%
+11% +4%
+31%
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Five-Year Viewership Trends (Primetime, total households in thousands)
597 633
838 822 813
2007 2008 2009 2010 2011
Third Quarter
+36%
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Routinely in the Top 10 (Primetime, Adults 25-54)
Rank Network Rating
1 USA 1.27
2 History 0.90
3 TNT 0.86
4 A&E 0.81
5 ESPN 0.76
6 MTV 0.67
7 Food Network 0.62
8 FX 0.62
9 Syfy 0.58
10 TBS 0.56
11 TruTV 0.54
12 Discovery 0.53
13 HGTV 0.51
14 Lifetime 0.50
15 Adult Swim 0.48
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Highlights
45% larger prime time audience than Fine Living
Advertising CPMs 85% of Food Network
Launched in 57 million U.S. households
First half revenues up 32%
(excluding amortization of distribution incentives)
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Food Category Web Sites
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Food Category Web Sites
18.4 million unique visitors
241 million page views
August 2011
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Online Advertising Revenue Profile
42% 44%
6% 7%
Home
Category
Food
Category
Travel Country Music,
Other
1H 2011
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$75 $82 $82
$90
$39
$47
2007 2008 2009 2010 2010 1H 2011 1H
Online Revenue Growth (In millions)
6% CAGR
+19%
+9% FLAT
+10%
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Food Network Branded Products
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Food Network Branded Products
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Food Network Branded Products
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Highlights
Integration completed on time, under budget
Fully realized anticipated cost savings,
operating efficiencies
Dedicated Ad Sales team hit the ground running;
two successful upfronts
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$228 $249
$118 $132
2009* 2010 2010 1H 2011 1H
Revenue Growth Trend (In millions)
* Pro forma
+12%
+9%
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100% owned by Scripps Networks Interactive
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$550 $597
$616
$685
$335 $381
2007 2008 2009 2010 2010 1H 2011 1H
Revenue Growth Trend (Total revenue, in millions)
8% CAGR
+8%
+9% +3%
+11%
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946 891
992 972 928
2007 2008 2009 2010 2011
Viewership Trends (Sales prime, total households in thousands)
Third Quarter
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$49
$64 $70
$87
$41
$52
2007 2008 2009 2010 2010 1H 2011 1H
Revenue Growth Trend (In millions)
21% CAGR
+26%
+31%
+9% +25%
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HGTV Branded Products
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Home Category Web Sites
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Home Category Web Sites
6.1 million unique visitors
163 million page views
August 2011
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Further defining the genre;
developing “Living Country”
lifestyle focus
Moving brand from “free”
to “paid” distribution model
Investing incrementally in
original programming
Strategic Priorities
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