analysis - pragmatic eapragmaticea.com/docs/160-char-challenge-analysis.pdf · guide change as it...

73
160 Character Challenge What is the Purpose of EA? Analysis Pragmatic EA Ltd 9 April 2010 Version 1.3 Part of the Pragmatic Family Cutting Architecture To the Bone

Upload: vuminh

Post on 20-May-2018

216 views

Category:

Documents


1 download

TRANSCRIPT

160 Character Challenge What is the Purpose of EA?

Analysis

Pragmatic EA Ltd 9 April 2010 Version 1.3

Part of the Pragmatic Family

Cutting Architecture To the Bone

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 2/73

Contents INTRODUCTION 3

OVERVIEW 4

THE ANALYSIS 5

ANALYSIS RESULTS 38

THE PARTICIPANTS 45

“PURPOSE” RESPONSES 49

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 3/73

Introduction

What is PEAF

This document forms part of the Pragmatic Enterprise Architecture Framework. PEAF is part of the Pragmatic family of Architecture Frameworks.

PEAF is a vendor and consultancy independent, technology neutral, Enterprise Architecture Framework which allows organisations to kick start or re-start an EA initiative and provides a comprehensive set of Products and Processes of everything required to hit the ground running.

PEAF bridges the gap between minimal "EA Frameworks" which do not provide a complete set of what is required or huge monolithic “EA Frameworks” that are too difficult to understand and difficult to use.

PEAF achieves this by “Cutting EA to the Bone”, and providing everything you need, and nothing you don’t. For more information, visit www.PragmaticEA.com.

PEAF is composed of two fundamental parts; Products and Processes.

Products

This part contains all the products required for an EA initiative: -

• Foundation - Provides the products required for starting and/or progressing an existing EA initiative.

• Culture - Communication and relationships are the key to EA. Without them and their understanding, everything else is superfluous.

• Model - The main artefact of EA are the models which allow information to be gathered, viewed and analysed.

• Governance - Providing an environment to guide change as it happens throughout the organisation.

Processes

This part contains all the processes required for an EA initiative divided into 3 distinct phases: -

• Prepare - Scoping and gaining approval for an EA initiative.

• Implement - Making the changes to prepare the organisation to operate EA.

• Operate – “Doing” EA.

Aim of this document

To publish the analysis of the discussion responses to a question posted on a LinkedIn Group. The raw and complete discussion postings can be found in it’s sister publication “160-char-challenge-source.pdf”

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 4/73

Overview

The Challenge

In October 2009, Kevin Smith posted what appeared to be a very simple challenge on “The Enterprise Architecture Network” LinkedIn discussion Group.

If you would like to post your response, please go to: -

http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&gid=36781&discussionID=8240387

If you are not a member of “The Enterprise Architecture Network” Group, go here first to join: -

http://www.linkedin.com/groups?gid=36781

This Document

This document publishes the analysis of the discussion responses.

The raw and complete discussion postings can be found in it’s sister publication

160160160160----charcharcharchar----challengechallengechallengechallenge----source.pdfsource.pdfsource.pdfsource.pdf

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 5/73

The Analysis This analysis was carried out during March 2010.

Having not been able to find any linguistic analysis tools or anyone else to perform a more detailed analysis, it was (unfortunately for some) left to my brain to do the analysis.

Whilst this “manual” analysis was very time consuming it was, I believe, worthwhile.

The downside, of course, is that this analysis can be largely subjective and therefore many people may disagree with my analysis. If so, I do not take this disagreement as an indication of failure, but more of an indication of valued discussion.

Ultimately, while anyone can disagree with the results, the only person that can disagree with the structuring of the definitions (which the results are based on) is the person who wrote the original definition.

Source Data Ued

The source data used was those defintions identified in the “Purpose” Responses section.

Process used

PHASE 1 Each definition was reviewed and split into three parts: -

1) WHY - A reason – an end goal or something you want to ultimately achieve.

2) HOW - A verb or verbs – things that you do - that helps to achieve the WHY.

3) WHAT - A noun or nouns, physical or non physical you use when performing the HOW.

such that a new generated sentence can be formed using the following construct: -

“The purpose of Enterprise Architecture is to WHY, by HOW using WHAT”

Some definitions decomposed into all three constructs, some into only 2, some into only into 1.

• Where the WHY was missing the string “<achieve something>” was used

• Where the HOW was missing the string “<doing something>” was used

• Where the WHAT was missing the string “<using something>” was used

The table on the following pages lists the orginal definitions followed by the reconstituted definition after structuring.

All contributors are encouraged to check their respective reconstituted defintions to make sure that their original meaning has not been lost and to notify the author of any changes required to [email protected].

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 6/73

Name Original Definition Reconstructed Definition The purose of EA is…

Richard Frost EA is about knowing where we are, what we have & where we want to be to ensure we build systems & processes which create value & don't paint us into a corner.

To ensure we build systems & processes which create value & don't paint us into a corner, by knowing where we are, what we have & where we want to be, <using something>.

Tom Graves Custodian of a body of knowledge about enterprise structures and purpose (actual and potential) and practical uses of that body of knowledge for valued change.

To obtain valued change, by <doing something>, using a body of knowledge about enterprise structures and purpose (actual and potential).

Alexander Samarin

coherent set of artefacts, principles, practices, and tools which provides guidance and practical help for the design and evolution of an enterprise to achieve its vision and strategy

To allow the enterprise to achieve its vision and strategy, by providing guidance and practical help for its design and evolution, using a coherent set of artefacts, principles, practices, and tools.

Sridhar Valluri It is a blue print that reflects plan to support the business's strategic needs in terms of IT infrastructure, systems, products with adequate attention given to protection of IT assets and also to reflect projected growth.

To support the business's strategic needs areflect projected growth, by giving adequate attention to the protection of IT assets, using a blue print that reflects a plan in terms of IT infrastructure, systems, products.

Chip Fox EA is a business discipline to organize process and technology info to implement operational excellence, customer satisfaction and product/service leadership.

To implement operational excellence, customer satisfaction, by <doing something>, using a business discipline to organize process and technology info.

Paul Harmon An enterprise architecture creates a set of data and tools that managers need to run the company efficiently.

To run the company efficiently, by <doing something>, using a set of data and tools.

Kristen Ann Winslet (Corporate IT Finance)

EA is at the heart of a corporation’s future profitability ensuring the most effective and secure management of information to maximize it’s competitive edge.

To maximize a corporations competitive edge and enable a corporation’s future profitability, by ensuring the most effective and secure management of information, <using something>.

Deborah Weiss

EA is a business planning method that ensures companies execute informed, integrated (business and IT), strategically aligned change programs

To ensure companies execute informed, integrated (business and IT), strategically aligned change programs, by <doing something>, using EA as a business planning method.

Carval Swaby EA purpose is to continually effect and govern value-add changes at the enterprise level, while ensuring key stakeholders concerns and needs are addressed.

To <achieve something>, by continually effecting and governing value-add changes at the enterprise level, while ensuring key stakeholders concerns and needs are addressed, <using something>.

Marco Salazar Building blocks that align the bussiness processes and IT in order to obtain the business objectives in the best and most efficient way.

To obtain the business objectives in the best and most efficient way, by aligning the business processes and IT, using building blocks.

Dheeraj Remella

Enterprise Architecture could be defined as an exercise of creating a vision, realizing the current state and identifying and implementing the changes needed to achieve the vision.

To achieving the vision, by creating a vision, realizing the current state and identifying and implementing the changes required, <using something>.

Manny Abraham

EA is used to align strategic visions into reality.. To align strategic visions into reality, by <doing something>, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 7/73

Name Original Definition Reconstructed Definition The purose of EA is…

Ghassan Kabbara

Goal of EA is to create a unified IT environment across the organization's business units, with tight symbiotic links to the business side of the organization and its strategy

To <achieve something>, by creating a unified IT environment across the organization's business units, with tight symbiotic links to the business side of the organization and its strategy, <using something>.

Adrian Grigoriu

The EA blueprint enables Enterprise analysis, streamlining, alignment, agility and strategic planning and transformation.

To enable agility, by Enterprise analysis, streamlining, alignment and strategic planning and transformation, using the EA blueprint.

Alan Goodwin MBCS CITP

EA is an attempt by the IT profession to persuade business that IT has a real value when applied with intelligence.

To <achieve something>, by persuading business that IT has a real value when applied with intelligence, using the IT profession.

Timothy Kornacki

EA is the meaninful arrangement that offers business continuity in an ever changing context from a holistic point of view. The ability to smoothly follow change, measured in the rate of business continuity being agnostic to change.

To <achieve something>, by <doing something>, <using something>.

George Zakharia

To the business, an IT vision & strategy that ensures profitability, competitiveness & growth. To IT, a technical vision validated and supported by the business

To ensure profitability, competitiveness & growth, by <doing something>, using an IT vision & strategy that is validated and supported by the business.

Sanjay Vishwakarma

EA is a notion of bringing business and IT together; so that an Enterprise vision can flow nicely all the way to IT and its integrity is not lost.

To <achieve something>, by allowing the Enterprise vision to flow nicely all the way to IT without losing integrity, using EA as a notion of bringing business and IT together.

Sandy Stollerman

EA is a strategic approach to ensure governance and technology forethought as part of business planning.

To <achieve something>, by ensuring governance and technology forethought as part of business planning, using EA as a strategic approach.

Craig Martin

Business strategy drives an operating strategy which drives an operating model. EA is one of the tools (if not THE tool) required to realise the operating model of the business, as well as provide guidance to the strategic layer to enable enterprise planning and decision making.

To realise the operating model of the business, by provide guidance to the strategic layer to enable enterprise planning and decision making, using EA as one of the tools.

Andrew Yates EA is the business and technology roadmaps, and the governance processes that sits between business strategy and business capabilities, making them a reality and enabling business tranformation.

To enable business transformation, by <doing something>, using business and technology roadmaps, and governance processes.

Syed Suhail Ahmad

It is about planning, organizing, aligning and controlling your enterprise by associating different enterprise elements (business competencies, people, process, IT capabilities etc).

To <achieve something>, by planning, organizing, aligning and controlling your enterprise, using associations between different enterprise elements (business competencies, people, process, IT capabilities etc)..

Jeff Terry EA is an IT discipline that models business functions & linkage to IT assets; finds & measures gaps & efforts to close the gaps for business strategy execution.

To business strategy execution, by finding & measuring gaps & efforts to close the gaps, using models of business functions & linkage to IT assets.

Djebar Hammouche

an enterprise discipline that enable an agile loose alignment of IT to business. To <achieve something>, by enabling an agile loose alignment of IT to business, <using something>.

Kinshuk Adhikary

An increasing level of IT abstraction of the enterprise with an aim to improve all its aspects. To improve all the aspects of the enterprise, by <doing something>, using an increasing level of IT abstraction of the enterprise.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 8/73

Name Original Definition Reconstructed Definition The purose of EA is…

Bernard Robertson-Dunn

I can make your business run better and more profitably. I’ll identify your problems and tell you how to fix them. If you want to know how, here’s my card.

To make a business run better and more profitably, by identify problems and showing how to fix them, <using something>.

Eric Asuncion EA is the design and management approach to integrate diverse elements, relationships or values of an organisation that leads to achieving its common goals.

To achieve the enterprises goals, by integrating diverse elements, relationships or values of the organisation, using EA as the design and management approach.

Shahzad Masud

EA is a way to transform non-sense client wishes to sensible business solution. To <achieve something>, by transform non-sense client wishes to sensible business solutions, using EA as a way.

Bard Papegaaij

EA is the art of translating dreams and wishes (aka vision and goals) into attainable programs of change; and the discipline of overseeing those programs to help keep them on course.

To <achieve something>, by translating dreams and wishes (aka vision and goals) into attainable programs of change and overseeing those programs to help keep them on course, using EA as an art.

Renaud Phelizon

Enterprise architecture provides model-based analysis and simulation to help the management of enterprise transformation.

To <achieve something>, by helping the management of enterprise transformation, using model-based analysis and simulation.

Nya Alison Murray

Enterprise Architecture provides a scientific basis for building cost effective, current technology. A delivery framework provides specifications and axioms for knowledge management, and the enterprise architect's job is to ensure coherence across business and technology roles, in pursuit of optimal technology efficiency

To optimal technology efficiency, by building cost effective, current technology and ensuring coherence across business and technology roles, using a scientific basis and specifications and axioms for knowledge management.

Roque Martinez

EA is meant to provide an overall purpose to all the moving parts that create a enterprise. As well as Provide purpose to technical and non-technical humans.

To <achieve something>, by providing an overall purpose to all the moving parts that create a enterprise including technical and non-technical humans, <using something>.

Roderick Lim Banda

To interprete values such as "Agile", "Green", "Social" into a philosophy that in turn sets the structural, functional and aesthetic qualities defining what is "good" in the blueprint as an artefact and the future state enterprise as the product of construction.

To <achieve something>, by <doing something>, <using something>.

Edwin Huizinga

To help competing parties create & agree on compelling ways 2 be successful 2gether by providing diverse views of a coherent & complete picture of their future.

To be successful, by helping competing parties create & agree on compelling ways, using diverse views of a coherent & complete picture of their future.

Nick Malik An Enterprise Architecture is a rigorous model of the motivations, structures, information, processes, and systems of an enterprise created for the purpose of decision support.

To <achieve something>, by supporting decisions, using a rigorous model of the motivations, structures, information, processes, and systems of an enterprise.

Nick Malik Enterprise Architecture is a team of influencers and thought leaders within an enterprise chartered with understanding, optimizing, and improving the way the business operates.

To <achieve something>, by understanding, optimizing, and improving the way the business operates, using a team of influencers and thought leaders.

Nick Malik Enterprise Architecture is a business function that collects and manages business information for the purpose of improving the way that a business responds to current or future challenges and opportunities.

To improve the way that a business responds to current or future challenges and opportunities, by collecting and managing business information, using EA as a business function.

Chandu Siram Reduce complexity of IT in business. To <achieve something>, by reducing complexity of IT in business, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 9/73

Name Original Definition Reconstructed Definition The purose of EA is…

Hemant Adarkar

From as-is to to-be. To enable the enterprise to realize its vision. To enable the enterprise to realize its vision, by <doing something>, <using something>.

Mridul K Singh

EA is a continuous process which align IT with Business for the purpose of supporting, growing and stabilizing business.

To support, grow and stabilizie businesses, by aligning IT with Business, using EA as a continuous process.

Andy Lin Delivers the technical blue print to enable business capabilities with reuse and agility in mind.

To and agility in mind, by enabling business capabilities with reuse, using a technical blue print.

Renaud Phelizon

Enterprise architecture helps the planning and the steering of enterprise transformation through shared and model-based analysis and simulation.

To <achieve something>, by helping the planning and the steering of enterprise transformation, using shared and model-based analysis and simulation..

Nick Malik Enterprise Architecture is a business function that manages structural data to empower the business to best respond to future challenges and opportunities

To empower the business to best respond to future challenges and opportunities, by <doing something>, using EA as a business function managing structural data.

Virginia Hodge

EA is the integration of the operational, the technical and the business functions to define, adapt, implement and manage a living company strategy.

To <achieve something>, by to define, adapt, implement and manage a living company strategy, using EA as the integration of the operational, the technical and the business functions.

Wolf Rivkin Enterprise Architecture is the only way to achieve the maximum of wholeness and value of an Enterprise

To achieve the maximum of wholeness and value of an Enterprise, by <doing something>, using Enterprise Architecture.

Tim O'Neill EA helps business to make informed decisions by exploring options through metrics-based analysis of structural models.

To <achieve something>, by helping business to make informed decisions by exploring options, using metrics-based analysis of structural models.

Matt Miller EA: to align technology to fit the business using simple diagrams that show how components integrate and enable formulation of ICT strategy

To <achieve something>, by aligning technology to fit the business to enabling the formulation of ICT strategy, using using simple diagrams that show how components integrate.

Matt Miller To align technology to fit the business using simple diagrams that show how components integrate for ease in managing changes to it

To <achieve something>, by aligning technology to fit the business to allow easy management of change, using using simple diagrams that show how components integrate.

Pedro Correa EA empowers the business to reach its objectives through sinergy among its components and optimized used of information assets

To empower the business to reach its objectives, by providing synergy among its components and optimized used of information assets, <using something>.

Ulises Schmill The body of knowledge around strategic systems and processes that lay out a foundation for execution and principles for evolution to the enterprise

To <achieve something>, by laying out a foundation for execution and principles for evolution of the enterprise, using a body of knowledge around strategic systems and processes.

Ian Glossop Understanding, not knowledge, is power. To thrive is to change. The purpose of enterprise architecture is to create the power to change the enterprise.

To allow the enterprise to thrive, by creating the power to change the enterprise, <using something>.

Leon Kappelman

The purpose of EA is the creation of a shared language (of words and pictures) to communicate about, think about, and manage the enterprise. -- Leon Kappelman

To <achieve something>, by communicating about, thinking about, and managing the enterprise, using a shared language of words and pictures.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 10/73

Name Original Definition Reconstructed Definition The purose of EA is…

Ramesh Babu EA is that part of the business strategy to manage and deal with change and complexity arising from the use of technology for business to get optimal outcomes.

To allow the business to get optimal outcomes, by managing and dealing with change and complexity arising from the use of technology, using a part of the business strategy.

Andy Lin The purpose of EA is to help the organization avoid redundancy, waste, and the proliferation of siloed islands; EA helps organizations realize maximum benefit and value from their investments

To helps organizations realize maximum benefit and value from their investments, by helping the organization avoid redundancy, waste and the proliferation of silos, <using something>.

K V Ramesh A well defined EA is the only hope for the decision makers in this change-accelerated business world.

To <achieve something>, by providing the only hope for decision makers, using A well defined EA.

Jonathan Broer

To make organizational change less time and money consuming. To make organizational change less time and money consuming, by <doing something>, <using something>.

Gregory Nicholls

The purpose of EA is to provide a set of governing principles that allow an enterprise to evolve in a co-ordinated and cost-effective manner.

To allow an enterprise to evolve in a co-ordinated and cost-effective manner, by <doing something>, using a set of governing principles.

Adrian Downes

The purpose of EA is to ensure digitised organisations meet or exceed customer and shareholder expectations.

To ensure digitised organisations meet or exceed customer and shareholder expectations, by <doing something>, <using something>.

Alan Goodwin MBCS CITP

EA is to identify aspects of the enterprise that add value and reduce or eliminate the aspects of the enterprise that are of no value

To identify aspects of the enterprise that add value and reduce or eliminate the aspects of the enterprise that are of no value, by <doing something>, <using something>.

RadhaKrishnan Ambady

A multi-dimensional (B, I, T) discipline that provides Clarity of your Enterprise’s Vision by the way of strategy,frameworks,road-maps,models,catalogs etc.

To <achieve something>, by providing clarity of your Enterprise's vision, using strategy, frameworks, road-maps, models, catalogs.

John Chandler

EA = "Everything Aligned" To <achieve something>, by aligning everything, <using something>.

Chris Riesen Enterprise Architecture helps an organization achieve it's goals and objectives through planning and the defining of architecture.

To help an organization achieve it's goals and objectives, by planning, using a defined architecture.

Erich Krause EA purpose: to bring business agility by: 1. Creating simplified views of the hidden complexities of info, tech, and processes 2. Applying principles

To business agility, by applying principles, using simplified views of the hidden complexities of info, tech, and processes.

Matt Miller To enable a consistent and clear vision of the enterprise end-to-end To <achieve something>, by enabling a consistent and clear vision of the enterprise end-to-end, <using something>.

Nagesh Chawla

EA is aligning people, process, technology and more importantly defining 'capabilities'. To <achieve something>, by aligning people, process, technology and defining 'capabilities', <using something>.

Venu Gadium EA aligns enterprise Execution with its strategic Vision at Business, Application, Information and Infrastructural levels via governance

To <achieve something>, by aligning enterprise Execution with its strategic Vision at Business, Application, Information and Infrastructural levels via governance, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 11/73

Name Original Definition Reconstructed Definition The purose of EA is…

Matt Miller Provide clarity and consistency for the enterprise in achieving its goals. To achieve the enterprises goals, by providing clarity and consistency, <using something>.

Deepanjan Mitra

Enterprise Architecture is a discipline for strategic planning of technology to align IT solutions with the strategic direction of the business.

To <achieve something>, by the strategic planning of technology and the alignment of IT solutions with the strategic direction of the business, using EA as a discipline.

Deepanjan Mitra

EA plans for capabilities that enable the business to meet its objectives and allows IT to become an integrated technology business solution provider.

To enable the business to meet its objectives, by planning for capabilities and allowing IT to become an integrated technology business solution provider, <using something>.

Deepanjan Mitra

The EA discipline translates business objectives into technology capabilities by: 1. Articulating the Requirements. 2. Constructing the Blueprints and Reusable Building Blocks (RBB). 3. Planning the Roadmaps. 4. Applying the RBBs during Solution Delivery. 5. Facilitating the maintenance of Priciples, Policies & Standards.

To <achieve something>, by translating business objectives into technology capabilities and planning, using Requirements, Blueprints, Reusable Building Blocks, Roadmaps, Principles, Policies & Standards.

Scott Pollino “The art of assuring efficiency of action.” – Louis Couffignal on cybernetics. EA has an additional goal: to allow the control and governance of an enterprise.

To assuring efficiency of action, by allowing the control and governance of an enterprise, <using something>.

Brian Morris EA is a formalized approach to ensure that processes, information, applications and technology meet the requirements of the key stakeholders.

To ensure that processes, information, applications and technology meet the requirements of the key stakeholders, by <doing something>, using EA as a formalized approach.

Mike Perry EA = the Operational Plan of a Strategic Plan addressing 4 questions: Where are we now? Where do we want to be? How do we get there? How do we measure progress?

To <achieve something>, by <doing something>, using an Operational Plan of a Strategic Plan addressing; Where are we now? Where do we want to be? How do we get there? How do we measure progress?.

Hugh Evans EA is the practice of detailing the structural properties of a venture to both inform and execute its strategy

To <achieve something>, by informing and executing its strategy, using the structural properties of the enterprise.

Dean Fernandez

Enterprise Architecture is those processes, people and artefacts that enable an organization to engineer its Enterprise to its business vision

To achieve the enterprise vision, by engineering the Enterprise, using processes, people and artefacts.

