analysis of online information management

Table of Contents Analysis of Online

Information Management

Introduction 2 Methodology/How to Read Report 3 About the Author 4 Major Trends All in One 5-11 We’re Watching You 12-18 Don’t Look At My Privates 19-25 Key Learning's 26

The Internet has changed the way information is shared and processed. Before its inception, people couldn’t see what movies you watch at home or see the latest pictures from your vacation instantly. They had to either be a close friend or relative to receive that information. Now, with social networks and the amount of people spend online, divulging and consuming personal information has never been easier.

The way people manage their information online has become increasingly more important. If the information gets into the wrong hands someone could potentially lose their identity and finances. In no other time in history has there been so much information on individuals in a public forum in which almost everyone in the world can access it.

Information is power, but personal information is not only power, but also equates to millions of dollars for advertisers. Advertisers benefit from gaining access to this information, as do companies who wish to promote privacy have a large stake in information management as well.

With more and more information out there online, consumers are at times unaware of what about them is actually out there for others to see. The ease of people giving up their personal information has created a large business for those who wish to access it and a large business for those who wish to promote privacy. These two sides will continue to grow as more and more information becomes available through online mediums.

Questions of Interest: • What are some of the current trends that society is using to control information online?

• Which methods are companies/corporations using to gather information on consumers?

• Which new tools are individuals using to combine their online information?

• In which ways has the Internet caused consumers to take control of their online identities?

• How much personal information online is accessible?

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Analysis of Online Information Management

Introduction

Methodology:

Research for this report was conducted through various studies and websites. The information was then curetted into a Tumblr blog to be referenced when the research was complete. Online blogs and news sources relating to Internet privacy were the primary research tools used to gather the information. The research began with looking at online behavior as a whole, then concentrating on areas that were continually talked about in this field. It developed into the idea of Online Information Management.

How to Read this Report This report should be a read as an introductory into the world of Online Information Management. It should create an awareness of what tools are being used for privacy and tracking methods within Online Information Management.

Though the term ‘Online Information Management’ was coined for this report it is an important term to be familiar with when regarding how information is quickly passed around online. Therefore, it is important to understand exactly what information can be accessed and how to either benefit from it or control what is seen.

Use this report to familiarize yourself with the methods of Online Information Management from both a consumer and corporate perspective. This will help you understand how both sides need each other to exist and give you an understanding of the current market for Online Information Management.

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Methodology/ How to Read Report

Jon Ward is currently a graduate student at the Academy of Art University. He is receiving his degree in Advertising with an emphasis in Account Planning. He will graduate in the Spring of 2011. He currently works for a small start up Internet Marketing Consulting company in San Francisco and is also a Graduate Assistant for the Men’s Basketball Team at AAU. In his free time he enjoys going to movies and reading.

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About the Author

Contact Info: Jon Ward [email protected] 858.228.7404

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All in One

With so many channels out there to communicate and interact with others, there has been a need to combine all these forms of communication. By combining email, messaging and even social network feeds—this need for consolidating all these tools has created one login and password for several different mediums of information

Facebook has been the dominant force in social networking since it’s incep;on in 2003. Now it wants to expand into all forms of communica;on. With its new messaging services Facebook members can now text, email and message all from their Facebook account.

www.psD.com/2010/11/facebook-‐announces-‐revamped-‐messages-‐not-‐email.html

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OneStop Communication Portal

TweetDeck and SeesmicDesktop are applica;ons that help a user combine all their social networks into one easy feed. Combining Facebook, TwiNer, FourSquare and LinkedIn a user can access all these feeds with a single click and not have to go to each site separately.

www.tweetdeck.com www.seesmicdesktop.com

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Tweet and Friend Someone At the Same Time

Adium is an product that creates a single Instant Messaging service regardless of what main service a user uses. It combines AOL Instant Messenger, FB Chat, Gmail and Yahoo Messenger all in one service.

www.adium.com

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Instant Message Everyone

Netvibes creates a personalized website for its users. It’s not a website in the tradi;onal sense, but rather one that combines a users social networking, news, RSS and email all in one place. Users can even choose a custom design for their site.

www.netvibes.com/en

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Your Own Personal News Service

Pageonce is an applica;on that allow users to pay all their bills from one source. The applica;on takes all personal banking, account numbers, credit card numbers to create a system in which the user can pay as they go or set up recurring payments for each bill.

www.pageonce.com

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Pay All Your Bills At Once

Flock creates a social network experience within a browser. It is not only a web browser but also acts a place for FB Chat, TwiNer Searches, Photo Sharing and RSS Feeds.

www.flock.com/about


Social Network Web Browser

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We’re Watching You

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Everything that an individual does online and the information that they share can be accessed in some form. There is several programs and companies that use this information for their own benefit and manage that information as they see fit.

