analysis of relations between landscape perception and ... · meri raggi, giuliano galimberti,...

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‹N› Analysis of relations between landscape perception and ecosystem service uses: a case study in area of Po Delta (Northern Italy) Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Page 1: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Analysis of relations between landscape perception and ecosystem service uses: a case study in area of

Po Delta (Northern Italy)

Meri Raggi, Giuliano Galimberti, Davide Viaggi

3rd AIEAA Conference Alghero (SS), 25-27 June 2014

University of Bologna

Page 2: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Outline

• Objective

• Case study features

• Methodology

• First results

• Further development

• Discussion

Page 3: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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ObjectiveAnalysis of relationships between

• awareness/perceptions of rural landscape

and

• behaviors (recreational activities and purchase of typical food products)

• Existence?

• Relevance?

Page 4: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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OriginalityLiterature: • Attribute monetary or non-monetary values to landscape

features• Tourists (or residents as potential tourists)• attractive/touristic area• Behavior (actual or intention) as explicative variable

Our work:• Understand connection between perceptions and actual

behaviors • Residents and area in which they live(“normal” agric. area)• Behavior leading economic effects on local agriculture• Methodology: latent class factor model

Page 5: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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CLAIM Project

• “Supporting the role of the Common agriculturalpolicy in LAndscape valorisation: Improving theknowledge base of the contribution of landscapeManagement to the rural economy”

• FP7, KBBE.2011.1.4-04 -The CAP and landscapemanagement

• Budget: EU 1,5 M€

• 3 years (01/01/2012 - 31/12/2014)

Page 6: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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CLAIM Framework

Page 7: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Italian case study area (1/3)

10 municipalities: Comacchio, Codigoro,

Goro, Mesola, Jolanda di Savoia, Lagosanto,

Massafiscaglia, Migliarino, Migliaro, Ostellato

about 80,000 ha 55.000 inahibitants

Page 8: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Italian case study area (2/3)

• Altitude: from - 4 to +19 m

• Role of reclamation

– 13% wetlands

– 4% covered by water areas

• Park of Po Delta (about 53000 ha)

• Coastal tourism (beaches)

Page 9: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Italian case study area (3/3)

• Intensive agricultural activity:

– Large farm specialised in intensive mixed cereal production (mainly wheat, maize and rice)

– Specialisation orchard (mainly pear and apple)

– Horticulture

– Typical products: rice, wines, eels, clams, water melon, pears, melon…

Page 10: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Methodology• Survey:

– 300 telephone interviews to residents (stratifiedsample: municipalities, age, gender)

• Data analysis:

– Descriptive statistics

– Latent class factor model

Page 11: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Questionnaire• Awareness of rural landscape elements:

– example: “is the presence of protected area an advantage for agricultural sector/tourism sector/residents?” (perceptions)

• Behaviors: – Purchase of typical food products (rice, wine, eels, fruit and

vegetables)

– Recreational activities in rural areas (walking, bird watching, fishing, cycling,…)

• Socio-demographic variables:– age, gender, profession, education, income, house location,

years of residence, family type,…

Page 12: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Latent class factor variable model: definition

"A Latent Variable model relates a set ofobserved (usually discrete) multivariate variablesto a set of latent variables. It is called a LatentClass model when the latent variable is discrete.

Latent Class Analysis is used to find groups orsubtypes of cases in multivariate categoricaldata. "

Magidson, J., Vermunt, J.K., 2001.

Page 13: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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(our) Latent class factor model

Manifest variables (indicators):

• perceptions

• behaviors (purchases and recreational activities)

Latent factors:

• Appreciation/awareness of rural landscape

• Attitude toward using landscape services

Covariates:

• socio-demographic characteristics

Page 14: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Promotional

activities

factor

1

factor

3

factor

4

factor

2

Purchases

Recreational

activities

Landscape

elements

(our) Latent class factor model

4 latent factors

Page 15: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Promotional

activitiesrice_purch

walking_freq

factor

1

factor

3

factor

4

factor

2

wine_purch

eels_purch

veg_purch

cycling_freq

fishing_freq

dining_freq

park_freq

birdwatching_freq

++

+

+

+

+

+

+

+

+

+

+

+

+

+

+

canals_adv

herons_adv

woods_adv

paddies_adv

protect_adv

+

+

bicycle_adv

wine _routes_adv

festivals_adv

quality_adv

Purchases

Recreational

activities

Landscape

elements +

Latent factors influencemanifest variables

Page 16: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Promotional

activitiesrice_purch

walking_freq

factor

1

factor

3

factor

4

factor

2

wine_purch

eels_purch

veg_purch

cycling_freq

fishing_freq

dining_freq

park_freq

birdwatching_freq

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+canals_adv

herons_adv

woods_adv

paddies_adv

protect_adv

+

+

bicycle_adv

wine _routes_adv

festivals_adv

quality_adv

Purchases

Recreational

activities

Landscape

elements +

Links among latent factors

Page 17: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Promotional

activitiesrice_purch

walking_freq

factor

1

factor

3

factor

4

factor

2

wine_purch

eels_purch

veg_purch

cycling_freq

fishing_freq

dining_freq

park_freq

birdwatching_freq

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+

+-

+canals_adv

herons_adv

woods_adv

paddies_adv

protect_adv

+

+

bicycle_adv

wine _routes_adv

festivals_adv

quality_adv

Purchases

Recreational

activities

Landscape

elements +

Links among latent factors

Page 18: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Promotional

activitiesresident_year

factor

1

factor

3

factor

4

factor

2

gender

income_declared

+

+-

+

educ

educ

gender

Purchases

Recreational

activities

Landscape

elements

educ

family

age

educ

resident_year

genderCovariates influence latentfactors (only signif. covariates)

Page 19: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Remarks 1/2

• Results seem consistent with features of case study area (validated also by stakeholders)

• Significant association between landscape awareness and landscape service uses

• Central contribution of landscape promotional activities (linked to attitude to purchase and appreciation on landscape elements)

• Not high relevance in terms of population percentage (about 1/3 are “landscape aware and user)

Page 20: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Remarks 2/2

• Informational gap about landscape

• Need to increase the awareness

– valorization and promotional activities?

• Need to improve the landscape management

– “nicer” elements or aspects?

Page 21: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Thanks!

[email protected]

Page 22: Analysis of relations between landscape perception and ... · Meri Raggi, Giuliano Galimberti, Davide Viaggi 3rd AIEAA Conference Alghero (SS), 25-27 June 2014 University of Bologna

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Further development

• Improve discrete latent factor models (use of original responses, better understanding of the effects of covariates)

• Include directional dependency among latent factors (does awareness affect consumptions or viceversa?)

• Structural Equation Model