Noel William It’s the technology vision, defining the strategy and the art of putting together the infrastructure and software systems to address the business needs with business strategy, growth and agility in mind.

To address the business needs of strategy, growth and agility, by defining the strategy and putting together the infrastructure and software systems, using a technology vision.

Frankie Hsiang

Align business vision and operations with IT investment to produce optimized business results and maintain high quality and yet cost effective IT operations.

To produce optimized business results and creating high quality and cost effective IT operations, by aligning business vision and operations with IT investment, <using something>.

Tommy Rigo EA is helping the business realize it´s desired future through visualization of relations and views, planning, structuring and coordination of business change.

To help the business realize its desired future, by the planning, structuring and coordination of business change, using the visualization of relations and views.

Pedro J. Molina

Enterprise Architecture is the art and science to plan, design, and govern IT in order to achieve business goals using the available finite resources to do it.

To achieve business goals, by planning, designing, and governing IT, using EA as the art and science and the available resources.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 12/73

Name Original Definition Reconstructed Definition The purose of EA is…

Regine Deleu Enterprise architecture is a conceptual blueprint that defines the structure and operations of an organization to achieve current and future objectives most effectively.

To allow the enterprise to achieve its current and future objectives most effectively, by <doing something>, using using a conceptual blueprint that defines the structure and operations of an organization.

Arsalan Khan (LION)

EA bridges business and IT via enterprise integration/standardization resulting in people becoming more efficient and effective in achieving their objectives.

To <achieve something>, by bridging business and IT to allow people to become more efficient and effective, using enterprise integration/standardization.

Ghassan Kabbara

Create a unified IT environment across the organization's business units, with tight symbiotic links to the business side of the organization and its strategy

To <achieve something>, by creating a unified IT environment across the organization's business units, with tight symbiotic links to the business side of the organization and its strategy, <using something>.

Doug McDavid

EA exists to apply thoughtful rationality to decision-making. It is distinguished by an architectural approach based on standardized frameworks and models.

To <achieve something>, by applying thoughtful rationality to decision-making, using standardized frameworks and models.

Noel William It’s the technology vision, strategy and art of aligning infrastructure with software systems to meet the business goals, growth and agility in mind.

To address the business needs of strategy, growth and agility, by aligning infrastructure with software systems, using the technology vision, strategy and art.

Casimir Artmann

Reduce cost in transformation projects by mitigating risk caused by complexity. To Reduce cost in transformation projects and mitigating risk caused by complexity, by <doing something>, <using something>.

Leon Kappelman

The purpose of EA is to architect and engineer the enterprise. EA is about the entire enterprise including its IT, NOT just building and running systems.

To <achieve something>, by architecting and engineering the enterprise, using information about the entire enterprise including but not restricted to IT.

Alexander Samarin

coherent set of artefacts, practices and tools which provides guidance and practical help for the evolution of an enterprise to achieve its vision and strategy

To allow the enterprise to achieve its vision and strategy, by providing guidance and practical help for the evolution of an enterprise, using a coherent set of artefacts, practices and tools.

Rick Moore EA supports informed investment decisions that enable desired organizational change through formal descriptions of enterprise assets and objectives.

To <achieve something>, by supporting informed investment decisions that enable desired organizational change, using formal descriptions of enterprise assets and objectives.

Bard Papegaaij

The purpose of EA is to support the development and realisation of the enterprise's vision and strategies.

To support the development and realisation of the enterprise's vision and strategies, by <doing something>, <using something>.

John Chandler

From Coherency Management book: “The inherent design & management approach essential for organizational coherence leading to alignment, agility and assurance.”

To enabling agility, by achieve organizational coherence leading to alignment and assurance, using inherent design & management approach.

Andrew Yates "EA is the aligning of business and technology roadmaps enabling the business to transform its strategy into capabilities."

To enable the business to transform its strategy into capabilities, by the alignment of business and technology roadmaps, <using something>.

Ira Grossman To provide the right information to the right person at the right time to make informed business and mission decisions.

To <achieve something>, by allowing the enterprise to make informed business and mission decisions, using the right information and the right person at the right time.

Hugh Evans "Continuous alignment of an enterprise's assets and capabilities with its mission and strategy." from Leonard Fehskens

To <achieve something>, by continuous alignment of an enterprise's assets and capabilities with its mission and strategy, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 13/73

Name Original Definition Reconstructed Definition The purose of EA is…

Bard Papegaaij

EA analyses the enterprise to plan the facilities, infrastructure, services, support and protection required to grow and develop it in the desired direction.

To allow the enterprise to grow and develop in the desired direction, by analysing the enterprise to plan the facilities, infrastructure, services, support and protection required, <using something>.

Guillaume Gojard

An EA approach helps to align and govern your Enterprise thanks to Architecture principles as a multi-disciplinary means for structuring its evolution over the time.

To <achieve something>, by align and govern the Enterprise for structuring its evolution over the time, using Architecture principles as a multi-disciplinary means.

Elissa Dubinsky

Gartner states: “EA is the process of translating business vision and strategy into effective organizational change by communicating key principles and models describing the enterprise future state."

To effective organizational change, by translating business vision and strategy, using key principles and models and a description of the enterprises future state.

Ernest Buise EA is determining and governing the organization’s cybernetic & systems design. To <achieve something>, by determining and governing the organization's cybernetic & systems design, <using something>.

Skip Boettger Architecture for anything is the total set of descriptive representations relevant for describing a complex object such that it can be created and that constitutes a baseline for changing the object once it has been instantiated.

To <achieve something>, by describing complex objects so that they can be created and changed, using a total set of descriptive representations.

Thom Kearney

EA is about lining up your ducks! To <achieve something>, by lining up your ducks, <using something>.

Phil Unger Enterprise Architecture is a practice that enables the organization to execute its business strategies effectively and efficiently by leveraging the capabilities of information management technologies. This is my favorite definition but I don't remember the source.

To enables the organization to execute its business strategies effectively and efficiently, by leveraging the capabilities of information management technologies, <using something>.

Phil Unger EA is a practice that enables the organization to execute its business strategies effectively and efficiently by leveraging the capabilities of information management technologies. This is the 156 character version.

To enables the organization to execute its business strategies effectively and efficiently, by leveraging the capabilities of information management technologies, <using something>.

Brian Hopkins Enterprise Architecture is the application of proven architecture techniques to the people/organization, process, financial and technology components of an organization to enable it to efficiently reach is goals.

To enable the organization to efficiently reach is goals, by the application of proven architecture techniques to the people/organization, process, financial and technology components of an organization, <using something>.

Al Cini EA: the formal methods used to plan, procure, deploy, and maintain the IT hardware and software assets that support an organization's business processes. (153 - Fun challenge!)

To <achieve something>, by planning, procuring, deploying, and maintaining the IT hardware and software assets that support an organization's business processes, using EA as a formal method.

Ana Pedrosa EA provides the structure, methods and information to optimize business processes into an environment that responds to change and supports the delivery of business strategy.

To support the delivery of business strategy, by optimizing business processes into an environment that responds to change, using structure, methods and information.

Roderick Lim Banda

The purpose of Enterprise Architecture is to understand and help realize complex changes in an enterprise.

To <achieve something>, by understanding and helping to realize complex changes in an enterprise, <using something>.

Al Cini The purpose of EA is to define, measure, analyze, optimize, reinforce, and validate an organization's business processes. (131)

To <achieve something>, by defining, measuring, analyzing, optimizing, reinforcing, and validating an organization's business processes, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 14/73

Name Original Definition Reconstructed Definition The purose of EA is…

Luis Esquivel Soto

Align system requirements to the Company Business Objectives, and together look for a development business strategy. This means that all definitions like analysis, design, reuse, are according with the company's management vision

To <achieve something>, by aligning system requirements to the Company Business Objectives and looking for a development business strategy, <using something>.

Noel William Aligning the business process using architectural principles to meet the business goals and to support the business growth with agility in mind.

To o meet the business goals and to support the business growth with agility in mind, by aligning the business process, using using architectural principles.

Richard Freiha

The role of the EA is to recommend and apply a framework of technologies and processes upon which an enterprise is able to develop its business requirements.

To <achieve something>, by developing business requirements, using a framework of technologies and processes.

Bill Hutchison Enterprise Architecture allows an organization to define target business, data and technical architectures, and provides a method by which they can be built.

To <achieve something>, by defining target business, data and technical architectures, and providing a method by which they can be built, <using something>.

Jay Hawkinson

The enabling activity for technology to provide a competitive advantage. An EA is a business person who understands tech, not a tech who understands business.

To provide competitive advantage, by <doing something>, using an Enterprise Architect who is a business person who understands tech, not a tech who understands business.

Sue Becker EA is understanding where the organization is today (from the business to the IT that automates its proceses) where it wants to be tomorrow and a plan for how to get there

To <achieve something>, by understanding where the organization is today (from the business to the IT that automates its processes) where it wants to be tomorrow and a plan for how to get there, <using something>.

Roy Roebuck EA is the configuration management of the content and context of an endeavor, and is used to guide and improve that endeavor.

To <achieve something>, by guiding and improving the enterprise, using configuration management of the content and context of an enterprise.

Mike Perry Enterprise Architecture = Proper Prior Planning to Prevent Poor Performance To prevent poor performance, by proper prior planning, <using something>.

Roderick Lim Banda

EA is an evolving discipline as such its purpose is to help enterprises transform and adapt to both business and technological change.

To help enterprises transform and adapt to both business and technological change, by <doing something>, <using something>.

Shahid Ali EA is strategic plan development to take organization from its current to future state by transitioning and holistic modeling for states and gap analysis.

To strategic planning to take organization from its current to future state, by transitioning and gap analysis, using holistic modelling.

Boris Bruges EA is a given in any organisation - the purpose of EA is how much of it to economically expose or model with a view to supporting the current change horizon.

To supporting the current change horizon, by economically exposing or modelling it, <using something>.

Shantanu Bhattacharya

EA should enable an organization to meet and excel in all its critical business objectives. To allow the enterprise to meet and excel in all its critical business objectives, by <doing something>, <using something>.

Horia Slușanschi

Purpose of EA: understand the business, its context, IT opportunities and constraints, to increase the success rate of strategy deployment & reduce waste.

To increase the success rate of strategy deployment & reduce waste, by understanding the business, its context, IT opportunities and constraints, <using something>.

Poovannan Rathinam

EA strategically aliens Organizational IT efficiency and business innovation. To <achieve something>, by aligning organizational IT efficiency and business innovation, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 15/73

Name Original Definition Reconstructed Definition The purose of EA is…

Rajesh Nair EA- Similar to what a structural architect would do-- 1) Function- Applications are used for what they are meant for,2) Structure -- The structure resists the functions and loads, and 3) Beauty -- Satisfies the need of the end customer.

To satisfy the needs of the end customer, by using applications used for what they are meant for, using applications and structure.

Geoff Tribble EA is the cohesive integration of mind, body and sole of an orginisation by bringing together Business and IT to efficently and effectively transform today into tomorrow.

To efficently and effectively transform today into tomorrow, by the cohesive integration of mind, body and soul of an organisation by bringing together Business and IT, <using something>.

Jan Willekens EA is a structured methodology to align business with technology. To <achieve something>, by align business with technology, using EA as a structured methodology.

Will Macdonald

EA is what you document and communicate to provide clarity into what you have, the gaps that impede your business strategy and the path forward

To <achieve something>, by providing clarity into what you have, the gaps that impede your business strategy and the path forward, using EA as what you document.

David French Provide the tooling to deliver the necessary and sufficient processes of the organisation optimally, responsive to external demand, and with a record of reason.

To <achieve something>, by delivering the necessary and sufficient processes of the organisation optimally, responsive to external demand, and with a record of reason, using tools.

Swami Chandrasekaran

Transform an org's business strategy & goals and align it to its processes, information model, systems/applications, infrastructure, policies, principles, standards & guidelines.

To achieve an organisations business strategy & goals, by aligning it, using processes, information model, systems/applications, infrastructure, policies, principles, standards & guidelines.

Stephen F. Heffner

Transform an org's business strategy & goals and align to them its processes, information model, systems/applications, infrastructure, policies, principles, standards & guidelines.

To achieve an organisations business strategy & goals, by aligning it, using processes, information model, systems/applications, infrastructure, policies, principles, standards & guidelines.

Guillaume Gojard

EA helps Enterprise aligning Businesses and IT thanks to Architecture principles as a multi-disciplinary means for structuring its evolution over the time.

To <achieve something>, by aligning Businesses and IT to structure its evolution over time, using Architecture principles as a multi-disciplinary means.

Regine Deleu EA is a conceptual blueprint that defines the structure of an organization to achieve current and future objectives most effectively.

To <achieve something>, by achieving current and future objectives most effectively, using a conceptual blueprint that defines the structure of an organization to.

Brian Hopkins Application of architecture analysis at an enterprise level to deliver a definition of the future and a roadmap to it.

To <achieve something>, by delivering a definition of the future and a roadmap to it, using architecture analysis at an enterprise level.

Ken McNees

Enterprise Architecture is aligning IT to support the strategic and tactical goals of the organization by sharing applications, methods, and data across the business enterprise and operating silos, reducing IT redundancies, and evaluating new information proposals in light of established "to be" architectures.

To supporting the strategic and tactical goals of the organization, by aligning IT and sharing applications, methods, and data across the business enterprise and operating silos, reducing IT redundancies, and evaluating new information proposals in light of established "to be" architectures, <using something>.

Stephen F. Heffner

Identify & rationalize an org's business strategy & goals; align to them its principles, policies, standards, processes, ER model, infrastructure, applications.

To <achieve something>, by identifying & rationalising an organisations business strategy & goals, using principles, policies, standards, processes, ER model, infrastructure, applications.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 16/73

Name Original Definition Reconstructed Definition The purose of EA is…

Al Cini EA: the formal methods used to plan, procure, deploy, and maintain the IT hardware and software assets that support an organization's business processes.

To support an organization's business processes, by planning, procuring, deploying, and maintaining the IT hardware and software assets, using EA as a formal method.

Lawrence McCaskill

EA: engineering model and rule-based information capture of a business’s processes, organization, tools, and infrastructure for strategic analysis over time.

To <achieve something>, by performing strategic analysis over time, using engineering model and rule-based information capture of a business's processes, organization, tools, and infrastructure.

Edward Goldberger

Good EA: a shared way to think about your organization. Clear articulation of current reality & way forward guide smarter decision & action to a desired future.

To <achieve something>, by providing a shared way to think about the organization and a way guide smarter decision & actions, using a clear articulation of current reality & the way forward.

Luis Esquivel Soto

ES is align system requirements to the Company Business Objectives, and together look for a development business strategy.

To <achieve something>, by aligning system requirements to the Companies Business Objectives, and together look for a development business strategy, <using something>.

Ben Lienard EA provides the context to understand how IT supports operations to maximize existing capabilities and drive standardization to reduce cost.

To reduce cost, by understanding how IT supports operations, maximising existing capabilities and driving standardization, using a description of the context.

Kirk Rheinlander

Guide strategy-defined business initiatives across functional organization/business unit boundaries, and principles governing change.

To <achieve something>, by guiding strategy-defined business initiatives across functional organization/business unit boundaries, using principles governing change.

Geoff Tribble EA is the cohesive integration of an organisations mind, body and soul to efficiently and effectively transform today into tomorrow

To efficiently and effectively transform today into tomorrow, by cohesive integration of an organisations mind, body and soul, <using something>.

Ashok Kumar Maximise asset efficiency for optimum ROI by ensuring appropriate systems and process methodologies.

To maximise asset efficiency for optimum ROI, by ensuring appropriate systems and process methodologies, <using something>.

Ana Pedrosa Align technology with business strategy. To <achieve something>, by aligning technology with business strategy, <using something>.

Gaurav Sehgal

To provide a holistic frame work for an organization on which it can stand to be a leader in all times.

To allow the organisation to stand to be a leader in all times, by <doing something>, using holistic framework.

Geoff Tribble Readiness to undertake challenges to plan, organise and create a structure To <achieve something>, by by being ready to undertake challenges to plan, organise and create a structure, <using something>.

Michael Bushe

EA is a practice of reducing software and IT complexity in order to fully leverage IT as a strategic asset, cope with change and reduce costs.

To allow the enterprise to cope with change and reduce costs, by reducing software and IT complexity and fully leveraging IT as a strategic asset,, <using something>.

Kirk Rheinlander

To turn executive intent / corporate strategy into focused execution, enterprise wide. To <achieve something>, by turning executive intent / corporate strategy into focused execution, <using something>.

Ana Pedrosa Provide business intelligence to support strategic decision making and the structure to support delivery of strategic decisions.

To <achieve something>, by supporting strategic decision making, using business intelligence and a structure to support delivery of strategic decisions.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 17/73

Name Original Definition Reconstructed Definition The purose of EA is…

Matt Miller Enterprise Architects are the critics of the vision in the NLP of the Business World - and Enterprise Architecture is the practice they use to critique that vision.

To <achieve something>, by critiquing of the vision in the NLP of the Business World, using EA as a practice .

Ana Pedrosa EA provides enterprise business intelligence in support of strategic decision making and the structure to support delivery of strategic decisions.

To <achieve something>, by supporting strategic decision making with business intelligence, using a structure to support delivery of strategic decisions.

Ana Pedrosa EA provides business intelligence about the enterprise in support of strategic decision making and enables the delivery of strategic decisions.

To <achieve something>, by supporting strategic decision making with business intelligence, using a structure to support delivery of strategic decisions.

Robin Ziegler EA delivers the basic concept of a system of one,integration is the key to maximizing ROI and reduction of TCO

To maximise ROI and reduce TCO, by delivering the basic concept of a system of one, <using something>.

Dinkar Gupta The purpose of Enterprise Architecture is to connect, visualize, evaluate & (subsequently) evolve an enterprise's capabilities in tune with stakeholder needs.

To be in tune with stakeholder needs, by connecting, visualizing, evaluating & evolving an enterprise's capabilities, <using something>.

Tony Fairhurst

Improving an organisation through people, process and technology in context of the enterprise and change that's occurring.

To <achieve something>, by improving an organisation in context of the enterprise and change that's occurring, using people, process and technology.

Roy Roebuck EA Purpose: Provide As-Is and To-Be Architecture, Deficiencies/Overlaps/Gaps, Transition Plans, and Transition Programs to enable awareness and improvement.

To <achieve something>, by enabling awareness and improvement, using As-Is and To-Be Architecture, Deficiencies/Overlaps/Gaps, Transition Plans, and Transition Programs.

Ajith Ratnarajah

Keep it simple stupid and get the money to build your dream. To build your dream, by getting the money and keeping it simple, <using something>.

Roy Roebuck EA holistically models an endeavor in its environment, enabling informed, cohesive, and coherent endeavor activity, management and leadership (141 characters)

To <achieve something>, by enabling informed, cohesive, and coherent activity, management and leadership, using models of the enterprise.

Paul Harmon EA is the diagram used by the assembly and maintenance people to locate the parts of the car. Perhaps a document that guides analysts in gathering data to decide how to modify the next version of the car. It's an artifact of some management process.

To <achieve something>, by locating the parts of the car and deciding how to modify the next version of the car, using a diagram used by the assembly and maintenance people, and a document that guides analysts.

Alexander Samarin

EA will tell the business a) what the business will get there (expected performance, etc.), b) how to drive to there, c) how to optimise the car for this trip (maybe step-by-step during the trip)

To <achieve something>, by telling the business what it will get, how to drive to there and how to optimise the car for this trip (maybe step-by-step during the trip), <using something>.

Sergey Orlik EA is a strategic enterprise tool for description, analysis and roadmapping of organization capabilities development from actual today to long-term tomorrow via set of intermediate states as milestones.

To <achieve something>, by the description, analysis and roadmapping of organization capabilities from today to tomorrow via intermediate states, <using something>.

Sridhar Yerramreddy

EA is one way to bring effectiveness in IT delivery of services in a cost effective way. To <achieve something>, by bringing effectiveness in IT delivery of services in a cost effective way, <using something>.

SUNDAR RAMANATHAN

The Objective of EA is to provide "Clarity" for Business Solutions using People, Process & Technology (PPT) effectively & efficiently.

To <achieve something>, by providing "Clarity" for Business Solutions, People, Process & Technology effectively & efficiently, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 18/73

Name Original Definition Reconstructed Definition The purose of EA is…

Roger Sessions

EA is about understanding, controlling, and ultimately minimizing the complexity that obstructs IT/business alignment.

To <achieve something>, by understanding, controlling, and ultimately minimizing the complexity that obstructs IT/business alignment, <using something>.

Tim Fitzpatrick

Enterprise architecture is the solution that allows people to build (relationships, systems, processes and businesses)

To <achieve something>, by allowing people to build relationships, systems, processes and businesses, <using something>.

Dominic Flatley

EA is an holistic enterprise engineering discipline and roadmap that takes strategy through to implementation around the barriers of change and complexity.

To taking strategy through to implementation, by negotiating around the barriers of change and complexity, using EA as an holistic enterprise engineering discipline and roadmap.

Andy Gudgeon

To enable business transformation, recapitalization and optimization To enable business transformation, recapitalization and optimization, by <doing something>, <using something>.

Nabeel Nawaz Change management tool reflecting the impact of any organisational change on people processes and technology.

To <achieve something>, by reflecting the impact of any organisational change on people processes and technology, using a change management tool.

Keith Redman Enterprise Architecture: Knowing the difference between that which could be done and that which should be done, and doing the latter.

To <achieve something>, by knowing the difference between that which could be done and what should be done, <using something>.

Michael Cox Enterprise architecture combines high level business, market and technology strategy with specific detailed design choices to optimise phased solution development

To optimise phased solution development, by combining high level business, market and technology strategy with specific detailed design choices, <using something>.

Shane Downey

EA: Creating a safe environment for the business and technology to mingle on equal terms. To <achieve something>, by creating a safe environment for the business and technology to mingle on equal terms, <using something>.

Martin Kaarup An EA is a collection of models that describes a business side, a technology side, and a plan for how these two sides are kept integrated and aligned.

To <achieve something>, by providing a plan for how business and technology are kept integrated and aligned, using a collection of models describing the business and technology.

Bernard Robertson-Dunn

The purpose of EA is to engineer an enterprise so that it optimally meets its business objectives. An EA is therefore a master of whole-of-system problem identification and solving.