PeekYou is a web based service that provides informa;on on people. The only thing the user needs is a first and last name and through PeekYou’s algorithm it will search out that person online. The results can range from a social network profile to a background check and even to a person’s occupa;on.

www.peekyou.com/


All You Need is A Name to Find Personal Information

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Buysight is a service that monitors people’s online ac;vity on a site and aNempts to market to them based on their past ac;vi;es. They help companies find their niche market and target them aggressively. By using certain tracking soaware and code they are able to pinpoint which consumers would be interested in their clients products based on the informa;on that consumer has provided.

www.buysight.com


Tracking What You Do Online In Order to Sell Products

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Scrapping is a term used to describe ‘hackers’ stealing informa;on from people and selling it to companies. Though it is essen;ally illegal many corpora;ons use this informa;on and there are several companies that offer such services. One of these companies is ScrappingExpert.com.

www.scrappingexpert.com


Scrapping Your Information For Companies

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Rappor;ve is a service that allows people to see their email contacts interests and social media profile right in their inbox—without the senders knowledge. If you receive an email from someone just simply enter his or her email address and all this informa;on pops up.

www.rappor;ve.com


See Your Email Contacts Interests and Likes

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Social Intelligence HR is a service that provides businesses a background check for poten;al employees. Not just any background check, but one that includes a review of your social network and online presence.

www.socialintelligencehr.com/home


Businesses Can Access Online Information About Employees

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Netbus is a company that provides online tracking soaware. Not only does it monitor what a person does on their desktop but also what they do online. It can see everything a person does while using a computer and while that person is online.

www.netbus.org/computer-‐tracking-‐soaware.html


Tracking Computers at Home And at Work

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Don’t Look At My Privates

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The information about an individual that can be accessed with a just a Google search can be quite revealing. Most people don’t realize what can be accessed online about them, and several companies have recognized that and formed ways for individuals to protect themselves.

ReclaimPrivacy.org is a service that helps people control their Facebook privacy sehngs. Many Facebook users do not know how to control their privacy sehngs and this service creates an easy way to do it. www.reclaimprivacy.org/


Reclaim Your Facebook Privacy

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CommonSenseMedia.org is a site designed to give parents advice for managing their children’s ac;vity with certain media channels. It has started a movement called ‘Protect Our Privacy—Protect our Kids’ and asks online marketers not to track children and for parents to become educated about online tracking.

www.commonsensemedia.org/


Helping Parents Help Their Kids Online Information Management

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Scroogle is a service that allows users to submit a Google search, but their search will not be tracked nor will it have any display adver;sing based on their search.

www.scroogle.org/


Search Google and Not Get Tracked

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Tor is a soaware program that allows businesses and individuals to communicate without gehng tracked or monitored. Tor services creates a sense anonymity online for its users and allows them to communicate through Instant Messenger services, create websites and send email without being traced or monitored by third party sites.

www.torproject.org/


Communicate Online In Complete Privacy

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AboutAds.info is a company that has helped form the ‘Self-‐Regulatory Principles for Online Behavioral Adver;sing’. It is a new program that will let people opt out of certain ads by clicking on a buNon near that ad.

www.aboutads.info/


Opting Out of Internet Advertising

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BlockScraping.com is a service that does exactly what its name says: it blocks scraping. Scraping is a form of informa;on gathering online, and this site prevents that from happening with its soaware.

www.blockscraping.com/


Don’t Scrape My Info

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• Online Informa;on Management is a growing field. • There are two sides to this management: a consumer and a corporate side. • Consumer’s want to manage their informa;on in form of protec;on while corpora;ons want to gain access in order to help sell a beNer product. • Informa;on is becoming more consolidated and individuals are going to one place to access their informa;on. • As the Internet con;nually evolves more and more personal informa;on will be accessible to anyone. • Individuals are not as hesitant to give informa;on online as before • Though individuals want to manage their informa;on online, there will always be some sort of give and take with what informa;on they have to allow people to access. • Everything that we do online is poten;ally accessible. • Emerging market share for companies to combine all communica;on in one service or device.


Key Learnings

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analysis of online information management

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