analysis of store wrangler
TRANSCRIPT
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STORE OPERATIONS ASSIGNMENT
Submitted By:Aashita Rohatgi
Rekha JainMFM II
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WRANGLER
American manufacturer Founded in 1940 Brand is owned by the VF
Corporation Headquarter: Greensboro, North
Carolina in the United States
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STORE LAYOUT
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STORE DETAILS
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OPENING PROCEDURE
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OPENING PROCEDURE
An automated processMonitored by remote systemDone in the presence of store manager and a
few security staffsStore is illuminated wellPrayers offeredSwitch on their systemsOrganise their technical gadgets and systemsWork on the ambience of the store after the
outsetTemperature managementFragrance is addedHousekeeping undertaken twice a day
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CLOSING PROCEDURE The store shutter get downs to half at 8:50 pm to restrict
further entries of the customers. Before closing the store, a regular sales report of the day to
their head operating office in Bangalore The dressing and undressing of the mannequins is done
either after closing the store or before the arrival of the customers the next morning
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MERCHANDISE LINE
Casual shirt (basic and
mandarin color)
Rs.1595 to Rs.2295
Denims Rs.2595 to Rs.4095
Half sleeves shirt Rs.1395 to Rs.1695
Half sleeves t-shirt Rs.695 to Rs.1595
Belts Rs.995 to Rs.1595
Bags Rs.2095
Trousers Rs.2495 to Rs.3095
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PRODUCTIVITY MEASURES
Gross margin 5,00,000
Net sales 10,00,000
COGS 5,00,000
GMROI 0.12
GMROS 714.285
GMROL 0.69
Gross margin return on investment (GMROI)
= Gross margin/investment
Gross margin return on space (GMROS)
= Gross margin/ area of the store
Gross margin return on labour (GMROL)
= Gross margin/ salaries
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PROFITABILITY MEASURES
• Return on asset (ROA)
= Net profit/ total assets
• Return on net worth (RONW)
= Net profit/ owner’s equity
• Net profit margin (NPM)
= Net profit/ total sales
ROA 0.10
RONW 0.075
NPM 0.30
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OTHER DETAILS
Current Stock 24 Lakhs
Commencement of
Business
30-40 lakhs
Profit Margin 60-40 ratio
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COLOUR BLOCKING
Colour blocking used as a tool to merchandise products for sale
Used to make it easier to shop and more visually coherent
Colour blocking technique adapted by Wrangler store, P&M mall is light to dark, which transcends from the left to right end of the merchandise arranged in the store
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PLANOGRAM
Shows how and where specific retail products should be placed on retail shelves
Planogram is a skill used in merchandising and retail space planning
Name of their Planogram: Mockshop
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GAP ANALYSIS
GAP analysis is the comparison of actual performance with potential or desired performance.
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SOP COMPARISON WITH A NATIONAL BRAND
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SL.NO. PARTICULARS WRANGLER W
1 Area 700 sq. ft. 800 sq. ft.
2 No. of Employees 5 (including the manager)
4 (including the manager)
3 Opening; Closing Time 11 am; 9 pm 10 am; 9 pm
4 Opening; Closing Authority Sales Associate/Manager
Manager
5 Store Maintenance Twice a day Thrice a day
6 Billing Software Shopperine Shopper
7 Monthly Sales 10 lakhs 12 lakhs
8 Seasonal Investment in Inventory
70 lakhs 85 lakhs
9 Type of store Franchisee Franchisee
STORE DETAILS
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Particulars Wrangler W
Gross margin 5,00,000 7,00,000
Net sales 10,00,000 12,00,000
COGS 5,00,000 5,50,000
GMROI 0.12 0.21
GMROS 714.285 689.76
GMROL 0.69 0.7
PRODUCTIVITY MEASURES-A COMPARITIVE ANALYSIS
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STORE LAYOUT
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SOP COMPARISON WITH A INTERNATIONAL BRAND
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SL.NO. PARTICULARS WRANGLER PUMA
1 Area 700 sq. ft. 700 sq. ft.
2 No. of Employees 5 (including the manager)
6 (including the manager)
3 Opening; Closing Time 11 am; 9 pm 11 am; 9:15 pm
4 Opening; Closing Authority Sales Associate/Manager
Owner
5 Store Maintenance Twice a day Twice a day
6 Billing Software Shopperine Retail Pro
7 Monthly Sales 10 lakhs 15 lakhs
8 Seasonal Investment in Inventory
70 lakhs 80 lakhs
9 Type of store Franchisee Franchisee
STORE DETAILS
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Sandals Rs.1299 to Rs.2799
Slippers Rs.599 to Rs.1799
Shoes (running) Rs.1799 to Rs.5499
Sneakers Rs.1999 to Rs.4999
T-shirts Rs.999 to Rs.3799
Polo Rs.1099 to Rs.2999
Shorts and track-pants Rs.1099 to Rs.4999
Casual shirt (basic and mandarin color)
Rs.1595 to Rs.2295
Denims Rs.2595 to Rs.4095
Half sleeves shirt Rs.1395 to Rs.1695
Half sleeves t-shirt Rs.695 to Rs.1595
Belts Rs.995 to Rs.1595
Bags Rs.2095
Trousers Rs.2495 to Rs.3095
PRODUCT LINE COMPARISON
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Particulars Wrangler Puma
Gross margin 5,00,000 4,00,000
Net sales 10,00,000 15,00,000
COGS 5,00,000 11,00,000
GMROI 0.12 0.3
GMROS 714.285 615.38
GMROL 0.69 4.44
PRODUCTIVITY MEASURES-A COMPARITIVE ANALYSIS
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STORE LAYOUT
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THANK YOU