To allow an enterprise to optimally meets its business objectives, by engineering a master of whole-of-system problem identification and solving, <using something>.

Sanjeev Kumar

EA is a discipline that aspires for alignment of IT landscape with ever evolving business processes to achieve business goals. Its a collaborative process that involves dealing with people, processes, perspectives on one hand and handling of evolving technologies, costs, constraints and schedules on the other hand.

To achieve business goals, by the alignment of the IT landscape with ever evolving business processes which is a collaborative process that involves dealing with people, processes, perspectives on one hand and handling of evolving technologies, costs, constraints and schedules on the other hand, using EA as a discipline.

Kirk Rheinlander

To facilitate the effective engineering (engineering in it's broadest sense - people, process and technology) of business initiatives, in order to delivery strategy, and eliminate wasted effort.

To deliver strategy and eliminate wasted effort, by facilitating the effective engineering (people, process and technology) of business initiatives, <using something>.

Mikko Jakonen

EA is the frame (with controls) where you hang business, everything between and ICT to enable each other.

To <achieve something>, by enabling the business and ICT, using EA as the frame (with controls) where you hang business, IT and everything in between .

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 19/73

Name Original Definition Reconstructed Definition The purose of EA is…

Charu Khamitkar

EA is the practice of effectively and efficiently bringing together the data, process and people of an organization through time.

To <achieve something>, by effectively and efficiently bringing together the data, process and people of an organization through time, <using something>.

Sailesh Panchal

EA manages the application of an organisations vision & strategy to it people, process, systems, products and services as a planned activity

To <achieve something>, by managing the application of an organisations vision & strategy to it people, process, systems, products and services as a planned activity, <using something>.

Bruce Kay Enterprise Architects create a framework for business decision making by drawing together principles models and other artefacts. This enables the business to be more agile when planning and invoking changes.

To enable the business to be more agile when planning and invoking changes, by creating a framework for business decision making, using principles models and other artefacts.

Sanjay Saxena

Defines Start Point (AS IS Architecture), Lays down the Vision (TO BE Architecture) & ways to attain the vision leading to increase in Operation & Automation efficiency, process effectiveness, & help in opportunity creation.

To increase Operation & Automation efficiency, process effectiveness & help in opportunity creation, by <doing something>, using a Start Point (AS IS Architecture), laying down a Vision (TO BE Architecture) & ways to attain the vision.

Allen Hosack EA is the RoadMap that allows a company to realize its strategic future. To allow a company to realize its strategic future, by <doing something>, using a RoadMap.

Kirk Rheinlander

Facilitate enterprise-wide strategy-defined business initiative's content, eliminate unaligned efforts (costs), and enable these growth opportunities.

To <achieve something>, by facilitating enterprise-wide strategy-defined business initiative's content, eliminate unaligned efforts (costs), and enable these growth opportunities, <using something>.

Bruce Kay When enterprises need to save money, reduce risks or develop capabilities to address new opportunities, enterprise architects can give them ways to improve their decision making.

To allow enterprises to save money, reduce risks or develop capabilities to address new opportunities, by improving decision making, using Enterprise Architects.

Joey White (Toplinked.com)

To engineer, communicate, and enforce the balance between local and global optimizations in design while trading off the right context dependent factors

To <achieve something>, by engineering, communicating, and enforcing the balance between local and global optimizations in design while trading off the right context dependent factors, <using something>.

Sanjay Kumar Chaurasia

EA is not for profit to a corporate rather than more towards top down approach of the IT strategies which ensure compatibility and better synchronization to LOBs within and outside of the company, in short it can claim numerous intangible benefits if your EA planning process is solid.

To <achieve something>, by having a solid EA planning process to ensure compatibility and better synchronization to LOBs within and outside of the company, <using something>.

Sanjay Kumar Chaurasia

EA is not for profit to a corporate rather than more towards top down approach of the IT strategies ensuring better planning & sync between LOBs.

To <achieve something>, by better planning & synchronisation between LOBs, <using something>.

Mark Allenby ‘We shape our buildings; thereafter they shape us' – Winston Churchill. He could have been talking about Orgs instead of buildings. EA shapes success from vision to functioning enterprise.

To <achieve something>, by shaping success from vision to functioning enterprise, <using something>.

Sanjay Saxena

To make the complete enterprise a one unifying body which is highly flexible, agile, seamlessly integrated, optimized, efficient, continously evolve, easy to maintain & upgrade and gives maximum benefits with minimal inputs.

To give maximum benefits with minimal inputs, making the complete enterprise a one unifying body which is highly flexible, agile, seamlessly integrated, optimized, efficient, continuously evolve, easy to maintain & upgrade, by <doing something>, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 20/73

Name Original Definition Reconstructed Definition The purose of EA is…

Michael Lambrellis

To make the CIO feel clever, keep the CFO smiling and give the CEO as much golf time as possible while ensuring the customers/shareholders buy more than ever.

To make the CIO feel clever, keep the CFO smiling and give the CEO as much golf time as possible while ensuring the customers/shareholders buy more than ever, by <doing something>, <using something>.

Sanjay Saxena

Integrate & Standardize Critical Business Processes & define an IT Engagement Model that ensure business & IT projects achieve both local & companywide objectives.

To ensure business & IT projects achieve both local & companywide objectives, by Integrate & Standardize Critical Business Processes & define an IT Engagement Model, <using something>.

Michael Myers Design and monitor the development, modernization and/or transformation of one or many organizations.

To design and monitor the development, modernization and/or transformation of one or many organizations, by <doing something>, <using something>.

Michael Lambrellis

The purpose of EA is to maximise the ROI in IT measured in business-defined value terms, through creation of plans and models, managed through to delivery in a continuously improving process. "to maximise the ROI in IT" = "keep the CFO smiling". "measured in business-defined value terms" = "give the CEO as much golf time as possible while ensuring the customers/shareholders buy more than ever". "through the creation of plans and models, managed through to delivery" = "make the CIO feel clever". "in a continuously improving process" = all of the above.

To keep the CFO smiling (="to maximise the ROI in IT"), measured in business-defined value terms (="give the CEO as much golf time as possible while ensuring the customers/shareholders buy more than ever"), by managing projects through to delivery (="make the CIO feel clever") in a continuously improving process, using plans and models.

Frederick Lange

EA is used to align evolving strategic visions into reality. To <achieve something>, by align evolving strategic visions into reality, using EA.

Iain Dunn The purpose of Enterprise Architecture is to seemlessly assemble the jigsaw of individual solution architectures to maximize Enterprise efficency.

To maximize Enterprise efficiency, by seamlessly assembling the jigsaw of individual solution architectures, <using something>.

Sylvester Swaine

EA is a culture, a way of life, a religion that a business needs to adopt in order to be truly successful!

To make a business truly successful, by <doing something>, using EA is a culture, a way of life, a religion.

Sylvester Swaine

EA is the secret formula, a breath of fresh common sense that optimises a well oiled machine!

To optimise a well oiled machine, by <doing something>, using EA as the secret formula.

Klas Sjödahl The quest of simultaneous support, challange, steer and arrange a business initiative to reach, for the moment, desired capabilities.

To <achieve something>, by supporting, challenging, steering and arranging business initiatives, <using something>.

Vikram Dhawan

The purpose of EA is to provide a reference model in establishing a repository library to support information sharing, reusability, and risk mitigation.

To risk mitigation, by supporting information sharing and reusability, using a reference model in a repository.

Vikram Dhawan

The purpose of EA is to more intelligently transition to a future or To-be state, in which the organization is more adaptive and responsive to its environment.

To make an organization more adaptive and responsive to its environment, by more intelligently transitioning to a future or to-be state, <using something>.

Vikram Dhawan

A good purpose of EA is to enable the enterprise to create intellectual capital that facilitates better and faster decisions.

To <achieve something>, by facilitating better and faster decisions, using intellectual capital.

Ahmed Chicktay

Simple 2 words - ASSET MANAGEMENT. EA is about managing IT as a long term asset. To <achieve something>, by managing IT as a long term asset, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 21/73

Name Original Definition Reconstructed Definition The purose of EA is…

Gurvinder Singh Bindra

The EA needs to identify the needs of the environment, design keeping the requirements, Investment and RoI in mind and help execute and govern the technical execution of the project he designed.

To <achieve something>, by identifying the needs of the environment, designing (keeping the requirements, investment and ROI in mind) and helping to execute and govern technical execution, <using something>.

Carl Kessler To create, communicate and often govern a set of business and technology structures which position the company to achieve efficiency and revenue objectives.

To enable the company to achieve efficiency and revenue objectives, by governing a set of business and technology structures, <using something>.

Venkata Rao Kadari

EA’s purpose for a given enterprise is to enable it to become self aware thus empowering it with relatively better change management mechanism.

To <achieve something>, by enable the enterprise to be self aware thus empowering it with relatively better change management mechanism, <using something>.

Cheryl Santiago

EA methodology simplifies complexity and allows all (business, IT, and capital planners) to participate in the creation of information systems that make sense.

To <achieve something>, by simplifying complexity and allowing all (business, IT, and capital planners) to participate in the creation of information systems that make sense, using EA as a methodology.

Michael Gray EA is an enterprise relational information knowledgebase - a mechanism to provide stakeholders the context to make business decisions for effective change.

To <achieve something>, by providing stakeholders the context to make business decisions for effective change, using EA as an enterprise relational information knowledgebase.

ANUPAM BHASIN

EA's purpose is to align organization's Business-IT Strategy with IT Design-Delivery and, hence, limit the impact of change

To <achieve something>, by limiting the impact of change by aligning an organization's Business-IT Strategy with IT Design-Delivery, <using something>.

Kirk Rheinlander

The purpose of EA is to provide the coordination and guidance of strategic initiatives delivery, holistically across the enterprise (allegiance to no one functional organization, but to the entire company).

To <achieve something>, by providing the coordination and guidance of strategic initiatives delivery, holistically across the enterprise (allegiance to no one functional organization, but to the entire company), <using something>.

Kevin Smith Strategic Planning and Governance of Change. To <achieve something>, by doing strategic planning and governance of change, <using something>.

Michael Myers Coordinate and integrate cross-CXO goals, objectives, activities, and priorities into a comprehensive program enabling the growth and maturing of their business.

To enable the growth and maturing of their business, by coordinating and integrating cross-CXO goals, objectives, activities, and priorities into a comprehensive program, <using something>.

Sridhar Yerramreddy

EA today stands for business to realize composed or orchestrated assemblies of data, processes and services. It is a living system that needs support and be more adaptive to changing landscape of user needs.

To be more adaptive to changing landscape of user needs, by allowing the business to realize composed or orchestrated assemblies of data, processes and services, <using something>.

Scott Bockheim

EA = Business Strategy and Design to meet todays and future needs To meet todays and future needs, by <doing something>, using Business Strategy and Design.

Mark Toomey EA describes and manages the evolving relationship between components (people, process, structure, technology) of an organization’s system of business"

To <achieve something>, by managing the evolving relationship between components (people, process, structure, technology), <using something>.

Thomas Duclos

Professional pursuit of orchestrating talent and instruments within a venture to produce superior results in evolution that empower the corporate mission

To empower the corporate mission, by orchestrating talent and instruments within a venture to produce superior results, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 22/73

Name Original Definition Reconstructed Definition The purose of EA is…

Paul Coffey EA is the art of joined-up thinking... To <achieve something>, by enabling joined-up thinking, using EA is the art.

Mike Hastings At a high level, Enterprise Architecture is there to ensure that technology and its associated processes are a means to a business end.

To <achieve something>, by ensuring that technology and its associated processes are a means to a satisfy a business end, <using something>.

Michael Krumpe

Enterprise Architecture is the alignment, design and governamce of existing and future Business initatives strategically across all areas of I.T.

To <achieve something>, by aligning, designing and governing existing and future Business initiatives strategically across all areas of I.T, <using something>.

Stephen F. Heffner

The care and feeding of the enterprise's logical, functional, and information structure, systems, and business processes."

To <achieve something>, by care and feeding of the enterprise's logical, functional, and information structure, systems, and business processes, <using something>.

Michael Myers Provide senior management with the best information to make more informed investment and strategic decisions.

To <achieve something>, by providing senior management with the best information to make more informed investment and strategic decisions, <using something>.

James Ryan, EA, PMP, CCIE, CISSP

The EA person's purpose is to "reduce the risk" that a funded change is a bad one, "increase the risk" that a funded change is a good one, and "increase the risk" that good changes are found and funded earlier.

To reducing the risk that a funded change is a bad one, increasing the risk that a funded change is a good one, and increasing the risk that good changes are found and funded earlier, by <doing something>, <using something>.

Dan Bartoes To identify and organize business elements to enable success of the enterprise, based on best practices and a broad-based professional skill set.

To enable success of the enterprise, by identify and organize business elements, using best practices and a broad-based professional skill set.

Michael Tiemann

EA is better enterprise design, analyzing business and/or mission, present and future, using proven structured methods and systems to improve performance.

To improve performance, by enabling better enterprise design and the analysis of business and/or mission, present and future, using proven structured methods and systems.

Ron Charity Enabling trustworthy business decisions (both tactical and strategic) by providing efficient and timely best in class business and industry insight.

To <achieve something>, by enabling trustworthy business decisions (both tactical and strategic) by providing efficient and timely best in class business and industry insight, <using something>.

Andrew Marosy

To make the right investment decisions in IT and elsewhere throughout the business and to oversee they are executed well.

To <achieve something>, by making the right investment decisions and to oversee they are executed well, <using something>.

Matt Mendrala Protect the CIO from being fired by the CFO because the IT department is one of the most expensive and despised cost centers in the company.

To protect the CIO from being fired by the CFO because the IT department is one of the most expensive and despised cost centers in the company, by <doing something>, <using something>.

Richard Miga EA determines the appropriate mix of an organizations people, processes and technology to improve profits.

To improve profits, by determining the appropriate mix of an organizations people, processes and technology, using EA.

Dave Mosby Enterprise Architecture brings actionable visibility to Enterprise Leader’s current situation and future aspirations to simplify, streamline, and accelerate change.

To simplify, streamline, and accelerate change, by bringing actionable visibility to the enterprises current situation and future aspirations, <using something>.

Ken Mullins The purpose of Enterprise Architecture is to optimize the application of enabling resources (including IT) to achieve the goals and objectives of an enterprise.

To achieve the goals and objectives of an enterprise, by optimizing the application of enabling resources (including IT), <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 23/73

Name Original Definition Reconstructed Definition The purose of EA is…

Vetrivel R EA is an orchestral integration of functional and non functional strategic services to help and achieve the enterprise’s vision.

To help and achieve the enterprise's vision, by the orchestration and integration of functional and non functional strategic services, <using something>.

Andrew Marosy

Developing, maintaining and applying a body of knowledge about enterprise structure and purpose.

To <achieve something>, by developing, maintaining and applying a body of knowledge, using body of knowledge about enterprise structure and purpose..

Andrew Marosy

Assist in enhancing enterprise effectiveness; specifically its efficiency, reliability, elegance, appropriateness and integration.”

To assist in enhancing enterprise effectiveness; specifically its efficiency, reliability, elegance, appropriateness and integration, by <doing something>, <using something>.

Richard Miga EA purpose - Determine profitable mix of people, process and technology. To make the enterprise profitable, by determine the correct mix of people, process and technology, <using something>.

Chris Potts Enhancing business results with structural innovations To enhance business results, by structural innovations, <using something>.

Linda Gurgone

EA provides a unified structure for quantifying process and technology impacts against changing business drivers.

To <achieve something>, by quantifying process and technology impacts against changing business drivers, using a unified structure.

Eugene Weinstein

EA provides a context for organizational discourse, learning, innovation, planning and execution control in achieving the organization’s business goals.

To achieve the organization's business goals, by enabling organizational discourse, learning, innovation, planning and execution control, using EA as a context.

Henry Jacob The purpose of EA is to provide guidelines for connecting various ‘systems, processes and technologies’, oversee ‘strategic technical initiatives’, maintain ‘integrity of various systems’.

To <achieve something>, by overseeing strategic technical initiatives and maintaining the integrity systems, using guidelines for connecting various 'systems, processes and technologies.

Marc Poujol EA (litterally Urbanism) enables the management of the continuous transformation of Information Systems in order to obtain sustainable simplifications - Translated from http://fr.wikipedia.org/wiki/Urbanisme_(informatique )

To obtain sustainable simplifications, by enabling the management of the continuous transformation of Information Systems, <using something>.

Shepard Towindo

Enterprise architecture helps business and IT make informed business performance decisions.

To <achieve something>, by helping business and IT make informed business performance decisions, <using something>.

Vishwanath Subbanna

EA is a Technology and Business driver for the Organization success To make the Organization successful, by <doing something>, using EA as a Technology and Business driver.

Ben Bovée Enterprise Architecture is the art of maintaining baseline and scalable improvements to business organization of personnel, systematic and support processes.

To <achieve something>, by maintaining baseline and scalable improvements to business organization of personnel, systematic and support processes, <using something>.

Anil Sharma Assists organizations with the understanding of their structure and the way they work. It provides a map of the enterprise and is a route planner for business and technology change. - MSDN Library

To <achieve something>, by assisting organizations with the understanding of their structure and the way they work, using a map of the enterprise and is a route planner for business and technology change.

Penny Fisher Helping achieve an enterprise’s vision by designing the organisation, roles, information, processes, systems and infrastructure needed to deliver that vision.

To help achieve an enterprise's vision, by designing the organisation, roles, information, processes, systems and infrastructure required, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 24/73

Name Original Definition Reconstructed Definition The purose of EA is…

Murray Rosenthal

The discipline through which complex system change is managed according to authoritative domain architecture specifications.

To <achieve something>, by managing complex system change, using EA as a discipline and authoritative domain architecture specifications.

Atilla Vigh EA describes the DNA of an organization and is used to steer the organization. So it's a business AND technology instrument.

To <achieve something>, by steering the organization, using a description of the DNA of an organization (Business & Technology).

Higino Silva EA is making sense out of the software & hardware supporting the organization business, analyzing the trade-offs of several different solutions and choosing the one that best fit the company overall purpose and future.

To <achieve something>, by making sense out of the software & hardware supporting the organizations business, analyzing the trade-offs of different solutions and choosing the one that best fit the company overall purpose and future, <using something>.

Ross Jimenez EA ensures that the Business Value of IT is realized and continually optimized. To <achieve something>, by ensuring that the Business Value of IT is realized and continually optimized, <using something>.

Peter Presland-Byrne

Enterprise Architecture is about getting the most out of existing and planned technology assets without bringing down the house.

To <achieve something>, by getting the most out of existing and planned technology assets without bringing down the house, <using something>.

Colin Fletcher EA is the blueprint to efficiently and effectively leverage organizational assets, enabling synergy between business processes and information technology.

To <achieve something>, by efficiently and effectively leverage organizational assets, enabling synergy between business processes and information technology, using EA as a blueprint.

Marc Davies In a World where competitive advantage is always transient, EA delivers the best chance of keeping your company relevant and even ahead of the competition

To deliver the best chance of keeping your company relevant and even ahead of the competition, by <doing something>, <using something>.

Marc Davies EA provides a framework for deriving and defining a Companies’ business technology baseline, metrics and standards for tactical improvement and future strategy

To <achieve something>, by enabling tactical improvement and future strategy, using a business technology baseline, metrics and standards.

Charles Rignall FAICD

EA is the process and product of planning, designing and constructing IT systems that reflect functional, social, and business objectives of the Enterprise.

To <achieve something>, by planning, designing and constructing IT systems that reflect functional, social, and business objectives of the Enterprise, using EA as a process and product.

Jatin Mehta A framework of people, processes and systems that is continuously balanced and optimized to fulfill opportunities and drive an enterprise towards its vision.

To drive an enterprise towards its vision, by balancing and optimising to fulfil opportunities, using A framework of people, processes and systems.

Roy Roebuck The purpose of EA is to model and inform enterprise operations within the enterprise environment.

To <achieve something>, by inform enterprise operations, using models.

Shravan Madhavapeddi

Collaborative effort to align companies technical & business strategies focusing on cost reduction and maximizing stake holders interests

To cost reduction and maximizing stake holders interests, by aligning a companies technical & business strategies, <using something>.

Martin Platt Continually working I.T. toward improving return on investment through the most efficient means available.

To improving return on investment through the most efficient means available, by <doing something>, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 25/73

Name Original Definition Reconstructed Definition The purose of EA is…

Naresh Koka Forward thinking visionary applying technology vision to the business strategy to identify opportunity for competitive advantage and transform the enterprise.

To identify opportunity for competitive advantage and transform the enterprise, by applying technology vision to the business strategy, using a forward thinking visionary.

Alton Gibbs EA is a business function that plans & manages the connections between people, processes, and technology to ensure achievement of current and future goals and objectives of the enterprise.

To ensure achievement of current and future goals and objectives of the enterprise, by planning and managing the connections between people, processes, and technology, using EA as a business function.

Hugh Faulkner

To make change relevant and better! To <achieve something>, by making change relevant and better, <using something>.

Kevin Smith

Increase Operational & Transformational Efficiency by supporting the effective management of the Cost, Risk, Agility & Quality of change by implementing Models to aid Strategic Planning Governance to manage alignment to the Strategic Plan Metrics to measure execution of the Strategic Plan

To increase Operational & Transformational Efficiency supporting the effective management of the Cost, Risk, Agility & Quality of change, by Strategic Planning, using models, principles and metrics.

Greg Jones The ability to identify and prioritize the changes/projects required to achieve the business to-be model from the current as-is business model. (143 chars)

To enable the enterprise to achieve the business to-be model from the current as-is business model, by identifying and prioritizing the changes/projects required, <using something>.

Mark Payne Minimize the cost of change via impact analysis of change. Change caused by a new software requirement through a layered architecture with low coupling and high cohesion.

To minimize the cost of change, by the impact analysis of change, <using something>.

Aljo Johnson Organize business processes and supporting IT assets(app and infra) to support business objectives (both current and evolving) by providing secure and timely delivery of information to contributing stakeholders.

To support business objectives (both current and evolving), by organizing business processes and supporting IT assets(app and infra) and by providing secure and timely delivery of information to contributing stakeholders, <using something>.

Mohan Shenoy

Purpose of EA is to define principles, standards, framework that enables IT to be agile to enterprise goals & its customer needs

To satisfy enterprise goals & its customer needs and enabling IT to be agile, by <doing something>, using principles, standards, and a framework.

