analysis of double page spreads in rock magazines
TRANSCRIPT
The ginger is in red which helps to make it stand out. The model being
ginger is part of his USP and his identity/ brand and the red is part
of Q magazines colour scheme.
The model is in a laid back against a wall with his hands in his pocket, this is a casual pose. This makes him seem
relatable as it’s not what is an expected pose of a celebrity and is something you might see anyone do on the street. This reflects the article as Ed Sheeren talks about how people don’t think he looks
famous. This is also reflects in the models jennies and a hoodie, most celebrities
would be wearing something more fancy, like a suit, this emphasises how he is the
model isn’t affected by being famous. The model is posed in a way where it looks
like he has just been found, he isn’t dressed smart or even posing ot looking at the camera when the picture is being
taken. This helps to emphasise the casualness of the act “Ed Sheeran” and
keeps him relatable to the reader, making them want to read the article.
Because the page isn’t a centre fold, there is no righting or
important parts of the picture as it would get distorted when the
pages are put together.
As part of the mise-en-scene, there is big ben and the houses of parliament- they are iconic
British landmarks and help to associate the model as being British. This is done because in the article it emphasises how Sheeren is
British and proud.
“The Lowdown” box stands out as it breaks up the text, this draws
the readers eye to the important details about the album. The way it breaks up the text symbolises
how Sheeren broke up the music scene and inserted himself in the
middle of it and still stood out (much like the box in the text)
The Mise-en-scene includes a guitar, this is important because the model is iconic to doing “striped back” performances
consisting of just him and a guitar, this is why the predominance of the image is just the model and his guitar.
The simplicity of the article reflects how simple the interview is- the person being interviewed gave really simple answers to simple questions thus a simple image is consistent to the page.
There is a drop capital letter at the start of the article, this is done in the corporate colours of red with white righting to help show the
brands identity on every page. This is a modern approach to doing drop capitals as it’s simplistic. When drop capitals first came about, they were made to look
fancy and have pictures and example of this is as people couldn’t reading Latin, there
would be a drop cap at the start of verses with pictures to help show
what was going on.
There is a grammar mistake on the pull quote “I’m
bringing ginger back’ as the quote opens with speech marks and closes with an
apostrophe.
The mode of address contains a lot of contractions which conveys how it’s quite a relaxed magazine, matching
Ed Sheerans persona.
The orange belt matches the orange hair of the model, this helps to empathise that the model is ginger, which is important because that is what is iconic about the model (the
reader will know him as the ginger guy and not Ed Sheeren).
Korrang uses a drop capital to start the article to help draw the readers eye to the start. The Drop capital uses it’s bright colour to stand out as there is no box or pattern around the letter. As well as having a drop
capital, the first 2 words (the band name) is in a bigger font size and in a red colour, this helps to show the influence of the band.
The article is split into 3 columns. It’s important to split the article into the columns as to keep the number
of characters to a line down. By dong this, a normal character count
is around 75 letters to a average page but the writer has made it so they can use a smaller font (to fit
more in) and have less than 50 characters to a line which is a good
number, as not to deter a reader who doesn’t like to read to much.
The title “TEEN SPIRIT” is an allusion to the Nirvana song “smells like teen spirit” which is celebrating the wreck less of the youth.
Teen spirit is part of a lexicon field and was created by Kurt Cobain who was referencing the perfume of his then girlfriend. She then
spray painted the words “Kurt smells like teen spirit” in spray paint on the wall which is why the title looks like it’s in spray paint. However, this white “paint” is broken and
more of an off white conveying that to become successful, the band couldn’t follow the team spirit way of life and had to work
hard.
The models are doing posed in a full body action shot (probably taken with a high
exposure) which symbolises how fast pace their life is. The pose that there in shows the
aggression teenagers are stereotyped to have and the rabbit symbolises how crazy their life is by becoming famous in such a
short space of time. The shoot was done in a studio, which means the grey background was obviously a choice to show how the
band are no longer pure (connotations of the colour white). The models are wearing
casual clothes which help to keep them relatable top the reader. The camera is
looking up to them which conveys to the reader that they are powerful.
The pull quote cross the centre fold, the “screaming” is both
representative of the youthful ness of the band but also of rock music
and it’s fans. The red righting matches the colour scheme and helps to continue the magazine’s
identity across the magazine. The math symbols exaggerate youth of the band as connotations or maths include kids. It also uses a short direct of address which is more attractive to the young target audience who
don’t like heavy reading when it’s not necessary.
The mode of address includes saying “blinding performance” this is quite informal which is appealing to the target audience of 56% 15-24 who won’t be able to relate to formal
language