Assignment 2:Researching a Cross Media Film Campaign

ASSESSMENT CRITERIA 1. Skilled use of MEDIA LANGAUAGE/TERMINOLOGY 2. Using EVIDENCE from the media text to support your analysis

In your lesson today you are going to be examining a case study and looking at how it promotes a film before its general release.

The Key Words which I am looking for in your analysis are SIGNIFIES, CONNO-TATIONS, SYNERGY, TARGET AUDIENCE, GENRE

1.Carry out an analysis of the home page explaining what you can tell about the movie from the home page (remember to think about images, colors, fonts, hyperlinks, multimedia content. Use words like CONNOTATIONS, ANCHORS, SIGNIFIES, REPRESENTATION)

The homepage has bright colors with a lot of different pictures. The conations suggests that the website and film overall is for children and it is based on a comedy and is a happy family film and can be watched by any gender and age as long as they are with a group of people. The film also signifies that the action film is action judging my there faces and by the entire circus looking audience. The hyperlinks show the films are on DVD which them persuades the audience to buy it. The blue with the light suggest that the audience is being highlighted to focus on that part of the poster. The text ‘Europe’s most wanted’ represents that the film is action and that the genre is action as well as comedy. The anchorage demonstrates that the film is for kids mainly as they are cartoons.

2.From your initial analysis explain who the target audience is and how you know this.

GENDER/AGE/ETHNICITY/SEXUALITY

3. Now its time to have a look around this website, explain what features the website has and how these features would appeal to the target audience (make a list of these)

ENTERTAIN/INFORM/EDUCATE/ESCAPE/SELF-ESTEEM

FEATURE OF THE WEBSITE REASON IT WOULD APPEAL?

Games

They keep the audience to the website appealed, they can interact with all the games as the games can enter-tain and also show what the movie is about.

Characters

They introduce who the characters by having links to the characters which you can find out who each character is. This can appeal a lot as they then know who’s in the film before even watching it and this can make them a lot more familiar to who’s in the film and already acknowl-edge who there favorite characters are.

Soundtracks The soundtracks can come in very handy as the children who visit the site can sing along to all the songs and dif-ferent soundtracks.

‘Shoot Cannon’

The ‘Shoot Cannon’ is very useful as this can make the audience laugh and it also has Marty jumping out of the cannon this can be fun for the kids to laugh and enjoy.

The target audience is mainly for kids as the images are cartoons, but can be watched with a family as it is a happy and optimistic film. The film gender does not actually have a set group that it is aimed at and both females and males are aimed, you can tell this because both females and males are demonstrated in the film.

FEATURE OF THE WEBSITE REASON IT WOULD APPEAL?

Videos

There are videos that can be trailer and have an inside on what the movie is about and who the different charac-ters and where and what the dilemmas and can intrigue the audience to maybe buy the movie if they find it funny and entertaining.

Animations

The animations are very useful as they can show the film is up beat and a film that consists of comedy and action.

Downloads

The apps are useful as they are allowing you to get other ways of using particular games and apps of the movie.

4. Find out if there are any examples of synergy on the website. Explain how the film company has worked with other companies to reach their TARGET AU-DIENCE and promote their film.

5. In your own words explain how effective you think the website is.

KEY MEDIA WORDS TO INCLUDE:

A*/A Grade - SIGNIFIES, TARGET DEMOGRAPHIC, AUDIENCE GRATIFICATIONS, CONNOTATIONS, AUDIENCE PROFILE, REPRESENTS, GENRE SIGNIFIERS

B/C Grade - SIGNIFIES, TARGET AUDIENCE, AUDIENCE PLEASURES, CONNOTA-TIONS, REPRESENTATION

D/E Grade - TARGET AUDIENCE, CONNOTATIONS, GENRE

The film has worked with DreamWorks and dream works is a massive company that is well known and this can help the film as this is a unique selling point. DreamWorks can help show the film is aimed at kids as DreamWorks mainly consists of children films. DreamWorks can help as the audience will be familiar and straight away signify the target audience. There is a good example of syn-ergy. There are partners on the Madagascar website that show all the well known products that have linked with Madagascar which promotes the Mada-gascar film. There is even L’Oreal Madasgcar shampoos which kids will per-suade there parents to buy.

The film signifies that the movie is for young kids and the websites a main ad-vantage as it helps show that side that the movie is comedy and has action. This is very effective as the websites can help people be aware the target de-mographic is specifically aimed at a family as well as mainly young kid’s audi-ence. The audience gratifications identifies that the film is very jumpy and quite loud for dynamics.