Mark Reynolds

Organize an enterprise to efficiently accomplish it’s mission and provide a roadmap showing where it is headed and how it will get there.

To efficiently accomplish it's mission, by organize an enterprise and provide a roadmap showing where it is headed and how it will get there, <using something>.

K V Ramesh EA is the de-risking window on business decisions. To de-risking business decisions, by <doing something>, <using something>.

Sami Sheikh EA provides Technology roadmap align with Business objectives and service mapping; Information, data warehouse, platforms, and business process tools.

To <achieve something>, by aligning IT with Business objectives, using Technology roadmap, service mapping; Information, data warehouse, platforms, and business process tools.

Santos Pardos

The professional who innovates, and advance the company's future about technologies. To <achieve something>, by innovating, and advancing the company's future about technologies, using EA as a professional.

Michael Clarkson

EA is the process of aligning business strategy, governance, organisation, processes and information with systems to achieve future proofed business excellence.

To achieve future proofed business excellence, by aligning business strategy, governance, organisation, processes and information with systems, using EA as a process.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 26/73

Name Original Definition Reconstructed Definition The purose of EA is…

Vincent Lee EA is putting all the architectural puzzles together and to ensure the business and IT are in alignment.

To <achieve something>, by ensuring that the business and IT are in alignment, using architectural puzzles.

Mohan Shenoy

To draw a blueprint of Enterprise linking goal, vision, structure, process, roles, information, system, computer, networks to realise its vision effectively, efficiently.

To allow the enterprise to realise its vision effectively and efficiently, by <doing something>, using a blueprint of the Enterprise linking goals, vision, structures, processes, roles, information, systems, computers and networks.

Perry Chan Enterprise Architecture is a living blueprint for evolving IT infrastructure to support long-term strategic business goals.

To support long-term strategic business goals, by evolving IT infrastructure, using a living blueprint.

Andy Ridout EA is a framework for continual controlled re-alignment of people, processes and systems to meeting changing business objectives.

To meet changing business objectives, by continually controlling re-alignment of people, processes and systems, using EA As a framework.

Shashank Joshi

EA is a strategy proposition to help an enterprise be more efficient, productive and coherent. EA helps streamline processes and synergize people.

To help an enterprise be more efficient, productive and coherent, by helping to streamline processes and synergize people, using EA as a strategy proposition.

Neil Watkinson

EA is the practice of ensuring that an Enterprise is using the most efficient, effective [including cost] and up-to-date process and solution design pattern for the delivery of Business, Customer and Organisational Functions.

To deliver Business, Customer and Organisational Functions by ensuring that the Enterprise the most efficient, effective [including cost], by <doing something>, using up-to-date process and solution design patterns.

Kevin Smith The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise.

To increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise, by <doing something>, <using something>.

Kevin Smith The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change

To increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change, by <doing something>, <using something>.

Kevin Smith The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change by Using Structural Models, Performing EA Governance and Managing Enterprise Debt

To increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change, by <doing something>, using using Structural Models, Performing EA Governance and Managing Enterprise Debt.

Kevin Smith

The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change by Using Structural Models to aid Strategic Planning, Performing EA Governance to manage alignment to the Strategic Plan and Managing Enterprise Debt to balance short term tactics against long term strategic aims.

To increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change, by Strategic Planning, performing EA Governance to manage alignment to the Strategic Plan and balancing short term tactics against long term strategic aims, using using Structural Models, Performing EA Governance and Managing Enterprise Debt.

Brian Slater Make sure that the right technology choices are made. To <achieve something>, by making sure the right technology choices are made, <using something>.

Ashley Hermitage

Enterprise architecture enables the organization to respond quickly to changes in the environment in which the organization operates.

To enable the organization to respond quickly to changes in the environment in which the organization operates, by <doing something>, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 27/73

Name Original Definition Reconstructed Definition The purose of EA is…

Farooq Mohammad

The purpose of enterprise architecture is; establishing a foundation for INCREMENTAL PROCESSES (based on VALUE and priority for business) to provide model, description, structure, behavior and direction.

To <achieve something>, by establishing a foundation for incremental processes (based on value and priority for business) to provide direction, using models, descriptions, structures and behaviour.

Sean Luke EA's core purpose is to reduce cost and increase quality by being better prepared and better organised, but mostly it's about reducing cost.

To reduce cost and increase quality, by being better prepared and better organised, <using something>.

Afshin Abedi EA constitutes the collective set of blueprints and processes necessary for optimizing and aligning the policies, business processes, and technologies in today’s modern organizations.

To <achieve something>, by optimizing and aligning the policies, business processes, and technologies, using blueprints and processes.

Martin Howitt "to translate business vision into effective change." - Martins Boss To translate business vision into effective change, by <doing something>, <using something>.

John Brøndum

The journey of EA is about finding new ways for IT to innovate and otherwise improve your business.

To improve the business, by finding new ways for IT to innovate and otherwise, <using something>.

Ashley Hermitage

'The intent of enterprise architecture is to determine how an organization can most effectively achieve its current and future objectives'.

To determine how an organization can most effectively achieve its current and future objectives, by <doing something>, <using something>.

Burzin Bharucha

Is a Business-IT Alignment. A seamless integration of different IT Systems which is resource base for standards, best practices, guidelines & checklists. Once defined the components are reusable - Applications / IT Assets end-to-end. Creates an ability of informed governance or rational decision making.

To <achieve something>, by aligning Business and IT Alignment and creating an ability of informed governance and rational decision making, using resource base for standards, best practices, guidelines & checklists.

Donald Capoferi

Applies requirements; to the business and technical models. Insure integrity, accuracy and completeness through the designs process. Maintains or increase CEM.

To maintain or increase CEM (I don't know what that is), by insuring integrity, accuracy and completeness through the designs process, using business and technical models.

Charles-Michael Berry

How about borrowing from China - The EA is the "Great Helmsman". The function of EA is to pilot / navigate and drive forwards.

To <achieve something>, by piloting / navigating and driving forwards, <using something>.

Matthew Cozzi

To facilitate the integration of IT architecture strategy, planning & execution into the business model strategy, planning & execution.

To <achieve something>, by integrating IT architecture strategy, planning & execution into the business model strategy, planning & execution, <using something>.

Ben Walmsley To achieve the business strategy and deliver stakeholder return, through the efficient use of Information.

To achieve the business strategy and deliver stakeholder return, by the efficient use of Information, <using something>.

Ben Walmsley To help managers improve EBIT through knowing where the company’s information is and how it can be combined into value-adding knowledge.

To improve Earnings before interest and tax, by knowing where the company's information is and how it can be combined into value-adding knowledge, <using something>.

Ben Walmsley To help ensure that investments in the company’s infrastructure deliver maximum ROI, and open new revenue streams through the effective use of information.

To help ensure that investments in the company's infrastructure deliver maximum ROI, and open new revenue streams, by the effective use of information, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 28/73

Name Original Definition Reconstructed Definition The purose of EA is…

Ben Walmsley To improve the top line by making market knowledge accessible, and minimise the bottom line by enabling the organisation to operate efficiently.

To improve the top line and minimise the bottom line, by making market knowledge accessible and enabling the organisation to operate efficiently, <using something>.

Darrel Lowery EA enables your vision to be resilient in a complex environment. To enable your vision to be resilient in a complex environment, by <doing something>, <using something>.

Sarma Kompalli

EA describes the structure of the company in terms of means of production, customer service, strategy and use of information technology to fulfill company’s vision

To fulfil company's vision, by <doing something>, using a description of the structure of the company in terms of means of production, customer service, strategy and use of information technology.

Patricia (Pat) Ferdinandi

Shines a flashlight on the as is, problem or possibilities. Enterprise Architecture can not force the change. It can only, hopefully, make people more aware of the situation or possibilities to make them see and want to change.

To <achieve something>, by shining a flashlight on the as is, problem or possibilities and making people more aware of the situation or possibilities to make them see and want to change, <using something>.

Krishna Kota EA is a conceptual blue print that defines structure and operation of an organization. The intent of EA is to determine how an organization can most effectively achieve its current and future objectives.

To determine how an organization can most effectively achieve its current and future objectives, by <doing something>, using a conceptual blue print that defines structure and operation of an organization.

Chetan Valia EA is process of delivering value to Business by enabling IT to integrate, enable and run business to meet its goal while keeping it simple and cost effective.

To delivering value to Business and enabling it to meet its goals and being cost efrfective, by enabling IT to integrate while keeping it simple, using EA as a process.

Stephen Kelsey

EA is about making sure that today’s changes will be right for both today’s and tomorrow’s business.

To <achieve something>, by making sure that today's changes will be right for both today's and tomorrow's business, <using something>.

Mark.E.S.Bernard, CGEIT,CISM,CISA,CISSP,PM,PA,ISO27k LA

Enterprise Architecture is the alignment of corporate talent and infrastructure to meet business objectives to meet customer and client expectations for service and products.

To meet business objectives and to meet customer and client expectations, by the alignment of corporate talent and infrastructure, <using something>.

Alexander Samarin

"Maintain discipline, make it simple, strive for balance, and keep is stable." from Bob Schlicher (I guess)

To <achieve something>, by maintaining discipline, making it simple, striving for balance, and keeping it stable, <using something>.

Roderick Lim Banda

"The purpose of EA is to manage the enterprise not to build systems" - John Zachman To <achieve something>, by managing the enterprise not to build systems, <using something>.

Brenda Michelson

The ultimate outcome of Enterprise Architecture is change-friendly capability delivery. To <achieve something>, by enabling change-friendly capability delivery, <using something>.

Paul Anderson

EA is about maximizing every dollar invested in technology To maximizing every dollar invested in technology, by <doing something>, <using something>.

Mike Rowland EA gives you the answers even if you don't have any questions. To <achieve something>, by giving you answers even if you don't have any questions, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 29/73

Name Original Definition Reconstructed Definition The purose of EA is…

Michael Rubin It minimizes the likelihood that support organizations will spend resources developing something that won't run with anything else, negatively impacting the business.

To preventing negative impact to the business, by minimizing the likelihood that support organizations will spend resources developing something that won't run with anything else, <using something>.

Vish Viswanathan

EA is the blueprint for organisational change and a decision making framework spanning across the enterprise, is built upon an organization-wide foundation, and provides value to all stakeholders

To providing value to stakeholders, by <doing something>, using a blueprint for organisational change and a decision making framework spanning across the enterprise, built upon an organization-wide foundation.

YewBie Cheng

EA aims to align IT with business requirements that support an organisation's business strategy in an agile and efficient manner.

To support an organisation's business strategy in an agile and efficient manner, by by aligning IT with business requirements, <using something>.

Sarah Ebler EA is the strategical foundation that ensures that future business- and it- visions remains realistic and in sync with the overall vision of the enterprise.

To ensure that future business- and it- visions remains realistic and in sync with the overall vision of the enterprise, by <doing something>, using EA as a strategical foundation.

Alex Kriegel The purpose of EA is to continually optimize enterprise's investments in software intensive systems

To <achieve something>, by continually optimizing enterprise's investments in software intensive systems, <using something>.

David Elliot EA is a strategy & governance discipline that aims to ensure an organisation's IT capability is aligned with the organisational goals.

To <achieve something>, by ensuring that an organisation's IT capability are aligned with the organisational goals, using EA as a strategy & governance discipline.

Abhinav Goyal

Using Information Technology to create a framework that enable the company's business(es) to be carried out more smoothly.

To enable the company's business to be carried out more smoothly, by <doing something>, using Information Technology.

Kevin Smith The purpose of EA is "To give the business answers to questions it didn't know it needed to ask."

To <achieve something>, by providing the business with answers to questions it didn't know it needed to ask, <using something>.

Hemant Patel EA is optimal enterprise business process, information and technology asset management tuned to meet customer and shareholder needs in relevant time frames.

To meet customer and shareholder needs , by performing optimal enterprise business process, information and technology asset management, <using something>.

Robert Gibbon

A considered information management and governance strategy, not solely confined to IT services, and subject to continual review, appraisal and improvement.

To <achieve something>, by creating a considered information management and governance strategy, not solely confined to IT services, <using something>.

Steve Smith

EA is the relationship and alignment of a technology strategy with the business strategy. This relationship must align the 4 components of an enterprise (business, information, applications, and technology).

To <achieve something>, by aligning technology strategy with the business strategy, <using something>.

Martin Howitt EA is life coaching for organisations. To <achieve something>, by <doing something>, using EA is life coaching.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 30/73

Name Original Definition Reconstructed Definition The purose of EA is…

Taimoor Fayyaz

EA is the alignment of organizational goals, objectives and investments. To <achieve something>, by alignment of organizational goals, objectives and investments, <using something>.

Giuliano Gario

It's the theoretical best model that describe an enterprise. To <achieve something>, by <doing something>, using the theoretical best model that describes the enterprise.

Roger Evernden

Enterprise Architecture is to information, as building architecture is to space. To <achieve something>, by <doing something>, using EA to information, as building architecture is to space.

Roderick Lim Banda

To provide the over-arching systems thinking for building the enterprise - rlimbanda.blogspot.com

To <achieve something>, by providing over-arching systems thinking for building the enterprise , <using something>.

Dale Abel EA - Efficiency in Action. It's the roadmap to the future of the company. To <achieve something>, by <doing something>, using a roadmap to the future of the company.

Tony Fairhurst

A method to view your business current state, vision and end state, communicated using pictures and words and set in context of the entire organisation

To <achieve something>, by viewing your businesses current state, vision and end state , using EA as a method and pictures and words and set in context of the entire organisation.

Jaco du Preez EA provide insight, information alignment and governance in all areas of business while allowing for future strategic planning via business blueprints.

To <achieve something>, by providing insight, information alignment and governance in all areas of business while allowing for future strategic planning, using business blueprints.

Doug McDavid

Enterprise architecture is the architecture of enterprise To <achieve something>, by <doing something>, using architecture of the enterprise.

Toomas Gavrilin

Enterprise Architecture is something that Enterprise Architects do. To <achieve something>, by <doing something>, using EA as something that Enterprise Architects do.

Ben Toth Enterprise Architecture is the blueprint connecting purpose, practices, information and systems of an organisation

To <achieve something>, by connecting purpose, practices, information and systems of an organisation , using a blueprint.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 31/73

Name Original Definition Reconstructed Definition The purose of EA is…

Sharon L. Stran, CEA, PMP

EA is the who, what, when, where and why of an organization/business, a segment within an organization/business that defines why/what their purpose/mission is, what resources (people, data, technologies) are utilized to meet that purpose, when those resources are used, how they are used and who is using them. Short Version: EA depicts the lifecycle of the business/organization

To <achieve something>, by <doing something>, using a depiction of the lifecycle of the organization.

John Evdemon

EA is the realization of an organization's business objectives, not a framework of web services or layer-cake diagrams.

To realise an organization's business objectives, by <doing something>, <using something>.

Trevor Perry Enterprise Architecture is the systemic view of a business, project or undertaking. An Enterprise Architect seeks to understand, model and influence this system

To <achieve something>, by understanding, modelling and influencing , using a systemic view of a business, project or undertaking.

Leon Kappelman

The purpose of an EA is to be the holistic set of descriptive representations about the enterprise over time. -- http://simeawg.simnet.org

To <achieve something>, by <doing something>, using a set of descriptive representations about the enterprise over time.

Leon Kappelman

The purpose of EA is to “model” the enterprise. -- Leon Kappelman To <achieve something>, by modelling the enterprise , <using something>.

Anandasubramanian Codangudi

Define the execution strategy of a chosen operating model To <achieve something>, by defining the execution strategy of a chosen operating model, <using something>.

Tarek Farrag The solution for a given enterprise equation(s). To <achieve something>, by <doing something>, using a solution for a given enterprise equation(s).

Mike Perry EA is the coherent development of operational plans across organizational boundaries. To <achieve something>, by developing operational plans across organizational boundaries, <using something>.

Todd Sicard Path = F(Here, There, Standards) To <achieve something>, by <doing something>, using Here, There, Standards.

Olivier Brousseau

EA is about the holistic vision and architecture of business and enterprise systems. To <achieve something>, by <doing something>, using a holistic vision and architecture of business and enterprise systems.

Ron Protacio EA is a tech paradigm that established enterprises think they have, maturing organization wants to have and startup companies could not have.

To <achieve something>, by <doing something>, using a tech paradigm that established enterprises think they have, maturing organization wants to have and startup companies could not have. .

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 32/73

Name Original Definition Reconstructed Definition The purose of EA is…

Bill Fetters

The person and/or group of people engaged in constant iterative mapping of the current corporation to the mission of the visionary corporation. These are those whose work should create the atmosphere by which every employee WANTS to go to work to accomplish the visionary corporation.

To <achieve something>, by mapping the current corporation to the mission of the target corporation and creating the atmosphere by which every employee WANTS to go to work to accomplish the target corporation, using EA as person and/or group of people .

Hemant Desai A guardian of expressions of the organisations current state, and of ability of to head in a particular direction.

To <achieve something>, by <doing something>, using expressions of the organisations current state, and of ability of to head in a particular direction.

Roy Roebuck To improve, EA models endeavor “operations” as evolving “knowledge” of the “parts”, how they relate to each other, and the part and relation attributes.

To improve the organisation, by modelling, using knowledge of the "parts", how they relate to each other, and the part and relation attributes.

Deepak Jain EA is a seamless, scalable organization of information flow aligned with long term business value.

To long term business value, by aligning, using EA as a seamless, scalable organization of information flow.

Tom Andersson

EA is 4 U the view and ctrl of d mgmt of info in d biz To <achieve something>, by viewing and managing information, <using something>.

Bill Fetters The person and/or group of people engaged in constant iterative mapping of the current corporation to the mission of the visionary corporation.

To <achieve something>, by constantly and iteratively mapping the current corporation to the mission of the Target corporation, using EA as a person and/or group of people.

Ousmane Ba If the Business was a car. EA would be the steering wheel. To <achieve something>, by <doing something>, using EA as a steering wheel (If the Business was a car).

Mohan Bavirisetty, MBA

EA is the most important link between the Strategic Goals and the execution platform that supports the core competencies, business processes and the ecosystem.

To <achieve something>, by <doing something>, using EA as a link between the Strategic Goals and the execution platform that supports the core competencies, business processes and the ecosystem..

Don Vetal Enterprise Architecture is the blueprint for the business. To <achieve something>, by <doing something>, using blueprint for the business.

Jonathan Castleman

EA is the systems, software and services needed to support your business applications in terms of availability, performance, and protection

To <achieve something>, by supporting your business applications in terms of availability, performance, and protection, using systems, software and services.

Bruce Kay Enterprise Architecture is that bullshit wanker stuff where jumped-up IT dudes think they know how to tell managers how to run the business.

To <achieve something>, by IT telling managers how to run the business, <using something>.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 33/73

Name Original Definition Reconstructed Definition The purose of EA is…

Xavier Lempereur

What-Why-Who-Where-When-How from AS-IS TO-BE :) To <achieve something>, by transforming the organisation from AS-IS to TO-BE, using What-Why-Who-Where-When-How.

Sanjay Saxena

EA is the Quantum Physics of the Business World which no one understood but yet it can be applied successfully in enterprises.;-)

To <achieve something>, by <doing something>, using EA as the Quantum Physics of the Business World which no one understood but yet it can be applied successfully in enterprises.

Cory Casanave

EA Represents the consensus of stakeholders defining the business drivers and design for the enterpirse, enterprise systems, enterpirse processes, enterprise information and enterprise services.

To <achieve something>, by <doing something>, using a consensus of stakeholders defining the business drivers and design for the enterprise, enterprise systems, enterprise processes, enterprise information and enterprise services.

Greg Pippin EA is the Mesh of Business and Technical Architectures, resulting in Mission Objectives. To <achieve something>, by <doing something>, using mesh of Business and Technical Architectures, resulting in Mission Objectives.

James Dowling

EA describes how people, process, and technology systems assemble to execute business strategy in synergy with desired firm and leadership brand, and culture.

To <achieve something>, by <doing something>, using a description of how people, process, and technology systems assemble to execute business strategy in synergy with desired firm and leadership brand, and culture.

Arockiaraj Durairaj

One common architecture for the company. To <achieve something>, by <doing something>, using one common architecture for the company.

Paul Naish EA creates the road map and building code for processes and systems from the corporate strategy goals.

To <achieve something>, by <doing something>, using EA as a roadmap and "building code" for processes and systems derived from the corporate strategy goals.

Rizwan Afsar An enterprise architecture (EA) is a conceptual blueprint that defines the structure and operation of an organization.

To <achieve something>, by <doing something>, using a conceptual blueprint that defines the structure and operation of an organization.

Marc Poujol EA is to IT Architecture what City Planning is to Brick&Mortar Achitecture. The term of "IT Urbanism" as used in some languages is explicit.

To <achieve something>, by <doing something>, using EA which is to IT Architecture what City Planning is to Brick&Mortar Architecture.

Yan Zhao Enterprise Architecture is a blueprint for an enterprise, like a city plan for a city. To <achieve something>, by <doing something>, using a blueprint for an enterprise, like a city plan for a city.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 34/73

Name Original Definition Reconstructed Definition The purose of EA is…

Ronald van Keekem

EA is the manifestation of the relationship between an enterprise and its stakeholders from an ontological, infological, and datalogical perspective.

To <achieve something>, by <doing something>, using a manifestation of the relationship between an enterprise and its stakeholders from an ontological, infological, and datalogical perspective.

Russell Wion Enterprise Architecture is Strategy + Business + Technology To <achieve something>, by <doing something>, using Strategy + Business + Technology.

Shepard Towindo

EA is primarily about business performance period - the intersection of strategy, IT governance, and business technology.

To increase business performance, by <doing something>, using the intersection of strategy, IT governance, and business technology.

Rakesh Mittal Purpose of EA is to broadcast and share information with electronic efficiency and reduced costs by using IT solutions.

To be efficient and reduce costs, by broadcasting and sharing information , <using something>.

Eric Gelman To morph business with technology in terms of framework/processes, resource/asset allocation and efficiency to enable overall business agility...

To enable efficiency and agility, by morphing business with technology in terms of framework/processes, resource/asset allocation, <using something>.

John Barr The EA is the Technological Consience of the organization, who develops and maintains technical standards.

To <achieve something>, by <doing something>, using EA as the Technological conscience of the organization and technical standards.

