analysis on satyamev jayate research report
TRANSCRIPT
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Analysis on Satyamev Jayate Research Report
Presented by – Gurpreet Singh
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Satyamev Jayate
• It was the TV show hosted by the Bollywood actor Amir Khan.
• It is produced to make the people aware that what kind of things are going in our society.
• Timings were – 12pm to 1:30pm• Channel – Star Plus and DD1
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Buzz on Social Media
• Likes – 660,643• Talking – 332,319• Public posts - 1712
• Followers – 15135• Following – 60• Tweets & Re-tweets –
35306
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Audience Sentiment Analysis
Positive Neutral Negative
71
24
5
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Audience Intelligence• Majority is Male• People between 18-35 years of age create maximum buzz.• Young Generation is more concern about such issues.• Maximum buzz came from Maharashtra, followed by
Karnatka.
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People Talking• After the pilot episode, people start talking about Female
Infanticide. • Satyamev Jayate is evoking people to discuss social issues.• Some started comparing this program to The Oprah
Winfrey, a western program.
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Impact of Pilot Episode• The pilot episode was based on the theme of Female
Infanticide. • Root out social evils.• Change in society.• Conversation tracked – 13,632
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Celebrity Impact• Does celebrity magnet work ?• 95% are the talking about the Amir Khan only.• It impacted to a large extent on the people.
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Conclusion• Young generation is more concerned about these issues.• People start discussing to change in the society.• Much talking about Amir Khan rather than the show.• Shows that Celebrity face has a great impact on society.• Peoples are more in concern now and the buzz is
increasing.
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