Shridhar Karandikar

EA is arts, sciences and practices related to managing, executing, studying of IT function in any enterprise (gov,com.edu anything&everything under the sun)...

To <achieve something>, by <doing something>, using EA as arts, sciences and practices related to managing, executing, studying of IT function .

Randall Roberts

EA is about maintaining a map of where the IT org is and where we are headed. The chosen path is selected by combining business strategy, IT strategy and IT capabilities.

To <achieve something>, by formulating the chosen path by combining business strategy, IT strategy and IT capabilities, using a map of where the IT org is and where we are headed.

Grant Morgan Czerepak

Zero and One. The rest are derivatives. To <achieve something>, by <doing something>, using Zero and One. The rest are derivatives.

Emmanuel Laignelet

Enterprise architecture is about building a sustainable and adaptative entreprise metamodel that includes all current and future activities.

To <achieve something>, by <doing something>, using an adaptive enterprise metamodel that includes all current and future activities.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 35/73

Name Original Definition Reconstructed Definition The purose of EA is…

Dr. Gopala Krishna Behara

Enterprise Architecture is a complete expression of the enterprise, a master plan which “acts as a collaboration force” between various aspects of enterprise such as business processes and data, aspects of IT organization and governance structures, aspects of automation such as information systems and databases and enabling technological infrastructure of the enterprise such as servers, operating systems and networks.

To <achieve something>, by enabling collaboration between various aspects of the enterprise, using a complete expression of the enterprise, a master plan (business processes and data, aspects of IT organization and governance structures, aspects of automation such as information systems and databases and enabling technological infrastructure of the enterprise such as servers, operating systems and networks).

paul ghorra EA is a time machine that can show you your past your present and a view of your future. To <achieve something>, by <doing something>, using a description of your past your present and a view of your future.

Tru DO KHAC EA is a neologism created by information technology (IT) specialists to designate IT architecture for enterprise

To <achieve something>, by <doing something>, using EA as the IT architecture for an enterprise .

Tru DO KHAC EA is IT architecture with architecture as the concatenation of two antique Greek words: “Archein” that might be translated with boss and “Tekton” with worker.

To <achieve something>, by <doing something>, using IT architecture.

Charles-Michael Berry

EA is the articulation of of systems of communication / power and the manipulation of their relationships in the built and unbuilt environments

To <achieve something>, by <doing something>, using the articulation of systems of communication / power and the manipulation of their relationships in the built and unbuilt environments.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 36/73

Phase 2 All of the WHY’s were reviewed and allocated to a structured list of WHY’s that was created iteratively by analysing the WHY’s.

( A Vision is “a statement about the future state of the enterprise, without regard to how it is to be achieved.” A Mission is “the ongoing operational activity of an enterprise”)

Mission help achieve the enterprises vision, mission, objectives, strategies, goals

85

Agility help the enteprise be able to respond to change and transform itself

57

Efficiency increase efficiency 56

Costs reduce costs 36

Effectiveness increase effectiveness 36

Value increase and create value 30

Durability increase durability 27

Growth increase growth and create opportunity 24

Profitabillity increase profitability 23

Competitiveness increase competitve edge 18

Customers increase customer satisfaction 17

Risk reduce risk 15

Stability increase stability 11

Quality increase quality 9

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 37/73

Phase 3 All of the HOW’s were reviewed and allocated to a structured list of HOW’s that was created iteratively by analysing the HOW’s.

Decision

Support MI, Decision Making, Understanting, Clarity 118

Strategic Planning

Strategic Planning. Transformation, Change, Evolution, Roadmapping, Steering

92

Architecting analysis, architecting, engineering 71

Governance Guidance, Governance, Steering, Control, Communication

61

Alignment Aligning all of the organsiations parts with each other

61

Phase 4 All of the WHAT’s were reviewed and allocated to a structured list of WHAT’s that was created iteratively by analysing the WHAT’s.

Models Structural Models, Blueprints 140

Processes Practices, Processes, Disciplines, Frameworks 70

Guidance Principles, Policies, Standards, Guidelines, Metrics 27

Tools Tools 15

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 38/73

Analysis Results

Overall Split

This graphic shows the split between the different types of definitions provided.

Split of WHY, HOW and WHAT.

# Descriptions

defining WHY, 172,

26%

# Descriptions

defining HOW, 277,

43%

# Descriptions

defining WHAT,

204, 31%

As can be seen, there is generally speaking an equal split between those who define EA in terms of its purpose (WHY), those who define EA in terms of “doing” it (HOW) and those who define EA in terms of what things are produced or used (HOW).

This is the first thing that can confuse the issue when people are

discussing or trying to understand what EA is because at any one

time three fundamentally different things can be being discussed as

if they were the same thing.

Any definition we create or discussion we have should

always address these three perspectives.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 39/73

WHY Split

This graphic shows the frequency of the different definitions of the WHY perspective.

WHY (The purpose of EA is to…) a reason - something you want to achieve.

Mission, 85, 20%

Agility, 57, 13%

Efficiency, 56, 13%

Costs, 36, 8%

Effectiveness, 36,

8%

Value, 30, 7%

Durability, 27, 6%

Growth, 24, 5%

Profitabillity, 23, 5%

Competitiveness,

18, 4%

Customers, 17, 4%

Stability, 11, 2%

Quality, 9, 2%

Risk, 15, 3%

In terms of why people think we do EA and it’s purpose, there are many different ideas. The truth is that not one of these is correct but they all are.

This is the second thing that can confuse the issue when people are

discussing or trying to understand what EA is because in general a

person will list 1 or more of these things but never more than 5. This

means that any one person generally only has a piece of the overall

picture.

Any definition we create or discussion we have should

always address this fact and any argument and counter argument about some of these things is futile. Let’s stop argueing about which ones are addressed

and agree that all of them are valid.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 40/73

HOW Split

This graphic shows the frequency of the different definitions of the HOW perspective.

HOW (by…) verb - something that you do - that helps to achieve a purpose

Decision Support,

118, 29%

Strategic Planning,

92, 23%

Archtecting, 71,

18%

Governance, 61,

15%

Alignment, 61, 15%

In general terms the same small number of actions are put forward time and again. There is no “clear winner” to speak of with all being tabled generally equally. Again, it is not that one of these is correct but they all are.

This is the third thing that can confuse the issue when people are

discussing or trying to understand what EA is because in general a

person will list 1 or possibly two, maybe occasionally even 3 of these

but never all of them. Again, this means that any one person only

has a piece of the overall picture.

Any definition we create or discussion we have should

always address this fact and any argument and counter argument about some of these things is futile. Let’s stop argueing about which ones are addressed

and agree that all of them are valid.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 41/73

WHAT Split

This graphic shows the frequency of the different definitions of the WHAT perspective.

WHAT (using…) a noun, things

Models, 140, 55%

Processes, 70, 28%

Guidance, 27, 11%

Tools, 15, 6%

It can be seen that the vast majority of people think of Models as the main artefact or thing to be used when thinking about EA. Processes are also very well represented. Again, it is not that one of these is correct but they all are.

This is the fourth thing that can confuse the issue when people are

discussing or trying to understand what EA is because in general

the vast majority of people will only talk in terms of models, which

only represents 50% of the whole. Again, this means that any one

person only has a piece of the overall picture.

Any definition we create or discussion we have should

not be about models to the exclusion of processes, guidance and tools.

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 42/73

Word Cloud

This word cloud was generated from the raw text of the original “Purpose” postings before any analysis had taken place.

Generated by www.wordle.net © Pragmatic EA Ltd

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 43/73

This word cloud was generated using the words from the three perspectives after analysis. Looking at this cloud is a very good way for people to understand what EA is, how to “do it”, and what to “do it” with.

Generated by www.wordle.net © Pragmatic EA Ltd

160 Character Challenge – What is the Purpose of EA?

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 44/73

“Purpose” Statements

These statements were created using the words from the three perspectives after analysis.

WHY Perspective …enable an enterprise to realise its Vision through the execution of it’s Mission, whilst

enabling it to respond to change and increasing its effectiveness, profitability, customer

satisfaction, competitive edge, growth, stability, value, durability, efficiency and quality

while reducing costs and risk’s…

HOW Perspectrive …by Strategic Planning, Architecture and Governance, supported by a Decision Support

framework in the context of aligning all parts of the enterprise…

WHAT Perspective …using Models, Guidance, Processes and Tools.

Combined The purpose of Enterprise Architecture is to…

enable an enterprise to realise its Vision through the

execution of it’s Mission, whilst enabling it to respond to

change and increasing its effectiveness, profitability,

customer satisfaction, competitive edge, growth, stability,

value, durability, efficiency and quality while reducing

costs and risks

by Strategic Planning, Architecture and Governance

supported by a Decision Support framework in the context

of aligning all parts of the enterprise

using Models, Guidance, Processes and Tools.

Combined (Simplified) The purpose of Enterprise Architecture is to…

enable an enterprise to realise its Vision,

by Strategic Planning, Architecture and Governance,

using Models, Guidance, Processes and Tools.

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 45/73

The Participants

Alphabetical

This section lists all of those people who posted a comment that was an attempt to define the purpose of EA in alphabetical order.

Abhinav Goyal

Adrian Downes

Adrian Grigoriu

Afshin Abedi

Ahmed Chicktay

Ajith Ratnarajah

Al Cini

Alan Goodwin

Alex Kriegel

Alexander Samarin

Aljo Johnson

Allen Hosack

Alton Gibbs

Ana Pedrosa

Anandasubramanian Codangudi

Andrew Marosy

Andrew Yates

Andy Gudgeon

Andy Lin

Andy Ridout

Anil Sharma

ANUPAM BHASIN

Arockiaraj Durairaj

Arsalan Khan

Ashley Hermitage

Ashok Kumar

Atilla Vigh

Bard Papegaaij

Ben Bovée

Ben Lienard

Ben Toth

Ben Walmsley

Bernard Robertson-Dunn

Bill Fetters

Bill Hutchison

Boris Bruges

Brenda Michelson

Brian Hopkins

Brian Morris

Brian Slater

Bruce Kay

Burzin Bharucha

Carl Kessler

Carval Swaby

Casimir Artmann

Chandu Siram

Charles Rignall

Charles-Michael Berry

Charu Khamitkar

Cheryl Santiago

Chetan Valia

Chip Fox

Chris Potts

Chris Riesen

Colin Fletcher

Cory Casanave

Craig Martin

Dale Abel

Dan Bartoes

Darrel Lowery

Dave Mosby

David Elliot

David French

Dean Fernandez

Deborah Weiss

Deepak Jain

Deepanjan Mitra

Dheeraj Remella

Dinkar Gupta

Djebar Hammouche

Dominic Flatley

Don Vetal

Donald Capoferi

Doug McDavid

Dr. Gopala Krishna Behara

Edward Goldberger

Edwin Huizinga

Elissa Dubinsky

Emmanuel Laignelet

Eric Asuncion

Eric Gelman

Erich Krause

Ernest Buise

Eugene Weinstein

Farooq Mohammad

Frankie Hsiang

Frederick Lange

Gaurav Sehgal

Geoff Tribble

George Zakharia

Ghassan Kabbara

Giuliano Gario

Grant Morgan Czerepak

Greg Jones

Greg Pippin

Gregory Nicholls

Guillaume Gojard

Gurvinder Singh Bindra

Hemant Adarkar

Hemant Desai

Hemant Patel

Henry Jacob

Higino Silva

Horia Slușanschi

Hugh Evans

Hugh Faulkner

Iain Dunn

Ian Glossop

Ira Grossman

Jaco du Preez

James Dowling

James Ryan

Jan Willekens

Jatin Mehta

Jay Hawkinson

Jeff Terry

Joey White

John Barr

John Brøndum

John Chandler

John Evdemon

Jonathan Broer

Jonathan Castleman

K V Ramesh

Keith Redman

Ken McNees

Ken Mullins

Kevin Smith

Kevin Smith

Kinshuk Adhikary

Kirk Rheinlander

Klas Sjödahl

Krishna Kota

Kristen Ann Winslet

Lawrence McCaskill

Leon Kappelman

Linda Gurgone

Luis Esquivel Soto

Manny Abraham

Marc Davies

Marc Poujol

Marco Salazar

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 46/73

Mark Allenby

Mark Payne

Mark Reynolds

Mark Toomey

Mark.E.S.Bernard

Martin Howitt

Martin Kaarup

Martin Platt

Matt Mendrala

Matt Miller

Matthew Cozzi

Michael Bushe

Michael Clarkson

Michael Cox

Michael Gray

Michael Krumpe

Michael Lambrellis

Michael Myers

Michael Rubin

Michael Tiemann

Mike Hastings

Mike Perry

Mike Rowland

Mikko Jakonen

Mohan Bavirisetty

Mohan Shenoy

Mridul K Singh

Murray Rosenthal

Nabeel Nawaz

Nagesh Chawla

Naresh Koka

Neil Watkinson

Nick Malik

Noel William

Nya Alison Murray

Olivier Brousseau

Ousmane Ba

Patricia (Pat) Ferdinandi

Paul Anderson

Paul Coffey

Paul Ghorra

Paul Harmon

Paul Naish

Pedro Correa

Pedro J. Molina

Penny Fisher

Perry Chan

Peter Presland-Byrne

Phil Unger

Poovannan Rathinam

RadhaKrishnan Ambady

Rajesh Nair

Rakesh Mittal

Ramesh Babu

Randall Roberts

Regine Deleu

Renaud Phelizon

Richard Freiha

Richard Frost

Richard Miga

Rick Moore

Rizwan Afsar

Robert Gibbon

Robin Ziegler

Roderick Lim Banda

Roger Evernden

Roger Sessions

Ron Charity

Ron Protacio

Ronald van Keekem

Roque Martinez

Ross Jimenez

Roy Roebuck

Russell Wion

Sailesh Panchal

Sami Sheikh

Sandy Stollerman

Sanjay Kumar Chaurasia

Sanjay Saxena

Sanjay Vishwakarma

Sanjeev Kumar

Santos Pardos

Sarah Ebler

Sarma Kompalli

Scott Bockheim

Scott Pollino

Sean Luke

Sergey Orlik

Shahid Ali

Shahzad Masud

Shane Downey

Shantanu Bhattacharya

Sharon L. Stran

Shashank Joshi

Shepard Towindo

Shravan Madhavapeddi

Shridhar Karandikar

Skip Boettger

Sridhar Valluri

Sridhar Yerramreddy

Stephen F. Heffner

Stephen Kelsey

Steve Smith

Sue Becker

Sundar Ramanathan

Swami Chandrasekaran

Syed Suhail Ahmad

Sylvester Swaine

Taimoor Fayyaz

Tarek Farrag

Thom Kearney

Thomas Duclos

Tim Fitzpatrick

Tim O'Neill

Timothy Kornacki

Todd Sicard

Tom Andersson

Tom Graves

Tommy Rigo

Tony Fairhurst

Toomas Gavrilin

Trevor Perry

Tru DO KHAC

Ulises Schmill

Venkata Rao Kadari

Venu Gadium

Vetrivel R

Vikram Dhawan

Vincent Lee

Virginia Hodge

Vish Viswanathan

Vishwanath Subbanna

Will Macdonald

Wolf Rivkin

Xavier Lempereur

Yan Zhao

YewBie Cheng

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 47/73

Number of Postings

This section lists all of those people who posted a comment that was an attempt to define the purpose of EA in order of how many postings they made.

Ana Pedrosa 5

Kirk Rheinlander 5

Matt Miller 5

Roderick Lim Banda 5

Roy Roebuck 5

Alexander Samarin 4

Ben Walmsley 4

Leon Kappelman 4

Nick Malik 4

Sanjay Saxena 4

Al Cini 3

Andrew Marosy 3

Bard Papegaaij 3

Bruce Kay 3

Deepanjan Mitra 3

Geoff Tribble 3

Michael Myers 3

Mike Perry 3

Noel William 3

Stephen F. Heffner 3

Vikram Dhawan 3

Alan Goodwin 2

Andrew Yates 2

Andy Lin 2

Ashley Hermitage 2

Bernard Robertson-Dunn 2

Bill Fetters 2

Brian Hopkins 2

Charles-Michael Berry 2

Doug McDavid 2

Ghassan Kabbara 2

Guillaume Gojard 2

Hugh Evans 2

John Chandler 2

K V Ramesh 2

Luis Esquivel Soto 2

Marc Davies 2

Marc Poujol 2

Martin Howitt 2

Michael Lambrellis 2

Mohan Shenoy 2

Paul Harmon 2

Phil Unger 2

Regine Deleu 2

Renaud Phelizon 2

Richard Miga 2

Sanjay Kumar Chaurasia 2

Shepard Towindo 2

Sridhar Yerramreddy 2

Sylvester Swaine 2

Tony Fairhurst 2

Tru DO KHAC 2

Abhinav Goyal 1

Adrian Downes 1

Adrian Grigoriu 1

Afshin Abedi 1

Ahmed Chicktay 1

Ajith Ratnarajah 1

Alex Kriegel 1

Aljo Johnson 1

Allen Hosack 1

Alton Gibbs 1

Anandasubramanian Codangudi

1

Andy Gudgeon 1

Andy Ridout 1

Anil Sharma 1

ANUPAM BHASIN 1

Arockiaraj Durairaj 1

Arsalan Khan 1

Ashok Kumar 1

Atilla Vigh 1

Ben Bovée 1

Ben Lienard 1

Ben Toth 1

Bill Hutchison 1

Boris Bruges 1

Brenda Michelson 1

Brian Morris 1

Brian Slater 1

Burzin Bharucha 1

Carl Kessler 1

Carval Swaby 1

Casimir Artmann 1

Chandu Siram 1

Charles Rignall 1

Charu Khamitkar 1

Cheryl Santiago 1

Chetan Valia 1

Chip Fox 1

Chris Potts 1

Chris Riesen 1

Colin Fletcher 1

Cory Casanave 1

Craig Martin 1

Dale Abel 1

Dan Bartoes 1

Darrel Lowery 1

Dave Mosby 1

David Elliot 1

David French 1

Dean Fernandez 1

Deborah Weiss 1

Deepak Jain 1

Dheeraj Remella 1

Dinkar Gupta 1

Djebar Hammouche 1

Dominic Flatley 1

Don Vetal 1

Donald Capoferi 1

Dr. Gopala Krishna Behara

1

Edward Goldberger 1

Edwin Huizinga 1

Elissa Dubinsky 1

Emmanuel Laignelet 1

Eric Asuncion 1

Eric Gelman 1

Erich Krause 1

Ernest Buise 1

Eugene Weinstein 1

Farooq Mohammad 1

Frankie Hsiang 1

Frederick Lange 1

Gaurav Sehgal 1

George Zakharia 1

Giuliano Gario 1

Grant Morgan Czerepak 1

Greg Jones 1

Greg Pippin 1

Gregory Nicholls 1

Gurvinder Singh Bindra 1

Hemant Adarkar 1

Hemant Desai 1

Hemant Patel 1

Henry Jacob 1

Higino Silva 1

Horia Slușanschi 1

Hugh Faulkner 1

Iain Dunn 1

Ian Glossop 1

Ira Grossman 1

Jaco du Preez 1

James Dowling 1

James Ryan 1

Jan Willekens 1

Jatin Mehta 1

Jay Hawkinson 1

Jeff Terry 1

Joey White 1

John Barr 1

John Brøndum 1

John Evdemon 1

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 48/73

Jonathan Broer 1

Jonathan Castleman 1

Keith Redman 1

Ken McNees 1

Ken Mullins 1

Kinshuk Adhikary 1

Klas Sjödahl 1

Krishna Kota 1

Kristen Ann Winslet 1

Lawrence McCaskill 1

Linda Gurgone 1

Manny Abraham 1

Marco Salazar 1

Mark Allenby 1

Mark Payne 1

Mark Reynolds 1

Mark Toomey 1

Mark.E.S.Bernard 1

Martin Kaarup 1

Martin Platt 1

Matt Mendrala 1

Matthew Cozzi 1

Michael Bushe 1

Michael Clarkson 1

Michael Cox 1

Michael Gray 1

Michael Krumpe 1

Michael Rubin 1

Michael Tiemann 1

Mike Hastings 1

Mike Rowland 1

Mikko Jakonen 1

Mohan Bavirisetty 1

Mridul K Singh 1

Murray Rosenthal 1

Nabeel Nawaz 1

Nagesh Chawla 1

Naresh Koka 1

Neil Watkinson 1

Nya Alison Murray 1

Olivier Brousseau 1

Ousmane Ba 1

Jonathan Castleman 1

Keith Redman 1

Ken McNees 1

Ken Mullins 1

Kinshuk Adhikary 1

Klas Sjödahl 1

Krishna Kota 1

Kristen Ann Winslet 1

Lawrence McCaskill 1

Linda Gurgone 1

Manny Abraham 1

Marco Salazar 1

Mark Allenby 1

Mark Payne 1

Mark Reynolds 1

Mark Toomey 1

Mark.E.S.Bernard 1

Martin Kaarup 1

Martin Platt 1

Matt Mendrala 1

Matthew Cozzi 1

Michael Bushe 1

Michael Clarkson 1

Michael Cox 1

Michael Gray 1

Michael Krumpe 1

Michael Rubin 1

Michael Tiemann 1

Mike Hastings 1

Mike Rowland 1

Mikko Jakonen 1

Mohan Bavirisetty 1

Mridul K Singh 1

Murray Rosenthal 1

Nabeel Nawaz 1

Nagesh Chawla 1

Naresh Koka 1

Neil Watkinson 1

Nya Alison Murray 1

Olivier Brousseau 1

Ousmane Ba 1

Jonathan Castleman 1

Keith Redman 1

Ken McNees 1

Ken Mullins 1

Kinshuk Adhikary 1

Klas Sjödahl 1

Krishna Kota 1

Kristen Ann Winslet 1

Lawrence McCaskill 1

Linda Gurgone 1

Manny Abraham 1

Marco Salazar 1

Mark Allenby 1

Mark Payne 1

Mark Reynolds 1

Mark Toomey 1

Mark.E.S.Bernard 1

Martin Kaarup 1

Martin Platt 1

Matt Mendrala 1

Matthew Cozzi 1

Michael Bushe 1

Michael Clarkson 1

Michael Cox 1

Michael Gray 1

Michael Krumpe 1

Michael Rubin 1

Michael Tiemann 1

Mike Hastings 1

Mike Rowland 1

Mikko Jakonen 1

Mohan Bavirisetty 1

Mridul K Singh 1

Murray Rosenthal 1

Nabeel Nawaz 1

Nagesh Chawla 1

Naresh Koka 1

Neil Watkinson 1

Nya Alison Murray 1

Olivier Brousseau 1

Ousmane Ba 1

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 49/73

“Purpose” Responses This section contains only those responses that attempted to define the purpose of EA rather than be general discussion postings.

Where a posting contained a definition as well as general discussion points, those general discussion points were removed.

Page 1 Hemant Patel

Senior Manager - Director at Capgemini, GM

EA is optimal enterprise business process, information and technology asset management tuned to meet customer and shareholder needs in relevant time frames.

Richard Frost

Lead Functional Architect at Lloyds Banking Group

EA is about knowing where we are, what we have & where we want to be to ensure we build systems & processes which create value & don't paint us into a corner.

Robert Gibbon

Solutions Architect at Vodafone

A considered information management and governance strategy, not solely confined to IT services, and subject to continual review, appraisal and improvement.

Tom Graves

Principal Enterprise Architect at Tetradian Consulting

Custodian of a body of knowledge about enterprise structures and purpose (actual and potential) and practical uses of that body of knowledge for valued change.

Alexander Samarin

Enterprise & Business Architect / BPM & SOA & EA & ECM & IT Governance

coherent set of artefacts, principles, practices, and tools which provides guidance and practical help for the design and evolution of an enterprise to achieve its vision and strategy

Stephen F. Heffner

Software inventor / architect / designer / implementor, entrepreneur, educator

The care and feeding of the enterprise's logical, functional, and information structure, systems, and business processes.

Sridhar Valluri

Experienced IT Engagement and Delivery Executive.

It is a blue print that reflects plan to support the business's strategic needs in terms of IT infrastructure, systems, products with adequate attention given to protection of IT assets and also to reflect projected growth.

Chip Fox

Management Consultant, Business Transformation, EA, Business-IT Alignment

EA is a business discipline to organize process and technology info to implement operational excellence, customer satisfaction and product/service leadership.

Paul Harmon

Executive Editor at BPTrends

An enterprise architecture creates a set of data and tools that managers need to run the company efficiently.

Kristen Ann Winslet (Corporate IT Finance)

Business / Financial Analyst - & - Project / Change

Management Governance, Metrics, Budgets, Analysis,

Tracking, Reports

EA is at the heart of a corporation’s future profitability ensuring the most effective and secure management of information to maximize it’s competitive edge.

Deborah Weiss

Manager, Technology and Strategic Planning at VicTrack

EA is a business planning method that ensures companies execute informed, integrated (business and IT), strategically aligned change programs

Carval Swaby

Strategy, Enterprise Architecture, BPM Consultant

EA purpose is to continually effect and govern value-add changes at the enterprise level, while ensuring key stakeholders concerns and needs are addressed.

Marco Salazar

Process Integration Leader at FEMSA

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 50/73

Building blocks that align the bussiness processes and IT in order to obtain the business objectives in the best and most efficient way.

Steve Smith

Enterprise Architecture Strategy Consultant

EA is the relationship and alignment of a technology strategy with the business strategy. This relationship must align the 4 components of an enterprise (business, information, applications, and technology).

Dheeraj Remella

IT Systems Architect at BCBS MA

Enterprise Architecture could be defined as an exercise of creating a vision, realizing the current state and identifying and implementing the changes needed to achieve the vision.

Manny Abraham

President & Chairman at Pariscribe, Inc.

EA is used to align strategic visions into reality..

Ghassan Kabbara

Seeking Opportunities in the Middle East & Gulf Region

Goal of EA is to create a unified IT environment across the organization's business units, with tight symbiotic links to the business side of the organization and its strategy

Martin Howitt

Enterprise Architect at Devon County Council

EA is life coaching for organisations.

Page 2

Taimoor Fayyaz

Togaf 8, PMP, UML and ITIL Certified Business Analyst and Project Manager

EA is the alignment of organizational goals, objectives and investments.

Adrian Grigoriu

at Chief Architect TM Forum

The EA blueprint enables Enterprise analysis, streamlining, alignment, agility and strategic planning and transformation.

Giuliano Gario

Software projects architect

It's the theoretical best model that describe an enterprise.

Alan Goodwin MBCS CITP

Solution Architect at Moneysupermarket.com

EA is an attempt by the IT profession to persuade business that IT has a real value when applied with intelligence.

Roger Evernden

Enterprise Architect

Enterprise Architecture is to information, as building architecture is to space.

Timothy Kornacki

CEO at NETRIC Solutions, LLC

EA is the meaninful arrangement that offers business continuity in an ever changing context from a holistic point of view. The ability to smoothly follow change, measured in the rate of business continuity being agnostic to change.

George Zakharia

Senior IT Executive, CTO, Principal IT Consultant

To the business, an IT vision & strategy that ensures profitability, competitiveness & growth. To IT, a technical vision validated and supported by the business

Sanjay Vishwakarma

Sr. Architect at Aflac

EA is a notion of bringing business and IT together; so that an Enterprise vision can flow nicely all the way to IT and its integrity is not lost.

Roderick Lim Banda

Consultant: Enterprise Architecture and Knowledge

Management

To provide the over-arching systems thinking for building the enterprise - rlimbanda.blogspot.com

Sandy Stollerman

Technology, Networking, Continuity and Planning

EA is a strategic approach to ensure governance and technology forethought as part of business planning.

Craig Martin

Chief Architect and Director

Business strategy drives an operating strategy which drives an operating model. EA is one of the tools (if not THE tool) required to realise the operating model of the business, as well as provide guidance to the strategic layer to enable enterprise planning and decision making.

Andrew Yates

IT Strategy & Architecture Manager at ETSA Utilities

EA is the business and technology roadmaps, and the governance processes that sits between business

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 51/73

strategy and business capabilities, making them a reality and enabling business tranformation.

Syed Suhail Ahmad

Senior IT Strategist and Enterprise Architect

It is about planning, organizing, aligning and controlling your enterprise by associating different enterprise elements (business competencies, people, process, IT capabilities etc).

Jeff Terry

Senior VP, Enterprise Architecture

EA is an IT discipline that models business functions & linkage to IT assets; finds & measures gaps & efforts to close the gaps for business strategy execution.

Djebar Hammouche

External ICT consultant, at European Commission

an enterprise discipline that enable an agile loose alignment of IT to business.

Kinshuk Adhikary

Experienced software bizapps leader - and a versatilist exceeding Gartner's definition...

An increasing level of IT abstraction of the enterprise with an aim to improve all its aspects.

Bernard Robertson-Dunn

Associate Director at KPMG

I can make your business run better and more profitably. I’ll identify your problems and tell you how to fix them. If you want to know how, here’s my card.

Page 3

Eric Asuncion

Principal Consultant at Simplify Integration

EA is the design and management approach to integrate diverse elements, relationships or values of an organisation that leads to achieving its common goals.

Shahzad Masud

Application Architect

EA is a way to transform non-sense client wishes to sensible business solution.

Dale Abel

Sr Server Engineer at TIAA-CREF

EA - Efficiency in Action. It's the roadmap to the future of the company.

Bard Papegaaij

Research Director - Business of IT - Enterprise Architecture at Gartner

EA is the art of translating dreams and wishes (aka vision and goals) into attainable programs of change; and the discipline of overseeing those programs to help keep them on course.

Tony Fairhurst

Enterprise Architect, Strategist and CTO

A method to view your business current state, vision and end state, communicated using pictures and words and set in context of the entire organisation

Renaud Phelizon

Senior Consultant at Arismore

Enterprise architecture provides model-based analysis and simulation to help the management of enterprise transformation.

Nya Alison Murray

Chief Architect, Trac-Car Telemetry & Telecommunications

Enterprise Architecture provides a scientific basis for building cost effective, current technology. A delivery framework provides specifications and axioms for knowledge management, and the enterprise architect's job is to ensure coherence across business and technology roles, in pursuit of optimal technology efficiency

Jaco du Preez

Enterprise Architect and visionary architectural sociologist

EA provide insight, information alignment and governance in all areas of business while allowing for future strategic planning via business blueprints.

Doug McDavid

Expert at BTM

Enterprise architecture is the architecture of enterprise

Roque Martinez

Enterprise Architect

EA is meant to provide an overall purpose to all the moving parts that create a enterprise. As well as Provide purpose to technical and non-technical humans.

Toomas Gavrilin

Head of IT Environments and Tools, at Swedbank

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 52/73

Enterprise Architecture is something that Enterprise Architects do.

Roderick Lim Banda

Consultant: Enterprise Architecture and Knowledge Management

To interprete values such as "Agile", "Green", "Social" into a philosophy that in turn sets the structural, functional and aesthetic qualities defining what is "good" in the blueprint as an artefact and the future state enterprise as the product of construction.

Robert Gibbon

Design, construction and ornamentation of a commercial business instrument.

Edwin Huizinga

Sr Enterprise Architect and Business of IT Consultant

To help competing parties create & agree on compelling ways 2 be successful 2gether by providing diverse views of a coherent & complete picture of their future.

Nick Malik

Enterprise Architect at Microsoft Corporation and Owner,

Malik Information Services

An Enterprise Architecture is a rigorous model of the motivations, structures, information, processes, and systems of an enterprise created for the purpose of decision support.

Enterprise Architecture is a team of influencers and thought leaders within an enterprise chartered with understanding, optimizing, and improving the way the business operates. Enterprise Architecture is a business function that collects and manages business information for the purpose of improving the way that a business responds to current or future challenges and opportunities.

Chandu Siram

Senior Application Architect at Southern California Edison

Reduce complexity of IT in business.

Page 4

Hemant Adarkar

Experienced IT Professional

From as-is to to-be. To enable the enterprise to realize its vision.

Mridul K Singh

Director at Thakursahib

EA is a continuous process which align IT with Business for the purpose of supporting, growing and stabilizing business.

Andy Lin

Vice President, Enterprise Portal & CM Practice at Primitive Logic

Delivers the technical blue print to enable business capabilities with reuse and agility in mind.

Renaud Phelizon

Senior Consultant at Arismore

Enterprise architecture helps the planning and the steering of enterprise transformation through shared and model-based analysis and simulation.

Nick Malik

Enterprise Architect at Microsoft Corporation and Owner, Malik Information Services

Enterprise Architecture is a business function that manages structural data to empower the business to best respond to future challenges and opportunities

Ben Toth

Founder, Health Perspectives

Enterprise Architecture is the blueprint connecting purpose, practices, information and systems of an organisation

Sharon L. Stran, CEA, PMP

Enterprise Architect System Planner Project Manager at MorganFranklin

EA is the who, what, when, where and why of an organization/business, a segment within an organization/business that defines why/what their purpose/mission is, what resources (people, data, technologies) are utilized to meet that purpose, when those resources are used, how they are used and who is using them. Short Version: EA depicts the lifecycle of the business/organization

Virginia Hodge

Enterprise Architect

EA is the integration of the operational, the technical and the business functions to define, adapt, implement and manage a living company strategy.

John Evdemon

Architect with Microsoft

EA is the realization of an organization's business objectives, not a framework of web services or layer-cake diagrams.

Wolf Rivkin

Senior Director of Enterprse Architectural Transformation at

HCL Technologies

Enterprise Architecture is the only way to achieve the maximum of wholeness and value of an Enterprise

Tim O'Neill

Founder and Principal at Avolution and Research Fellow at UTS

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 53/73

EA helps business to make informed decisions by exploring options through metrics-based analysis of structural models.

Matt Miller

Technology Practice Management Consultant

EA: to align technology to fit the business using simple diagrams that show how components integrate and enable formulation of ICT strategy

Matt Miller

Technology Practice Management Consultant

To align technology to fit the business using simple diagrams that show how components integrate for ease in managing changes to it

Pedro Correa

CTO/Solutions Executive

EA empowers the business to reach its objectives through sinergy among its components and optimized used of information assets

Trevor Perry

Enterprise and Solutions Architect

Enterprise Architecture is the systemic view of a business, project or undertaking. An Enterprise Architect seeks to understand, model and influence this system

Ulises Schmill

SOA Business Architect and Strategist

The body of knowledge around strategic systems and processes that lay out a foundation for execution and principles for evolution to the enterprise

Ian Glossop

Consulting Partner, Glossop Mallard Consulting LLP

Understanding, not knowledge, is power. To thrive is to change. The purpose of enterprise architecture is to create the power to change the enterprise.

Page 5

Leon Kappelman

IT Professor at UNT; Chair, SIM Enterprise Architecture

Working Group; ...

The purpose of an EA is to be the holistic set of descriptive representations about the enterprise over time. -- http://simeawg.simnet.org

Leon Kappelman

IT Professor at UNT; Chair, SIM Enterprise Architecture

Working Group; ...

The purpose of EA is to “model” the enterprise. -- Leon Kappelman

Leon Kappelman

IT Professor at UNT; Chair, SIM Enterprise Architecture Working Group; ...

The purpose of EA is the creation of a shared language (of words and pictures) to communicate about, think about, and manage the enterprise. -- Leon Kappelman

Page 6

Anandasubramanian Codangudi

Technical Architect at RBS

Define the execution strategy of a chosen operating model

Ramesh Babu

Solution Architect at Department of Human Services

EA is that part of the business strategy to manage and deal with change and complexity arising from the use of technology for business to get optimal outcomes.

Andy Lin

Vice President, Enterprise Portal & CM Practice at Primitive

Logic

The purpose of EA is to help the organization avoid redundancy, waste, and the proliferation of siloed islands; EA helps organizations realize maximum benefit and value from their investments

Tarek Farrag

Team Leader

The solution for a given enterprise equation(s).

K V Ramesh

Senior Management Executive

A well defined EA is the only hope for the decision makers in this change-accelerated business world.

Jonathan Broer

Project Management Officer at ING

To make organizational change less time and money consuming.

Gregory Nicholls

Solutions Architect

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 54/73

The purpose of EA is to provide a set of governing principles that allow an enterprise to evolve in a co-ordinated and cost-effective manner.

Page 7

Adrian Downes

Enterprise Architect at RAA

The purpose of EA is to ensure digitised organisations meet or exceed customer and shareholder expectations.

Alan Goodwin MBCS CITP

Solution Architect at Moneysupermarket.com

EA is to identify aspects of the enterprise that add value and reduce or eliminate the aspects of the enterprise that are of no value

RadhaKrishnan Ambady

Experienced Architect and Delivery Management

A multi-dimensional (B, I, T) discipline that provides Clarity of your Enterprise’s Vision by the way of strategy,frameworks,road-maps,models,catalogs etc.

John Chandler

Enterprise Architect

EA = "Everything Aligned"

Chris Riesen

Chief Enterprise Architect at CalPERS

Enterprise Architecture helps an organization achieve it's goals and objectives through planning and the defining of architecture.

Erich Krause

Infrastructure Architecture Manager at FortisAlberta

EA purpose: to bring business agility by: 1. Creating simplified views of the hidden complexities of info, tech, and processes 2. Applying principles

Matt Miller

Technology Practice Management Consultant

To enable a consistent and clear vision of the enterprise end-to-end

Nagesh Chawla

CTO at DataFront Systems Inc.

EA is aligning people, process, technology and more importantly defining 'capabilities'.

Venu Gadium

Enterprise SOA, SAP MDM Solution Architect

EA aligns enterprise Execution with its strategic Vision at Business, Application, Information and Infrastructural levels via governance

Matt Miller

Technology Practice Management Consultant

Provide clarity and consistency for the enterprise in achieving its goals.

Deepanjan Mitra

Enterprise Application Architect at USG Corporation

Enterprise Architecture is a discipline for strategic planning of technology to align IT solutions with the strategic direction of the business.

Deepanjan Mitra

Enterprise Application Architect at USG Corporation

EA plans for capabilities that enable the business to meet its objectives and allows IT to become an integrated technology business solution provider.

Deepanjan Mitra

Enterprise Application Architect at USG Corporation

The EA discipline translates business objectives into technology capabilities by: 1. Articulating the Requirements 2. Constructing the Blueprints and Reusable Building Blocks (RBB) 3. Planning the Roadmaps 4. Applying the RBBs during Solution Delivery 5. Facilitating the maintenance of Priciples, Policies & Standards

Scott Pollino

Enterprise Architect at United Health Care

“The art of assuring efficiency of action.” – Louis Couffignal on cybernetics. EA has an additional goal: to allow the control and governance of an enterprise.

Brian Morris

Entrprise Architecture at FortisAlberta Inc.

EA is a formalized approach to ensure that processes, information, applications and technology meet the requirements of the key stakeholders.

Page 8

Mike Perry

Enterprise Architect at Centers for Disease Control

EA = the Operational Plan of a Strategic Plan addressing 4 questions: Where are we now? Where do we want to be? How do we get there? How do we measure progress?

Mike Perry

Enterprise Architect at Centers for Disease Control

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 55/73

EA is the coherent development of operational plans across organizational boundaries.

Hugh Evans

Founder & CEO, Enterprise Architects

EA is the practice of detailing the structural properties of a venture to both inform and execute its strategy

Dean Fernandez

Manager - Enterprise Architecture

Enterprise Architecture is those processes, people and artefacts that enable an organization to engineer its Enterprise to its business vision

Noel William

Software Architect at Camilion Solutions Inc.

It’s the technology vision, defining the strategy and the art of putting together the infrastructure and software systems to address the business needs with business strategy, growth and agility in mind.

Frankie Hsiang

Enterprise Architect at FDIC

Align business vision and operations with IT investment to produce optimized business results and maintain high quality and yet cost effective IT operations.

Tommy Rigo

IT-Architect at Västra Götalandsregionen

EA is helping the business realize it´s desired future through visualization of relations and views, planning, structuring and coordination of business change.

Pedro J. Molina

Senior Software Architect, Researcher

Enterprise Architecture is the art and science to plan, design, and govern IT in order to achieve business goals using the available finite resources to do it.

Regine Deleu

Senior Technical Pre-Sales Consultant at Oracle

Enterprise architecture is a conceptual blueprint that defines the structure and operations of an organization to achieve current and future objectives most effectively.

Arsalan Khan (LION)

Assess Business Strategy -> Architect (Business and

Information Technology) Enterprise Solutions to support Strategy

EA bridges business and IT via enterprise integration/standardization resulting in people becoming more efficient and effective in achieving their objectives.

Ghassan Kabbara

Seeking Opportunities in the Middle East & Gulf Region

Create a unified IT environment across the organization's business units, with tight symbiotic links to the business side of the organization and its strategy

Doug McDavid

Expert at BTM

EA exists to apply thoughtful rationality to decision-making. It is distinguished by an architectural approach based on standardized frameworks and models.

Page 9 Noel William

Software Architect at Camilion Solutions Inc.

It’s the technology vision, strategy and art of aligning infrastructure with software systems to meet the business goals, growth and agility in mind.

Casimir Artmann

Enterprise architect at Acando

Reduce cost in transformation projects by mitigating risk caused by complexity.

Leon Kappelman

IT Professor at UNT; Chair, SIM Enterprise Architecture Working Group; ...

The purpose of EA is to architect and engineer the enterprise. EA is about the entire enterprise including its IT, NOT just building and running systems.

Alexander Samarin

Enterprise & Business Architect / BPM & SOA & EA & ECM & IT Governance

coherent set of artefacts, practices and tools which provides guidance and practical help for the evolution of an enterprise to achieve its vision and strategy

Rick Moore

Enterprise Architect / Strategic Planner

EA supports informed investment decisions that enable desired organizational change through formal descriptions of enterprise assets and objectives.

Bard Papegaaij

Research Director - Business of IT - Enterprise Architecture at

Gartner

The purpose of EA is to support the development and realisation of the enterprise's vision and strategies.

John Chandler

Enterprise Architect

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 56/73

From Coherency Management book: “The inherent design & management approach essential for organizational coherence leading to alignment, agility and assurance.”

Andrew Yates

IT Strategy & Architecture Manager at ETSA Utilities

"EA is the aligning of business and technology roadmaps enabling the business to transform its strategy into capabilities."

Ira Grossman

at Federal Emergency Management Agency

To provide the right information to the right person at the right time to make informed business and mission decisions.

Hugh Evans

Founder & CEO, Enterprise Architects

"Continuous alignment of an enterprise's assets and capabilities with its mission and strategy." from Leonard Fehskens

Bard Papegaaij

Research Director - Business of IT - Enterprise Architecture at Gartner

EA analyses the enterprise to plan the facilities, infrastructure, services, support and protection required to grow and develop it in the desired direction.

Todd Sicard

Enterprise Data Architect for Blue Cross Blue Shield of Minnesota

Path = F(Here, There, Standards)

Olivier Brousseau

IT Chief Architect at Schlumberger

EA is about the holistic vision and architecture of business and enterprise systems.

Guillaume Gojard

EA & BPM Senior Consultant

An EA approach helps to align and govern your Enterprise thanks to Architecture principles as a multi-disciplinary means for structuring its evolution over the time.

Elissa Dubinsky

Information Architect at BDC

Gartner states: “EA is the process of translating business vision and strategy into effective organizational change by communicating key principles and models describing the enterprise future state."

Ron Protacio

A proven Information Technology Leader, Architect &

Consultant, BSc, CISSP®

EA is a tech paradigm that established enterprises think they have, maturing organization wants to have and startup companies could not have.

Ernest Buise

Owner at Coprocessor and Business (process) Consultant /

Architect

EA is determining and governing the organization’s cybernetic & systems design.

Page 10 Skip Boettger

Chief Architect at ArchSmart

Architecture for anything is the total set of descriptive representations relevant for describing a complex object such that it can be created and that constitutes a baseline for changing the object once it has been instantiated.

Thom Kearney

Change agent and communicator

EA is about lining up your ducks!

Phil Unger

CEO at Cadeon Associates

Enterprise Architecture is a practice that enables the organization to execute its business strategies effectively and efficiently by leveraging the capabilities of information management technologies. This is my favorite definition but I don't remember the source.

Phil Unger

CEO at Cadeon Associates

EA is a practice that enables the organization to execute its business strategies effectively and efficiently by leveraging the capabilities of information management technologies. This is the 156 character version.

Brian Hopkins

Director - Enterprise Architecture Center of Excellence

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 57/73

Enterprise Architecture is the application of proven architecture techniques to the people/organization, process, financial and technology components of an organization to enable it to efficiently reach is goals.

Al Cini

Lecturer, Speaker, Instructional Designer at Computer

Methods Corporation

EA: the formal methods used to plan, procure, deploy, and maintain the IT hardware and software assets that support an organization's business processes. (153 - Fun challenge!)

Ana Pedrosa

Managing Director, ARPRISE Consulting

EA provides the structure, methods and information to optimize business processes into an environment that responds to change and supports the delivery of business strategy.

Bill Fetters

Infrastructure Architect

The person and/or group of people engaged in constant iterative mapping of the current corporation to the mission of the visionary corporation. These are those whose work should create the atmosphere by which every employee WANTS to go to work to accomplish the visionary corporation.

Roderick Lim Banda

Consultant: Enterprise Architecture and Knowledge

Management

The purpose of Enterprise Architecture is to understand and help realize complex changes in an enterprise.

Al Cini

Lecturer, Speaker, Instructional Designer at Computer Methods Corporation

The purpose of EA is to define, measure, analyze, optimize, reinforce, and validate an organization's business processes. (131)

Luis Esquivel Soto

Architecture Coordinator en Sistemas Galileo

Align system requirements to the Company Business Objectives, and together look for a development business strategy. This means that all definitions like analysis, design, reuse, are according with the company's management vision

Page 11 Noel William

Software Architect at Camilion Solutions Inc.

Aligning the business process using architectural principles to meet the business goals and to support the business growth with agility in mind.

Richard Freiha

IT at Fairfax Media

The role of the EA is to recommend and apply a framework of technologies and processes upon which an enterprise is able to develop its business requirements.

Page 12

Bill Hutchison

Expert in Enterprise Information Architecture

Enterprise Architecture allows an organization to define target business, data and technical architectures, and provides a method by which they can be built.

Jay Hawkinson

Global Manager of Business Information at Belden

The enabling activity for technology to provide a competitive advantage. An EA is a business person who understands tech, not a tech who understands business.

Hemant Desai

Project Manager

A guardian of expressions of the organisations current state, and of ability of to head in a particular direction.

Sue Becker

Sr. Enterprise Architect at FDIC

EA is understanding where the organization is today (from the business to the IT that automates its proceses) where it wants to be tomorrow and a plan for how to get there

Roy Roebuck

ManagingDirector, One World Information System, and

Enterprise Management Architecture Consultant

To improve, EA models endeavor “operations” as evolving “knowledge” of the “parts”, how they relate to each other, and the part and relation attributes.

Roy Roebuck

ManagingDirector, One World Information System, and

Enterprise Management Architecture Consultant

EA is the configuration management of the content and context of an endeavor, and is used to guide and improve that endeavor.

Mike Perry

Enterprise Architect at Centers for Disease Control

Enterprise Architecture = Proper Prior Planning to Prevent Poor Performance

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 58/73

Roderick Lim Banda

Consultant: Enterprise Architecture and Knowledge Management

EA is an evolving discipline as such its purpose is to help enterprises transform and adapt to both business and technological change.

Shahid Ali

IT Consultant at Saudi Business Machines

EA is strategic plan development to take organization from its current to future state by transitioning and holistic modeling for states and gap analysis.

Page 13

Boris Bruges

Contractor at Boris Bruges Studio

EA is a given in any organisation - the purpose of EA is how much of it to economically expose or model with a view to supporting the current change horizon.

Shantanu Bhattacharya

Technology Manager of CTO/CIO Level Expertise

EA should enable an organization to meet and excel in all its critical business objectives.

Horia Slușanschi

Strategist, Agile Coach, Photographer

Purpose of EA: understand the business, its context, IT opportunities and constraints, to increase the success rate of strategy deployment & reduce waste.

Poovannan Rathinam

SW Solution Architect at ACS

EA strategically aliens Organizational IT efficiency and business innovation.

Deepak Jain

Software Architect

EA is a seamless, scalable organization of information flow aligned with long term business value.

Rajesh Nair

Associate Director ( IT) at MetLife Insurance

EA- Similar to what a structural architect would do-- 1) Function- Applications are used for what they are meant for,2) Structure -- The structure resists the functions and loads, and 3) Beauty -- Satisfies the need of the end customer.

Geoff Tribble

Architect at Auckland Regional Transport Authority

EA is the cohesive integration of mind, body and sole of an orginisation by bringing together Business and IT to efficently and effectively transform today into tomorrow.

Tom Andersson

Sektionschef IT-Arkitektur at Pensionsmyndigheten

EA is 4 U the view and ctrl of d mgmt of info in d biz

Jan Willekens

Enterprise Architect at Capgemini

EA is a structured methodology to align business with technology.

Page 14

Will Macdonald

Principal Enterprise Architect

EA is what you document and communicate to provide clarity into what you have, the gaps that impede your business strategy and the path forward

David French

Owner, Decision Support Services Limited and Information Technology and Services Consultant

Provide the tooling to deliver the necessary and sufficient processes of the organisation optimally, responsive to external demand, and with a record of reason.

Swami Chandrasekaran

Industry Executive SOA Architect @ IBM

Transform an org's business strategy & goals and align it to its processes, information model, systems/applications, infrastructure, policies, principles, standards & guidelines.

Stephen F. Heffner

Software inventor / architect / designer / implementor, entrepreneur, educator

Transform an org's business strategy & goals and align to them its processes, information model, systems/applications, infrastructure, policies, principles, standards & guidelines.

Guillaume Gojard

EA & BPM Senior Consultant

EA helps Enterprise aligning Businesses and IT thanks to Architecture principles as a multi-disciplinary means for structuring its evolution over the time.

Regine Deleu

Senior Technical Pre-Sales Consultant at Oracle

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 59/73

EA is a conceptual blueprint that defines the structure of an organization to achieve current and future objectives most effectively.

Brian Hopkins

Director - Enterprise Architecture Center of Excellence

Application of architecture analysis at an enterprise level to deliver a definition of the future and a roadmap to it.

Ken McNees

Information Assurances

Enterprise Architecture is aligning IT to support the strategic and tactical goals of the organization by sharing applications, methods, and data across the business enterprise and operating silos, reducing IT redundancies, and evaluating new information proposals in light of established "to be" architectures.

Stephen F. Heffner

Software inventor / architect / designer / implementor, entrepreneur, educator

Identify & rationalize an org's business strategy & goals; align to them its principles, policies, standards, processes, ER model, infrastructure, applications.

Bill Fetters

Infrastructure Architect

The person and/or group of people engaged in constant iterative mapping of the current corporation to the mission of the visionary corporation.

Page 15

Al Cini

Lecturer, Speaker, Instructional Designer at Computer Methods Corporation

EA: the formal methods used to plan, procure, deploy, and maintain the IT hardware and software assets that support an organization's business processes.

Lawrence McCaskill

Chief Enterprise Architect at WBB and Defense & Space Consultant

EA: engineering model and rule-based information capture of a business’s processes, organization, tools, and infrastructure for strategic analysis over time.

Edward Goldberger

Business/Technology Analyst - Helping people understand challenges in their organizations and their IT infrastructure.

Good EA: a shared way to think about your organization. Clear articulation of current reality & way forward guide smarter decision & action to a desired future.

Luis Esquivel Soto

Architecture Coordinator en Sistemas Galileo

ES is align system requirements to the Company Business Objectives, and together look for a development business strategy.

Ben Lienard

Deputy Practice Lead, SE Solutions, Inc.

EA provides the context to understand how IT supports operations to maximize existing capabilities and drive standardization to reduce cost.

Kirk Rheinlander

Senior Vice President at Astra, Inc.

Guide strategy-defined business initiatives across functional organization/business unit boundaries, and principles governing change.

Geoff Tribble

Architect at Auckland Regional Transport Authority

EA is the cohesive integration of an organisations mind, body and soul to efficiently and effectively transform today into tomorrow

Ashok Kumar

MD & CEO at Spartan Infotech Co. WLL

Maximise asset efficiency for optimum ROI by ensuring appropriate systems and process methodologies.

Ana Pedrosa

Managing Director, ARPRISE Consulting

Align technology with business strategy.

Page 16

Gaurav Sehgal

Operations Manager at AT&T Global Services

To provide a holistic frame work for an organization on which it can stand to be a leader in all times.

Geoff Tribble

Architect at Auckland Regional Transport Authority

Readiness to undertake challenges to plan, organise and create a structure

Michael Bushe

Consultant at Bushe Enterprises, Inc.

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 60/73

EA is a practice of reducing software and IT complexity in order to fully leverage IT as a strategic asset, cope with change and reduce costs.

Kirk Rheinlander

Senior Vice President at Astra, Inc.

To turn executive intent / corporate strategy into focused execution, enterprise wide.

Page 17

Ana Pedrosa

Managing Director, ARPRISE Consulting

Provide business intelligence to support strategic decision making and the structure to support delivery of strategic decisions.

Matt Miller

Technology Practice Management Consultant

Enterprise Architects are the critics of the vision in the NLP of the Business World - and Enterprise Architecture is the practice they use to critique that vision.

Ana Pedrosa

Managing Director, ARPRISE Consulting

EA provides enterprise business intelligence in support of strategic decision making and the structure to support delivery of strategic decisions.

Ana Pedrosa

Managing Director, ARPRISE Consulting

EA provides business intelligence about the enterprise in support of strategic decision making and enables the delivery of strategic decisions.

Robin Ziegler

Director IT Operations, Coats North America

EA delivers the basic concept of a system of one,integration is the key to maximizing ROI and reduction of TCO

Page 18

Dinkar Gupta

Sr. Architect - Technology at Cognizant Technology Solutions

The purpose of Enterprise Architecture is to connect, visualize, evaluate and (subsequently) evolve organizational capabilities in tune with stakeholder needs.

Dinkar Gupta

Sr. Architect - Technology at Cognizant Technology Solutions

The purpose of Enterprise Architecture is to connect, visualize, evaluate & (subsequently) evolve an enterprise's capabilities in tune with stakeholder needs.

Page 19

Tony Fairhurst

Enterprise Architect, Strategist and CTO

Improving an organisation through people, process and technology in context of the enterprise and change that's occurring.

Roy Roebuck

ManagingDirector, One World Information System, and Enterprise Management Architecture Consultant

EA Purpose: Provide As-Is and To-Be Architecture, Deficiencies/Overlaps/Gaps, Transition Plans, and Transition Programs to enable awareness and improvement.

Ajith Ratnarajah

Director of Implementation - Asia Pacific at Charles River Development

Keep it simple stupid and get the money to build your dream.

Page 20

Roy Roebuck

ManagingDirector, One World Information System, and Enterprise Management Architecture Consultant

EA holistically models an endeavor in its environment, enabling informed, cohesive, and coherent endeavor activity, management and leadership (141 characters)

Page 21 Ousmane Ba

Owner, International Business Automation

If the Business was a car. EA would be the steering wheel.

Paul Harmon

Executive Editor at BPTrends

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 61/73

Einstein said that we should make it as simple as we can, but no simpler. EA is not a core process. It's not a value-adding process -- no customer would say that a company EA was of value to him or her. Steering wheels and GPS units are value-adding parts of value to the car. EA is the diagram used by the assembly and maintenance people to locate the parts of the car. Perhaps a document that guides analysts in gathering data to decide how to modify the next version of the car. It's an artifact of some management process.

Alexander Samarin

Enterprise & Business Architect / BPM & SOA & EA & ECM & IT Governance

EA will tell the business a) what the business will get there (expected performance, etc.) b) how to drive to there c) how to optimise the car for this trip (maybe step-by-step during the trip)

Sergey Orlik

Architect Evangelist at Microsoft

EA is a strategic enterprise tool for description, analysis and roadmapping of organization capabilities development from actual today to long-term tomorrow via set of intermediate states as milestones.

Sridhar Yerramreddy

Accomplished Enterprise Applications Architect with over 17 years of experience.

EA is one way to bring effectiveness in IT delivery of services in a cost effective way.

Mohan Bavirisetty, MBA

Chief Architect BPM, SOA and On Demand Transformation

EA is the most important link between the Strategic Goals and the execution platform that supports the core competencies, business processes and the ecosystem.

SUNDAR RAMANATHAN

Senior Manager at Capgemini

The Objective of EA is to provide "Clarity" for Business Solutions using People, Process & Technology (PPT) effectively & efficiently.

Roger Sessions

CTO, ObjectWatch Inc.

EA is about understanding, controlling, and ultimately minimizing the complexity that obstructs IT/business alignment.

Tim Fitzpatrick

Solutions Architect at Arrk Group

Enterprise architecture is the solution that allows people to build (relationships, systems, processes and businesses)

Dominic Flatley

Business Analyst with Zensar Technologies

EA is an holistic enterprise engineering discipline and roadmap that takes strategy through to implementation around the barriers of change and complexity.

Page 22 Don Vetal

Consultant at Morgan Borszcz Consulting

Enterprise Architecture is the blueprint for the business.

Andy Gudgeon

Group Captain - HQ Air Command

To enable business transformation, recapitalization and optimization

Nabeel Nawaz

Vice President & Head of IT at Abraaj Capital

Change management tool reflecting the impact of any organisational change on people processes and technology.

Keith Redman

SOA & Enterprise Architect passionate for Business / IT Alignment

Enterprise Architecture: Knowing the difference between that which could be done and that which should be done, and doing the latter.

Michael Cox

Network and Systems Architect - Michael S Cox

Enterprise architecture combines high level business, market and technology strategy with specific detailed design choices to optimise phased solution development

Shane Downey

Technology thought leader, coach & mentor.

EA: Creating a safe environment for the business and technology to mingle on equal terms.

Martin Kaarup

Enterprise Architect

An EA is a collection of models that describes a business side, a technology side, and a plan for how these two sides are kept integrated and aligned.

Bernard Robertson-Dunn

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 62/73

Associate Director at KPMG

The purpose of EA is to engineer an enterprise so that it optimally meets its business objectives. An EA is therefore a master of whole-of-system problem identification and solving.

Page 23

Sanjeev Kumar

Enterprise Architect, Entrepreneur, Executive

EA is a discipline that aspires for alignment of IT landscape with ever evolving business processes to achieve business goals. Its a collaborative process that involves dealing with people, processes, perspectives on one hand and handling of evolving technologies, costs, constraints and schedules on the other hand.

Kirk Rheinlander

Senior Vice President at Astra, Inc.

To facilitate the effective engineering (engineering in it's broadest sense - people, process and technology) of business initiatives, in order to delivery strategy, and eliminate wasted effort.

Mikko Jakonen

CTO at Secproof, Inventor/owner for SkiRack, CEO at

NCOW.

EA is the frame (with controls) where you hang business, everything between and ICT to enable each other.

Charu Khamitkar

Enterprise Architect at BBN Technologies

EA is the practice of effectively and efficiently bringing together the data, process and people of an organization through time.

Sailesh Panchal

Business Unit Architect - Payments at Lloyds Banking Group

EA manages the application of an organisations vision & strategy to it people, process, systems, products and services as a planned activity

Bruce Kay

Solutions Architect at InTACT

Enterprise Architects create a framework for business decision making by drawing together principles models and other artefacts. This enables the business to be more agile when planning and invoking changes.

Sanjay Saxena

Senior Architect at Wipro Technologies Ltd

Defines Start Point (AS IS Architecture), Lays down the Vision (TO BE Architecture) & ways to attain the vision leading to increase in Operation & Automation efficiency, process effectiveness, & help in opportunity creation.

Allen Hosack

Sr. Manager Architecture & Technology at YRC Worldwide

Technologies

EA is the RoadMap that allows a company to realize its strategic future.

Kirk Rheinlander

Senior Vice President at Astra, Inc.

Facilitate enterprise-wide strategy-defined business initiative's content, eliminate unaligned efforts (costs), and enable these growth opportunities.

Bruce Kay

Solutions Architect at InTACT

When enterprises need to save money, reduce risks or develop capabilities to address new opportunities, enterprise architects can give them ways to improve their decision making.

Jonathan Castleman

Partner, CyberOptic Group, LLC

EA is the systems, software and services needed to support your business applications in terms of availability, performance, and protection

Page 24

Bruce Kay

Solutions Architect at InTACT

Enterprise Architecture is that bullshit wanker stuff where jumped-up IT dudes think they know how to tell managers how to run the business.

Joey White (Toplinked.com)

Information Technology Director at WellCare

To engineer, communicate, and enforce the balance between local and global optimizations in design while trading off the right context dependent factors

Sanjay Kumar Chaurasia

MTS (Member of Technical Staff) at Advanced Micro Devices

EA is not for profit to a corporate rather than more towards top down approach of the IT strategies which ensure compatibility and better synchronization to LOBs within and outside of the company, in short it can claim numerous intangible benefits if your EA planning process is solid.

Sanjay Kumar Chaurasia

MTS (Member of Technical Staff) at Advanced Micro Devices

EA is not for profit to a corporate rather than more towards top down approach of the IT strategies ensuring better planning & sync between LOBs.

Mark Allenby

Enterprise Architect, Strategist, Change Lead, Management Consultant

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 63/73

‘We shape our buildings; thereafter they shape us' – Winston Churchill. He could have been talking about Orgs instead of buildings. EA shapes success from vision to functioning enterprise.

Xavier Lempereur

founder & owner at getpresso

What-Why-Who-Where-When-How from AS-IS TO-BE :)

Page 25 Sanjay Saxena

Senior Architect at Wipro Technologies Ltd

To make the complete enterprise a one unifying body which is highly flexible, agile, seamlessly integrated, optimized, efficient, continously evolve, easy to maintain & upgrade and gives maximum benefits with minimal inputs.

Michael Lambrellis

at ITSS (Worksafe and TAC)

To make the CIO feel clever, keep the CFO smiling and give the CEO as much golf time as possible while ensuring the customers/shareholders buy more than ever.

Sanjay Saxena

Senior Architect at Wipro Technologies Ltd

EA is the Quantum Physics of the Business World which no one understood but yet it can be applied successfully in enterprises.;-)

Sanjay Saxena

Senior Architect at Wipro Technologies Ltd

Integrate & Standardize Critical Business Processes & define an IT Engagement Model that ensure business & IT projects achieve both local & companywide objectives.

Michael Myers

Senior Architect at ODNI

Design and monitor the development, modernization and/or transformation of one or many organizations.

Cory Casanave

President, Model Driven Solutions - Leader in Model Driven Enterprise Architecture (MDA), SOA & Semantic Web

EA Represents the consensus of stakeholders defining the business drivers and design for the enterpirse, enterprise systems, enterpirse processes, enterprise information and enterprise services.

Michael Lambrellis

at ITSS (Worksafe and TAC)

The purpose of EA is to maximise the ROI in IT measured in business-defined value terms, through creation of plans and models, managed through to delivery in a continuously improving process. "to maximise the ROI in IT" = "keep the CFO smiling" "measured in business-defined value terms" = "give the CEO as much golf time as possible while ensuring the customers/shareholders buy more than ever" "through the creation of plans and models, managed through to delivery" = "make the CIO feel clever" "in a continuously improving process" = all of the above

Frederick Lange

Data Architecture Consultant

EA is used to align evolving strategic visions into reality.

Iain Dunn

Principle ECM Solutions Architect at Steria

The purpose of Enterprise Architecture is to seemlessly assemble the jigsaw of individual solution architectures to maximize Enterprise efficency.

Sylvester Swaine

Enterprise Architect for eASG.

EA is a culture, a way of life, a religion that a business needs to adopt in order to be truly successful!

Page 26

Sylvester Swaine

Enterprise Architect for eASG.

EA is the secret formula, a breath of fresh common sense that optimises a well oiled machine!

Klas Sjödahl

IT Architect at Capgemini

The quest of simultaneous support, challange, steer and arrange a business initiative to reach, for the moment, desired capabilities.

Vikram Dhawan

Management Consultant - IT&S Professional

EA is a comprehensive approach to organization-wide business and information technology (IT) planning. EA is the blueprint of an organization’s vision and provides strategy, processes, information components, applications and technology platforms used by it. EA is an approach to business-wide strategic, business and technology planning. An EA relates organizational mission, goals, and objectives to work processes and to the technical or IT infrastructure required to execute them. The purpose of EA is to provide a reference model in establishing a repository library to support information sharing, reusability, and risk mitigation. The purpose of EA is to more intelligently transition to a future or To-be state, in which the organization is more adaptive and responsive to its environment. A good purpose of EA is to enable the enterprise to

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 64/73

create intellectual capital that facilitates better and faster decisions.

Greg Pippin

CSA at Cisco

EA is the Mesh of Business and Technical Architectures, resulting in Mission Objectives.

Ahmed Chicktay

Independent Information Technology and Services

Professional

Simple 2 words - ASSET MANAGEMENT. EA is about managing IT as a long term asset.

Gurvinder Singh Bindra

Project Manager/IT Architect seeking contracts in Data Centre builds, network design and Disaster Recovery solutions.

The EA needs to identify the needs of the environment, design keeping the requirements, Investment and RoI in mind and help execute and govern the technical execution of the project he designed.

James Dowling

VP Southeast Region at Accelare, Inc.

EA describes how people, process, and technology systems assemble to execute business strategy in synergy with desired firm and leadership brand, and culture.

Carl Kessler

GSLC, AVP, GM of Security Engineering at National City Bank/PNC Financial Service Group

To create, communicate and often govern a set of business and technology structures which position the company to achieve efficiency and revenue objectives.

Arockiaraj Durairaj

Architect for a real elastic cloud computing platform

One common architecture for the company.

Venkata Rao Kadari

Principal Solution Architect at Mahindra Satyam

EA’s purpose for a given enterprise is to enable it to become self aware thus empowering it with relatively better change management mechanism.

Cheryl Santiago

Program Manager / Information Technology Consultant

EA methodology simplifies complexity and allows all (business, IT, and capital planners) to participate in the creation of information systems that make sense.

Paul Naish

CRM Application Technologist - Oracle

EA creates the building code for processes and systems from the corporate strategy goals.

Michael Gray

Chief, Enterprise Architecture at HQDA, CIO/G6

EA is an enterprise relational information knowledgebase - a mechanism to provide stakeholders the context to make business decisions for effective change.

Paul Naish

CRM Application Technologist - Oracle

EA creates the road map and building code for processes and systems from the corporate strategy goals.

Page 27

ANUPAM BHASIN

SOA Architect at IBM India

EA's purpose is to align organization's Business-IT Strategy with IT Design-Delivery and, hence, limit the impact of change

Kirk Rheinlander

Senior Vice President at Astra, Inc.

EA is the (XO) executive officer, but focused on strategic issues and their implementation. The purpose of EA is to provide the coordination and guidance of strategic initiatives delivery, holistically across the enterprise (allegiance to no one functional organization, but to the entire company). EA is directly analogous to the building architect or city planner - enough understanding of everything in scope to coordinate everything in scope without bias to any one discipline.

Kevin Smith

PeaF - Cutting EA to the Bone - www.PragmaticEA.com

Strategic Planning and Governance of Change.

Michael Myers

Senior Architect at ODNI

Coordinate and integrate cross-CXO goals, objectives, activities, and priorities into a comprehensive program enabling the growth and maturing of their business.

Sridhar Yerramreddy

Accomplished Enterprise Applications Architect with over 17

years of experience.

EA today stands for business to realize composed or orchestrated assemblies of data, processes and services. It is a living system that needs support and be more adaptive to changing landscape of user needs.

Scott Bockheim

at MillerCoors

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 65/73

EA = Business Strategy and Design to meet todays and future needs

Mark Toomey

Leading expert & seasoned advisor to boards & execs on

corporate governance of information technology and ISO 38500.

EA describes and manages the evolving relationship between components (people, process, structure, technology) of an organization’s system of business"

Thomas Duclos

Sr. Territory Account Manager at Pragmatic Works

Professional pursuit of orchestrating talent and instruments within a venture to produce superior results in evolution that empower the corporate mission

Page 28 Paul Coffey

Enterprise Data Architect at Tesco Personal Finance

EA is the art of joined-up thinking...

Mike Hastings

Senior Architect Unisys

At a high level, Enterprise Architecture is there to ensure that technology and its associated processes are a means to a business end.

Michael Krumpe

Sr. Manager of I.T. Architecture at Lash Group

Enterprise Architecture is the alignment, design and governamce of existing and future Business initatives strategically across all areas of I.T.

Page 29

Stephen F. Heffner

The care and feeding of the enterprise's logical, functional, and information structure, systems, and business processes."

Michael Myers

Senior Architect at ODNI

Provide senior management with the best information to make more informed investment and strategic decisions.

James Ryan, EA, PMP, CCIE, CISSP

President and Founder, Litmus Logic, LLC.

The EA person's purpose is to "reduce the risk" that a funded change is a bad one, "increase the risk" that a funded change is a good one, and "increase the risk" that good changes are found and funded earlier.

Dan Bartoes

Data Architect at CIGNA Healthcare

To identify and organize business elements to enable success of the enterprise, based on best practices and a broad-based professional skill set.

Page 30

Michael Tiemann

Senior Faculty and Program Director at FEAC Institute

EA is better enterprise design, analyzing business and/or mission, present and future, using proven structured methods and systems to improve performance.

Rizwan Afsar

Programmer Analyst at Aspire Systems

An enterprise architecture (EA) is a conceptual blueprint that defines the structure and operation of an organization.

Ron Charity

Principal Consultant

Enabling trustworthy business decisions (both tactical and strategic) by providing efficient and timely best in class business and industry insight.

Andrew Marosy

Enterprise Architect at UTelco Systems

To make the right investment decisions in IT and elsewhere throughout the business and to oversee they are executed well.

Page 31 Matt Mendrala

Director of Software Architecture at ROLTA-TUSC

Protect the CIO from being fired by the CFO because the IT department is one of the most expensive and despised cost centers in the company.

Marc Poujol

Sales Support at ACI Worldwide

EA is to IT Architecture what City Planning is to Brick&Mortar Achitecture. The term of "IT Urbanism" as used in some languages is explicit.

Richard Miga

Owner, Synergistic Solutions

EA determines the appropriate mix of an organizations people, processes and technology to improve profits.

Dave Mosby

Business Development Consultant

Enterprise Architecture brings actionable visibility to Enterprise Leader’s current situation and future

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 66/73

aspirations to simplify, streamline, and accelerate change.

Ken Mullins

Senior Principal for Inter-Agency Knowledge & Information Sharing, Center for Connected Government at MITRE

The purpose of Enterprise Architecture is to optimize the application of enabling resources (including IT) to achieve the goals and objectives of an enterprise.

Yan Zhao

Principal, Enterprise and System Architecture, IT Strategy

Enterprise Architecture is a blueprint for an enterprise, like a city plan for a city.

Page 32 Vetrivel R

Technical Leader at Photon Infotech Pvt Ltd

EA is an orchestral integration of functional and non functional strategic services to help and achieve the enterprise’s vision.

Ronald van Keekem

Information Architect at Fortis Bank

EA is the manifestation of the relationship between an enterprise and its stakeholders from an ontological, infological, and datalogical perspective.

Andrew Marosy

Enterprise Architect at UTelco Systems

Developing, maintaining and applying a body of knowledge about enterprise structure and purpose.

Assist in enhancing enterprise effectiveness; specifically its efficiency, reliability, elegance, appropriateness and integration.”

Page 33

Richard Miga

Owner, Synergistic Solutions

EA purpose - Determine profitable mix of people, process and technology.

Chris Potts

Corporate Strategist, speaker, and author of "fruITion"

Enhancing business results with structural innovations

Page 34

Linda Gurgone

Enterprise Architect at Motorola

EA provides a unified structure for quantifying process and technology impacts against changing business drivers.

Eugene Weinstein

Enterprise Architect

EA provides a context for organizational discourse, learning, innovation, planning and execution control in achieving the organization’s business goals.

Henry Jacob

Head of Technology and Innovation Group

The purpose of EA is to provide guidelines for connecting various ‘systems, processes and technologies’, oversee ‘strategic technical initiatives’, maintain ‘integrity of various systems’.

Marc Poujol

Sales Support at ACI Worldwide

EA (litterally Urbanism) enables the management of the continuous transformation of Information Systems in order to obtain sustainable simplifications - Translated from http://fr.wikipedia.org/wiki/Urbanisme_(informatique )

Shepard Towindo

Futuristic Enterprise Architect

Enterprise architecture helps business and IT make informed business performance decisions.

Russell Wion

Sr. systems Architect at Major League Baseball

Enterprise Architecture is Strategy + Business + Technology

Page 35

Vishwanath Subbanna

Technologist at Excelsoft Technologies Pvt. Ltd.

EA is a Technology and Business driver for the Organization success

Shepard Towindo

Futuristic Enterprise Architect

EA is primarily about business performance period - the intersection of strategy, IT governance, and business technology.

Page 36

Rakesh Mittal

Software engineer and architect

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 67/73

Purpose of EA is to broadcast and share information with electronic efficiency and reduced costs by using IT solutions.

Page 37

Ben Bovée

Business Process and System Requirements Analysis

Modeling & Simulation and Performance Tuning; Owner, Patterndigm

Enterprise Architecture is the art of maintaining baseline and scalable improvements to business organization of personnel, systematic and support processes.

Page 39

Anil Sharma

Technical Consultant at Bank of America

Assists organizations with the understanding of their structure and the way they work. It provides a map of the enterprise and is a route planner for business and technology change. - MSDN Library

Penny Fisher

Business Analyst at Brisbane City Council

Helping achieve an enterprise’s vision by designing the organisation, roles, information, processes, systems and infrastructure needed to deliver that vision.

Murray Rosenthal

Lead, Security & Privacy Architecture Domain at City of

Toronto

The discipline through which complex system change is managed according to authoritative domain architecture specifications.

Atilla Vigh

Enterprise Architect

EA describes the DNA of an organization and is used to steer the organization. So it's a business AND technology instrument.

Higino Silva

Enterprise systems architect @ Portugal Telecom

EA is making sense out of the software & hardware supporting the organization business, analyzing the trade-offs of several different solutions and choosing the one that best fit the company overall purpose and future.

Page 40 Eric Gelman

To morph business with technology in terms of framework/processes, resource/asset allocation and efficiency to enable overall business agility...

Page 41

Ross Jimenez

Information Technology Strategist and Architect

EA ensures that the Business Value of IT is realized and continually optimized.

Peter Presland-Byrne

Chief Architect

Enterprise Architecture is about getting the most out of existing and planned technology assets without bringing down the house.

Page 42 John Barr

Consulting Technology Architect at Memorial Hermann

The EA is the Technological Consience of the organization, who develops and maintains technical standards.

Colin Fletcher

Senior Architect

EA is the blueprint to efficiently and effectively leverage organizational assets, enabling synergy between business processes and information technology.

Marc Davies

Enterprise IT Strategist

In a World where competitive advantage is always transient, EA delivers the best chance of keeping your company relevant and even ahead of the competition

Marc Davies

Enterprise IT Strategist

EA provides a framework for deriving and defining a Companies’ business technology baseline, metrics and standards for tactical improvement and future strategy

Page 43 Charles Rignall FAICD

International Marketing Consultant at Media Equation

EA is the process and product of planning, designing and constructing IT systems that reflect functional, social, and business objectives of the Enterprise.

Jatin Mehta

Head - Software Solutions at Landmark Group

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 68/73

A framework of people, processes and systems that is continuously balanced and optimized to fulfill opportunities and drive an enterprise towards its vision.

Page 44

Roy Roebuck

ManagingDirector, One World Information System, and

Enterprise Management Architecture Consultant

The purpose of EA is to model and inform enterprise operations within the enterprise environment.

Shravan Madhavapeddi

at

Collaborative effort to align companies technical & business strategies focusing on cost reduction and maximizing stake holders interests

Martin Platt

Managing Director at Consultant Vault PTY LTD

Continually working I.T. toward improving return on investment through the most efficient means available.

Shridhar Karandikar

Chief Servant Officer of the Soulself

EA is arts, sciences and practices related to managing, executing, studying of IT function in any enterprise (gov,com.edu anything&everything under the sun)...

Naresh Koka

Partner/Vice President - Industry Group at MPS Partners

Forward thinking visionary applying technology vision to the business strategy to identify opportunity for competitive advantage and transform the enterprise.

Alton Gibbs

Regional Manager, Southeast at Alfabet, Inc.

EA is a business function that plans & manages the connections between people, processes, and technology to ensure achievement of current and future goals and objectives of the enterprise.

Page 45

Hugh Faulkner

Enterprise Architect/Defence Principle Consultant JCSys Ltd

To make change relevant and better!

Kevin Smith

PeaF - Cutting EA to the Bone - www.PragmaticEA.com

Increase Operational & Transformational Efficiency by supporting the effective management of the Cost, Risk, Agility & Quality of change by implementing Models to aid Strategic Planning Governance to manage alignment to the Strategic Plan Metrics to measure execution of the Strategic Plan

Randall Roberts

Results focused, business savvy Informaton Technology leader

EA is about maintaining a map of where the IT org is and where we are headed. The chosen path is selected by combining business strategy, IT strategy and IT capabilities.

Greg Jones

Chief Technology Officer at NC Crime Control and Public Safety

The ability to identify and prioritize the changes/projects required to achieve the business to-be model from the current as-is business model. (143 chars)

Mark Payne

Sr Architect at JAMIS Software Corporation

Minimize the cost of change via impact analysis of change. Change caused by a new software requirement through a layered architecture with low coupling and high cohesion.

Aljo Johnson

Management Consultant

Organize business processes and supporting IT assets(app and infra) to support business objectives (both current and evolving) by providing secure and timely delivery of information to contributing stakeholders.

Mohan Shenoy

IT Systems Analyst

Purpose of EA is to define principles, standards, framework that enables IT to be agile to enterprise goals & its customer needs

Mark Reynolds

Solution Architect, Trainer / Mentor

Organize an enterprise to efficiently accomplish it’s mission and provide a roadmap showing where it is headed and how it will get there.

K V Ramesh

Senior Management Executive

EA is the de-risking window on business decisions.

Grant Morgan Czerepak

Chief Executive Officer at White Hex Corporation

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 69/73

Zero and One. The rest are derivatives.

Sami Sheikh

Solution Architecture and OneHSBC Infrastructure Manager

at HSBC-SABB

EA provides Technology roadmap align with Business objectives and service mapping; Information, data warehouse, platforms, and business process tools.

Santos Pardos

Infrastructure Architect

The professional who innovates, and advance the company's future about technologies.

Michael Clarkson

Senior Business Analyst at AUT and Higher Education Consultant

EA is the process of aligning business strategy, governance, organisation, processes and information with systems to achieve future proofed business excellence.

Page 46

Vincent Lee

Enterprise Architect at Office of the Corporate Chief Technology Officer, Ministry of Government Services

EA is putting all the architectural puzzles together and to ensure the business and IT are in alignment.

Emmanuel Laignelet

Project Management

Enterprise architecture is about building a sustainable and adaptative entreprise metamodel that includes all current and future activities.

Mohan Shenoy

IT Systems Analyst

To draw a blueprint of Enterprise linking goal, vision, structure, process, roles, information, system, computer, networks to realise its vision effectively, efficiently.

Perry Chan

Seasoned IT Professional

Enterprise Architecture is a living blueprint for evolving IT infrastructure to support long-term strategic business goals.

Page 48

Andy Ridout

Solution Architect at British Telecom

EA is a framework for continual controlled re-alignment of people, processes and systems to meeting changing business objectives.

Dr. Gopala Krishna Behara

E-Architect/Consultant at Wipro Technologies

Enterprise Architecture is a complete expression of the enterprise, a master plan which “acts as a collaboration force” between various aspects of enterprise such as business processes and data, aspects of IT organization and governance structures, aspects of automation such as information systems and databases and enabling technological infrastructure of the enterprise such as servers, operating systems and networks.

Shashank Joshi

enterprise architect at planetsoft

EA is a strategy proposition to help an enterprise be more efficient, productive and coherent. EA helps streamline processes and synergize people.

paul ghorra

Enterprise Architect

EA is a time machine that can show you your past your present and a view of your future.

Page 49

Tru DO KHAC

Founder / IT governance adviser at Dô-Khac Decision

EA is a neologism created by information technology (IT) specialists to designate IT architecture for enterprise

Neil Watkinson

Enterprise Architect at Logica

EA is the practice of ensuring that an Enterprise is using the most efficient, effective [including cost] and up-to-date process and solution design pattern for the delivery of Business, Customer and Organisational Functions.

Kevin Smith

PeaF - Cutting EA to the Bone - www.PragmaticEA.com

The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise. The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change by Using Structural Models, Performing EA Governance and Managing Enterprise Debt

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 70/73

The purpose of EA is to...Increase the Effectiveness, Efficiency, Agility & Durability of the Enterprise by supporting the management of the Cost, Risk, Agility & Quality of Change by Using Structural Models to aid Strategic Planning, Performing EA Governance to manage alignment to the Strategic Plan and Managing Enterprise Debt to balance short term tactics against long term strategic aims,

Page 50

Tru DO KHAC

Founder / IT governance adviser at Dô-Khac Decision

EA is IT architecture with architecture as the concatenation of two antique Greek words: “Archein” that might be translated with boss and “Tekton” with worker.

Page 51

Charles-Michael Berry

Document Controller

EA is the articulation of of systems of communication / power and the manipulation of their relationships in the built and unbuilt environments.

Brian Slater

Enterprise Architect at Aviva

Make sure that the right technology choices are made.

Page 52 Ashley Hermitage

Forum Sales Executive at Arena International Events Group

''Enterprise architecture enables the organization to respond quickly to changes in the environment in which the organization operates''.

Page 53 Farooq Mohammad

Data Warehouse / Business Intelligence Architect and Team Lead

The purpose of enterprise architecture is; establishing a foundation for INCREMENTAL PROCESSES (based on VALUE and priority for business) to provide model, description, structure, behavior and direction.

Sean Luke

Solutions Architect at BT

EA's core purpose is to reduce cost and increase quality by being better prepared and better organised, but mostly it's about reducing cost.

Afshin Abedi

Principal Enterprise Architect at Converge Networks Corporation

EA constitutes the collective set of blueprints and processes necessary for optimizing and aligning the policies, business processes, and technologies in today’s modern organizations.

Martin Howitt

Enterprise Architect at Devon County Council

"to translate business vision into effective change." - Martins Boss

John Brøndum

Senior IT Architect

The journey of EA is about finding new ways for IT to innovate and otherwise improve your business.

Ashley Hermitage

Forum Sales Executive at Arena International Events Group

'The intent of enterprise architecture is to determine how an organization can most effectively achieve its current and future objectives'.

Page 54

Burzin Bharucha

Chief Information Security Officer (CISO) at Orchid Information Technologies Pvt. Ltd.

Is a Business-IT Alignment. A seamless integration of different IT Systems which is resource base for standards, best practices, guidelines & checklists. Once defined the components are reusable - Applications / IT Assets end-to-end. Creates an ability of informed governance or rational decision making.

Donald Capoferi

Network Engineer / Architect

Applies requirements; to the business and technical models. Insure integrity, accuracy and completeness through the designs process. Maintains or increase CEM.

Charles-Michael Berry

Document Controller

How about borrowing from China - The EA is the "Great Helmsman". The function of EA is to pilot / navigate and drive forwards.

Page 57

Matthew Cozzi

VP, Senior Architect at Bank of America

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 71/73

To facilitate the integration of IT architecture strategy, planning & execution into the business model strategy, planning & execution.

Ben Walmsley

Enterprise Architecture & Portfolio Manager at Siemens

To achieve the business strategy and deliver stakeholder return, through the efficient use of Information.

Ben Walmsley

Enterprise Architecture & Portfolio Manager at Siemens

To help managers improve EBIT through knowing where the company’s information is and how it can be combined into value-adding knowledge.

Ben Walmsley

Enterprise Architecture & Portfolio Manager at Siemens

To help ensure that investments in the company’s infrastructure deliver maximum ROI, and open new revenue streams through the effective use of information.

Ben Walmsley

Enterprise Architecture & Portfolio Manager at Siemens

To improve the top line by making market knowledge accessible, and minimise the bottom line by enabling the organisation to operate efficiently.

Darrel Lowery

Vice President, Federal Programs at Enterra Solutions

EA enables your vision to be resilient in a complex environment.

Page 58 Sarma Kompalli

IT Project Manager/ Enterprise Architect

EA describes the structure of the company in terms of means of production, customer service, strategy and use of information technology to fulfill company’s vision

Page 60

Patricia (Pat) Ferdinandi

Chief Thought Translator, Author, Business Architect, Consultant, Speaker & Inventress

Shines a flashlight on the as is, problem or possibilities. Enterprise Architecture can not force the change. It can only, hopefully, make people more aware of the situation or possibilities to make them see and want to change.

Page 61 Krishna Kota

Senior Tech Lead/Application Architect at SEI

EA is a conceptual blue print that defines structure and operation of an organization. The intent of EA is to determine how an organization can most effectively achieve its current and future objectives.

Chetan Valia

Senior System Architect at Genentech

EA is process of delivering value to Business by enabling IT to integrate, enable and run business to meet its goal while keeping it simple and cost effective.

Stephen Kelsey

Head of IT Strategy & Architecture

EA is about making sure that today’s changes will be right for both today’s and tomorrow’s business.

Page 62

Mark.E.S.Bernard, CGEIT,CISM,CISA,CISSP,PM,PA,ISO27k LA

Information Security, Privacy & Compliance Consultant

Enterprise Architecture is the alignment of corporate talent and infrastructure to meet business objectives to meet customer and client expectations for service and products.

Alexander Samarin

Enterprise & Business Architect / BPM & SOA & EA & ECM

& IT Governance

"Maintain discipline, make it simple, strive for balance, and keep is stable." from Bob Schlicher (I guess)

Roderick Lim Banda

Consultant: Enterprise Architecture and Knowledge Management

"The purpose of EA is to manage the enterprise not to build systems" - John Zachman

Brenda Michelson

Technology Advisor to Business Enthusiasts, Elemental Links

“The ultimate outcome of Enterprise Architecture is change-friendly capability delivery.”

Paul Anderson

IT Service Manager at Compassion International

EA is about maximizing every dollar invested in technology

Mike Rowland

Head of Technology Architecture for SIEMENS/BBC

EA gives you the answers even if you don't have any questions.

Michael Rubin

Consulting Project Manager at Thomson Reuters

160 Character Challenge – What is the Purpose of EA? - Analysis

© Pragmatic EA Ltd Commercial In Confidence. All rights reserved. No part of the material in this document may be reproduced or utilized in any form

or by any means, unless a license has been obtained from a duly authorised officer of Pragmatic EA Ltd

Page 72/73

It minimizes the likelihood that support organizations will spend resources developing something that won't run with anything else, negatively impacting the business.

Page 63

Vish Viswanathan

Managing Principal, C C AND C Solutions

EA is the blueprint for organisational change and a decision making framework spanning across the enterprise, is built upon an organization-wide foundation, and provides value to all stakeholders

Vish Viswanathan

Managing Principal, C C AND C Solutions

EA is the blueprint for organisational change and a decision making framework spanning across the enterprise, is built upon an organization-wide foundation, and provides value to all stakeholders

YewBie Cheng

Solutions Architect specializing in J2EE, SOA and the Grid. Certified in TOGAF 8 Enterprise Architecture

EA aims to align IT with business requirements that support an organisation's business strategy in an agile and efficient manner.

Sarah Ebler

Consultant at Devoteam Consulting

EA is the strategical foundation that ensures that future business- and it- visions remains realistic and in sync with the overall vision of the enterprise.

Alex Kriegel

Enterprise Architect, PMP, CSM

The purpose of EA is to continually optimize enterprise's investments in software intensive systems

David Elliot

Managing Director at Agile Digital Engineering Pty Ltd

EA is a strategy & governance discipline that aims to ensure an organisation's IT capability is aligned with the organisational goals.

Abhinav Goyal

Software Consultant

Using Information Technology to create a framework that enable the company's business(es) to be carried out more smoothly.

Page 64

Kevin Smith

PeaF - Cutting EA to the Bone - www.PragmaticEA.com

The purpose of EA is "To give the business answers to questions it didn't know it needed to ask."

Cutting Architecture To the Bone

EMEA - UK.

Pragmatic EA Ltd Field House. Church Street Braintree Essex, CM7 5LH www.PragmaticEA.com

APAC - SINGAPORE.

Pragmatic EA Pte Ltd 10 Ubi Crescent,

#07-46, Ubi TechPark Lobby C,

Singapore 408564